My Amazon Guy

Amazon SEO: How to Rank Higher and Get More Clicks with AI | SEO Phase 3 Strikezone Focus

5 snips
Sep 5, 2023
Learn how to optimize your Amazon product listings with AI-generated content and strategic keyword placement. Discover the importance of focusing on strike zone keywords and utilizing alt text for better indexing. Explore tips for selecting and optimizing keywords, as well as incorporating them in various sections. Understand the importance of running PPC campaigns to improve SEO ranking and the significance of having both FBA and merchant fulfilled versions for every product on Amazon.
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ADVICE

Target Strike Zone Keywords

  • Focus on 'strike zone' keywords ranked ~20–50 to get faster ranking gains.
  • Use keywords in visible assets (images/title) to improve CTR and relevance.
ADVICE

Generate Copy From Word Frequency

  • Export word frequency and the full keyword dataset and feed them to an AI tool to generate keyword-rich copy.
  • Edit the AI output to remove irrelevant terms and align tone before uploading.
INSIGHT

A+ Content Can Supersede Descriptions

  • Product description fields can be superseded by A+ content, so visible description may not show to customers.
  • Back-end description copy can still help with indexing if it appears in page source code.
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