My Amazon Guy

Amazon PPC AMA Live Q&A with Kevin Sanderson and Vince Montero

7 snips
Sep 6, 2023
Join the livestream with Kevin Sanderson and Vince Montero as they answer burning PPC questions. Topics include ACoS management, auto campaigns for research, video ads effectiveness, budget optimization, and Amazon ads advantages.
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ANECDOTE

Built Helium 10's PPC Tool

  • Vince described building Helium 10's PPC tool (Atomic) after joining in 2019 and using it since.
  • He still recommends the product despite moving to Trivium because he helped build it.
ADVICE

Know Break-Even And Watch TACoS

  • Calculate break-even ACOS first, then choose a target ACOS based on margins and growth goals.
  • Monitor TACoS (total ACOS) not just ACOS to measure true marketing efficiency.
ADVICE

Focus Budget On Best-Selling ASINs

  • Stop running ads for hundreds of ASINs; pick top sellers and focus budget on them.
  • Use auto campaigns for discovery, then move converting search terms into manual campaigns.
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