My Amazon Guy

Send us a text🚀 Grow your brand's account with ease with our Amazon SOP Library which includes 450+ SOPs. Purchase here👉https://myamazonguy.com/SOP🏫 https://mag-school.com/ - PPC, SEO, Design, and Catalog courses.❓ Do you want to grow your Amazon sales or solve a problem? Go to https://myamazonguy.com and get help✅ Support us, buy some Swag: https://MyAmazonGuy.com/Swag✅ Get 20% OFF Your First 6 Months of H10 when You Use Code: STEVENPOPE6M20 at https://bit.ly/3RTm5id✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/🎤My Podcast Setup:GoPro Hero10 https://amzn.to/3HghK4iRode NT1KIT Cardioid Condenser Microphone https://amzn.to/3ObJvNIRode Swivel Mount: https://amzn.to/3O9ruzFRODECaster Pro Podcast Production Studio https://amzn.to/39mKko8Sony Alpha a6400 Camera https://amzn.to/3xoEnPFSigma 16mm Sony E Lenshttps://amzn.to/3xJLYtvFavorite book of 2022 Extreme Ownership https://amzn.to/3aRBQ8RTimestamps:0:00 - Introduction0:04 - Money spent on Amazon PPC0:14 - PPC metrics and insights0:30 - New to brand sales data0:49 - Definition of new to brand sales1:16 - PPC spend year to date and new to brand sales1:40 - Comment about spending on brand terms1:55 - Actual brand term spend2:47 - Example search for "Artisan soap"3:31 - Shoppers buy solutions not brands on Amazon3:49 - Impression data shows low brand term searches4:00 - Brand loyalty is low on Amazon4:39 - Significance of new to brand sales data5:29 - No actionable tips from this data5:35 - Winning an argument against a troll5:53 - Cannot increase brand term spend6:19 - Low brand term search volume6:28 - Efforts to improve brand identity6:40 - Not changing PPC strategy6:43 - Investing in other platforms to build brand6:50 - Outro/ Links to UGC videosSupport the show

Send us a textGet a NEW Main Image for 50% off at MyAmazonGuy.com/IMG with promo code: CTR🚀 Grow your brand's account with ease with our Amazon SOP Library which includes 450+ SOPs. Purchase here👉https://myamazonguy.com/SOP🏫 https://mag-school.com/ - PPC, SEO, Design, and Catalog courses.❓ Do you want to grow your Amazon sales or solve a problem? Go to https://myamazonguy.com and get help✅ Support us, buy some Swag: https://MyAmazonGuy.com/Swag✅ Get 20% OFF Your First 6 Months of H10 when You Use Code: STEVENPOPE6M20 at https://bit.ly/3RTm5id✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/🎤My Podcast Setup:GoPro Hero10 https://amzn.to/3HghK4iRode NT1KIT Cardioid Condenser Microphone https://amzn.to/3ObJvNIRode Swivel Mount: https://amzn.to/3O9ruzFRODECaster Pro Podcast Production Studio https://amzn.to/39mKko8Sony Alpha a6400 Camera https://amzn.to/3xoEnPFSigma 16mm Sony E Lenshttps://amzn.to/3xJLYtvFavorite book of 2022 Extreme Ownership https://amzn.to/3aRBQ8RTimestamps:0:00 - Introduction0:14 - Explaining high exact match bids on Amazon PPC0:31 - Picking a random product example0:43 - Comparing broad match vs exact match bids1:14 - Broad match bids are lower than exact match1:41 - Overbidding on exact match keywords1:57 - Opportunity to use more broad match bids2:20 - Need to add negative keywords to broad/auto campaigns2:39 - Most use exact match only for simplicity3:19 - Example of using broad match for a seasonal product4:30 - Speaker's experience level with Amazon PPC4:50 - Lifetime ad spend example5:16 - Why speaker is sharing this information5:53 - Mother's Day campaign example with broad match6:38 - Managing broad match with negative keywords over time7:40 - Strategic use of broad match for rankings8:10 - Recent ad spend data comparing broad & exact match8:58 - 15% lower ACoS with broad match9:30 - Process for choosing negative keywords10:07 - Negating exact match keywords in broad campaigns11:06 - Halloween campaign example with negatives11:30 - Broad match statistical summary12:14 - Calculating hypothetical savings from lower ACoS12:56 - Process for maintaining/adding new negative keywords13:49 - Value of optimizing with negative keywords14:26 - Best practices for structuring campaigns15:53 - Summary & impact of using more broad match16:04 - Other PPC techniques to lower ACoSSupport the show

Send us a textAmazon is facing a major antitrust lawsuit that could have significant implications for the e-commerce giant. Filed by the District of Columbia, the lawsuit alleges Amazon has abused its dominant position in online retail to harm competition and consumers.In this podcast, we break down how Amazon is consider to be a "monopoly" and the details of the antitrust case against Amazon. We explain the allegations made against the company, such as using its Marketplace platform to unfairly advantage its own retail business over third-party sellers.Take a listen to this podcast episode to understand more about the allegations against Amazon and what it could mean for the future of the world's largest online retailer.Support the show

Send us a textGet a NEW Main Image for 50% off at MyAmazonGuy.com/IMG with promo code: CTR🚀 Grow your brand's account with ease with our Amazon SOP Library which includes 450+ SOPs. Purchase here👉https://myamazonguy.com/SOP🏫 https://mag-school.com/ - PPC, SEO, Design, and Catalog courses.❓ Do you want to grow your Amazon sales or solve a problem? Go to https://myamazonguy.com and get help✅ Support us, buy some Swag: https://MyAmazonGuy.com/Swag✅ Get 20% OFF Your First 6 Months of H10 when You Use Code: STEVENPOPE6M20 at https://bit.ly/3RTm5id✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/🎤My Podcast Setup:GoPro Hero10 https://amzn.to/3HghK4iRode NT1KIT Cardioid Condenser Microphone https://amzn.to/3ObJvNIRode Swivel Mount: https://amzn.to/3O9ruzFRODECaster Pro Podcast Production Studio https://amzn.to/39mKko8Sony Alpha a6400 Camera https://amzn.to/3xoEnPFSigma 16mm Sony E Lenshttps://amzn.to/3xJLYtvFavorite book of 2022 Extreme Ownership https://amzn.to/3aRBQ8RTimestamps:0:02 - Introduction to changes in Amazon user permissions0:36 - Overview of user permissions vs global user permissions1:52 - Details on global user permissions page3:02 - Recap - global permissions trump regular permissions3:31 - Challenges with lack of Amazon announcements on permission changes3:44 - OutroSupport the show

Send us a text3:17 - 18:11 a NEW Main Image for 50% off at MyAmazonGuy.com/IMG with promo code: CTR🚀 Grow your brand's account with ease with our Amazon SOP Library which includes 450+ SOPs. Purchase here👉https://myamazonguy.com/SOP🏫 https://mag-school.com/ - PPC, SEO, Design, and Catalog courses.❓ Do you want to grow your Amazon sales or solve a problem? Go to https://myamazonguy.com and get help✅ Support us, buy some Swag: https://MyAmazonGuy.com/Swag✅ Get 20% OFF Your First 6 Months of H10 when You Use Code: STEVENPOPE6M20 at https://bit.ly/3RTm5id✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/🎤My Podcast Setup:GoPro Hero10 https://amzn.to/3HghK4iRode NT1KIT Cardioid Condenser Microphone https://amzn.to/3ObJvNIRode Swivel Mount: https://amzn.to/3O9ruzFRODECaster Pro Podcast Production Studio https://amzn.to/39mKko8Sony Alpha a6400 Camera https://amzn.to/3xoEnPFSigma 16mm Sony E Lenshttps://amzn.to/3xJLYtvFavorite book of 2022 Extreme Ownership https://amzn.to/3aRBQ8RTimestamps:0:00 Intro/ Amazon PPC Day Parting Changes0:04 - Testing Day Parting and Seeing Positive Results0:59 - Increase in Revenue from Day Parting1:15 - Lower ACost from Day Parting1:42 - How to Set Up Day Parting (Beginner)3:17 - Performance-Based Budget Rules5:10 - Pros/Cons of Performance vs Schedule Budget Rules6:49 - How Amazon Benefits from PPC Tools13:36 - Current Limitations of Day Parting Tool14:05 - Need for Bid Changes not just Budget Rules15:41 - Downside of Limiting Campaign Budgets 14:52 - Example of Limiting Budget for Non-Peak Times16:14 - Future Additions Needed for Day Parting Tool18:11 - Alternatives Like Bulk Sheets for Now 18:30 - Outro/ Bulk SkeetsSupport the show

Send us a textGet a NEW Main Image for 50% off at MyAmazonGuy.com/IMG with promo code: CTR🚀 Grow your brand's account with ease with our Amazon SOP Library which includes 450+ SOPs. Purchase here👉https://myamazonguy.com/SOP🏫 https://mag-school.com/ - PPC, SEO, Design, and Catalog courses.❓ Do you want to grow your Amazon sales or solve a problem? Go to https://myamazonguy.com and get help✅ Support us, buy some Swag: https://MyAmazonGuy.com/Swag✅ Get 20% OFF Your First 6 Months of H10 when You Use Code: STEVENPOPE6M20 at https://bit.ly/3RTm5id✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/🎤My Podcast Setup:GoPro Hero10 https://amzn.to/3HghK4iRode NT1KIT Cardioid Condenser Microphone https://amzn.to/3ObJvNIRode Swivel Mount: https://amzn.to/3O9ruzFRODECaster Pro Podcast Production Studio https://amzn.to/39mKko8Sony Alpha a6400 Camera https://amzn.to/3xoEnPFSigma 16mm Sony E Lenshttps://amzn.to/3xJLYtvFavorite book of 2022 Extreme Ownership https://amzn.to/3aRBQ8R0:00 Introduction to the email received from Amazon.0:25 Expressing excitement about Amazon taking action to help sellers.1:35 Closing remarks, thanking Amazon and inviting comments.Support the show

Send us a text🚀 Grow your brand's account with ease with our Amazon SOP Library which includes 450+ SOPs. Purchase here👉https://myamazonguy.com/SOP🏫 https://mag-school.com/ - PPC, SEO, Design, and Catalog courses.❓ Do you want to grow your Amazon sales or solve a problem? Go to https://myamazonguy.com and get help✅ Support us, buy some Swag: https://MyAmazonGuy.com/Swag✅ Get 20% OFF Your First 6 Months of H10 when You Use Code: STEVENPOPE6M20 at https://bit.ly/3RTm5id✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/Timestamps: 00:00 - How I Built a 20-Million Dollar Amazon Agency in 5 Years 0:23 - Starting the Agency After Job Loss 1:05 - Challenges and Self-Doubt 1:30 - First Steps in Consulting 2:06 - Career History and Unemployment 2:23 - First Client and Success Story 3:01 - Blessing of a 90-Day Severance 3:26 - Concept of "Burn Your Ships" 4:40 - Starting an Amazon Agency 4:59 - Side Hustle Consulting Experience 5:57 - First Full-Service Account 7:08 - Hiring the First Employee 8:42 - Scaling the Team 9:57 - Challenges of Hiring Talent 12:40 - Revenue Milestones 13:59 - Importance of Content Creation 15:54 - Scaling to 420 Clients and 450 Employees 16:07 - Social Media Metrics 16:33 - Four Quads of Business Growth 18:56 - Paid Programs for Agency Operations 20:04 - Sales Accelerator Program 23:43 - Coaching on Demand 24:10 - Daily LinkedIn Posts 24:30 - Live AMAs and Content Strategy 30:19 - European Expansion 30:33 - Customer Retention Strategy 30:59 - Trade Secrets and Full Service 31:41 - Selling Trademarks 32:00 - Side Businesses and Coaching Calls 32:56 - Staffing for Project Orders 33:43 - Troubleshooting Topics and Challenges 34:09 - Offering a Wide Range of Services 34:52 - Selling SOPs and Expanding Customer Base 35:31: Sharing Trade Secrets vs. Scaling 36:47: Customer Feedback Loop 39:36: Culture Index and Personality Profiling 41:06: Evergreen Roles and Monthly Growth 42:14: Core Values and Manager Values* 45:18: Extreme Ownership and Radical Candor* 47:16: What Didn't Work - PR, Acquisitions, Partnerships* 48:54: Worst Mistakes - $2 Million on AI and CRM🎤My Podcast Setup:GoPro Hero10 https://amzn.to/3HghK4iRode NT1KIT Cardioid Condenser Microphone https://amzn.to/3ObJvNIRode Swivel Mount: https://amzn.to/3O9ruzFRODECaster Pro Podcast Production Studio https://amzn.to/39mKko8Sony Alpha a6400 Camera https://amzn.to/3xoEnPFSigma 16mm Sony E Lenshttps://amzn.to/3xJLYtvFavorite book of 2022 Extreme Ownership https://amzn.to/3aRBQ8RSupport the show

Send us a textSee the debate on LinkedIn https://www.linkedin.com/posts/steven-pope_amazonctr-activity-7120138546853646336-y2e2?utm_source=share&utm_medium=member_desktop🚀 Grow your brand's account with ease with our Amazon SOP Library which includes 450+ SOPs. Purchase here👉https://myamazonguy.com/SOP🏫 https://mag-school.com/ - PPC, SEO, Design, and Catalog courses.❓ Do you want to grow your Amazon sales or solve a problem? Go to https://myamazonguy.com and get help✅ Support us, buy some Swag: https://MyAmazonGuy.com/Swag✅ Get 20% OFF Your First 6 Months of H10 when You Use Code: STEVENPOPE6M20 at https://bit.ly/3RTm5id✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_✅ Coaching on Demand (Same day Appointments Available): Timestamps: 0:00 - I've Managed 29 Million Dollars in 2023 PPC Spend on Amazon1:00 - Average TACoS and its increase.2:28 - Competition for search results on Amazon.4:30 - The cost of selling on the Amazon platform.6:20 - Conversion rate on Amazon.8:10 - Responding to comments and questions from social media.9:30 - Metrics and benchmarks for Amazon PPC performance.14:00 - Conclusion and invitation to explore benchmark reports.🎤My Podcast Setup:GoPro Hero10 https://amzn.to/3HghK4iRode NT1KIT Cardioid Condenser Microphone https://amzn.to/3ObJvNIRode Swivel Mount: https://amzn.to/3O9ruzFRODECaster Pro Podcast Production Studio https://amzn.to/39mKko8Sony Alpha a6400 Camera https://amzn.to/3xoEnPFSigma 16mm Sony E Lenshttps://amzn.to/3xJLYtvFavorite book of 2022 Extreme Ownership https://amzn.to/3aRBQ8RSupport the show

Send us a textWondering why your Amazon sales aren't skyrocketing? The devil is in the details, and your listing might be the culprit. In this video, Steven Pope reveals the first things you should consider fixing on your Amazon listing to boost those sales numbers.Here's what you'll learn:→ The underestimated power of your main product image→ Why CTR (Click-Through Rate) should be your new obsession→ How to use data and history to make informed decisions→ The role of brand analytics in keyword optimization→ The first things to fix in your listing for immediate impactDon't let a subpar listing hold you back. Tune in now to discover the first things you should consider fixing to elevate your Amazon sales game!🚀 Grow your brand's account with ease with our Amazon SOP Library which includes 450+ SOPs. Purchase here👉https://myamazonguy.com/SOP🏫 https://mag-school.com/ - PPC, SEO, Design, and Catalog courses.❓ Do you want to grow your Amazon sales or solve a problem? Go to https://myamazonguy.com and get help✅ Support us, buy some Swag: https://MyAmazonGuy.com/Swag✅ Get 20% OFF Your First 6 Months of H10 when You Use Code: STEVENPOPE6M20 at https://bit.ly/3RTm5id✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/🎤My Podcast Setup:GoPro Hero10 https://amzn.to/3HghK4iRode NT1KIT Cardioid Condenser Microphone https://amzn.to/3ObJvNIRode Swivel Mount: https://amzn.to/3O9ruzFRODECaster Pro Podcast Production Studio https://amzn.to/39mKko8Sony Alpha a6400 Camera https://amzn.to/3xoEnPFSigma 16mm Sony E Lenshttps://amzn.to/3xJLYtvFavorite book of 2022 Extreme Ownership https://amzn.to/3aRBQ8RTimestamps: 0:00 - Where to Start Fixing on A Listing0:19 - 0:28 The Importance of the Main Product Image0:29 - 0:41 Why Main Image is More Important than Advertising0:42 - 0:58 Examples of Ineffective Main Images0:59 - 1:17 The Need for Clear Product Identification1:18 - 1:33 Real-world Example1:34 - 1:56 The Impact of a Good Main Image2:11 - 2:28 The Impact on Sales from Changing Main Image2:29 - 2:36 The Importance of CTR (Click-Through Rate)2:37 - 2:42 Transition to Data and History2:43 - 3:03 Using Tools to Analyze Product History3:04 - 3:17 Identifying Trends and Anomalies3:18 - 3:23 Inventory Management Questions3:24 - 3:35 Transition to Brand Analytics3:36 - 3:52 Analyzing Weekly Data3:53 - 4:00 Importance of Keywords4:01 - 4:17 Analyzing Impression Share and Clicks4:18 - 4:23 Adding Keywords to Listing4:24 - 4:50 Reworking Product Titles4:51 - 5:00 Identifying Mismatches in Listing5:12 - 5:20 Updating Search Terms5:21 - 5:33 Finalizing Title Changes5:34 - 5:46 Revisiting Brand Analytics5:47 - 5:56 Implementing Exact Match Keywords7:10 - 7:26 Breaking Down Focus Areas7:41 - 7:49 Summary of the Process7:50 - 8:02 The Role of an Agency or ConsultantSupport the show

Send us a textBreaking Amazon Seller News - Premium A+ Content has a major upgrade you gotta take advantage of.You can now insert Reviews and Add to Carts into A+ content.This only works on Premium A+ Content.Those who delayed making their brand stories will miss out...From Amazon:"Shoppable A+ Content NEWPremium Comparison Table 1 has been updated to show Price, Reviews, and Add To Cart functionality. Existing projects that contain this module are being automatically updated to show these new features for ASINs within the table over the next several weeks. If you want to update the ASINs or manually turn these features ON / OFF within the chart, you can do so by editing your projects containing the module."🚀 Grow your brand's account with ease with our Amazon SOP Library which includes 450+ SOPs. Purchase here👉https://myamazonguy.com/SOP🏫 https://mag-school.com/ - PPC, SEO, Design, and Catalog courses.❓ Do you want to grow your Amazon sales or solve a problem? Go to https://myamazonguy.com and get help✅ Support us, buy some Swag: https://MyAmazonGuy.com/Swag✅ Get 20% OFF Your First 6 Months of H10 when You Use Code: STEVENPOPE6M20 at https://bit.ly/3RTm5id✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/🎤My Podcast Setup:GoPro Hero10 https://amzn.to/3HghK4iRode NT1KIT Cardioid Condenser Microphone https://amzn.to/3ObJvNIRode Swivel Mount: https://amzn.to/3O9ruzFRODECaster Pro Podcast Production Studio https://amzn.to/39mKko8Sony Alpha a6400 Camera https://amzn.to/3xoEnPFSigma 16mm Sony E Lenshttps://amzn.to/3xJLYtvFavorite book of 2022 Extreme Ownership https://amzn.to/3aRBQ8RTimestamps:0:00 - Intro/ New A+ content features - add to cart, reviews, price0:53 - Benefits of new A+ features - increased conversion rate, higher AOV, product defense1:34 - How to access new A+ features in Seller Central2:08 - Demonstrating new features in a product's A+ content2:58 - Viewing live listing with new A+ features4:19 - Recommendations for using new A+ features effectively5:53 - Offer for professional main image design6:22 - Tips for improving Brand Story7:04 - Tips for effective A+ Content7:31 - Risks of not filling out A+ modules fully7:43 - New auto video feature in comparison module7:57 - Outro/ Recommendations for other helpful videosSupport the show