My Amazon Guy Where to Start Fixing A Listing on Amazon
Wondering why your Amazon sales aren't skyrocketing?
The devil is in the details, and your listing might be the culprit. In this video, Steven Pope reveals the first things you should consider fixing on your Amazon listing to boost those sales numbers.
Here's what you'll learn:
→ The underestimated power of your main product image
→ Why CTR (Click-Through Rate) should be your new obsession
→ How to use data and history to make informed decisions
→ The role of brand analytics in keyword optimization
→ The first things to fix in your listing for immediate impact
Don't let a subpar listing hold you back. Tune in now to discover the first things you should consider fixing to elevate your Amazon sales game!
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Timestamps:
0:00 - Where to Start Fixing on A Listing
0:19 - 0:28 The Importance of the Main Product Image
0:29 - 0:41 Why Main Image is More Important than Advertising
0:42 - 0:58 Examples of Ineffective Main Images
0:59 - 1:17 The Need for Clear Product Identification
1:18 - 1:33 Real-world Example
1:34 - 1:56 The Impact of a Good Main Image
2:11 - 2:28 The Impact on Sales from Changing Main Image
2:29 - 2:36 The Importance of CTR (Click-Through Rate)
2:37 - 2:42 Transition to Data and History
2:43 - 3:03 Using Tools to Analyze Product History
3:04 - 3:17 Identifying Trends and Anomalies
3:18 - 3:23 Inventory Management Questions
3:24 - 3:35 Transition to Brand Analytics
3:36 - 3:52 Analyzing Weekly Data
3:53 - 4:00 Importance of Keywords
4:01 - 4:17 Analyzing Impression Share and Clicks
4:18 - 4:23 Adding Keywords to Listing
4:24 - 4:50 Reworking Product Titles
4:51 - 5:00 Identifying Mismatches in Listing
5:12 - 5:20 Updating Search Terms
5:21 - 5:33 Finalizing Title Changes
5:34 - 5:46 Revisiting Brand Analytics
5:47 - 5:56 Implementing Exact Match Keywords
7:10 - 7:26 Breaking Down Focus Areas
7:41 - 7:49 Summary of the Process
7:50 - 8:02 The Role of an Agency or Consultant