My Amazon Guy

Steven Pope
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Nov 15, 2023 • 8min

Amazon PPC Day Parting is Additive (Don't Make this TOS Stacking Mistake)

Send us a textGet a NEW Main Image for 50% off at MyAmazonGuy.com/IMG with promo code: CTR🚀 Grow your brand's account with ease with our Amazon SOP Library which includes 450+ SOPs. Purchase here👉https://myamazonguy.com/SOP🏫 https://mag-school.com/ - PPC, SEO, Design, and Catalog courses.❓ Do you want to grow your Amazon sales or solve a problem? Go to https://myamazonguy.com and get help✅ Support us, buy some Swag: https://MyAmazonGuy.com/Swag✅ Get 20% OFF Your First 6 Months of H10 when You Use Code: STEVENPOPE6M20 at https://bit.ly/3RTm5id✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/Apply for a job at MAG: MyAmazonGuy.com/jobsTimestamps:00:00 - Introduction01:01 - Reviewing Bid Rules01:31 - Creating Bid Rules Based on Sales Data02:48 - Warning About Additive Bid Rules04:10 - Lowering Base Bids Before Adding Rules04:13 - Current Lack of Negative Bid Rules04:42 - Example Campaign Bid Rules05:23 - Bid Rules Add On Top of Other Modifiers05:49 - Desired Negative Bid Functionality06:16 - Additive Nature Requires More Work07:37 - More PPC Tips at MyAmazonGuy.comSupport the show
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Nov 14, 2023 • 18min

What's the Difference Between A+ Content and Premium A+ Content - Amazon EBC Design Tutorial

Send us a textGet a NEW Main Image for 50% off at MyAmazonGuy.com/IMG with promo code: CTR🚀 Grow your brand's account with ease with our Amazon SOP Library which includes 450+ SOPs. Purchase here👉https://myamazonguy.com/SOP🏫 https://mag-school.com/ - PPC, SEO, Design, and Catalog courses.❓ Do you want to grow your Amazon sales or solve a problem? Go to https://myamazonguy.com and get help✅ Support us, buy some Swag: https://MyAmazonGuy.com/Swag✅ Get 20% OFF Your First 6 Months of H10 when You Use Code: STEVENPOPE6M20 at https://bit.ly/3RTm5id✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/Apply for a job at MAG: MyAmazonGuy.com/jobsTimestamps:00:00 - Introduction00:12 - Comparing Premium vs Regular A+ Content02:28 - Evolution of Premium A+ Pricing03:17 - Is Premium A+ Content Worth It?04:16 - Testing Conversion Lift of Premium A+04:57 - Main Image Testing05:13 - Title and Content on Listing05:41 - Alt Text Importance06:20 - Brand Story Module08:15 - A+ Content Manager10:18 - Walkthrough on Premium A+ Modules12:03 - Product Comparison Grid Module15:16 - Store Front View15:29 - UGC Sponsor Test15:56 - My Refund Guy Service16:37 - My Amazon Guy's Main Hero Image Upgrade17:24 - We are hiring!Support the show
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Nov 13, 2023 • 14min

PPC News: Amazon Adds Bid by Hour/Day Rules to Ads Console - Lower Your ACOS 1-3% Overnight

Send us a textGet a NEW Main Image for 50% off at MyAmazonGuy.com/IMG with promo code: CTR🚀 Grow your brand's account with ease with our Amazon SOP Library which includes 450+ SOPs. Purchase here👉https://myamazonguy.com/SOP🏫 https://mag-school.com/ - PPC, SEO, Design, and Catalog courses.❓ Do you want to grow your Amazon sales or solve a problem? Go to https://myamazonguy.com and get help✅ Support us, buy some Swag: https://MyAmazonGuy.com/Swag✅ Get 20% OFF Your First 6 Months of H10 when You Use Code: STEVENPOPE6M20 at https://bit.ly/3RTm5id✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/Apply for a job at MAG: MyAmazonGuy.com/jobsTimestamps:00:00 - Introduction00:17 - Reviewing Campaign to Lower ACoS01:04 - New Rule-Based Bidding Strategy02:05 - How Rule-Based Bidding Works03:01 - Tips for Testing Rule-Based Bidding04:20 - Scheduling Bid Rules07:16 - Desired Functionality09:19 - Adding Another Budget Rule10:02 - Eventual Bulk Upload Capability11:52 - Bulk Sheets over PPC Automation12:26 - Pros of Rule-Based Bidding13:15 - OutroSupport the show
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Nov 11, 2023 • 6min

Breaking News: Amazon Partners with Meta/Facebook/Instagram for in App Purchasing

Send us a textGet a NEW Main Image for 50% off at MyAmazonGuy.com/IMG with promo code: CTR🚀 Grow your brand's account with ease with our Amazon SOP Library which includes 450+ SOPs. Purchase here👉https://myamazonguy.com/SOP🏫 https://mag-school.com/ - PPC, SEO, Design, and Catalog courses.❓ Do you want to grow your Amazon sales or solve a problem? Go to https://myamazonguy.com and get help✅ Support us, buy some Swag: https://MyAmazonGuy.com/Swag✅ Get 20% OFF Your First 6 Months of H10 when You Use Code: STEVENPOPE6M20 at https://bit.ly/3RTm5id✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/Apply for a job at MAG: MyAmazonGuy.com/jobsTimestamps:00:00 - Introduction00:22 - Amazon Partners with Meta/Instagram00:48 - Direct Amazon Purchasing in Meta Apps01:43 - Seller Setup Needed01:57 - Potential Impact on Ad Costs02:42 - Comparison to TikTok Ads03:27 - Slow Initial Adoption Expected05:00 - Let Us Know What You See05:12 - Get Help with Amazon05:28 - OutroSupport the show
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Nov 10, 2023 • 5min

The 4 Quadrants of Client Acquisition - How My Amazon Guy Grew to $20M

Steven Pope, Founder and CEO of My Amazon Guy, shares the 4 key methods he used to grow his agency from $0 to $20M in revenue. He discusses the pros and cons of warm outreach, content marketing, cold outreach, and paid ads for acquiring clients, and how to choose the right methods to scale your agency.
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Nov 9, 2023 • 45sec

You got my Amazon back up in days! Hats off to you and your team! - Jerry Carroll Testimonial

Send us a textGet a NEW Main Image for 50% off at MyAmazonGuy.com/IMG with promo code: CTR🚀 Grow your brand's account with ease with our Amazon SOP Library which includes 450+ SOPs. Purchase here👉https://myamazonguy.com/SOP🏫 https://mag-school.com/ - PPC, SEO, Design, and Catalog courses.❓ Do you want to grow your Amazon sales or solve a problem? Go to https://myamazonguy.com and get help✅ Support us, buy some Swag: https://MyAmazonGuy.com/Swag✅ Get 20% OFF Your First 6 Months of H10 when You Use Code: STEVENPOPE6M20 at https://bit.ly/3RTm5id✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/🎤My Podcast Setup:GoPro Hero10 https://amzn.to/3HghK4iRode NT1KIT Cardioid Condenser Microphone https://amzn.to/3ObJvNIRode Swivel Mount: https://amzn.to/3O9ruzFRODECaster Pro Podcast Production Studio https://amzn.to/39mKko8Sony Alpha a6400 Camera https://amzn.to/3xoEnPFSigma 16mm Sony E Lenshttps://amzn.to/3xJLYtvFavorite book of 2022 Extreme Ownership https://amzn.to/3aRBQ8RTimestamps:0:00 - Introduction0:07 - His Experience in His Eight Months with My Amazon Guy0:15 - He Talks About His Amazon Being Shutdown0:33 - "Hats off to you and your team!"0:42 - OutroSupport the show
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Nov 8, 2023 • 4min

Behind the Scenes - Steven Pope Office Upgrades, Installed Aquarium, Lighting Nightmares (Help!)

Send us a textI bought a new home from the success of my agency and installed a salt water aquarium to be a prop behind me during podcasts.Ran into lighting and refraction issues. Help appreciated.#StevenPopeTimestamps:0:00 - Office setup and aquarium installation issues1:02 - Salt Water Aquarium1:29 - Podcast lighting issue2:02 - Mic, RODE Caster Pro II and Camera setup2:56 - Business growth through content creation3:14 - Entrepreneurial journey3:24 - Hitting subscriber milestone3:36 - Sign offSupport the show
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Nov 6, 2023 • 10min

Amazon Influencers & Inspire - The TikTok Killer for Amazon Sellers?

Send us a textGet a NEW Main Image for 50% off at MyAmazonGuy.com/IMG with promo code: CTR🚀 Grow your brand's account with ease with our Amazon SOP Library which includes 450+ SOPs. Purchase here👉https://myamazonguy.com/SOP🏫 https://mag-school.com/ - PPC, SEO, Design, and Catalog courses.❓ Do you want to grow your Amazon sales or solve a problem? Go to https://myamazonguy.com and get help✅ Support us, buy some Swag: https://MyAmazonGuy.com/Swag✅ Get 20% OFF Your First 6 Months of H10 when You Use Code: STEVENPOPE6M20 at https://bit.ly/3RTm5id✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/🎤My Podcast Setup:GoPro Hero10 https://amzn.to/3HghK4iRode NT1KIT Cardioid Condenser Microphone https://amzn.to/3ObJvNIRode Swivel Mount: https://amzn.to/3O9ruzFRODECaster Pro Podcast Production Studio https://amzn.to/39mKko8Sony Alpha a6400 Camera https://amzn.to/3xoEnPFSigma 16mm Sony E Lenshttps://amzn.to/3xJLYtvFavorite book of 2022 Extreme Ownership https://amzn.to/3aRBQ8RTimestamps:0:00 Introduction0:17 Amazon Influencers program overview0:57 How can Amazon sellers take advantage of this?1:27 Limitations for sellers with Amazon Influencers1:31 How to become an Amazon Influencer?2:29 Overview of Inspire program2:48 Setting up a campaign in Inspire5:41 Viewing an existing Inspire campaign6:55 Example of Influencer video on product page8:02 Notes about limitations of these programs9:11 ConclusionSupport the show
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Nov 4, 2023 • 59sec

4 Cardinal Rules of Amazon PPC in 60 Seconds

Send us a textGet a NEW Main Image for 50% off at MyAmazonGuy.com/IMG with promo code: CTR🚀 Grow your brand's account with ease with our Amazon SOP Library which includes 450+ SOPs. Purchase here👉https://myamazonguy.com/SOP🏫 https://mag-school.com/ - PPC, SEO, Design, and Catalog courses.❓ Do you want to grow your Amazon sales or solve a problem? Go to https://myamazonguy.com and get help✅ Support us, buy some Swag: https://MyAmazonGuy.com/Swag✅ Get 20% OFF Your First 6 Months of H10 when You Use Code: STEVENPOPE6M20 at https://bit.ly/3RTm5id✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/🎤My Podcast Setup:GoPro Hero10 https://amzn.to/3HghK4iRode NT1KIT Cardioid Condenser Microphone https://amzn.to/3ObJvNIRode Swivel Mount: https://amzn.to/3O9ruzFRODECaster Pro Podcast Production Studio https://amzn.to/39mKko8Sony Alpha a6400 Camera https://amzn.to/3xoEnPFSigma 16mm Sony E Lenshttps://amzn.to/3xJLYtvFavorite book of 2022 Extreme Ownership https://amzn.to/3aRBQ8RTimestamps:0:00 - Introduction - 4 cardinal rules of PPC in 60 seconds0:02 - Rule 1 - Optimize listing before advertising0:14 - Rule 2 - Never negate a good keyword0:30 - Rule 3 - Maintain 4.3+ star rating0:45 - Rule 4 - Segment campaigns to 5 keywords per campaign0:56 - OutroSupport the show
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Nov 3, 2023 • 2min

World Record 80,000 Policy Violations on Amazon - And 1000 Account Health?!

Send us a text🚀 Grow your brand's account with ease with our Amazon SOP Library which includes 450+ SOPs. Purchase here👉https://myamazonguy.com/SOP🏫 https://mag-school.com/ - PPC, SEO, Design, and Catalog courses.❓ Do you want to grow your Amazon sales or solve a problem? Go to https://myamazonguy.com and get help✅ Support us, buy some Swag: https://MyAmazonGuy.com/Swag✅ Get 20% OFF Your First 6 Months of H10 when You Use Code: STEVENPOPE6M20 at https://bit.ly/3RTm5id✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/🎤My Podcast Setup:GoPro Hero10 https://amzn.to/3HghK4iRode NT1KIT Cardioid Condenser Microphone https://amzn.to/3ObJvNIRode Swivel Mount: https://amzn.to/3O9ruzFRODECaster Pro Podcast Production Studio https://amzn.to/39mKko8Sony Alpha a6400 Camera https://amzn.to/3xoEnPFSigma 16mm Sony E Lenshttps://amzn.to/3xJLYtvFavorite book of 2022 Extreme Ownership https://amzn.to/3aRBQ8RHere are the topics and corresponding timestamps extracted from the transcript:Timestamps:0:00 - Intro/ Account abuse/misconduct reports0:24 - High number of violation reports but account still active 0:34 - Examples of different violation types reported 0:49 - Contacting Amazon Seller Support about issue 0:58 - Problems with Amazon's automated systems1:14 - Encouraging sellers to complain to Amazon1:21 - Issues between different parts of Amazon1:33 - Collateral damage from targeting rule breakers1:41 - Other Amazon seller issues 1:54 - Changes to Amazon's brand registry appeal process2:02 - Advice on reapplying for brand registry (2:02 - 2:05) 2:07 - Outro/ Mention of New Video SeriesSupport the show

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