The 4 Quadrants of Client Acquisition - How My Amazon Guy Grew to $20M

Nov 10, 2023

Steven Pope, Founder and CEO of My Amazon Guy, shares the 4 key methods he used to grow his agency from $0 to $20M in revenue. He discusses the pros and cons of warm outreach, content marketing, cold outreach, and paid ads for acquiring clients, and how to choose the right methods to scale your agency.

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Acquiring Clients: Referrals, Content, Outbound Sales, and Paid Ads

00:00 • 5min

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Steven Pope, the Founder and CEO of My Amazon Guy, shares in his podcast the 4 key methods he used to grow his agency from $0 to $20 million in revenue.

He outlines the pros and cons of warm outreach, content marketing, cold outreach, and paid ads for acquiring clients.

Learn which strategies are most cost-effective at each stage of growth and how to choose the right client acquisition methods to scale your agency.

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Timestamps:

0:00 - Podcast guest question
0:11 - Client acquisition strategies that made Steven Pope's first $1 Million
0:32 - Content to $10M revenue
0:39 - $20M with outbound sales
0:49 - Next $50M with paid ads
1:21 - Client acquisition quad overview
1:59 - Recommend starting warm and content
2:03 - Paid ads cost passed to clients
2:16 - Ideal profit margins
2:33 - Agency success factors summary

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