Acquiring Clients: Referrals, Content, Outbound Sales, and Paid Ads

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Steven Pope, the Founder and CEO of My Amazon Guy, shares in his podcast the 4 key methods he used to grow his agency from $0 to $20 million in revenue. 

He outlines the pros and cons of warm outreach, content marketing, cold outreach, and paid ads for acquiring clients. 

Learn which strategies are most cost-effective at each stage of growth and how to choose the right client acquisition methods to scale your agency.

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Timestamps:

0:00 - Podcast guest question
0:11 - Client acquisition strategies that made Steven Pope's first $1 Million
0:32 - Content to $10M revenue
0:39 - $20M with outbound sales
0:49 - Next $50M with paid ads
1:21 - Client acquisition quad overview
1:59 - Recommend starting warm and content
2:03 - Paid ads cost passed to clients
2:16 - Ideal profit margins
2:33 - Agency success factors summary

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