How I Built a $20-Million Dollar Amazon Agency in 5 Years

Oct 25, 2023

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Timestamps:

00:00 - How I Built a 20-Million Dollar Amazon Agency in 5 Years
0:23 - Starting the Agency After Job Loss
1:05 - Challenges and Self-Doubt
1:30 - First Steps in Consulting
2:06 - Career History and Unemployment
2:23 - First Client and Success Story
3:01 - Blessing of a 90-Day Severance
3:26 - Concept of "Burn Your Ships"
4:40 - Starting an Amazon Agency
4:59 - Side Hustle Consulting Experience
5:57 - First Full-Service Account
7:08 - Hiring the First Employee
8:42 - Scaling the Team
9:57 - Challenges of Hiring Talent
12:40 - Revenue Milestones
13:59 - Importance of Content Creation
15:54 - Scaling to 420 Clients and 450 Employees
16:07 - Social Media Metrics
16:33 - Four Quads of Business Growth
18:56 - Paid Programs for Agency Operations
20:04 - Sales Accelerator Program
23:43 - Coaching on Demand
24:10 - Daily LinkedIn Posts
24:30 - Live AMAs and Content Strategy
30:19 - European Expansion
30:33 - Customer Retention Strategy
30:59 - Trade Secrets and Full Service
31:41 - Selling Trademarks
32:00 - Side Businesses and Coaching Calls
32:56 - Staffing for Project Orders
33:43 - Troubleshooting Topics and Challenges
34:09 - Offering a Wide Range of Services
34:52 - Selling SOPs and Expanding Customer Base
35:31: Sharing Trade Secrets vs. Scaling
36:47: Customer Feedback Loop
39:36: Culture Index and Personality Profiling
41:06: Evergreen Roles and Monthly Growth
42:14: Core Values and Manager Values
* 45:18: Extreme Ownership and Radical Candor
* 47:16: What Didn't Work - PR, Acquisitions, Partnerships
* 48:54: Worst Mistakes - $2 Million on AI and CRM

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