My Amazon Guy

Steven Pope
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Jun 30, 2025 • 6min

Amazon SEO Hack That Helps Sellers Gain Free Traffic

Send us a textMost Amazon sellers miss this hidden spot to help their listings rank higher. It’s a simple way to add extra keywords without changing your title or bullets. Used right, it helps with visibility, search relevance, and long tail phrases.Stop leaving ranking opportunities on the table. Book a strategy call and fix your hidden SEO gaps now: https://bit.ly/4jMZtxu#AmazonSEO #AplusContent #AmazonSellers #AmazonListingTips #ecommerceseo Watch these videos on YouTube:Improve Search Rank and Drive Growth: https://www.youtube.com/watch?v=wyeMk5p-oww&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=2The Easy Way to Find Amazon Keywords That Rank: https://www.youtube.com/watch?v=3kmBZPid_iA&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=3-----------------------------------------------Having trouble with SEO, PPC, or listing issues?  Send it to us: https://bit.ly/4kRnPa7Grab the SEO Toolkit Amazon sellers use to rank faster and find missed keyword gaps: https://bit.ly/457zjSlTimestamps00:00 – Why Most Sellers Miss This SEO Tip00:18 – How A+ Content Impacts Your Amazon Rankings00:49 – Using Alt Text in A+ Images for SEO01:58 – Adding Misspellings and Other Languages for Search02:45 – Where to Add Long Tail Keywords03:56 – Common Mistakes Sellers Make with Alt Text04:54 – Add Alt Text to Brand Story for Extra Visibility05:39 – Real Examples and Final SEO Advice05:59 – Why My Amazon Guy Exists (Closing Message)06:05 – Scan the QR Code or Click the Link----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show
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Jun 27, 2025 • 5min

The SHOCKING Truth About Amazon's EMAIL MARKETING Gap

Send us a textMost Amazon brands miss out on long-term growth by ignoring simple email marketing tactics. Collecting emails and sending smart follow-ups increases conversions and customer lifetime value.Need help setting up email marketing? Book a call with us and get it done right: https://bit.ly/4jMZtxu#EmailMarketing #AmazonSellers #EcommerceGrowth #CustomerRetention #amazonstrategy Watch these videos on YouTube:You’re Losing DTC Sales Over These Simple Mistakes! https://www.youtube.com/watch?v=NRUl0QIPuj8&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=8Amazon Is Spying on Your DTC Site Right Now! https://www.youtube.com/watch?v=wiw06RkO6no&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=13-------------------------------------------------Want to turn Amazon buyers into loyal customers? Book your DTC strategy call today: https://bit.ly/4le9LrBTimestamps00:00 - Why Email Marketing Is Ignored by Most Brands00:24 - How Email Increases Conversion and Lifetime Value01:00 - Best Bully Sticks' Email Strategy Around Pet Deals Day01:40 - Collecting Emails with Product Inserts02:30 - How Brands Shift Buyers from Amazon to DTC03:00 - Spin-to-Win Email Capture Example03:40 - Email Content Must Offer Real Value04:20 - Why Amazon Brands Should Focus on Email in 202505:00 - How My Amazon Guy Helps Brands Scale-------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show
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Jun 25, 2025 • 10min

How We Made Millions With Simple YouTube Videos!

Send us a textWant to grow a successful agency using content that actually brings in clients? This video breaks down how My Amazon Guy scaled with seller-focused videos and simple tools. No paid ads, no complex funnels, just real strategies that helped build an 8-figure business.We share all our processes here, no gatekeeping, just real SOPs that work: https://bit.ly/4dQ2hbr#AmazonAgency #ContentMarketing #YouTubeForBusiness #DigitalMarketingTipsWatch these on YouTube:How Steven Pope Transformed My Amazon Guy’s Culture: https://www.youtube.com/watch?v=OIWAbgYyaBc&list=PLDkvNlz8yl_bgXySsAXtDdy2BLfbQNCmw&index=3How I Built a $20M Amazon Agency with 558 Employees: https://www.youtube.com/watch?v=x4ZXGtCEqNA&list=PLDkvNlz8yl_bgXySsAXtDdy2BLfbQNCmw&index=18----------------------------------------------Timestamps:00:00 - How My Amazon Guy Grew Fast Without Ads  00:30 - Answering Questions Became a Strategy  01:10 - YouTube Channel Growth Started at Zero  01:40 - Kevin’s Story: From Acquisition to Strategy  02:20 - Why You Don’t Need a Huge Audience  03:00 - Building Trust Through Helpful Videos  03:40 - Proof: Older Videos Still Bring Clients  04:30 - No Setup? Here’s What You Really Need  05:20 - What Matters More Than Fancy Gear  06:10 - The Long-Term Value of Sharing Knowledge  07:00 - Starting from Zero and Getting Comfortable  08:00 - Creating Relevant Videos That Attract Clients  09:00 - Final Thoughts on Content, Growth, and Sales----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show
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Jun 23, 2025 • 7min

The 4 Phases of Scaling a Successful DTC Brand

Send us a textMany direct-to-consumer brands get stuck in the early stages of growth. This video breaks down the four phases every brand faces, from founder-led growth to omnichannel expansion. Understand what holds back revenue at $50K, $250K, and beyond.Ready to grow faster on Amazon? Book a call and let the experts take over: https://bit.ly/4jMZtxu#DirectToConsumer #EcommerceGrowth #BrandScaling #StartupTips #amazonDTCTimestamps:00:00 - Why Direct-to-Consumer Brands Struggle00:27 - Phase 1: Founder Growth Explained01:23 - Phase 2: The Paid Media Trap02:55 - Phase 3: Lifetime Value and Conversion Rate Focus04:46 - Phase 4: Omnichannel Expansion06:13 - Secret Phase 5: Becoming a Household Name06:51 - When Should You Hand Over the Reigns?----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show
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Jun 20, 2025 • 12min

This Amazon Report Can Save Your Listings!

Send us a textMost sellers never check this vital Amazon report that reveals hidden listing issues. It gives insights on product data, backend fields, and competitor changes. Using this helps avoid errors, protect listings, and improve keyword targeting.Need help fixing your listings or catching hidden errors? Book a call with experts today: https://bit.ly/4jMZtxu#AmazonSellerTips #FBAHelp #CategoryListingsReport #AmazonOptimizationWatch these videos onYouTube:Simple Trick to Cut PPC Costs https://www.youtube.com/watch?v=k5CM6XtYo1c&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=39How to Increase IPI https://www.youtube.com/watch?v=TMysF_XACdQ&list=PLDkvNlz8yl_b5s-jb7KgPe-aPWP47jZIL-------------------------------------------------Struggling with ads? Download our free PPC guide made for Amazon sellers: https://bit.ly/4kVZ9gMWant better rankings? Grab the free Amazon SEO toolkit and start fixing your listings: https://bit.ly/457zjSlTimestamps00:00 - Why This Amazon Report Matters01:01 - Where to Find the Category Listings Report01:50 - How to Request the Report from Amazon03:10 - Downloading Large vs Small Data Sets04:00 - Understanding the Report Structure05:00 - Spotting Required Fields and Errors06:10 - Fixing Back-End Keywords and Attributes07:35 - Preventing Competitor Tampering08:45 - Catching FBA Fee Overcharges09:55 - Dangerous Goods and Compliance Check11:00 - Why You Should Keep a Backup Report12:00 - Final Thoughts on Using This Report-------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show
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Jun 17, 2025 • 5min

Most Amazon Sellers Forget THIS on Prime Day!

Send us a textMost Amazon sellers miss an easy setup that helps them stay ahead after Prime Day ends. This video breaks down three missed actions sellers should always take during high-traffic events.Download our Prime Day Planner to get smart tips like this and avoid common seller mistakes: https://bit.ly/3FM1Z93#AmazonPrimeDay #PrimeDayDeals #PrimeDayPrep #PrimeDayMarketing #AmazonSellerTipsWatch these videos on YouTube:The Secret to Consistent Amazon Results Most People Miss! https://www.youtube.com/watch?v=_theSHY6S0Q&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmYAre You Ready for Prime Day? Don’t Miss These Tips! https://www.youtube.com/watch?v=kaEUzjW6sxg&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=2-------------------------------------------------Struggling with ads? Download our free PPC guide made for Amazon sellers: https://bit.ly/4kVZ9gMWant better rankings? Grab the free Amazon SEO toolkit and start fixing your listings: https://bit.ly/457zjSlTimestamps00:00 - The One Step Sellers Always Miss on Prime Day00:13 - Why Remarketing Matters Right After Prime Day00:35 - Using Sponsored Display for Retargeting01:26 - Best Time to Set Up Your Retargeting Campaign02:25 - Using Coupons for Brand Cart Abandoners03:29 - Brand Tailored Promotions for Post-Prime Day04:48 - Keep Sales Momentum Going After Prime Day-------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show
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Jun 17, 2025 • 4min

Rank smarter, spend less - Effective Amazon SEO from Experts!

Send us a textSellers miss this simple text SEO fix on Amazon listings. It helps boost indexing and get seen fast.Steven shows how to add crawlable text, fix meta descriptions, and check keyword growth using Helium 10.Grab the free SEO Toolkit that shows exactly how to get your Amazon listings seen and ranked. https://bit.ly/457zjSl#AmazonSEO #AltTextAmazon #AmazonSellers #EcommerceSEO #Helium10Watch these videos on YouTube:Improve Search Rank and Drive Growth: https://www.youtube.com/watch?v=wyeMk5p-oww&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=2The Easy Way to Find Amazon Keywords That Rank: https://www.youtube.com/watch?v=3kmBZPid_iA&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=3-----------------------------------------------Having trouble with SEO, PPC, or listing issues?  Send it to us: https://bit.ly/4kRnPa7Need expert advise with your SEO strategy? Book a call with us: https://bit.ly/4jMZtxuTimestamps00:00 - SEO Tips for Better Amazon Listings00:04 - Brand Story Optimization with Crawlable Text00:17 - How Product Grids Increase Sales and SEO00:31 - Why Text Outside Images Helps Indexing00:45 - SEO Phase 1 and Free Guide Mentioned01:07 - Helium 10 Keyword Index Review with Cerebro01:21 - Organic vs Paid Keywords Breakdown01:42 - Sales Growth by Adding Crawable Text02:10 - Importance of PPC in the Honeymoon Period02:27 - Editing Meta Descriptions for Google SEO02:54 - Google Tools vs Helium 10 for Store SEO03:12 - Meta Description Strategy to Rank on Google03:30 - What to Write in Your Brand Store Meta Description03:32 - Stress-Free Selling Help from My Amazon Guy----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show
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Jun 13, 2025 • 8min

Get Your First Amazon Badge With These Simple Steps!

Send us a textAmazon badges like “Amazon’s Choice” or “Bestseller” can impact click-through rate and conversion. Sales velocity, keyword ranking, and returns all affect how these badges are assigned by Amazon.Stop guessing, book a call and get real answers for your Amazon business: https://bit.ly/4jMZtxu#AmazonChoice #AmazonBadges #AmazonRankingWatch these videos on YouTube:The Secret to Consistent Amazon Results Most People Miss! https://www.youtube.com/watch?v=_theSHY6S0Q&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmYAre You Ready for Prime Day? Don’t Miss These Tips! https://www.youtube.com/watch?v=kaEUzjW6sxg&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=2-------------------------------------------------Struggling with ads? Download our free PPC guide made for Amazon sellers: https://bit.ly/4kVZ9gMWant better rankings? Grab the free Amazon SEO toolkit and start fixing your listings: https://bit.ly/457zjSlTimestamps00:00 – Types of Amazon Badges You’ll See00:17 – What the Badges Mean and Why They Matter01:15 – Bestseller Badge vs. Amazon Choice02:10 – Sales Velocity vs. Reviews: What Wins?03:21 – Price and Ad Spend Influence Rankings04:16 – How Amazon Calculates for the Choice Badge05:19 – Keyword-Based Badge Logic Explained06:35 – What Improves Your Chances at Getting a Badge-------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show
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Jun 11, 2025 • 10min

Are You Ready for Prime Day? Don’t Miss These Tips!

Send us a textHaving clear SOPs keeps Amazon teams consistent and saves hours on repetitive tasks. This video shows how brands and agencies make smoother operations through real systems. Get examples and tips from My Amazon Guy’s own library of documented procedures.Get the exact SOPs we use  to generate over $1.2 billion in annual Amazon sales: https://bit.ly/4dQ2hbr#AmazonProcesses #SOPTips #AmazonAgency #MyAmazonGuy #EcommerceSystemsWatch these videos on YouTube:Are You Ready for Prime Day? https://www.youtube.com/watch?v=kaEUzjW6sxg&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmYYou’re Losing DTC Sales Over These Simple Mistakes! https://www.youtube.com/watch?v=NRUl0QIPuj8&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=4-------------------------------------------------Struggling with ads? Download our free PPC guide made for Amazon sellers: https://bit.ly/4kVZ9gMWant better rankings? Grab the free Amazon SEO toolkit and start fixing your listings: https://bit.ly/457zjSlTimestamps00:00 - Why Consistency Fails Without the Right System00:44 - SOPs Actually Give More Freedom01:45 - McDonald's and Airlines Follow SOPs02:58 - How SOPs Work at My Amazon Guy03:59 - Amazon Advertising SOP Example05:20 - Choosing What to Document First06:32 - Tools to Record or Type SOPs07:21 - How to Test and Improve Your SOP08:01 - How to Organize SOPs for Easy Use09:16 - Keep SOPs Updated Quarterly-------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show
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Jun 9, 2025 • 10min

Are You Ready for Prime Day? Don’t Miss These Tips!

Send us a textSellers are running out of time to prepare for one of Amazon’s biggest sales events. This video shares smart ways to avoid profit loss, manage discounts, and fix listings.Grab the Prime Day Prep Plan before your competitors do: https://bit.ly/3FM1Z93#AmazonSales #PrimeDayTips #EcommerceTips #AmazonListing #FBAstrategyWatch these videos on YouTube:You’re Losing DTC Sales Over These Simple Mistakes! https://www.youtube.com/watch?v=NRUl0QIPuj8&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmYThis Is What You Really Get When You Hire an Amazon Agency https://www.youtube.com/watch?v=NRUl0QIPuj8&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY-----------------------------------------------Want better ad results? Download our free Amazon PPC Guide and start improving your campaigns today: https://bit.ly/4kVZ9gMStruggling to rank higher? Grab our SEO Toolkit for Amazon Sellers and fix your listings the right way: https://bit.ly/457zjSlTimestamps00:00 – Prime Day Is Coming Soon00:45 – Why Inventory Is the First Thing to Fix01:58 – Tip 1: Use Prime Exclusive Discounts (Not Lightning Deals)03:36 – Tip 2: Update Coupons Before They Expire04:00 – Tip 3: Refresh Your Listings (A+ and Main Image)05:30 – Tip 4: Try Premium A+ Content If Eligible06:30 – Tip 5: Run Brand Tailored Promotions for Loyal Buyers08:00 – Tip 6: Look at Search Query Data From Last Prime Day09:15 – Why You Must Act Now Before It’s Too Late----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

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