My Amazon Guy Your PPC Allocation on Amazon is WRONG - Here's Data on my 400 Brands
Most Amazon sellers still follow the outdated 60/30/10 ad spend model, but the real numbers prove otherwise. Sponsored products continue to outperform by a wide margin, while sponsored brands and display ads need a smaller share of your budget. This video breaks down PPC trends based on hundreds of millions in ad spend across thousands of advertisers.
Stop burning ad budget, get a full audit and fix your PPC allocation with a strategy that actually works: https://bit.ly/4jMZtxu
#AmazonAdvertising #PPCStrategy #EcommerceMarketing #AmazonDSP #adspend
Watch these videos on YouTube:
Use Brand Analytics to Increase Sales youtube.com/watch?v=HnUKZXZ9uEk&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=4&utm_content=342074038&utm_medium=social&utm_source=youtube&hss_channel=ytc-UClUSEsDS2sdgNJfCcCM_5Uw
Simplify Amazon Listing Compliance https://www.youtube.com/watch?v=ArGPygUCFpk&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=12
-----------------------------------------------
Tired of guessing where your ad dollars go? Download our PPC guide and run campaigns that convert: https://bit.ly/4lF0OYX
Your listings won’t rank themselves. Get the SEO toolkit built for sellers who want real traffic: https://bit.ly/3JyMDGo
Problems hit hard when you’re not ready. Grab the Amazon Crisis Kit now, before you actually need it: https://bit.ly/4maWHn0
If you’re serious about growth, stop playing small. Book a DTC call and take control of your brand’s future: https://bit.ly/4kOz6rr
Timestamps
00:00 - The Wrong Ad Advice Everyone Is Copying
00:20 - Real PPC Spend Data From 400 Brands
00:58 - Confirming the Data With Another Agency
01:44 - Are You Overspending on Sponsored Display?
02:31 - Amazon DSP Is Changing Everything
03:22 - Why DSP Traffic Is the Cheapest Traffic Right Now
04:00 - Amazon's Strategy Behind Stopping Google Shopping
04:45 - Amazon Is Now a Marketing Company
05:22 - Final Thoughts: Fixing Your PPC Budget Allocation
----------------------------------------------
Follow us:
LinkedIn: https://www.linkedin.com/company/28605816/
Instagram: https://www.instagram.com/stevenpopemag/
Pinterest: https://www.pinterest.com/myamazonguys/
Twitter: https://twitter.com/myamazonguy
Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com
Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw