My Amazon Guy Will Amazon Offer Brand Gating to Every Seller? Here's Why They Might
Unauthorized resellers continue to hurt brand value, confuse customers, and cause pricing chaos. Updates to brand registry hint at more control, but sellers still face major roadblocks. Despite rising pressure, Amazon has strong reasons to avoid offering full brand gating to most sellers.
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Timestamps
00:00 - Will Amazon Ever Offer Brand Gating to Everyone?
00:27 - Why Brands Want Full Control of Their Listings
01:21 - New Updates to Brand Registry Explained
02:00 - Selling Roles: Resellers vs. Brand Representatives
02:42 - Could This Be Amazon's Version of Brand Gating?
03:45 - Why Amazon May Never Allow Full Brand Gating
05:00 - How Amazon Benefits from Price Wars on Listings
06:01 - What Would Force Amazon to Give Sellers More Control?
07:00 - Final Thoughts on Brand Gating Possibilities
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