

My Amazon Guy
Steven Pope
About My Amazon Guy: 1.2-billion managed on Amazon, My Amazon Guy is A 400+ client full service Amazon Agency in Atlanta, Georgia. We grow market share through traffic and conversion improvements. PPC, SEO, CTR, Design, Catalog Merchandising. My Amazon Guy gives away all their trade secrets with more than 2200 video tutorials on YouTube.Follow us on LinkedIn: https://linkedin.com/company/my-amazon-guySubscribe on our YouTube Channel: https://youtube.com/@myamazonguy
Episodes
Mentioned books

Jan 11, 2024 • 1min
Delete SKU from Amazon Like a Pro!
Send us a textLearn how to delete SKUs from your Amazon inventory quickly and accurately. Join Julio Gomez Carillo, an experienced brand manager, for a step-by-step tutorial on removing products from your Amazon Seller Central. Perfect for Amazon sellers who want to streamline their inventory.Interested in Amazon Brand Management services? Request for Julio Gomez Carillo!https://myamazonguy.com/full-service-management/Timestamps:00:00 - Introduction to Deleting SKUs on Amazon00:13 - Navigating to Manage Inventory in Seller Central00:30 - Searching for the SKU to Delete00:45 - Steps to Delete a Product and Listing01:00 - Confirming Deletion on AmazonSupport the show

Jan 10, 2024 • 20min
Best of Steven Pope: Ultimate SEO Supercut
Send us a textStep into the world of e-commerce dominance with Steven Pope, founder and CEO of My Amazon Guy, in this exclusive masterclass.Uncover the secrets of integrating Search Engine Optimization (SEO) and Pay-Per-Click (PPC) strategies to skyrocket your online sales and digital marketing effectiveness.Steven dives deep into keyword optimization, revealing how a unified approach to SEO and PPC can exponentially boost your search engine rankings and e-commerce conversions.Learn crucial tactics for enhancing product visibility on platforms like Amazon, including how to master the art of keyword indexing and optimizing your listings for maximum impact. This essential guide is brimming with expert insights, practical tips, and real-world examples, making it a must-watch for anyone looking to enhance their online marketing strategies, drive traffic, and increase revenue. Whether you're a digital marketing professional, an Amazon seller, or an e-commerce entrepreneur, this masterclass offers the cutting-edge tactics and strategies you need to stay ahead in the competitive world of online retail.Support the show

Jan 9, 2024 • 1h 37min
Grow an Agency AMA Live with Steven Pope - Jan 9, 2024
Send us a textJoin us live for an engaging Agency AMA session with Steven Pope on January 9 at 1PM ET!Helpful Reminders:→ Ask Steven your burning questions live by accessing this Streamyard link: https://streamyard.com/3pzvceuws6→ Ensure your mic and camera are ready if you're stepping onto the virtual stage.→ You can also type your questions into the chatbox during the stream.Learn strategies to scale your business with more clients and a better operation from leading experts! Attend the My Agency Guy Summit happening on January 9-10, 2024.Visit the link to secure your ticket: https://myagencyguysummit.comEver wondered about the nitty-gritty of running a successful agency? Ask Steven anything during our live session and get answers in real-time.Set your alarms and notifications so you don't miss out!This is an invaluable opportunity for digital and Amazon agencies ready to make big moves. Whether you're starting fresh or scaling up, there's something here for you.Don't just be a part of the conversation—lead it. Grow your agency empire with proven strategies from the front lines.#MyAgencyGuySummit #AgencyEvolution #DigitalMarketingInsights #AskStevenPope #AgencyAMATimestamps:00:00 - Introduction and Overview of My Agency Guy Service05:02 - Details on Today's Show Format09:52 - Start of Live AMA: Agency Growth and Challenges11:12 - Offering Additional Services and Summit Information11:18 - Introduction of First Guest: Thomas from Shipux LLC12:02 - Thomas Discusses His Business and Expansion Goals13:24 - Host Offers Business Expansion Strategies16:02 - Discussing Affiliate Relationships and Networking17:25 - Introduction of Next Guest: Josh from Seattle17:44 - Josh's Query on Managing Multiple Amazon Accounts19:05 - Detailed Discussion on Account Management Techniques20:24 - Addressing Account Suspension Concerns21:46 - Tips on Password Management and Employee Turnover24:41 - Introduction of Another Guest24:54 - Guest Shares His Progress and Seeks Advice27:46 - Strategies for Handling Demanding Clients29:29 - Preparing for Transition to Full-time Agency Work30:01 - Managing Time and Client Expectations32:39 - Tips on Navigating Client Relationships and Expansion34:13 - More on Amazon EU Expansion Challenges35:46 - Overview of the My Agency Guy Summit37:00 - Discussion on Acquiring Clients and Business Expansion38:04 - Insights on Effective Website Setup and Lead Generation38:51 - Strategies for Building a Potential Client Database39:05 - Exploring CRM Options for Agency Management42:43 - Discussion on Handling Challenging Clients and Business Scalability43:55 - Exploring Amazon and Walmart Services for Agency Expansion44:42 - Tips for Creating Engaging Content and Scaling an Agency45:46 - Strategies for Closing Deals and Managing Client Expectations47:00 - Evaluating the Pros and Cons of Expanding Services48:56 - Identifying and Focusing on Core Services for Agency Growth50:44 - Additional Insights on Agency Growth and Diversification51:05 - Discussion on Previous Amazon Business Experience and Contemplating New Ventures52:20 - Insights on Deciding Between Starting an Amazon Agency, New Product Line, or a YouTube Channel54:58 - Evaluating Skills and Determining Agency Direction57:14 - Exploring Different Business Models and Approaches for Agencies1:03:00 - Emphasizing the Importance of Creating Content and Sharing Expertise1:04:55 - Exploring Various Approaches to Agency Growth and Client Management1:06:00 - Conversations with Agency OwneSupport the show

Jan 8, 2024 • 9min
3 Hacks to Grow Your Reach on Amazon for Cheap Despite Rising Fees
Send us a textAs fees and competition rise but margins shrink, profitable growth is vital. Learn 3 innovative ways to boost impressions and lower CPA with smart budgeting.→ Upgrade your main product image at half the price!Visit https://myamazonguy.com/IMG and use promo code: CTR for a 50% discount.→ Need help managing your Amazon account? Access over 450+ Amazon SOPs at https://myamazonguy.com/SOP. Make your brand grow easily.→ Learn about PPC, SEO, Design, and Catalog at https://mag-school.com/. Boost your Amazon skills with our courses.→ Want to increase your Amazon sales or solve a problem? Visit https://myamazonguy.com for expert assistance.→ Show your support by buying our Swag at https://myamazonguy.com/Swag.→ Save 20% on your first 6 months of H10. Use code STEVENPOPE6M20 at https://bit.ly/3RTm5id.→ Get a trademark through My Amazon Guy for $825. Fast-track your brand registry on Amazon in less than 7 days. Order at https://myamazonguy.com/trademark-services/.→ Enhance your Amazon listing with A+ Content. Learn more at https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/.→ Check out our Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_.→ Book a quick coaching call today at https://myamazonguy.com/book-a-coaching-call/.→ Looking for a career opportunity? Apply at https://MyAmazonGuy.com/jobs.Timestamps:00:00 - Introduction00:28 - Hack #1: Auto Campaigns with Wide Targeting01:49 - Hack #2: Bid on Gaps Between Organic and Sponsored Rank05:54 - Hack #3: Calculate Cost Per Session Metric08:23 - OutroSupport the show

Jan 7, 2024 • 8min
3 Proven Ways to Increase Sales for Struggling ASINs
Send us a textLearn tactics to drive more conversions for underperforming ASINs. Use brand story links, A+ content, multi-unit discounts and more to boost sales.→ Upgrade your main product image at half the price!Visit https://myamazonguy.com/IMG and use promo code: CTR for a 50% discount.→ Need help managing your Amazon account? Access over 450+ Amazon SOPs at https://myamazonguy.com/SOP. Make your brand grow easily.→ Learn about PPC, SEO, Design, and Catalog at https://mag-school.com/. Boost your Amazon skills with our courses.→ Want to increase your Amazon sales or solve a problem? Visit https://myamazonguy.com for expert assistance.→ Show your support by buying our Swag at https://myamazonguy.com/Swag.→ Save 20% on your first 6 months of H10. Use code STEVENPOPE6M20 at https://bit.ly/3RTm5id.→ Get a trademark through My Amazon Guy for $825. Fast-track your brand registry on Amazon in less than 7 days. Order at https://myamazonguy.com/trademark-services/.→ Enhance your Amazon listing with A+ Content. Learn more at https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/.→ Check out our Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_.→ Book a quick coaching call today at https://myamazonguy.com/book-a-coaching-call/.→ Looking for a career opportunity? Apply at https://MyAmazonGuy.com/jobs.Timestamps:00:00 - Introduction00:25 - Tactic #1: Leverage Brand Story Module01:42 - Tactic #2: Spotlight ASINs in A+ Content02:58 - Tactic #3: Create Multi-Unit Discounts07:45 - OutroSupport the show

Jan 6, 2024 • 4min
Double Your Amazon Sales Overnight with these 2 Simple Conversion Hacks
Send us a textStruggling with Amazon conversion rates? Learn how to DOUBLE your sales overnight with these two simple tricks. Add keywords to product images for nearly 100% more clicks. Use Amazon's FREE demographic analytics to target your PRIME audience. Brand Manager, Bernardo, reveals his top-secret listing hacks that skyrocketed sales 300%.→ Upgrade your main product image at half the price!Visit https://myamazonguy.com/IMG and use promo code: CTR for a 50% discount.→ Need help managing your Amazon account? Access over 450+ Amazon SOPs at https://myamazonguy.com/SOP. Make your brand grow easily.→ Learn about PPC, SEO, Design, and Catalog at https://mag-school.com/. Boost your Amazon skills with our courses.→ Want to increase your Amazon sales or solve a problem? Visit https://myamazonguy.com for expert assistance.→ Show your support by buying our Swag at https://myamazonguy.com/Swag.→ Save 20% on your first 6 months of H10. Use code STEVENPOPE6M20 at https://bit.ly/3RTm5id.→ Get a trademark through My Amazon Guy for $825. Fast-track your brand registry on Amazon in less than 7 days. Order at https://myamazonguy.com/trademark-services/.→ Enhance your Amazon listing with A+ Content. Learn more at https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/.→ Check out our Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_.→ Book a quick coaching call today at https://myamazonguy.com/book-a-coaching-call/.→ Looking for a career opportunity? Apply at https://MyAmazonGuy.com/jobs.Support the show

Jan 5, 2024 • 1h 40min
My Amazon Guy Friday Live Q&A with Faith Denniston and Thomas Fitzgibbons
Send us a textKickstart the New Year with a Bang on Amazon! Join our first Friday Live Q&A of the year with Faith Denniston and Thomas Fitzgibbons – it's the ultimate Amazon power-up you've been waiting for.Welcome to 2024's First Friday AMA: It's not just a Q&A, it's a treasure trove of Amazon strategies and insights.Navigate the Amazon maze:→ Get live, expert advice straight from the pros.→ Find real-time solutions to kick off your year successfully on Amazon.Your first power move for 2024:→ Learn cutting-edge tactics.→ Connect with fellow Amazon warriors.→ Turbocharge your e-commerce strategy for the year ahead.This Friday, it's more than leveling up:→ It's about setting the pace for the year.→ Be a game-changer in the Amazon marketplace.Join us and be part of the Amazon revolution. Don't just witness the change; be the change.#NewYearNewGoals #AmazonFridayAMA #2024AmazonSuccess #MyAmazonGuyLiveTimestamps:00:00 - Intro: My Amazon Guy Podcast Announcement10:00 - Introduction and New Year Greetings10:26 - Discussion on Personal New Year's Resolutions11:02 - Casual Conversation on Lifestyle Changes13:04 - Chatting About Fast Food Preferences14:03 - Transition to Amazon Q&A Session14:25 - Addressing Member Questions: Amazon Advertising Payments17:08 - Discussion on Amazon Affiliate Program and Creator Connection20:11 - Query on Combining Products Under One Parentage in Health and Household Category23:06 - Ideal Image File Size Ratio for Mobile Visibility25:16 - Addressing More Member Questions: New Products in New Release Section27:05 - Insights on Posting Videos on Amazon Brand Store30:38 - Amazon Q4 Season and Its Implications30:56 - Analyzing the Search Query Performance Report39:47 - Discussing Golf Cart Wheel Images on Amazon45:00 - Handling Customer Complaints and Returns on Amazon48:42 - Google Ads Strategy: Directing Clicks to Amazon vs. Website55:20 - Access and Future of Amazon Posts for Customers1:00:01 - Optimizing Sponsored Brand and Product Campaigns1:02:18 - Handling Listing Takeovers and Counterfeit Issues1:09:57 - Addressing Brand Registry Application Rejections1:15:45 - Resolving UPC Code Issues with Amazon1:20:10 - Understanding "Discount by Amazon" Promotions1:22:28 - Effectiveness of Amazon's Transparency Program in Combating Counterfeits1:31:13 - Addressing High ACOS in PPC CampaignsSupport the show

Jan 4, 2024 • 58min
My Amazon Guy Wednesday ARL with John Aspinall - Jan 3, 2024
Send us a textStart 2024 Right: Improve Your Amazon Listings with John Aspinall's ASIN Review Live!Are your Amazon products not selling as much as you'd like? It's time to change that!Join John Aspinall LIVE as he reviews Amazon products listed by sellers like you and show you how to make them better.Here’s what John will help you with:↳ Making your product easy to find on Amazon↳ Tips for selling more and earning more↳ Improving how you sell on Amazon↳ Planning better strategies for the whole yearGet your ASINs reviewed and make 2024 your best sales year yet!Come watch and see how you can make your Amazon store better. There's a lot of potential – let's unlock it together!Timestamps:00:00 - Opening Music and Countdown09:58 - Introduction to ARL (AC Review Live)10:09 - Host’s New Space and Updates11:06 - Recap of Recent PPC AMA Session11:17 - Live AC Review Begins: Viewer Submissions12:27 - Discussion on Manual vs. Automated PPC Management12:34 - Helium 10 for Email Automation Inquiry13:15 - Strategies for Getting More Reviews13:55 - New Year, New Changes: Glasses and Beverage Choice14:06 - Frequency of Content Update on Amazon14:24 - Example of Seasonal Merchandising for Amazon Products16:02 - Deep Dive into Product Listing: Desk Example20:01 - Using Canva for Seasonal Merchandising21:08 - Questions from Viewers: Amazon Email Policies, Inventory Removal21:22 - Review of a Viewer's Product Listing22:59 - Viewer Questions on Product Listings and Strategy24:05 - Live Demonstration: Improving Product Images on Canva29:06 - Additional Viewer Questions and Listing Reviews33:14 - Discussing Retail Arbitrage as a Business Model36:32 - Live Review of Fitness Equipment Listing38:02 - Viewer Questions on Product Categories and Niche Markets40:42 - Live Review of Kitchen Drawer Organizer41:47 - Evaluating the Market for Water Bottles43:49 - Feedback on Busy Board Monor Product Listing47:47 - Discussion on the Knife Market for Beginners50:27 - Live Review of a Water Bottle Product Listing53:36 - Continued Feedback on Busy Board Monor Listing55:01 - Closing Remarks and Information on My Amazon Guy ServicesSupport the show

Jan 3, 2024 • 1h 37min
Amazon PPC AMA Live Q&A with Matthew Davis - Jan 2, 2024
Send us a textReady to take your Amazon campaigns to the next level?Join Amazon PPC AMA Live Q&A with Matthew Davis and in just 60 minutes you'll learn:↳ How to set ads for different times of the day↳ Tips to do better than others by choosing the right times↳ 5 easy steps to check and improve your adsDon't miss out on this golden opportunity! Join us for a truly insightful session!See you at the crossroads of Amazon's success!#AmazonPPC #AmazonAdsCampaign #amazonsellertips Timestamps:00:00 - 10-minute countdown10:00 - Official Podcast Introduction and Agenda10:58 - First Question: Single Word Campaign Strategy12:02 - Discussing Campaign Targets and Strategies13:23 - Effects of PPC on Organic Sales14:16 - Managing PPC with Few Reviews15:26 - Strategies for New Accounts and Low Budgets17:24 - Addressing Multiple Questions from Abdullah21:18 - Engaging with Regular Audience Members23:30 - Handling Campaign Spend Limits and Solutions25:33 - Strategies for Launching New Products27:06 - Discussing Multiple ASINs in a Single Ad Group30:04 - Targeting Keywords Using Competitors' Listings35:26 - Improving Indexing for More Keywords38:00 - Launch Strategies and PPC Best Practices40:14 - Organic vs Sponsored Performance Analysis40:51 - Strike Zone Strategy for SEO Improvement41:04 - Balancing Organic and Sponsored Rankings41:23 - Cross-referencing Third-Party Data with SQP41:51 - Evaluating Search Volume for Effective Targeting42:08 - Strategies for Increasing Market Share42:21 - Manual Targeting and Campaign Strategies43:00 - Comparing Organic and Sponsored Brand Strategies43:38 - Budget Allocation and Effective Strategy Decisions43:57 - PPC Tips for Effective Launch and Scaling44:22 - Using Auto Campaigns and Bid Strategies45:03 - Optimizing Sponsored Brand Campaigns45:39 - Analyzing and Adjusting Campaign Targeting46:12 - Technical Difficulties: Loss of Sound46:35 - Strategies for Competitive and Commoditized Categories47:55 - Importance of Listing Optimization and PPC Synergy49:20 - Segmenting Campaigns and Structuring for Success50:05 - Launching in Competitive Categories like Pet Supplies51:22 - PPC Strategy for Pet Supplies and Unique Selling Propositions52:14 - Conservative Bidding and Targeting Relevant Behaviors53:01 - Analyzing and Improving ACos in Sponsored Brand Campaigns54:05 - Refining Campaign Targeting for Better Performance55:39 - Strategies for High Spending Campaigns in PPC56:16 - Personalizing PPC Strategy Based on Business Goals57:01 - Dealing with High ACos Campaigns and Optimization Tips57:41 - Managing Campaigns in Ad Console and Archiving Options59:10 - Understanding and Optimizing ACos Components1:00:23 - Launching Upgraded Products and Review Strategies1:01:39 - Decision Making for Listing New Versions of Products1:03:01 - Market Demand, Competition, and PPC Strategy1:04:05 - Leveraging PPC for High Organic Sales Products1:05:00 - SEO and PPC Synergy for Increased Organic Sales1:06:10 - PPC Strategy for Keywords with Organic Ranking1:07:22 - Managing Exact Campaigns and Keyword Performance1:08:14 - Data-Driven Decision Making in Keyword Campaigns1:09:02 - Campaign Indexing and Ranking Strategies1:10:17 - Engaging with User Questions and Concerns1:11:15 - Integrating Upgraded Products into Existing Listings1:12:12 - PPC Strategies for Low Demand, High Competition Markets1:13:25 - Organic vs PPC Sales: Strategies to Increase Visibility1:14:15 - Expanding Keyword TargeSupport the show

Jan 2, 2024 • 54min
My Amazon Guy Friday Live Q&A with Faith Denniston and Jason Mastromatteo - Dec 22, 2023
Send us a textWho says you can't sleigh Amazon this holiday season? Not us! Join the Friday Live Q&A with Faith Denniston and Jason Mastromatteo to jingle all the way to success!This isn't your run-of-the-mill Q&A. It's a festive Amazon treasure trove!Cut through the Amazon tinsel:→ Get expert advice in real time.→ Find solutions to your Amazon holiday challenges.Your weekly e-commerce gift:→ Learn, connect, and supercharge your holiday sales.Every Friday is a chance to be merry and bright:→ Don't just watch the game; be the holiday game-changer.Join us and let's make this holiday season your best one yet!#FridayLiveQandA #EcommerceExpertise #MyAmazonGuyLiveTimestamps:00:00 - Pre-Show Countdown and Music10:06 - Hosts Discuss Holiday Plans and Podcast Schedule11:12 - Upcoming Podcast Break Announcement12:17 - Viewer Questions Begin: Supplements and UPC Barcodes13:05 - Discussion on FBA Skew and Barcode Setup15:02 - Update on Vine Program for ASINs16:04 - Amazon Warehouse Selling Used Items on PDP17:05 - Josh's Birthday Wishes and Conversion Rate Query18:04 - Tax Reporting and Revenue Calculation for Amazon Sellers21:03 - Viewer Question on PPC Software and Manual Management22:28 - Inventory Management Tools and Recommendations24:10 - Career Opportunities in PPC and Amazon Services25:28 - Handling Individual Product Star Ratings27:02 - Returnless Refunds for FBA Products28:01 - Automation Tools for Amazon Sellers29:23 - Bookkeeping and Reporting for Amazon Business30:01 - Shipping Large Boxes to Amazon FBA31:12 - Selling in the Canadian Marketplace32:08 - Managing Client Access for Amazon Accounts33:56 - PPC Strategy Post-Christmas34:56 - Keyword Strategy for Products with Low Search Volume36:15 - New Targeting Types in Amazon Sponsored Brands38:02 - Discussion on Amazon Returns and Category Restrictions39:11 - PPC Software Recommendations and Manual Management Insights40:53 - Bookkeeping Practices and Reports for Amazon Sellers41:40 - Shipping Large Items to Amazon and Compliance with Size Restrictions43:37 - Expanding Sales to Canada: Steps and Import Considerations50:22 - Viewer Appreciation and Personal Updates50:42 - New Targeting Types in Amazon Sponsored Brands51:44 - Closing Remarks and Holiday WishesSupport the show