

My Amazon Guy
Steven Pope
About My Amazon Guy: 1.2-billion managed on Amazon, My Amazon Guy is A 400+ client full service Amazon Agency in Atlanta, Georgia. We grow market share through traffic and conversion improvements. PPC, SEO, CTR, Design, Catalog Merchandising. My Amazon Guy gives away all their trade secrets with more than 2200 video tutorials on YouTube.Follow us on LinkedIn: https://linkedin.com/company/my-amazon-guySubscribe on our YouTube Channel: https://youtube.com/@myamazonguy
Episodes
Mentioned books

Apr 26, 2024 • 1h 21min
My Amazon Guy Friday Live Q&A with Noah Wickham
Send us a textWho says you can't crush it on Amazon? Not Noah Wickham. Join the Friday Live Q&A with Amazon expert Noah Wickham and get ready to unlock your Amazon potential!This isn't your average Q&A - it's a powerhouse of Amazon insights delivered straight to you.Cut through the noise and skyrocket your sales:→ Live expert advice from Noah Wickham himself→ Real-time solutions to your toughest Amazon challenges→ Weekly Amazon mastery sessions to propel your e-commerce businessEvery Friday is your chance to level up:Learn from the best, connect with the community, and dominate the game.Don't just watch, take action!Be there or be square. Let's conquer Amazon together!#AmazonFridayLiveQA #AskNoahLive #AmazonPodcast #AskMyAmazonGuySupport the show

Apr 25, 2024 • 2min
Track Your Ads Like a Pro (But Don't Get Stuck in the Past!)
Send us a textStruggling with PPC tracking? My Amazon Guy reveals the key metrics for optimization (ACOS, Conversion Rate, etc.) Learn the right balance between tracking & focusing on the future for peak ad performance. #amazonppc #advertising #optimization #trackyourdata → Use code STEVENPOPE6M20 and save 20% on your first 6 months of Helium 10!↳ https://bit.ly/3RTm5id→ Already have Helium 10? Get a special discount for upgrading your account!↳ https://myamazonguy.com/h10upgrade→ More reason to invest in Helium 10! ↳ https://myamazonguy.com/helium-10-service/-----------------------------------------------------------------------------------------Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/Follow us:Twitter: https://twitter.com/myamazonguyInstagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Please subscribe to the podcast at: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwTimestamps:00:00 - Intro: Tracking Your Amazon Ads00:10 - Tracking Software vs. Manual Reporting00:29 - The Importance of Focusing on the Future, Not Just the Past00:54 - Key Metrics for PPC Optimization (ACOS, Conversion Rate, etc.)01:44 - Balancing Tracking & Focusing on Future Performance02:06 - Optimizing Conversion Rate for Improved PPC Results02:27 - Conclusion: Track Smart & Look Forward!Support the show

Apr 24, 2024 • 3min
Free PPC Learning: Avoid Fake Gurus & Shiny Object Syndrome!
Send us a textConfused about where to learn Amazon PPC? My Amazon Guy exposes the dangers of fake gurus & "shiny object syndrome." Discover FREE resources, the power of testing, and how to avoid costly mistakes.#amazonppc #amazonadvertising #avoidfakes #learnonline #myamazonguy→ Use code STEVENPOPE6M20 and save 20% on your first 6 months of Helium 10!↳ https://bit.ly/3RTm5id→ Already have Helium 10? Get a special discount for upgrading your account!↳ https://myamazonguy.com/h10upgrade→ More reason to invest in Helium 10! ↳ https://myamazonguy.com/helium-10-service/-----------------------------------------------------------------------------------------Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/Follow us:Twitter: https://twitter.com/myamazonguyInstagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Please subscribe to the podcast at: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwTimestamps:00:00 - Intro: Where to Learn Amazon PPC?00:08 - Beware Fake Gurus & Outdated Strategies00:21 - Free Resources: YouTube University & Amazon Seller Central00:43 - The Power of Testing & Free Account Audits01:01 - Don't Panic & Start Over: Optimize Gradually01:23 - Maintain Existing Campaigns & Implement New Strategies01:41 - Avoid "Shiny Object Syndrome" & Costly Mistakes (Sponsor TV Example)02:14 - Finding the Right Balance in Optimization02:26 - Conclusion: Avoid Shiny Objects & Test Before LaunchingSupport the show

Apr 23, 2024 • 1h 9min
Amazon PPC AMA Live with Kevin Sanderson and Dima Kubrak
Send us a textMark your calendars for an exclusive AMA session with Kevin Sanderson, VP of Marketing of My Amazon Guy, and Dima Kubrak , Founder of Sellerise. Discover the ultimate secrets to supercharge your Amazon campaigns!Why should you be there?↳ Unmatched Strategies: Gain cutting-edge strategies to turbocharge your Amazon campaigns. Learn what’s currently driving success on the platform.↳ Expert Insights: Elevate your advertising game with deep insights from leaders who have been in the trenches and know what works.↳ Interactive Q&A: Have specific challenges? Get personalized advice during our live Q&A. This is your chance to ask the experts and get answers that matter to you.Why Tune In?- Stay Ahead: The e-commerce landscape is constantly evolving. What worked yesterday might not work today. Stay ahead with the latest, proven tactics.- Actionable Tips: We don’t just talk theory. Get practical, actionable advice that you can implement immediately to see results.- Network and Engage:Join a community of like-minded sellers and industry gurus. Gain from the collective knowledge and experience of a vibrant community.Don’t miss out on this golden opportunity to level up your PPC game! Join us tomorrow at 12PM et for a session packed with insights.See you at the crossroads of Amazon's success!#AmazonPPC #AmazonAdsCampaign #AmazonPodcast #AskMyAmazonGuyTimestamps:00:00 - Introduction and Setup10:02 - Beginning of Live Session: Introductions and Overview11:31 - Shifting the Focus: From PPC to Conversion Strategies12:10 - Dimma’s Background and Amazon Experience14:05 - Evolution of Amazon Selling and Marketing16:06 - Changes in Amazon’s Platform and Advertising17:03 - The Importance of Brand Building Beyond Amazon18:09 - Diversification: From Amazon to Multiple Business Ventures19:06 - Encouraging Audience Participation and Questions22:00 - Handling Technical Issues and Amazon Support24:43 - Benefits of Using ASAP Warehouse for Amazon Sellers27:16 - Building and Managing Effective Teams30:11 - Dimma’s Experiences with Risks and Loans33:12 - Strategies for New Product Launches on Amazon36:01 - Discussion on Market Analysis and Competitive Positioning39:54 - Keyword Optimization and Ranking Strategies43:38 - The Importance of Listing Optimization and PPC47:52 - The Costs of Becoming a Bestseller52:11 - Long-Term Business Strategies and Investment Considerations55:04 - When to Start PPC Campaigns During a Product Launch57:51 - Using the ‘Listing Zero’ Strategy for New Launches1:06:39 - Closing Remarks and Invitation to Explore SellarizeSupport the show

Apr 22, 2024 • 5min
When Should I Turn On PPC for Amazon FBA? Advertising Checklist
Send us a textLaunching on Amazon Course: mag-school.com/course/launching-on-amazonDon't waste ad spend! Steven Pope of My Amazon Guy reveals what to have in place BEFORE you launch Amazon Ads. From listing optimization to brand registry, get his expert tips for success. #amazonads #amazonppc #newseller #advertisingtips #amazonsales→ Use code STEVENPOPE6M20 and save 20% on your first 6 months of Helium 10!↳ https://bit.ly/3RTm5id→ Already have Helium 10? Get a special discount for upgrading your account!↳ https://myamazonguy.com/h10upgrade→ More reason to invest in Helium 10! ↳ https://myamazonguy.com/helium-10-service/-----------------------------------------------------------------------------------------Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/Follow us:Twitter: https://twitter.com/myamazonguyInstagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Please subscribe to the podcast at: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Apr 21, 2024 • 22min
How Much Money My Business Made from 5 Million Views on YouTube
Send us a textGet a free case study and SOPs here at myguy.agency.Check out how Steven Pope, the founder of My Amazon Guy, uses YouTube to boost his business. Learn how making good content can get more views, draw in customers, and help your business grow. Discover tips on getting better at SEO, handling PPC ads well, and using content as a strong tool for ongoing success. Get insights into the future of creating content in the competitive world of digital marketing.#youtubeforbusiness #contentisking #digitalmarketing #businessgrowth #trending #trendingvideo → Use code STEVENPOPE6M20 and save 20% on your first 6 months of Helium 10!↳ https://bit.ly/3RTm5id→ Already have Helium 10? Get a special discount for upgrading your account!↳ https://myamazonguy.com/h10upgrade→ More reason to invest in Helium 10!↳ https://myamazonguy.com/helium-10-service/Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/Follow us:Twitter: https://twitter.com/myamazonguyInstagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Please subscribe to the podcast at: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwTimestamps:00:00 - Introduction: Steven Pope's Background and Agency Creation00:30 - How YouTube Analytics Boost Business01:00 - Analyzing Yearly and Lifetime YouTube Performance01:53 - The Impact of Global Events on Business Growth03:00 - The Power of Content: Perpetual Growth05:00 - The Importance of Customer Feedback in Content Creation06:02 - Effective Content Strategy for Amazon Sellers07:04 - Leveraging Frequently Asked Questions for Content08:00 - Amazon Selling Challenges and Solutions10:10 - Detailed YouTube SEO Strategy and Keyword Ranking12:00 - Competitive Analysis: Maintaining Visibility in PPC13:40 - Dominating Niche Keywords and Customer-Driven Content15:49 - The Power of Branded Search Terms17:00 - Content vs. Traditional Sales Teams: Cost Analysis19:00 - The Value of SEO and Content in Business Scalability20:59 - Conclusion: The Future of Content and AI in BusinessSupport the show

Apr 20, 2024 • 7min
[Amazon Seller News] New A+ Content Module: Product Complements (Shows Under the Title!)
Send us a textSecret link to get here https://sellercentral.amazon.com/enhanced-content/content-manager/workflow/product-complements/content/new/editAmazon Breaking News! Watch as Steven Pope from My Amazon Guy explains the new A+ content module called 'Complementary Product Sets'. This video will show you how to access and use this feature to make your product listings better. Learn simple steps for adding extra content, improving your brand story, and placing keywords to increase your visibility on Amazon. It's perfect for any seller wanting to attract more customers and sell more products.#amazonupdates #SellMoreOnAmazon #amazonnews #apluscontent → Use code STEVENPOPE6M20 and save 20% on your first 6 months of Helium 10!↳ https://bit.ly/3RTm5id→ Already have Helium 10? Get a special discount for upgrading your account!↳ https://myamazonguy.com/h10upgrade→ More reason to invest in Helium 10!↳ https://myamazonguy.com/helium-10-service/Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/Follow us:Twitter: https://twitter.com/myamazonguyInstagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Please subscribe to the podcast at: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Apr 19, 2024 • 1h 41min
My Amazon Guy Friday Live Q&A with Noah Wickham
Send us a textTired of guesswork and generic advice? Get real-time solutions, join Noah Wickham, My Amazon Guy's expert, for his LIVE Q&A every Friday. Whether you're a seasoned seller or just starting out, Noah's here to help you crush it on Amazon.Don’t miss out on:→ Expert Insights:Immediate answers to your pressing Amazon questions.→ Proven Strategies:Practical tips to enhance your listings and boost sales.→ Community Connection:Engage with other sellers and share success.Mark your calendars—every Friday at noon ET! #AskMyAmazonGuy #AmazonPodcast #AmazonLiveQASupport the show

Apr 18, 2024 • 2min
How to Bid Competitively on Amazon PPC (Advertising Strategies)
Send us a textConfused about competitive bidding in Amazon PPC? My Amazon Guy explains why conversion rate is king & how to use high bids strategically to gather data & optimize campaigns. Learn to monitor organic ranking alongside PPC performance for peak results. #amazonppc #amazonadvertising #biddingstrategies #conversionrate → Use code STEVENPOPE6M20 and save 20% on your first 6 months of Helium 10!↳ https://bit.ly/3RTm5id→ Already have Helium 10? Get a special discount for upgrading your account!↳ https://myamazonguy.com/h10upgrade→ More reason to invest in Helium 10! ↳ https://myamazonguy.com/helium-10-service/-----------------------------------------------------------------------------------------Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/Follow us:Twitter: https://twitter.com/myamazonguyInstagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Please subscribe to the podcast at: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwTimestamps:00:00 - Intro: Bidding Strategies for Amazon PPC Success00:09 - Suggested Bids vs. Competitive Bidding00:31 - High Bids for Data & Conversion Rate Optimization01:12 - Bidding for Relevance, Not Just Ranking01:27 - Conversion Rate & Campaign Performance Monitoring01:34 - Analyzing Dips in Campaign Performance01:39 - Organic Ranking & PPC Sales Relationship01:48 - Maintaining PPC Performance During Organic Fluctuations01:58 - Conclusion: Conversion Rate Matters Most!Support the show

Apr 17, 2024 • 1h 10min
Amazon PPC AMA Live with Kevin Sanderson and Bernard Nader
Send us a textLight up your Amazon sales! Join Kevin Sanderson and Bernard Nader, the PPC wizard from PPC Maestro, for an AMA session you can't afford to miss!Bernard has been crushing it with custom PPC campaigns that skyrocket sales and visibility for Amazon brands. With an 85% client retention rate, he knows a thing or two about winning strategies and killer client service.Drop in, grab some top-tier ad tactics, and ask all your questions—let's boost those Amazon numbers together!Don't miss! Join us LIVE tomorrow, April 16, 12 PM et.#AmazonPPC #AdSecrets #amazonpodcast Timestamps:00:00 - Introduction and Background Music09:59 - Introduction to Live PPC Discussion10:41 - Expert Introduction and PPC Summit Experience11:26 - Ensuring Audience Can Hear the Broadcast12:05 - Guest Background in PPC and Career Shift13:25 - Meetup Experiences and Initial PPC Challenges14:25 - Transition to Full-time PPC Services15:00 - In-depth PPC Strategies and Client Management16:04 - Importance of Early Question Submission in Live Sessions17:07 - Strategies for Keyword Bidding and Optimization18:08 - Advice on Setting PPC Campaign Budgets and Expectations19:06 - Using Bulk Operations for PPC Management20:22 - Effectiveness of Different Match Types in PPC21:53 - Strategies for New Product Launches and PPC Implementation22:23 - Handling International PPC Management and Access Issues23:53 - External Traffic to Amazon Listings and Its Impact on PPC25:04 - Integrating PPC with External Marketing Efforts26:03 - Advanced PPC Techniques and Bidding Strategies27:11 - Discussing the Role of PPC in Long-term E-commerce Strategy28:04 - Leveraging PPC for Enhancing Product Visibility and Sales28:51 - Navigating PPC for Competitive Products and Categories29:35 - Audience Interaction and Q&A Session45:50 - Specific Case Studies on PPC Challenges and Solutions52:10 - Exploring New Trends and Tools in PPC57:20 - Closing Remarks and Future PPC InsightsSupport the show


