My Amazon Guy

Steven Pope
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Jan 1, 2024 • 1h 15min

My Amazon Guy Wednesday ARL with John Aspinall - Dec 20, 2023

Send us a textTransform your Amazon listings LIVE with John Aspinall!Are your ASINs underperforming? Leave sales and growth opportunities on the table? Not anymore!Join John Aspinall LIVE as he reviews ASIN listings submitted by sellers like YOU.John will show you how to:↳ Optimize your specific ASIN for maximum visibility↳ Identify proven sales and profit strategies↳ Elevate overall performance as a seller↳ Fine-tune your Amazon strategy for long-term gainsThis is your chance to get your ASIN reviewed by a true expert and take your success to new heights!Join us and witness your Amazon business transform before your eyes. The potential is waiting - it's time to unlock it!Timestamps:00:00 - Countdown10:25 - Discussing the Guest's Introduction15:05 - Analyzing the First Amazon Product Listing27:01 - Analyzing the Second Amazon Product Listing30:14 - Nitro Gloves Listing Review30:55 - Product Features and Benefits32:21 - Amazon PPC Strategies35:12 - Handling International Sellers and Retail Arbitrage43:02 - Review of Glove Listing53:30 - A+ Content and Brand Story Suggestions55:10 - Seller Central Questions56:22 - Product Packaging and Presentation59:04 - Product Age and Material Details1:00:43 - Building a Better Mouse Trap1:02:55 - The Difference Between a Need and a Want1:04:44 - AB Testing and Feedback1:05:38 - Hiring Process and Company Culture1:08:37 - Customer Perception and Image Presentation1:11:41 - Coaching and Training Options1:13:57 - Upcoming Podcast Reminder for FridaySupport the show
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Dec 31, 2023 • 4min

Top Amazon Sales Hacks Revealed!

Send us a textUnlock the secrets to skyrocketing your Amazon sales! Join Ron Parker, a seasoned brand manager, as he unveils his top hacks for boosting sales. From image optimization to leveraging A+ content, get insider tips to excel in the Amazon marketplace. Learn more about our Brand Management Services here https://myamazonguy.com/full-service-management/Timestamps:00:00 - Introduction to Amazon Sales Hacks00:22 - Hack 1: Importance of Product Images on Amazon01:44 - Example Analysis of Effective Amazon Images02:46 - Starting Experiments on Amazon for Image Optimization02:55 - Hack 2: Enhancing Amazon A+ Content03:41 - Bonus Tip: Using 'Add to Cart' Section in A+ Content04:03 - Conclusion and Invitation to Hire the Brand ManagerSupport the show
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Dec 30, 2023 • 3min

Optimize Your Amazon Listing: From Good to Great!

Send us a textOptimize your Amazon listing for better customer engagement and increased sales! We're slicing into a real-life example, analyzing the visuals, branding, and technical details. Learn why it's crucial to align imagery with customer expectations and how to effectively tell your brand story. Plus, get insider tips on outshining competitors and why showcasing your product's versatility with different types of food can enhance your click-through rate (CTR).→  Upgrade your main product image at half the price!Visit https://myamazonguy.com/IMG and use promo code: CTR for a 50% discount.→ Need help managing your Amazon account? Access over 450+ Amazon SOPs at https://myamazonguy.com/SOP. Make your brand grow easily.→ Learn about PPC, SEO, Design, and Catalog at https://mag-school.com/. Boost your Amazon skills with our courses.→ Want to increase your Amazon sales or solve a problem? Visit https://myamazonguy.com for expert assistance.→ Show your support by buying our Swag at https://myamazonguy.com/Swag.→ Save 20% on your first 6 months of H10. Use code STEVENPOPE6M20 at https://bit.ly/3RTm5id.→ Get a trademark through My Amazon Guy for $825. Fast-track your brand registry on Amazon in less than 7 days. Order at https://myamazonguy.com/trademark-services/.→ Enhance your Amazon listing with A+ Content. Learn more at https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/.→ Check out our Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_.→ Book a quick coaching call today at https://myamazonguy.com/book-a-coaching-call/.→  Looking for a career opportunity? Apply at https://MyAmazonGuy.com/jobs.Timestamps:00:00 - Intro to Listing Optimization00:08 - Assessing Visuals and Branding00:21 - Technical Details and Customer Understanding00:33 - Importance of Imagery in Product Listings00:50 - Enhancing Brand Story and Logo Placement01:02 - Content vs. Visual Appeal in Listings01:20 - Product Accessories and Their Purpose01:31 - Competitor Analysis and Merchandising Strategies02:02 - Final Recommendations for Improved CTRSupport the show
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Dec 29, 2023 • 4min

Getting Started as a Solo Amazon Agency? Here is How to Onboard New Clients

Send us a textStarting your own solo Amazon agency? Learn the step-by-step process to professionally onboard new clients including permissions, audits, tools, and more!Timestamps:0:00 - Client Onboarding Overview0:53 - Setting Account Permissions1:38 - Initial Audits2:22 - Onboarding Call3:38 - Creating a Drone AccountSupport the show
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Dec 28, 2023 • 3min

Should You Negative Keywords With High ACOS and Sales?

Send us a textLearn whether you should negative match high-converting keywords if ACOS is also high. Explore smarter alternatives like bid reductions and day parting first.Need help with PPC? Visit https://myamazonguy.com/PPC Timestamps:00:00 - Introduction00:10 - Don't Jump to Negatives Too Fast00:41 - Reduce Bids First Before Negatives01:16 - Explore Placement & Time-Based Opportunities02:29 - Get More Granular With Bid StrategiesSupport the show
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Dec 27, 2023 • 5min

How The Rich Spend Their Money on Amazon

Send us a textLearn how to leverage Amazon’s Customer Loyalty Analytics tool to better understand your brand followers. Identify key user segments to create targeted promotions.Need help? Visit https://myamazonguy.comTimestamps:00:00 - Introduction00:20 - Finding the Customer Loyalty Analytics00:50 - Analyzing User Segments02:26 - Viewing Purchase Trends03:38 - Creating Tailored Promotions04:14 - OutroSupport the show
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Dec 26, 2023 • 5min

Listing Policy Violations - What to do about Amazon Warnings

Send us a textIn this informative video, Steven Pope, addresses the recent surge in Amazon's automatic product violations. He shares personal experiences with policy compliance issues, especially for listings no longer active, and advises on dealing with Amazon's evolving policies. Steven discusses various violation types, from intellectual property to restricted products, and offers practical solutions for Amazon sellers. Timestamps:00:00 - Introduction: Amazon's Automatic Product Violations00:21 - Challenges with Inactive Listings and Policy Violations00:42 - Strategies for Managing Old Listings01:00 - Dealing with Account Health and Minor Violations01:21 - Examples of Specific Violations and Solutions02:01 - Addressing Major Violations and Filing Appeals02:32 - Overview of Different Policy Compliance Issues03:00 - Handling Customer-Related Complaints and Refunds03:13 - Discussing Food and Safety, Listing Policy Violations03:25 - Dealing with Restricted Products and Review Policy Violations03:47 - Navigating Amazon's Account Health Section04:02 - Utilizing Amazon's Top Navigation Features04:14 - Solutions for Policy Issues and My Amazon Guy Services04:47 - Coaching and Consultation Services at My Amazon GuySupport the show
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Dec 25, 2023 • 5min

Amazon's New "Add to Cart" Button is a Game Changer for Product Photos

Send us a textAmazon is rolling out "Add to Cart" buttons directly on search results pages. This means product photos are more important than ever. Learn why you must optimize your main image for high CTR.→  Upgrade your main product image at half the price!Visit https://myamazonguy.com/IMG and use promo code: CTR for a 50% discount.→ Need help managing your Amazon account? Access over 450+ Amazon SOPs at https://myamazonguy.com/SOP. Make your brand grow easily.→ Learn about PPC, SEO, Design, and Catalog at https://mag-school.com/. Boost your Amazon skills with our courses.→ Want to increase your Amazon sales or solve a problem? Visit https://myamazonguy.com for expert assistance.→ Show your support by buying our Swag at https://myamazonguy.com/Swag.→ Save 20% on your first 6 months of H10. Use code STEVENPOPE6M20 at https://bit.ly/3RTm5id.→ Get a trademark through My Amazon Guy for $825. Fast-track your brand registry on Amazon in less than 7 days. Order at https://myamazonguy.com/trademark-services/.→ Enhance your Amazon listing with A+ Content. Learn more at https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/.→ Check out our Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_.→ Book a quick coaching call today at https://myamazonguy.com/book-a-coaching-call/.→  Looking for a career opportunity? Apply at https://MyAmazonGuy.com/jobs.Timestamps:00:00 - Intro: Amazon's New "Add to Cart" Feature00:58 - Hero Images Are Now Even More Important02:43 - Show Flavors and Ingredients in Main Photo03:56 - Examples of Effective Product Photos04:30 - Optimize Your Main Image for Higher CTR04:56 - Book a Call to Improve ListingsSupport the show
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Dec 24, 2023 • 59min

Amazon PPC AMA Live Q&A with Matthew Davis

Send us a textReady to take your Amazon campaigns to the next level?Mark your calendars for an exclusive AMA session with Matthew Davis, where you'll uncover the ultimate secrets to level up your Amazon campaigns.Why should you be there?↳ Gain top-notch strategies to turbocharge your Amazon campaigns↳ Elevate your advertising game with expert insights↳ Real-time Q&A with industry leaders for valuable insightsDon't miss out on this golden opportunity! Save the date and join us for a truly insightful session!See you at the crossroads of Amazon's success!#AmazonPPC #AmazonAdsCampaign #amazonsellertips Timestamps:00:00 - Opening Music Sequence09:58 - Introduction and AMA PPC Overview by Host Matt Davis10:26 - Discussing Holiday Schedules and Agency Updates10:37 - Addressing a Previous Question on Product Launch Strategies12:02 - Insights on Sponsored Display VCPM Targeting13:00 - Strategies for New Product Launches on Amazon15:02 - Tips for Low Budget PPC Campaigns17:00 - Discussion on Q4 Sales Trends and Strategies20:00 - Advice on Low-Cost PPC Campaigns for Low-Priced Items23:23 - Exploring Video Ads and PPC Strategies27:03 - Dealing with High PPC Bids and Ranking Issues30:28 - Tips on Implementing Video Ads in Campaigns32:13 - Sponsor Display Strategies for Brands34:17 - Adjusting PPC Bids Post-Cyber Monday36:02 - Analyzing Campaign Performance Changes in December37:40 - Seasonal Trends in Supplement Brands and PPC40:23 - PPC Strategies for Large Catalog Accounts43:59 - Understanding PPC Negation from Search Term Reports47:58 - Managing Low Stock and PPC Strategies52:04 - Understanding Rising Costs in PPC and ACoS55:25 - Recommended PPC Reports to Monitor Weekly57:10 - Closing Remarks and Information on My Amazon GuySupport the show
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Dec 23, 2023 • 7min

5 Fast PPC Hacks - Amazon

Send us a textGet your PPC campaigns holiday-ready with these 5 quick optimization tips. Learn how to prevent budget caps, improve main images, add negatives, use day parting, and leverage social posts for more sales.Visit https://myamazonguy.com/PPC to get more PPC tips!→  Upgrade your main product image at half the price!Visit https://myamazonguy.com/IMG and use promo code: CTR for a 50% discount.→ Need help managing your Amazon account? Access over 450+ Amazon SOPs at https://myamazonguy.com/SOP. Make your brand grow easily.→ Learn about PPC, SEO, Design, and Catalog at https://mag-school.com/. Boost your Amazon skills with our courses.→ Want to increase your Amazon sales or solve a problem? Visit https://myamazonguy.com for expert assistance.→ Show your support by buying our Swag at https://myamazonguy.com/Swag.→ Save 20% on your first 6 months of H10. Use code STEVENPOPE6M20 at https://bit.ly/3RTm5id.→ Get a trademark through My Amazon Guy for $825. Fast-track your brand registry on Amazon in less than 7 days. Order at https://myamazonguy.com/trademark-services/.→ Enhance your Amazon listing with A+ Content. Learn more at https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/.→ Check out our Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_.→ Book a quick coaching call today at https://myamazonguy.com/book-a-coaching-call/.→  Looking for a career opportunity? Apply at https://MyAmazonGuy.com/jobs.Timestamps:00:00 - Introduction00:20 - Tip #1: Prevent Budget Caps01:14 - Tip #2: Upgrade Main Images03:03 - Tip #3: Add Negative Keywords04:51 - Tip #4: Use Day Parting06:57 - Tip #5: Leverage Social PostsSupport the show

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