

My Amazon Guy
Steven Pope
About My Amazon Guy: 1.2-billion managed on Amazon, My Amazon Guy is A 400+ client full service Amazon Agency in Atlanta, Georgia. We grow market share through traffic and conversion improvements. PPC, SEO, CTR, Design, Catalog Merchandising. My Amazon Guy gives away all their trade secrets with more than 2200 video tutorials on YouTube.Follow us on LinkedIn: https://linkedin.com/company/my-amazon-guySubscribe on our YouTube Channel: https://youtube.com/@myamazonguy
Episodes
Mentioned books

May 15, 2024 • 1h 39min
My Amazon Guy Friday Live Q&A with Noah Wickham
Send us a textTired of guesswork and generic advice? Get real-time solutions, join Noah Wickham, My Amazon Guy's expert, for his LIVE Q&A every Friday, 12pm et. Whether you're a seasoned seller or just starting out, Noah's here to help you crush it on Amazon.Don’t miss out on:→ Expert Insights:Immediate answers to your pressing Amazon questions.→ Proven Strategies:Practical tips to enhance your listings and boost sales.→ Community Connection:Engage with other sellers and share success.Mark your calendars—every Friday at noon ET! #AskMyAmazonGuy #AmazonPodcast #AmazonLiveQASupport the show

May 14, 2024 • 13min
SEO Tip: H10 Misspellinator to Find New Amazon Keywords to Rank
Send us a text→ Use code STEVENPOPE6M20 and save 20% on your first 6 months of Helium 10!↳ https://bit.ly/3RTm5idUnlock the secrets to optimizing your Amazon listings with Steven Pope from My Amazon Guy! In this video, Steven explores the power of keyword misspellings and how to leverage them for better search visibility using Helium 10’s Misspellinator. Discover advanced techniques to enhance your SEO and PPC strategies and learn why even small tweaks can lead to big gains in your Amazon sales. Don’t miss out on these valuable insights!#AmazonSEO #Helium10 #EcommerceStrategy #MyAmazonGuy #AmazonSellingTips -----------------------------------------------------------------------------------------Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/Follow us:Twitter: https://twitter.com/myamazonguyInstagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Please subscribe to the podcast at: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwTimestamps:00:00 - Introduction to Helium 10's Misspellinator tool.00:47 - Demonstration on how to use the Misspellinator.02:28 - Explanation of how to access the Misspellinator within Helium 10.03:14 - Discussing alt text strategy for Amazon listings.04:02 - Utilizing the Cerebro tool for deeper keyword analysis.05:17 - Exploring the bulk keyword export feature.07:03 - Detailed analysis of misspellings and their impact on search visibility.10:30 - Instructions for implementing misspellings in search terms.11:39 - Advice on using PPC for misspellings.12:40 - Offer for 20% off Helium 10 services.Support the show

May 13, 2024 • 11min
From 3% to 9% CTR: How I Optimized My Main Image for Amazon Sales
Send us a textDiscover how to boost your Amazon sales with our expert tips! Learn to optimize your listing images, use Amazon's Brand Analytics effectively, and integrate PPC with SEO for better cost efficiency. This video is packed with strategies from image optimization to understanding the IAP Marketing Funnel, providing essential insights for every Amazon seller.#AmazonSelling #EcommerceTips #SEO #PPC #BrandAnalytics #ProductListing #OnlineSales→ Use Data Dive with code MAG for exclusive savings!↳ https://2.datadive.tools/subscription/subscribe?ref=otkxnwu&coupon=MAGJoin My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/Follow us:Twitter: https://twitter.com/myamazonguyInstagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Please subscribe to the podcast at: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwTimestamps:00:00 - Introduction to Enhancing Amazon Sales00:04 - Importance of Main Images for Amazon Listings00:20 - Demonstrating Image Impact on Search Decisions01:00 - Strategic Use of Main Images for Higher Click-through Rate01:34 - Using Amazon's Brand Analytics for Image Optimization02:00 - Detailed Breakdown of Optimizing Listing Images03:00 - Discussion on Market Strategy with Amazon's Brand Analytics04:00 - Explaining the IAP Marketing Funnel: From Impressions to Purchases05:01 - Focused Marketing: Matching Images to Customer Searches06:00 - PPC Strategy Integration with SEO for Cost Efficiency06:57 - How All Marketing Elements Interact to Boost Amazon Sales10:54 - Recap and Key Takeaways for Amazon SellersSupport the show

May 12, 2024 • 5min
NEW Subscribe & Save Transfer Ability Added to Amazon FBA - Here's Why You Would Use This
Send us a textDive into the essentials of Amazon's Subscribe and Save with Steven Pope, founder of My Amazon Guy. In this detailed tutorial, Steven unveils how to navigate the Subscribe and Save portal, with a focus on transferring inventory between SKUs to maintain your subscription services seamlessly. Whether you're battling SKU issues or inventory shortages, this video provides step-by-step guidance to optimize your Subscribe and Save strategy. Don't miss out on leveraging this feature to secure repeat sales and enhance brand loyalty on Amazon.#AmazonSelling #EcommerceTips #SubscribeAndSave #InventoryManagement #AmazonSellerTips → Use Data Dive with code MAG for exclusive savings!↳ https://2.datadive.tools/subscription/subscribe?ref=otkxnwu&coupon=MAG-----------------------------------------------------------------------------------------Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/Follow us:Twitter: https://twitter.com/myamazonguyInstagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Please subscribe to the podcast at: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwTimestamps:0:00 - Introduction to Subscribe and Save flaws0:09 - Finding the Subscribe and Save portal0:35 - New features in the Subscribe and Save dashboard1:00 - How and why to transfer subscriptions between SKUs2:03 - Step-by-step guide to transferring subscriptions3:01 - The consequences of not transferring subscriptions3:44 - Analyzing dashboard statistics and managing inventory4:21 - OutroSupport the show

May 11, 2024 • 13min
Premium A+ Content is 1464 Pixels & Standard is 970 Pixels [Design Optimization Guide]
Send us a textDiscover the essentials of Amazon's A+ Content with Steven Pope, founder of My Amazon Guy, as he explains the differences and benefits of Standard, Premium, and Brand Story A+ Content. Learn the best practices for maximizing your product's visibility and SEO through effective use of text and images, and see how these strategies can directly impact your sales. Perfect for both new and experienced Amazon sellers looking to enhance their product listings and increase their average order value.#AmazonSelling #APlusContent #EcommerceTips #AmazonSEO #MyAmazonGuy→ Use Data Dive with code MAG for exclusive savings!↳ https://2.datadive.tools/subscription/subscribe?ref=otkxnwu&coupon=MAGJoin My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/Follow us:Twitter: https://twitter.com/myamazonguyInstagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Please subscribe to the podcast at: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwTimestamps:00:00 - Introduction to A+ Content01:12 - The Importance of Brand Story03:15 - Details on Premium A+ Content vs. Standard07:17 - Steven Pope's Recommendations on A+ Content09:12 - How to Upload A+ Content on Seller Central12:33 - Wrap-up and Further ResourcesSupport the show

May 10, 2024 • 16min
Confused by Amazon Match Types? Here's How to Fix It!
Send us a textDive deep into the intricacies of PPC match types with our expert discussion featuring insights on exact, phrase, and broad match strategies. Learn how to effectively balance your Amazon PPC campaigns to optimize visibility, traffic, and sales. This video breaks down advanced tactics for setting and adjusting match types, managing budgets, and targeting ASINs to maximize your return on ad spend. Whether you're a new seller or looking to refine your existing campaigns, gain actionable tips and strategic guidance to navigate Amazon's complex advertising landscape and stay competitive.→ Use Data Dive with code MAG for exclusive savings!↳ https://2.datadive.tools/subscription/subscribe?ref=otkxnwu&coupon=MAGJoin My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/Follow us:Twitter: https://twitter.com/myamazonguyInstagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Please subscribe to the podcast at: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwTimestamps:00:00 - Introduction to Match Types in PPC00:04 - The Importance of Exact Match in Ranking Strategies00:17 - Broad vs. Exact Match: Finding the Right Balance00:30 - Analyzing Account Audits and Match Type Efficacy00:49 - Impact of Match Types on Visibility and Traffic01:01 - The Consequences of Using Only One Type of Match01:42 - Comprehensive Strategies for Using Various Match Types02:57 - How Amazon's Changes Affect Match Types in Sponsored Brands03:58 - Advanced Keyword Targeting Techniques05:00 - Detailed Discussion on Match Types and Campaign Performance06:01 - Exploring Budget Allocation for Effective Ad Spending07:59 - Tactical Approaches to Amazon PPC Management08:10 - Using Product Targeting to Enhance Campaign Effectiveness09:00 - The Role of ASIN Targeting in Amazon Ads10:02 - Strategies for Competitive Product Targeting11:00 - Evaluating and Adjusting Bids for Maximum Impact12:00 - Decision Making in PPC Spending and Budget Allocation13:00 - Expert Tips for Setting Up Successful Amazon Campaigns14:00 - Recap of Best Practices for Amazon PPC Management15:00 - Final Thoughts and Key Takeaways on Match Types and PPC Strategies16:00 - Conclusion and Call to ActionSupport the show

May 9, 2024 • 2min
Steven Pope Guest Stars on @WhatTheTeckShow Unpacking a $250K Amazon Loss
Send us a textWatch the full podcast episode: https://www.youtube.com/watch?v=_MC8tnU8o1AWe are honored to be featured on @WhatTheTeckShow where Steven Pope, founder of My Amazon Guy, candidly shares his challenging experience of losing $250,000. This podcast teaser dives into the harsh realities and critical lessons that shape long-term success in eCommerce. Listen as Steven discusses strategic failures, resilience, and the evolving dynamics of Amazon's marketplace. A big thank you to What The Teck Show for this enlightening feature!→ Use Data Dive with code MAG for exclusive savings!↳ https://2.datadive.tools/subscription/subscribe?ref=otkxnwu&coupon=MAGJoin My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/Follow us:Twitter: https://twitter.com/myamazonguyInstagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Please subscribe to the podcast at: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwThis revised description gives credit to "What The Tech Show" for featuring your story, emphasizes the lessons learned from the experience, and maintains the necessary promotional and social media links for comprehensive viewer engagement.Support the show

May 8, 2024 • 12min
Don’t Be Afraid to Limit PPC Budgets
Send us a textExplore the dynamics of PPC strategies on Amazon in this insightful video. We start with an introduction to PPC and budget management, followed by an in-depth look at campaign spending and its impact on visibility and performance. Understand the challenges posed by Amazon's budget recommendations and learn the importance of bid optimization. Whether you're new to Amazon advertising or looking to refine your approach, this video offers valuable guidelines to enhance your campaign's effectiveness.#PPC #AmazonAdvertising #BudgetManagement → Use Data Dive with code MAG for exclusive savings!↳ https://2.datadive.tools/subscription/subscribe?ref=otkxnwu&coupon=MAGTimestamps:00:00 - Introduction00:16 - Discussing PPC Strategies: Budget Management02:19 - Insights on Campaign Spending and Visibility04:11 - Impact of Budgets on Campaign Performance06:20 - Evaluating Campaign Budget Effectiveness07:59 - Challenges with Amazon's Budget Recommendations10:01 - Importance of Bid OptimizationSupport the show

May 7, 2024 • 5min
How to Use Amazon's New Feature to Calculate Your FBA Revenue
Send us a text→ Upgrade your main product image at half the price!Visit https://myamazonguy.com/IMG and use promo code: CTR for a 50% discount.→ Need help managing your Amazon account? Access over 450+ Amazon SOPs at https://myamazonguy.com/SOP. Make your brand grow easily.→ Learn about PPC, SEO, Design, and Catalog at https://mag-school.com/. Boost your Amazon skills with our courses.→ Want to increase your Amazon sales or solve a problem? Visit https://myamazonguy.com for expert assistance.→ Show your support by buying our Swag at https://myamazonguy.com/Swag.→ Save 20% on your first 6 months of H10. Use code STEVENPOPE6M20 at https://bit.ly/3RTm5id.→ Get a trademark through My Amazon Guy for $825. Fast-track your brand registry on Amazon in less than 7 days. Order at https://myamazonguy.com/trademark-services/.→ Enhance your Amazon listing with A+ Content. Learn more at https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/.→ Check out our Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_.→ Book a quick coaching call today at https://myamazonguy.com/book-a-coaching-call/.→ Looking for a career opportunity? Apply at https://MyAmazonGuy.com/jobs.Follow us:Twitter: https://twitter.com/myamazonguyInstagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Please subscribe to the podcast at: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

May 6, 2024 • 20min
How to Rank #1 on Amazon with SEO (No PPC required)
Send us a textJoin Steven Pope, founder of My Amazon Guy, as he reveals expert strategies to achieve the top ranking on Amazon. In this detailed tutorial, Steven walks you through practical tips on using pricing adjustments, main image optimizations, and comprehensive SEO techniques to propel your product to the number one spot. Perfect for Amazon sellers aiming for maximum visibility and sales on their listings.#SEORank1onAmazon #AmazonFBA #SEOStrategies #ProductListingOptimization→ Use code STEVENPOPE6M20 and save 20% on your first 6 months of Helium 10!↳ https://bit.ly/3RTm5id→ Already have Helium 10? Get a special discount for upgrading your account!↳ https://myamazonguy.com/h10upgrade→ More reason to invest in Helium 10! ↳ https://myamazonguy.com/helium-10-service/-----------------------------------------------------------------------------------------Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/Follow us:Twitter: https://twitter.com/myamazonguyInstagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Please subscribe to the podcast at: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwTimestamps:00:00 - Introduction: How to Rank #1 on Amazon00:10 - Utilizing Main Image for SEO Boost03:14 - Pricing Strategies for Improved Ranking06:03 - Exploring Amazon's New Inbound Placement Fee Feature10:00 - Detailed Breakdown of SEO Fields and Their Impact15:00 - Deep Dive into Backend Keywords and A+ Content Optimization19:30 - Summary and Key TakeawaysSupport the show


