My Amazon Guy

Steven Pope
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Jan 22, 2024 • 1h 44min

My Amazon Guy Friday Live Q&A with Faith Denniston and John Aspinall - January 19

Send us a textAre your Amazon questions ready? Our Friday Live Q&A is a mind fusion of our AMA Queen and our CTR King!Excitement is brewing for this week's Live Q&A featuring Faith Denniston, our 'Queen of Amazon AMA,' and John Aspinall, the 'CTR King.' They're here to provide immediate expert advice, answer your Amazon questions, and share real-time tips to boost your Amazon business.Join us this Friday for a live podcast that's all about learning and discovery. Whether you're a newbie or a seasoned seller, there's something here for you.This isn't just a Q&A session; it's your chance to elevate your Amazon journey. Don't forget to mark your calendar for this Friday's podcast. P.S. - It's not just a talk; it's a step toward Amazon success. Join us to connect, learn, and grow.#AmazonFridayLiveQA #EcommerceExpertise #MyAmazonGuyLiveSupport the show
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Jan 21, 2024 • 2min

Wrist Rest Review: Maximizing Comfort & Avoiding Pitfalls in Your Product Listing

Send us a textJoin us as we deep dive into the art of perfecting your Amazon product listings. In this video, our merchandising expert, John Aspinall, review a wrist rest product, analyzing its current listing and suggesting impactful improvements. Learn why it's crucial to avoid 'free gift' promotions and how to effectively stand out from your competition. Get expert tips on optimizing your main hero image and leveraging product imagery to showcase your value proposition. Discover how to use screen space for effective merchandising, just like the top players in the TV industry. Share your thoughts and join the conversation in the comments below!Timestamps:00:00 - Introduction to Reviewing a Wrist Rest Product00:20 - Critique of Product Listing: Avoid 'Free Gift' Promotions00:34 - Analyzing Competitor's Product Images and Strategies01:00 - Suggestions for Improving Main Hero Image01:21 - Recommended Changes to Product Imagery01:50 - Utilizing Screen Space for Merchandising and Value Proposition02:17 - Closing Remarks and Call to Action for Comments Upgrade your main product image at half the price!Visit https://myamazonguy.com/IMG and use promo code: CTR for a 50% discount.Support the show
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Jan 20, 2024 • 3min

Outsmart Amazon's SEO & PPC in 2024 – Insider Tips

Send us a textExplore the dynamic world of e-commerce in 2024 where sophisticated SEO, AI, and PPC strategies are revolutionizing the market. In this video, PPC experts, Matt Davis and Mina Elias, delve into how the competitive landscape is shifting towards mastery of digital marketing tools and the pivotal role of product innovation.Understand the critical importance of reviews, pricing, and a unique sales proposition in driving consumer choices. They also discuss the rising significance of omni-channel strategies and leveraging off-Amazon traffic for brand growth. Stay ahead in the competitive e-commerce arena with our PPC expert insights.Don't forget to like, subscribe, and share for more updates on e-commerce trends and strategies.Timestamps:00:00 - The Rise of Sophisticated SEO and AI in E-commerce00:10 - Increasing Competitiveness in PPC and the Importance of Mastery00:17 - Importance of Creatives, SEO, and PPC in E-commerce Success00:39 - Product Innovation as a Key Differentiator in a Level Playing Field01:02 - The Role of Reviews and Pricing in Consumer Decision Making01:17 - The Significance of Business Fundamentals on Amazon01:31 - The Necessity of a Unique Sales Proposition and Quality Products01:52 - The Growing Importance of Omni-Channel Strategies and Off-Amazon Traffic02:25 - Leveraging Off-Amazon Traffic for Competitive AdvantageSupport the show
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Jan 19, 2024 • 5min

Effective PPC Optimization Techniques for Better ROI

Send us a textIn this video, Matt Davis, together with Mina Elias, CEO of Trivium Group, share their wisdom on analyzing and cleaning up your accounts, optimizing for profitability, strategic budget allocation, campaign naming conventions, and much more. Discover how to effectively manage ad groups, refine keyword strategies, and leverage placement tactics for maximum impact. Whether you're scaling up or focusing on conversion rates, this video offers actionable insights for every level of PPC proficiency. Stay tuned for more expert advice on enhancing your digital marketing strategies. Don't forget to like, subscribe, and share for the latest in PPC trends and techniques.Timestamps:00:00 - Assessing New PPC Accounts: Key Metrics and Analysis00:29 - Account Cleanup Strategy and Scaling vs. Optimizing00:47 - PPC Optimization: Portfolios and Campaign Naming01:28 - Analyzing Campaigns for Budget Adjustments and Efficiency02:01 - Ad Group Management and Keyword Optimization02:37 - Placement Strategy and Bid Adjustments02:54 - Search Term Report Analysis for Negative Keywords03:31 - Identifying Profitable Keywords and Campaign Duplication03:43 - Launching Campaigns and Scaling Strategies03:46 - Improving Click-Through and Conversion Rates04:25 - Tactical Overview and Understanding the E-commerce FunnelSupport the show
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Jan 18, 2024 • 1h 20min

My Amazon Guy Friday Live Q&A with Faith Denniston and Jason Mastromatteo - Jan 12, 2024

Send us a textWho says you can't dominate Amazon? Not us. Join the Friday Live Q&A with Faith Denniston and Jason Mastromatteo to prove them wrong!This isn't just another Q&A session: It's a goldmine of Amazon wisdom. Cut through the Amazon clutter: → Live expert advice at your fingertips. → Real-time solutions to your Amazon dilemmas. Your weekly Amazon power-up: → Learn, connect, and turbocharge your e-commerce game. Every Friday is a chance to level up: → Don't just watch the game, change the game. Be there or be square. Let's unlock your Amazon potential together! #AmazonFridayLiveQA #AmazonSellerSupport #MyAmazonGuyLiveTimestamps:00:00 - Introduction and Countdown10:02 - Podcast Topic Introduction10:30 - Starting with Amazon Seller Questions10:53 - Amazon News Update: Documentation Support Changes11:43 - Amazon Category Trends Analysis Tools14:23 - Addressing Helium 10 Billing Issue and Rebuilding Listings15:56 - Dealing with Amazon FBA Shipment and Delivery Issues18:22 - Karen's PPC Strategy Inquiry and Recommendations24:42 - Touchstone's Question on Shipping Large Products in Two Boxes26:58 - Josh's Pricing Strategy and Buy Box Concerns30:42 - Rosen's Question on Tracking Changes in Seller Central by Different Users34:35 - Superfrog's Inquiry about Product Reviews and Amazon Vine Program39:03 - Blain's Question on Price Suppression and Increasing Product Price41:02 - Rosen's Query on Swapping Non-GS1 UPCs with GS1 UPCs44:35 - All's Question on Scaling Sales and Improving Profitability on Amazon47:01 - Superfrog's Second Inquiry about Adding a Second SKU to Avoid Commingling50:43 - Vara's Question on QR Codes for Warranty and Collecting Emails53:00 - Keen Brands' Query on Updating Brand Name on Amazon Listing56:04 - Faith's Insights on Ideal Product Listing Images58:17 - Superfrog's Follow-up on SKU Labeling Error and Inventory Check-in1:00:58 - Discussion on QR Codes for Customer Engagement1:01:29 - Identifying Real Suppliers and Getting Permissions for Quality Brands1:03:17 - Issues with Catalog Listings Report Processing1:03:35 - Advice on QR Codes for Amazon Reviews and Alternative Review Strategies1:04:45 - Building Effective Product Listing Images1:09:34 - Amazon Posts: Where to Find Them1:09:57 - Handling Inventory Labeling Errors and SKU Confusion1:13:53 - Caution on Using Email Addresses in QR Codes1:14:27 - Wrapping Up: Services Offered by My Amazon GuySupport the show
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Jan 17, 2024 • 2min

Transforming Amazon Main Image: Before & After!

Send us a textDiscover innovative ways to enhance your products as John Aspinall dive deep into real-life examples of product improvement! Starting with an intriguing transformation of root beer toothpicks, followed by insightful marketing strategies for apple cider vinegar gummies. Perfect for entrepreneurs and marketers in the product and supplement space. Tune in to learn valuable tips and tricks to elevate your brand!Timestamps:00:00 - Introduction to Product Improvement00:08 - Root Beer Toothpick Product Enhancement00:54 - Apple Cider Vinegar Gummies Product Discussion01:30 - Marketing Strategies for Supplement BrandsUpgrade your main product image at half the price!Visit https://myamazonguy.com/IMG and use promo code: CTR for a 50% discount.Support the show
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Jan 16, 2024 • 1h 1min

My Amazon Guy Wednesday ARL with John Aspinall - Jan 10, 2024

Send us a textTransform your Amazon listings LIVE with John Aspinall!Are your ASINs underperforming? Leave sales and growth opportunities on the table? Not anymore!Join John Aspinall LIVE as he reviews ASIN listings submitted by sellers like YOU.John will show you how to:↳ Optimize your specific ASIN for maximum visibility↳ Identify proven sales and profit strategies↳ Elevate overall performance as a seller↳ Fine-tune your Amazon strategy for long-term gainsThis is your chance to get your ASIN reviewed by a true expert and take your success to new heights!Join us and witness your Amazon business transform before your eyes. The potential is waiting - it's time to unlock it!Timestamps:00:00 - Introduction and Countdown09:58 - Welcome and Show Overview10:25 - Discussing TikTok Live Experiences11:01 - Reviewing Magic the Gathering Cards11:29 - Q&A and Audience Interaction12:02 - Reviewing TikTok Shop Success Stories13:07 - Live Reaction to Rough Liners' TikTok Page14:15 - Sharing Personal Shark Tank Experiences14:20 - Audience Engagement and Questions15:24 - Discussing 2024 Goals and Updates15:37 - Reviewing Amazon Listings and Best Practices22:03 - Analyzing a Push-Up Board Product28:17 - Evaluating an Under Sink Organizer33:20 - Discussing Leather Products on Amazon36:13 - Branding and Competing with Chinese Manufacturers38:22 - Addressing Return Policies and Guarantees39:00 - Reviewing a Gaming Chair Listing44:06 - Importance of Amazon Storefront for Brand Protection45:37 - Discussing Various My Amazon Guy Services and Opportunities53:00 - Live Q&A with Viewers: Product Strategy and Amazon Tips57:42 - Final Thoughts and Next Week's Show PreviewSupport the show
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Jan 15, 2024 • 6min

Understanding PPC Automation: A Detailed Analysis

Send us a textDiscover the critical insights into PPC Automation with our expert discussion. Learn about the advantages, pitfalls, and effective strategies for using automation in your PPC campaigns. Understand when to rely on AI and when to trust human judgment in the dynamic world of digital marketing. Join Matt Davis with Mina Elias, CEO of Trivium Group, unravel the complexities of automation in PPC and provide actionable tips to enhance your advertising efforts. Don't forget to like, subscribe, and share for more expert advice on PPC and digital marketing trends.Timestamps:00:00 - Introduction and Query on PPC Automation00:10 - Critique of Full Automation in PPC01:03 - Limitations of Automation and Need for Human Judgment02:17 - Contextual Analysis: AI vs Human Judgment03:02 - AI in Data Analysis and Human Decision Making04:02 - The Dynamic Nature of Market and Adapting Strategies04:37 - Discussion on Misconceptions and Misuse of Automation05:00 - Applying Automation in Large Scale AccountsSupport the show
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Jan 14, 2024 • 5min

Delete Multiple SKU from Amazon with Bulk Sheet - A Comprehensive Guide

Send us a textDiscover the quick and efficient method to delete multiple SKUs from your Amazon catalog. Join John Urban, a professional brand manager, as he guides you through the process of removing individual or bulk SKUs from Amazon Seller Central. This tutorial is perfect for sellers managing extensive inventories.Interested in our Amazon Brand Management services? Request for John Urban here: https://myamazonguy.com/full-service-management/Timestamps:00:00 - Introduction to Deleting Multiple SKUs on Amazon00:17 - Step-by-Step Guide for Deleting Individual SKUs01:00 - Method to Delete Multiple SKUs Simultaneously03:22 - Saving and Uploading the File for Bulk SKU Deletion04:01 - Final Steps in Bulk Deletion Process04:45 - Hiring a Brand Manager and Services OfferedSupport the show
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Jan 12, 2024 • 9min

The 3 Most Important Questions in Business, What Should We:

Send us a textSteven Pope, CEO and founder of My Amazon Guy and My Agency Guy, shares simple yet effective tips for business growth. Learn the top three questions that can transform your business, understand how to make your customers and team happy, and find out our secrets to being a great leader. Check out our helpful resources for businesses, all in this video!Learn how to run an agency through My Agency Guy SOPs here:https://myguy.agencyTimestamps:00:00 - Introduction to Key Business Questions00:26 - Exploring Business Trends and Customer Feedback01:00 - Importance of Responding to Customer Needs01:31 - Applying Customer Feedback in Business Practices02:01 - Streamlining Business Processes: Invoice Example02:59 - Planning and Allocation Strategies for Agencies03:29 - Implementing Employee-Requested Benefits04:02 - Reducing Internal Meetings for Efficiency04:58 - Balancing Proactivity and Reactivity in Business05:55 - Core Values and Managerial Values at My Amazon Guy07:02 - Combining Toughness on Issues with Softness on People08:01 - The Importance of Self-Reflection and Leadership in Business09:06 - Promoting Agency Services and ResourcesSupport the show

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