

My Amazon Guy
Steven Pope
About My Amazon Guy: 1.2-billion managed on Amazon, My Amazon Guy is A 400+ client full service Amazon Agency in Atlanta, Georgia. We grow market share through traffic and conversion improvements. PPC, SEO, CTR, Design, Catalog Merchandising. My Amazon Guy gives away all their trade secrets with more than 2200 video tutorials on YouTube.Follow us on LinkedIn: https://linkedin.com/company/my-amazon-guySubscribe on our YouTube Channel: https://youtube.com/@myamazonguy
Episodes
Mentioned books

Feb 2, 2024 • 17min
How to Source Products on Alibaba
Send us a textDiscover the secrets to successfully sourcing products on Alibaba for your Amazon business in this comprehensive guide. Join Kevin Sanderson, VP of Marketing at My Amazon Guy, as he shares his wealth of experience and insider tips on navigating Alibaba.com. Whether you're a new seller or an established entrepreneur, this video is packed with valuable insights on finding reliable suppliers, understanding Alibaba's layout, and building long-term supplier relationships.Key Highlights:- Step-by-step guide to sourcing products on Alibaba.- Insider tips on evaluating suppliers and products.- Strategies for effective communication with suppliers.- Understanding Alibaba's trust indicators like Gold and Verified Supplier status.- How to use RFQs (Request for Quotations) for efficient sourcing.About Kevin Sanderson:With years of experience in e-commerce and sourcing from Alibaba since 2015, Kevin brings a wealth of knowledge to help you grow your Amazon business.Timestamps:00:00 - Introduction: Winning Product Ideas and Sourcing Challenges00:36 - Kevin Sanderson's Background and Experience with Alibaba.com01:01 - Tips for Weeding Out Unsuitable Suppliers01:28 - Using Alibaba.com for Sourcing Products01:50 - How to Search for Suppliers on Alibaba02:17 - Understanding Alibaba's Layout and Trust Indicators03:56 - Importance of Gold Supplier and Verified Supplier Status04:50 - Evaluating Products and Suppliers on Alibaba06:00 - Navigating Product Varieties and Specifications07:18 - Detailed Supplier Evaluation Process09:22 - Contacting Suppliers: Tips and Strategies11:01 - Building Long-Term Supplier Relationships12:02 - Request for Quotation (RFQ) Process on Alibaba14:27 - Final Thoughts and Tips on Sourcing from Alibaba16:18 - Conclusion and Call to Action→ Save 20% on your first 6 months of Helium 10!↳ Use code STEVENPOPE6M20 at https://bit.ly/3RTm5id→ Already have Helium 10?↳ Exclusive MAG discount for upgrading existing accounts at https://myamazonguy.com/h10upgrade---------------------------------------------------------------------------------------------------------------------------Join My Amazon Guy on LinkedIn: hhttps://www.linkedin.com/company/28605816/Follow us:Twitter: https://twitter.com/myamazonguyInstagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Please subscribe to the podcast at: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Feb 1, 2024 • 34sec
Because of You I Made Millions of Dollars: Seth M Testimonial
Send us a textDiscover a real-life success testimonial in our latest video! Hear firsthand how our practical Seller Central tips and strategies transformed an entrepreneur's journey, leading to millions in profits. From tackling tricky product categorization issues like mislabeling a card game as perfume to leveraging YouTube for business growth, this story is packed with inspiration and actionable advice. Ideal for online sellers seeking to enhance their e-commerce skills. Subscribe for more success stories and expert tips to elevate your online business!If you want to increase your Amazon sales or solve a problem, visit https://myamazonguy.com for expert assistance.Timestamps:00:00 - Gratitude and Success Story00:14 - YouTube Learning and Problem Solving00:20 - Product Categorization Issue: Card Game Marked as Perfume00:29 - Solution via Bulk Upload in Seller Central→ Save 20% on your first 6 months of Helium 10!↳ Use code STEVENPOPE6M20 at https://bit.ly/3RTm5id→ Already have Helium 10?↳ Exclusive MAG discount for upgrading existing accounts at https://myamazonguy.com/h10upgrade---------------------------------------------------------------------------------------------------Join My Amazon Guy on LinkedIn: hhttps://www.linkedin.com/company/28605816/Follow us:Twitter: https://twitter.com/myamazonguyInstagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Please subscribe to the podcast at: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Jan 31, 2024 • 5min
Amazon Upgrades FBM Latency to Automatic Handling Time [Seller News]
Send us a textDiscover the latest game-changer for FBM sellers on Amazon: Automatic Handling Time (AHT). Join Steven Pope, founder of My Amazon Guy, as he delves into the intricacies of this new program and its impact on your business. In this insightful video, Steven breaks down the benefits of combining FBM and FBA listings, and how AHT can streamline your shipping process, enhancing efficiency and boosting sales. He also discusses real-world scenarios where FBM outperforms FBA, the implications of AHT on seller logistics, and strategies for maximizing sales growth.Whether you're exclusively an FBA seller or utilize FBM regularly, this video is packed with valuable insights to optimize your Amazon selling strategy. Stay ahead in the competitive world of online selling with these expert tips and strategies.Timestamps:00:00 - Introduction to Automatic Handling Time for FBM Sellers00:22 - Benefits of FBM and FBA Listing Strategies01:02 - Examples of FBM Advantages in Specific Scenarios01:19 - Overview of New Automated Handling Time (AHT) Program02:03 - Details on AHT Implementation and Seller Impact03:02 - Amazon's Marketing Email on AHT and Its Benefits03:54 - Additional Features and Account Health Considerations with AHT04:16 - Comparisons with SFP and Logistics Focus for Sellers04:48 - Overall Impact of AHT on FBM Sales and Seller Strategy05:07 - Conclusion and Additional Resources for Sellers→ Save 20% on your first 6 months of Helium 10!↳ Use code STEVENPOPE6M20 at https://bit.ly/3RTm5id→ Already have Helium 10?↳ Exclusive MAG discount for upgrading existing accounts at https://myamazonguy.com/h10upgrade------------------------------------------------------------------------------------------------------Join My Amazon Guy on LinkedIn: hhttps://www.linkedin.com/company/28605816/Follow us:Twitter: https://twitter.com/myamazonguyInstagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Please subscribe to the podcast at: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Jan 30, 2024 • 5min
Launch Your Amazon Product Right: Easy Pricing Tips for Big Sales
Send us a textStep back in time with Steven Pope, founder of My Amazon Guy, as we revisit one of our classic videos to bring you updated insights on the best launch price strategy for your new Amazon product. In this video, Steven shares his own success story with the Age of Sage Smudge Sticks and explains the importance of a strategic pricing timeline. From starting with a significant discount to gradually reaching your target price, learn how to effectively navigate your product launch. This video is a treasure trove of information for both new sellers and those looking to refine their launch tactics, blending past wisdom with current market trends.Key Highlights:- Dive into proven launch pricing strategies for Amazon products.- Explore the successful case study of Age of Sage Smudge Sticks.- Detailed week-by-week pricing guide for your product launch.- Adapting pricing strategies for various product categories and market demands.- Tips for maximizing profits during peak sales events like Black Friday.Why Revisit Old Videos?- Gain fresh perspectives on proven strategies.- Understand how market dynamics have evolved.- Apply timeless tactics with a modern twist.📌 For an in-depth guide on launching your product on Amazon, don't miss our MAG School launch course at mag-school.comTimestamps:00:00 - Introduction to Launch Pricing Strategy00:20 - Case Study: Age of Sage Smudge Sticks Success00:34 - Overview of Launch Pricing Timeline Chart01:01 - Week 1 Strategy: 50% Off Target Price01:24 - Cultural Phenomenon and High-Demand Product Exceptions01:58 - Adjusting Strategy in Competitive Categories02:50 - Week 2 Strategy: 10% Price Increase03:27 - Weeks 3-6: Gradual Price Increases04:10 - Approaching Target Price in Weeks 6-804:53 - Black Friday and High Demand Periods Strategy05:08 - Closing Remarks and MAG School Launch Course→ Save 20% on your first 6 months of Helium 10!↳ Use code STEVENPOPE6M20 at https://bit.ly/3RTm5id→ Already have Helium 10?↳ Exclusive MAG discount for upgrading existing accounts at https://myamazonguy.com/h10upgrade-----------------------------------------------------------------------------------------Join My Amazon Guy on LinkedIn: hhttps://www.linkedin.com/company/28605816/Follow us:Twitter: https://twitter.com/myamazonguyInstagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Please subscribe to the podcast at: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Jan 29, 2024 • 8min
[Seller News] Amazon Doubles SEO Field, 2x Generic Keyword Juice, Here's What to Know
Send us a textBREAKING SEO NEWS in 2024: Amazon Seller Central DOUBLES Product Search Term Character Limit to 500! Major New Amazon SEO Opportunity!This is HUGE Amazon seller news! In my newest Youtube tutorial, I breakdown how sellers can take advantage of Amazon's 2024 rollout of a crucial Seller Central update - the doubling of the product search term character limit from 250 bytes to a whopping 500 characters!What this means: There's never been a better time optimize your listings' keyword strategy! In this step-by-step guide, discover how sellers like YOU can:- Fully leverage the 500 character search term limit per listings- Analyze competitors to ID new high-relevancy keywords- Strategically integrate keywords throughout listing content- Structure keywords to boost ranking potential- Fuel enhanced organic visibility & more sales!And so much more! 2024 kicks off a new, OPEN era for Amazon SEO - capitalize NOW by maximizing keywords within this expanded 500 character allowance!#amazonsellersupport #amazonsellertips #seo #searchterms #amazon #amazonsellercentral Timestamps:00:00 - Amazon Seller Central Search Term Update 202400:19 - 500 Character Amazon Product Search Term Field01:20 - New 500 Character Count for All Amazon Categories02:00 - Optimizing Amazon Listing Keywords Strategy03:25 - Analyzing Top 10 Competitor Amazon Product Keywords04:07 - Creating Amazon Keyword Relevancy Scores04:37 - Rotating Amazon Listing Keywords Throughout Listing05:27 - Optimizing Entire Amazon Listing with Keywords06:14 - Amazon Sponsored Products Campaign Keyword Strategy07:09 - Amazon SEO Guide Summary and Recommendations→ Save 20% on your first 6 months of Helium 10!↳ Use code STEVENPOPE6M20 at https://bit.ly/3RTm5id→ Already have Helium 10?↳ Exclusive MAG discount for upgrading existing accounts at https://myamazonguy.com/h10upgrade---------------------------------------------------------------------------------------------------------------------------------Join My Amazon Guy on LinkedIn: hhttps://www.linkedin.com/company/28605816/Follow us:Twitter: https://twitter.com/myamazonguyInstagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Please subscribe to the podcast at: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Jan 28, 2024 • 4min
Can AI Make Videos for Amazon Listings?
Send us a textExplore the cutting-edge world of AI video creation for Amazon listings in this informative video. Join Steven Pope, the founder of My Amazon Guy, as he delves into the latest AI technologies that are revolutionizing Amazon product listings. Discover how AI-generated videos can enhance your Amazon product pages, improve customer engagement, and boost sales.Key Highlights:- Discover how AI can create engaging and effective videos for your Amazon products.- Watch a live demo of an AI-generated video from Sparavideo.com (mentioned at 00:29).- Learn about the effectiveness of influencer videos versus AI-generated content.- Understand the rapid advancements in AI video technology and its future potential.- Gain insights into the influence of platforms like TikTok on e-commerce and video content.- Explore Amazon Creator Connections and the power of influencer marketing in boosting sales.Timestamps:00:00 - Introduction to AI Video Creation for Amazon Listings00:27 - Demo of AI-Generated Amazon Listing Video01:43 - Analysis of the AI Video and Comparison with Influencer Videos02:27 - The Rapid Advancement of AI Video Technology03:01 - Importance of Videos in E-Commerce & TikTok Influence03:09 - Amazon Creator Connections and Influencer Marketing03:49 - Conclusion and Further Resources on Amazon Influencer Trends→ Save 20% on your first 6 months of Helium 10!↳ Use code STEVENPOPE6M20 at https://bit.ly/3RTm5id → Already have Helium 10?↳ Exclusive MAG discount for upgrading existing accounts at https://myamazonguy.com/h10upgrade----------------------------------------------------------------------------------------- Join My Amazon Guy on LinkedIn: hhttps://www.linkedin.com/company/28605816/ Follow us:Twitter: https://twitter.com/myamazonguyInstagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/ Please subscribe to the podcast at: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Jan 27, 2024 • 1h 33min
My Amazon Guy Friday Live Q&A with Faith Denniston and Shane Keyes - January 26
Send us a textWho says you can't dominate Amazon? Not us. Join the Friday Live Q&A with Faith Denniston and Shane Keyes to prove them wrong!This isn't just another Q&A session: It's a goldmine of Amazon wisdom. Cut through the Amazon clutter: → Live expert advice at your fingertips. → Real-time solutions to your Amazon dilemmas. Your weekly Amazon power-up: → Learn, connect, and turbocharge your e-commerce game. Every Friday is a chance to level up: → Don't just watch the game, change the game. Be there or be square. Let's unlock your Amazon potential together! #AmazonFridayLiveQA #AmazonSellerSupport #MyAmazonGuyLiveSupport the show

Jan 25, 2024 • 1h 30min
My Amazon Guy Wednesday ARL with John Aspinall and Izabella Ritz - January 24
Send us a textTransform your Amazon listings LIVE with John Aspinall & guest co-host, Izabella Ritz!Are your products underperforming? Leaving sales on the table? Not anymore!Join top seller John Aspinall LIVE as he reviews product listings submitted by sellers like YOU.John will show you how to optimize your Amazon strategy for growth.Special guest Izabella Ritz, CEO of Ritz Momentum, will also provide proven tips. With over 7 figures in Amazon revenue, she'll share how to:✔ Identify high-demand, low-competition niches✔ Create stand-out listings for higher conversion✔ Scale your business with targeted advertisingIzabella will offer specific recommendations to help you:→ Boost product visibility→ Unlock more sales opportunitiesThis is your chance to transform listings with experts John & Izabella!The potential for your Amazon business awaits - it's time to unlock it!Support the show

Jan 24, 2024 • 50sec
Why You Should Never Go Out of Stock on Amazon
Send us a textIn this insightful video, Steven Pope, founder of My Amazon Guy, delves into the critical strategies for effective stock management on Amazon. As 2024 approaches, understanding the nuances of inventory control and the repercussions of stockouts is more important than ever.Discover the key tactics to avoid stock shortages and navigate the complexities of Amazon's inventory system. From understanding SEO implications to adapting to supply chain disruptions, this video is a must-watch for anyone serious about succeeding on Amazon in 2024.Key Highlights: - The immense importance of never going out of stock on Amazon.- How stockouts can significantly impact your Amazon SEO rankings.- Practical advice on overcoming supply chain challenges.- Essential tips for preparing your Amazon business for 2024.📌 Subscribe for more insights on Amazon strategies, e-commerce tips, and supply chain management solutions.Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/Follow us:Twitter @myamazongguyInstagram @stevenpopemagPinterest @myamazonguys Please subscribe to the podcast at: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw?si=b746d55015ed436bTimestamps:00:00 - Importance of Stock Management on Amazon00:23 - Introduction of Speaker and Amazon SEO Implications00:31 - Supply Chain Challenges and Strategies for 2024#AmazonSelling #InventoryManagement #SupplyChain2024 #EcommerceStrategies #SEOAmazon #MyAmazonGuy #StevenPope #AmazonTips2024 #StockManagement #AmazonSEO #EcommerceSupplyChainSupport the show

Jan 23, 2024 • 9min
How to get #1 Best Seller on Amazon (Zulay Kitchen Garlic Press Case Study)
Send us a textDon't miss our discussion on Chad Rubin's insightful LinkedIn post about Zulay Kitchen!https://www.linkedin.com/posts/itschadrubin_how-to-win-amazon-kws-a-strategy-for-the-activity-7153430856945008640-YiKE?utm_source=share&utm_medium=member_desktopSteven Pope dive into Zulay Kitchen's strategies that made them the #1 garlic press seller on Amazon. Learn about their smart pricing, sales techniques, and how they used Amazon's system to their advantage.Whether you're new to Amazon or looking to grow your sales, this video is full of tips. Learn from Zulay Kitchen's experience to build your successful selling strategy on Amazon.Got any thoughts or questions about selling on Amazon? Comment below! Let's talk about making sales and growing your business.Enroll in MAG School courses and be certified: https://mag-school.comWe are hiring: https://MyAmazonGuy.com/jobsJoin My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/Follow us:Twitter @myamazongguyInstagram @stevenpopemagPinterest @myamazonguys Please subscribe to the podcast at: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw?si=b746d55015ed436bTimestamps:00:00 - Introduction to Zulay Kitchen's Amazon Strategy01:00 - Analysis of Zulay's Launch and Pricing Strategy02:00 - The Impact of Pricing on Amazon Sales and Best Seller Ranking (BSR)03:02 - The Role of Paid Ads and Pricing in Dominating Keywords04:02 - Aaron's Break-Even Journey and Strategic Pricing05:00 - Experimenting with Price to Influence Rank and Sales06:01 - Utilizing Color Variations for Increased Profit07:00 - Analysis of Review Impact and Variation Strategy08:02 - OutroSupport the show