My Amazon Guy

Send us a textIn this video, Steven Pope, the founder of My Amazon Guy, shares his personal strategies for achieving Amazon success. Covering the basics of Amazon, Steven delves into PPC, SEO, catalog management, and design to help you boost your traffic and conversion rates. Drawing from his extensive experience and significant investment in advertising, Steven provides actionable tips and insights that you can implement today.#AmazonSeller #AmazonTips #AmazonFBA #Amazon #CustomerDemographics #CustomerAvatar→ Use Data Dive with code MAG for exclusive savings!↳ https://2.datadive.tools/subscription/subscribe?ref=otkxnwu&coupon=MAGLearn more with our Master Classes:SEO Master Class --- https://youtu.be/-Dc-ufvTHVgPPC Master Class--- https://youtu.be/gudIjpDMLto-----------------------------------------------------------Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/Follow us:Twitter: https://twitter.com/myamazonguyInstagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Please subscribe to the podcast at: https://podcast.myamazonguy.comApple Podcast:  https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwTimestamps:0:00 - Introduction: Steven Pope's Amazon Strategy0:05 - Overview of the Four Pillars: PPC, SEO, Catalog, and Design0:22 - Personal Amazon Account Insights and Advertising Spend1:01 - PPC Marketing Strategy: Auto Campaigns3:35 - SEO Tips: Titles and A+ Content Optimization5:55 - Catalog Management: Customer Questions and Answers with Video7:53 - Design Strategies: Main Images and CTR Improvement11:45 - Marketing Funnel: Impressions, Clicks, Add to Carts, and Purchases12:45 - Conclusion: Integrating the Four Pillars for Amazon SuccessSupport the show

Send us a textIn this video, learn how to manage client turnover effectively as an agency owner. We cover essential offboarding processes, including removing user permissions, dealing with unresponsive clients, and ensuring smooth transitions. These tips will help you maintain efficiency and security in your agency operations.#Amazon #AmazonTips #AmazonAgency #ClientManagement → Use Data Dive with code MAG for exclusive savings!↳ https://2.datadive.tools/subscription/subscribe?ref=otkxnwu&coupon=MAG-------------------------------------------------Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/Follow us:Twitter: https://twitter.com/myamazonguyInstagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Please subscribe to the podcast at: https://podcast.myamazonguy.comApple Podcast:  https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwTimestamps:00:00 - Introduction to Agency Client Turnover00:26 - Offboarding Process Overview01:04 - Removing User Permissions02:00 - Handling Unresponsive Clients02:54 - Tips for User Account RemovalSupport the show

Send us a textLearn how to create compelling Amazon product photo stacks that capture attention and drive sales in this master class by Steven Pope, founder of My Amazon Guy. Discover real-life case studies, including a Mike Tyson collaboration and the importance of understanding your target demographic. We'll explore the power of A/B testing and rebranding strategies to enhance your product listings.#AmazonSelling #EcommerceTips #ProductPhotos → Use Data Dive with code MAG for exclusive savings!↳ https://2.datadive.tools/subscription/subscribe?ref=otkxnwu&coupon=MAG-------------------------------------------------Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/Follow us:Twitter: https://twitter.com/myamazonguyInstagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Please subscribe to the podcast at: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwTimestamps:0:00 - Introduction: Fire Alarm Incident0:41 - Master Class Introduction0:49 - Case Study: Mike Tyson and Demographics1:24 - Image Replacement and Sales Impact1:58 - Importance of A/B Testing2:23 - Rebranding Strategy and Demographic TargetingSupport the show

Send us a textIn this video, Noah Wickham delve into the critical rules and regulations Amazon sellers must follow to maintain account health and avoid suspension. He cover key aspects such as understanding account health metrics, shipping performance, customer service, policy compliance, and the serious implications of counterfeit products and false claims.Learn about Amazon Project Zero, the importance of regulatory compliance, and effective strategies for handling feedback and reviews. Additionally, discover how to navigate suspensions and get your account reinstated. This is a must-watch for all Amazon sellers to stay compliant and thrive on the platform.→ Use code STEVENPOPE6M20 and save 20% on your first 6 months of Helium 10!↳ https://bit.ly/3RTm5id→ Already have Helium 10? Get a special discount for upgrading your account!↳ https://myamazonguy.com/h10upgrade→ More reason to invest in Helium 10!↳ https://myamazonguy.com/helium-10-service/Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/Follow us:Twitter: https://twitter.com/myamazonguyInstagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Please subscribe to the podcast at: https://podcast.myamazonguy.comApple Podcast:  https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwTimestamps:00:00 - Introduction: Amazon Rules Overview00:36 - Understanding Account Health01:14 - Sections of Account Health01:58 - Shipping Performance Concerns02:57 - Customer Service Performance04:15 - Policy Compliance and Violations06:01 - Project Zero and Counterfeit Items07:02 - Food and Product Safety Issues08:18 - Supplements and False Claims08:57 - Regulatory Compliance09:53 - Handling Feedback and Reviews11:11 - Getting Suspended and ReinstatedSupport the show

Send us a textJoin us as we chat with Jose about the intricacies of optimizing your main image on Amazon. In this video, we explore the importance of seasonal products, click-through rates, and the power of visual elements in driving sales. Watch as we conduct a detailed audit of a blanket listing, analyze the secondary image stack, and discuss the significance of running a PickFu test to determine the best main image. Learn actionable insights on improving your product listings to enhance visibility and conversion rates on Amazon. Don't miss out on these valuable tips to boost your sales. Brand Manager Takeaway:Had a great call today with Steven PopeHere is a list of my takeaways:1. Lower Prices at product launch and  to revive the listing to create momentum2. You go into a lower price with a product to generate interest3. Brands are native to Amazon mostly because they don't have brand outside of Amazon4. If they have a brand outside of Amazon redirecting traffic to Amazon can be great move But it can be hard5. Propose a test to the client show it/your plan can work6. Know you client's avatar and communicate to the avatar through the pictures7. Without PPC the product is dead in the water#AmazonSEO #AmazonProductImage #AmazonFBA2024 #AmazonTips → Use Data Dive with code MAG for exclusive savings!↳ https://2.datadive.tools/subscription/subscribe?ref=otkxnwu&coupon=MAG-----------------------------------------------------------------------------------------Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/Follow us:Twitter: https://twitter.com/myamazonguyInstagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Please subscribe to the podcast at: https://podcast.myamazonguy.comApple Podcast:  https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwTimestamp0:03 - Intro 0:07 - Discussing main image0:14 - Seasonal nature and price0:27 - Analyzing seasonal data0:51 - Reviewing listing and images1:21 - Analyzing Competitors’ images1:26 - Running PikFu test1:51 - Reviewing test results2:35 - Conclusion and takeawaysSupport the show

Send us a textAre you struggling with your Amazon advertising campaigns? In this video, we uncover the top mistakes sellers often make and how to avoid them. Learn the best practices to ensure your campaigns are optimized for success. From diversifying your campaigns to mastering negative targeting, these insights will help you stay ahead of the competition and make the most of your ad spend. → Use Data Dive with code MAG for exclusive savings!↳ https://2.datadive.tools/subscription/subscribe?ref=otkxnwu&coupon=MAG-----------------------------------------------------------------------------------------Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/Follow us:Twitter: https://twitter.com/myamazonguyInstagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Please subscribe to the podcast at: https://podcast.myamazonguy.comApple Podcast:  https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwTimestamps:0:07 - Introduction: Common Amazon Advertising Mistakes0:30 - Mistake 1: Not Diversifying Campaigns1:57 - Mistake 2: Inadequate Negative Targeting3:47 - Mistake 3: Inefficient Targeting Strategies5:51 - Mistake 4: Doubling Up Campaigns and Ad Groups8:00 - Mistake 5: Not Setting Firm Boundaries10:37 - Additional Tips for Successful Amazon AdvertisingSupport the show

Send us a textMAG School CTR Course: https://mag-school.com/course/ctrDo you want to know more about Amazon PPC? Join us for a PPC AMA Live with Kevin Sanderson, where he'll answer all your PPC questions and share tips on optimizing your campaigns. Whether you're a pro or just getting started, this is your chance to get real-time advice from an expert!Tune in tomorrow, July 16 at 12pm EST! See you there.#AmazonPPCAMA #AmazonPPC #amazonadscampaign  #MyAmazonGuyAMALive Timestamps:00:00 - Countdown09:55 - Introduction and Host Introduction10:45 - Prime Day Check-In and Initial Insights13:43 - Audience Participation and First Giveaway Announcement14:56 - Importance of Click-Through Rate (CTR) and Main Image18:03 - Example Analysis of Main Image20:02 - First Q&A Session: PPC Strategies and Targeting Keywords27:05 - Focus on High-Relevance Keywords and Competitor Analysis30:04 - Competitor Pricing and Positioning Strategies34:35 - Optimizing Listings for Higher Conversion Rates37:05 - Preparing for Peak Sales Days like Prime Day42:01 - Trademark Issues and Amazon Brand Registry44:53 - Handling High ACOS and Ineffective PPC Campaigns51:58 - Managing Multiple Product Variations in PPC53:38 - Breaking Sales and Traffic Barriers56:25 - SEO and Keyword Strategies Using Cerebro59:10 - Addressing Fake Reviews and Competitor Tactics1:04:52 - Final Q&A and Closing RemarksSupport the show

Send us a textIn today's video, we will focus on a crucial aspect of boosting Click-Through Rates (CTR) and sales for seasonal products: image optimization. Learn how to transform your seasonal items into year-round best sellers by enhancing your product images.Brand Manager Takeaway:Hey team I had a great call with Steven Pope about our new onboarded client. He gave me great tips to improve our CTR and conversion. 1. Main image hack which will directly affect our CTR2. Dynamic pricing;  doing price drops around 10-20% for 2-3 days in a month, to keep momentum in BSR and present to the client as "strategic pricing which will trigger algorithmic reward".We’re so excited to see the results. Thank you, Steven Pope→ Use Data Dive with code MAG for exclusive savings!↳ https://2.datadive.tools/subscription/subscribe?ref=otkxnwu&coupon=MAG-----------------------------------------------------------------------------------------Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/Follow us:Twitter: https://twitter.com/myamazonguyInstagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Please subscribe to the podcast at: https://podcast.myamazonguy.comApple Podcast:  https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwTimestamps:0:00 - Introduction0:29 - Seasonality Issue0:49 - Current Product Rating1:21 - Performance Concerns1:44 - Main Image Issue2:03 - Image Optimization Strategy2:50 - Final BenefitSupport the show

Send us a textStruggling with Amazon ads? 🚀 Dive into our comprehensive guide on setting up effective advertising campaigns on Amazon in just a few minutes! Learn the differences between Sponsored Products, Sponsored Brands, and Sponsored Display, and why Sponsored Products might be your best bet. Follow step-by-step instructions on organizing your ad groups, choosing the right naming conventions, and targeting options, including automatic vs. manual targeting with tools like Helium 10’s Magnet.→ Use Data Dive with code MAG for exclusive savings!↳ https://2.datadive.tools/subscription/subscribe?ref=otkxnwu&coupon=MAG-----------------------------------------------------------------------------------------Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/Follow us:Twitter: https://twitter.com/myamazonguyInstagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Please subscribe to the podcast at: https://podcast.myamazonguy.comApple Podcast:  https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwTimestamps0:00 - Introduction0:11 - Advertising Introduction0:32 - Product Selection0:51 - Campaign Types1:11 - Ad Group Naming1:50 - Targeting Types2:39 - Keyword Targeting5:02 - Keyword Research8:00 - Keyword Selection9:54 - Bidding Strategies10:55 - Negative Keyword Targeting11:56 - Campaign Bidding Strategies12:35 - Placement Types16:01 - Campaign Naming16:51 - Portfolios and Budgeting18:56 - Launching the CampaignSupport the show

Send us a textIn this video, Steven Pope goes into the intricacies of identifying the customer avatar for your product and the risks involved in making parentage changes. Learn why maintaining parentage stability is crucial for your Amazon listings and how understanding your target audience can drive your sales strategy. #AmazonSeller #AmazonTips #AmazonFBA #Amazon #CustomerDemographics #CustomerAvatar→ Use Data Dive with code MAG for exclusive savings!↳ https://2.datadive.tools/subscription/subscribe?ref=otkxnwu&coupon=MAG-----------------------------------------------------------Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/Follow us:Twitter: https://twitter.com/myamazonguyInstagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Please subscribe to the podcast at: https://podcast.myamazonguy.comApple Podcast:  https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwTimestamps:00:00 - Risks of Parentage Change00:49 - 2 Possibilities to Consider01:43 - Importance of Parentage Stability02:31 - Understanding Customer Avatar MetaphorSupport the show