My Amazon Guy

Steven Pope
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Sep 8, 2024 • 7min

Build Your Brand Fast by Creating Content Every Day

Send us a textAre you holding back your best content out of fear that no one will hire you? Learn how to turn every customer question into content, why consistency in posting is key, and how you can improve your authentic self to build a loyal audience. Whether you're new to the game or looking to scale, this content marketing strategy will help you grow faster than ever. Find out what Steven Pope has to say about what really drives customers!Start turning your daily interactions into valuable content and watch your brand getting known! #ContentMarketing #BrandBuilding #CustomerEngagement #ContentCreation #GrowYourBrand #BusinessGrowth #MarketingStrategy #ContentStrategy  #BuildYourBrand → Use Data Dive with code MAG for exclusive savings!↳ https://2.datadive.tools/subscription/subscribe?ref=otkxnwu&coupon=MAG-------------------------------------------------Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/Follow us:Twitter: https://twitter.com/myamazonguyInstagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Please subscribe to the podcast at: https://podcast.myamazonguy.comApple Podcast:  https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwTimestamps:00:00 - The Myth of Holding Back Content01:00 - Turning Customer Questions into Content02:05 - The Power of Daily Posting for Brand Growth03:10 - Why People Buy from People, Not Brands04:15 - Embracing Authenticity and Building Trust05:30 - Leveraging Content to Scale Your Business06:40 - The Importance of Consistency in Content Creation08:00 - Why Introverts Make Great Presenters09:15 - Maximizing Your Content Strategy for Client AcquisitionSupport the show
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Sep 7, 2024 • 2min

Here's what I learned from talking to 1,000 Amazon Sellers

Send us a textOver 400 brands trust My Amazon Guy with their Amazon growth, do  you ever wonder why? Check out the best moments of Shawn Henderson, Senior Account Executive at My Amazon Guy! From helping brands grow to sharing her journey with the team, Shawn has been a key player in making our agency thrive. Hear from Shawn herself as she talks about what makes My Amazon Guy special, the success stories, and why she loves being part of this incredible team.Watch now to see why Shawn is such an important part of our team!#MyAmazonGuyReview #StevenPopeMAGReview→ Use Data Dive with code MAG for exclusive savings!↳ https://2.datadive.tools/subscription/subscribe?ref=otkxnwu&coupon=MAG-----------------------------------------------------------------------------------------Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/Follow us:Twitter: https://twitter.com/myamazonguyInstagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Please subscribe to the podcast at: https://podcast.myamazonguy.comApple Podcast:  https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwTimestamps:00:00 - My Amazon Guy's Commitment to Growth01:08 - Success Stories and Client Management01:59 - Sean Henderson’s Journey with My Amazon Guy02:42 - AcknowledgmentsSupport the show
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Sep 7, 2024 • 3min

Wrangling the 800-Pound Amazon Gorilla: Why Your Seller Account Needs a Reality Check

Send us a textAmazon is the 800-pound gorilla, and guess what? Most sellers are getting crushed. 🦍 Sure your Amazon account is running smoothly? You might want to double-check. We break down why so many businesses struggle with their Amazon presence and what you can do to fix it. If you’re tired of wrestling with the beast, this video is for you. Watch now and learn how to take control before Amazon takes control of you!#AmazonSales #AmazonSeller #AmazonMarketing #AmazonStrategy#AmazonPPC#SEOforAmazon→ Use Data Dive with code MAG for exclusive savings!↳ https://2.datadive.tools/subscription/subscribe?ref=otkxnwu&coupon=MAG-------------------------------------------------Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/Follow us:Twitter: https://twitter.com/myamazonguyInstagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Please subscribe to the podcast at: https://podcast.myamazonguy.comApple Podcast:  https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwTimestamps:00:00 - The Amazon 800-Pound Gorilla00:43 - Mismanagement on Amazon: Why It Happens01:30 - The Power of Amazon: Largest Sales Platform in the World02:15 - Overcoming Amazon’s Challenges: A Seller’s Perspective03:00 - My Amazon Guy: Full-Service Management to Grow Sales03:40 - Key Strategies: PPC and SEO for Amazon Success04:20 - How to Get Help with Amazon ManagementSupport the show
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Sep 6, 2024 • 8min

The Reasons Your Product Is Struggling on Amazon

Send us a textSelling a unique or niche product on Amazon can be tricky, especially if it’s not gaining traction despite your best efforts.In this video, Steven Pope and Joshua Bohange, a Brand Manager at MAG, reveal why certain products might not perform well on Amazon. They discuss common mistakes, including misaligned target audiences and pricing challenges, and offer practical strategies to help you shift your focus and find success.Learn how to change your approach and maximize your sales beyond the Amazon marketplace#AmazonProduct #AmazonTips #MyAmazonGuy→ Use Data Dive with code MAG for exclusive savings!↳ https://2.datadive.tools/subscription/subscribe?ref=otkxnwu&coupon=MAG-------------------------------------------------Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/Follow us:Twitter: https://twitter.com/myamazonguyInstagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Please subscribe to the podcast at: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwTimestamps:00:00 - Introduction 01:20 - Client's Product and Market Challenges02:30 - Evaluating Amazon Strategy for a B2B Product03:50 - Pivoting from Amazon to a Shopify Strategy05:00 - Importance of Targeting the Right Audience06:10 - Leveraging Cold Calling for Direct Sales07:20 - Final Thoughts on Amazon Product PositioningSupport the show
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Sep 6, 2024 • 34min

When and How to Change Prices on Amazon for Better Sales

Send us a textAmazon's algorithm is tough, and if you're not handling pricing right, you're missing out on sales. In this video, Steven Pope and James Broda, a Brand Manager at My Amazon Guy, show how smart price changes can drive up your sales without cutting into your profits.Lowering prices isn't about being desperate, it's about winning. A 48-hour price drop can really push your BSR, and knowing when to raise prices is just as important. Steven and James walk you through the exact strategy they used to sell 500 units in 10 days, it squeezed the margins, but the long-term gains were worth it.If price drops aren’t helping your sales, your product might be in trouble. But don't worry, they’ve got the plan to turn it around.------------------------------------------------Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/Follow us:Twitter: https://twitter.com/myamazonguyInstagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Please subscribe to the podcast at: https://podcast.myamazonguy.comApple Podcast:  https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwTimestamps:00:00 - Introduction and Mission of My Amazon Guy00:44 - Importance of Adapting to Amazon’s Algorithm01:26 - How Dynamic Pricing Can Boost Sales03:08 - Real-World Example: Selling 500 Units in 10 Days04:44 - Price Reductions as a Strategic Tool05:55 - Challenges with FBM and Inventory Management07:17 - Trends in Off-Amazon Traffic: TikTok and More09:19 - Leveraging Email Lists for Amazon Sales10:52 - The Pitfalls of Following Trends Without Competitive Research12:31 - Importance of Confidence and Learning from Failure15:26 - Steven Pope’s Journey: From Failure to Success19:02 - Leadership Challenges and Growth at My Amazon Guy23:02 - The Power of Love and Reason in Leadership25:14 - Closing Thoughts on Sales Strategy and LeadershipSupport the show
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Sep 5, 2024 • 6min

How Dangerous Goods Are Classified on Amazon

Send us a textUnderstanding how to manage dangerous goods on Amazon is essential for any seller working with products classified as Hazmat. Noah Wickham covers everything you need to know about Amazon’s rules for handling these products.Get a simple breakdown of the three main types of dangerous goods on Amazon: non-dangerous goods, FBA-eligible dangerous goods, and products that require participation in the Dangerous Goods Program. You’ll also discover which products are considered hazardous and how these classifications impact your ability to sell and ship.Amazon’s rules can sometimes be confusing, especially when dealing with Safety Data Sheets (SDS) and applying for the Dangerous Goods Program. Noah will guide you step by step through the process, helping you understand the classifications, manage returns, and ensure your inventory stays compliant in Amazon warehouses. Knowing the rules might just save your business from a massive headache (and a lot of returns). Just saying.→ The Amazon Agency That Gets Results↳ https://myamazonguy.com/amazon-agency/-------------------------------------------------Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/Follow us:Twitter: https://twitter.com/myamazonguyInstagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Please subscribe to the podcast at: https://podcast.myamazonguy.comApple Podcast:  https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwTimestamps:00:00 - Dangerous Goods on Amazon Overview00:40 - Types of Dangerous Goods Classifications01:30 - Shipping and Handling of Dangerous Goods02:20 - Dangerous Goods Program and Application Process03:15 - Hazmat Classifications and Restrictions04:00 - Review Process for Dangerous Goods Program04:45 - Disputing Dangerous Goods Classifications05:30 - Selling Dangerous Goods on AmazonSupport the show
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Sep 5, 2024 • 5min

Cut ACOS on Amazon by Adjusting Your Prices and Image Listing

Send us a textManaging ACOS in the beauty category can be like a bumpy road, but with the right approach, you can turn those ups and downs into steady progress. In this video, Steven Pope and Victoria, a Brand Manager at MAG will show you how to handle the challenges of fluctuating ACOS and why focusing on sales over strict cost goals is the key to long-term success on Amazon. They will talk about realistic ACOS targets, explain why boosting sales, even at a higher ACOS is so important, and explore how smart pricing moves can really increase your sales and improve your product’s ranking. Learn also how small changes to your product listing, like improving your main image, can lead to better results. If you’re ready to grow your Amazon business and want practical advice that actually works, this video is full of insights you won’t want to miss. -------------------------------------------------Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/Follow us:Twitter: https://twitter.com/myamazonguyInstagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Please subscribe to the podcast at: https://podcast.myamazonguy.comApple Podcast:  https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwTimestamps:00:00 - Introduction to ACOS Challenges in the Beauty Category01:00 - Analyzing the Client's Fluctuating ACOS and Sales Issues02:10 - Setting Realistic ACOS Goals and Prioritizing Sales03:10 - Strategies to Boost Sales: Ad Spend, Pricing, and Main Image Tips04:20 - Dynamic Pricing to Improve Organic Rankings and Sales05:30 - Final Thoughts on Managing ACOS for Long-Term SuccessSupport the show
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Sep 4, 2024 • 4min

How To Make Sure You Never Get Locked Out of Seller Central

Send us a textGetting locked out of your Amazon Seller account is a frustrating experience no seller wants to face.In this video, Noah Wickham shares simple but important tips to ensure you never lose access to your account. He explains why it’s important to have a secondary admin account with full permissions, so you can still access your account if the main one gets locked. He also talks about the importance of giving each team member their own login to avoid account lockouts.Noah also covers why using an authenticator app for two-step verification is a safer option than relying on phone numbers for OTP codes.Follow these easy steps to avoid getting locked out and keep your Amazon business running smoothly. Don’t forget to like, comment, and subscribe for more helpful Amazon tips!→ Use Data Dive with code MAG for exclusive savings!↳ https://2.datadive.tools/subscription/subscribe?ref=otkxnwu&coupon=MAG-------------------------------------------------Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/Follow us:Twitter: https://twitter.com/myamazonguyInstagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Please subscribe to the podcast at: https://podcast.myamazonguy.comApple Podcast:  https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwTimestamps:00:00 - Introduction: Avoiding Getting Locked Out of Your Amazon Account00:30 - Setting Up a Secondary Admin Account for Backup Access01:20 - Why Every User Should Have Their Own Login02:20 - Using Two-Step Verification and Authenticator Apps for Security03:30 - Recap of Key Tips to Prevent Account LockoutsSupport the show
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Sep 4, 2024 • 4min

Solve Hidden Suppression on Your Amazon Listings with an ASIN Review

Send us a textYour Amazon listings need some serious help. Learn simple tips to fix hidden issues like image problems that might be affecting your sales. We’ll also take a close look at an ASIN review, showing you how to catch and fix common mistakes that could be slowing you down. Steven Pope keeps it simple and practical, so you can easily apply these tips to your listing optimization without a fuss. Get your listings right and start seeing the results you've been missing out on.#amazonlistingoptimization #amazonasinreview #amazonproductlisting Are you struggling to grow sales? Get a free professional video where we analyze your ASIN!↳ https://myamazonguy.com/asin-review/ → Enhance your Amazon listing with A+ Content. Learn more at https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/.Timestamps: 00:00 - Introduction to Listing Optimization00:14 - Common Mistakes in Amazon Listings01:09 - Hidden Image Suppression: What It Is and How It Hurts Sales01:45 - Importance of Targeting the Right Customer Avatar02:42 - Fixing Common Listing Errors: Images and Keywords03:30 - Subscribe and Save: How to Keep Your Listings ActiveSupport the show
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Sep 3, 2024 • 13min

New Seller Product Launch Checklist on Amazon

Send us a textIt can be a challenge to get around Amazon, especially if you're launching a brand for the first time. But if you follow a few simple steps, you can set yourself up for product launch success!In this video, Noah Wickham breaks down a checklist that will guide you through every stage, from product research to optimizing your listings and ad campaigns. Learn how to effectively analyze your competition using tools like Helium 10, so you can better position your product. Subscribe for more educational content on Amazon selling strategies, and don’t forget to like the video and share your thoughts in the comments!→ Use Data Dive with code MAG for exclusive savings!↳ https://2.datadive.tools/subscription/subscribe?ref=otkxnwu&coupon=MAG-----------------------------------------------------------------------------------------Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/Follow us:Twitter: https://twitter.com/myamazonguyInstagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Please subscribe to the podcast at: https://podcast.myamazonguy.comApple Podcast:  https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwTimestamps:00:00 - Introduction 01:15 - Understanding the Competition on Amazon03:00 - Analyzing Competitors' Sales Data with Helium 1005:10 - Importance of Optimizing Product Listings06:45 - Setting Up Effective Ad Campaigns08:50 - Managing Inventory and Forecasting for Success10:30 - Continuous Optimization for Long-Term Success12:10 - Final TipsSupport the show

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