My Amazon Guy

Send us a textFrom the new inbound placement fees to soaring advertising costs, Amazon's latest policies are making it tougher for sellers to stay profitable. In this video, we dive deep into the challenges Amazon sellers have faced over the past year due to increased fees and charges.Whether you're a seasoned seller or just starting out, this video provides essential insights and tips to help you navigate Amazon's evolving landscape.→ Use Data Dive with code MAG for exclusive savings!↳ https://2.datadive.tools/subscription/subscribe?ref=otkxnwu&coupon=MAG-----------------------------------------------------------------------------------------Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/Follow us:Twitter: https://twitter.com/myamazonguyInstagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Please subscribe to the podcast at: https://podcast.myamazonguy.comApple Podcast:  https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwTimestamps:0:00 - Overview of New Charges and Inbound Placement Fees0:35 - The Impact of Leadership Change on Amazon's Market Value3:30 - Implications for Sellers and Strategies to Cope4:30 - Call for Improved Seller Support and Reduced Fees5:30 - Final Thoughts: What Sellers Need from AmazonSupport the show

Send us a textIn this video, we discuss the significant impact of switching from Fulfillment by Amazon (FBA) to Fulfillment by Merchant (FBM) and how it can drastically hurt your sales. Learn why conducting a margin analysis is essential and why sales should be prioritized over marginal savings. Here are some effective strategies to push back on client decisions and understand the logistics issues that can lead to productivity loss. This session is packed with insights to help Amazon sellers make informed decisions about their fulfillment strategies.Brand Manager Takeaway:I had my call with Steven Pope yesterday, and we quickly identified the disadvantage to my largest client of switching to FBM compared to being on FBA, regardless of the higher fees generated on their bulky items.Things to keep in mind when a client is considering switching from FBA to FBM:Do a Fulfillment Margin Analysis on our side for our client to decide based on data and not on assumptions, considering all the operational costs of shipping 200+ orders per day.Even if they are the ones to suggest this change, we must have the requirement in writing or on video to protect ourselves in case sales are impacted, which they surely will be.Steven Pope also asked me what motivates me to come to work at MAG every day:The challenge that MAG presents to me every day.The knowledge and the speed at which is acquired.The possibility of teaching and transmitting what we learn.It's always exciting to chat with you Steven Pope, Thanks! #AmazonFBA #AmazonFBM #AmazonSales #AmazonTips → Use Data Dive with code MAG for exclusive savings!↳ https://2.datadive.tools/subscription/subscribe?ref=otkxnwu&coupon=MAG-----------------------------------------------------------------------------------------Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/Follow us:Twitter: https://twitter.com/myamazonguyInstagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Please subscribe to the podcast at: https://podcast.myamazonguy.comApple Podcast:  https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwTimestamps:00:00 - Impact of Switching from FBA to FBM01:00 - Running a Margin Analysis01:59 - Importance of Sales over Margin02:31 - Pushing Back on Client Decisions03:31 - Logistics Issues and Client Productivity Loss04:06 - OutroSupport the show

Send us a textLearn how to save money on Amazon with bulk services for consumable and hardline products. This video covers the eligibility criteria, step-by-step setup, and how to configure your listings for bulk services. Noah Wickham discusses the must-know benefits of reduced referral fees and boost your B2B sales on Amazon. #AmazonSeller #BulkServices #AmazonTips #AmazonFBA #Amazon → Use Data Dive with code MAG for exclusive savings!↳ https://2.datadive.tools/subscription/subscribe?ref=otkxnwu&coupon=MAG-----------------------------------------------------------Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/Follow us:Twitter: https://twitter.com/myamazonguyInstagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Please subscribe to the podcast at: https://podcast.myamazonguy.comApple Podcast:  https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwTimestamps:00:00 - Saving Money on Amazon01:00 - Understanding Amazon's Bulk Services Program02:45 - Eligibility for Bulk Services04:00 - Setting Up Bulk Services: Step-by-Step Guide05:00 - Detailed Spreadsheet Instructions06:00 - Configuring Product Variations07:30 - Uploading and Finalizing Listings08:00 - Benefits of Bulk ServicesSupport the show

Send us a textJoin us this Tuesday at 12 PM EST for an exclusive AMA session with Kevin Sanderson and Brandon LaBar, an Ecommerce Consultant at Pure Play Ecommerce Consulting LLC. Learn the latest Amazon strategies, ask your burning questions, and get real-time answers from the experts! See you there!#AmazonPPC #AmazonAdsCampaign #AmazonSellerTips Timestamps:00:00 - Countdown09:59 - Live Stream Begins10:18 - Technical Difficulties Discussion10:48 - Audience Interaction & Audio Check11:11 - Introducing Brandon Labar12:00 - Brandon's Background & Expertise13:10 - Shared Community and Connection Story14:00 - Audience Questions Introduction15:01 - Parent Listing & Search Results19:48 - Manipulating Variations Consequences22:01 - Turning Off PPC & Losing Rank24:46 - Seasonal Impact on Sales27:42 - Auto Campaigns Effectiveness32:22 - Strategy for Auto Campaigns38:22 - Reviving a Product Listing43:03 - PPC Impact on Overall Performance48:33 - Dealing with Copyrighted Images in Custom Listings51:18 - Using Negative Keywords55:27 - Sponsored Display Campaigns59:46 - Day Parting Strategy for PPC01:05:17 - Competitor Keywords in CampaignsSupport the show

Send us a textIn this video, we go into the crucial aspects of Amazon product listings, focusing on effective image use, targeting specific customer avatars, and strategies to boost sales. Learn how to optimize your listings with eye-catching visuals and personalized approaches for different customer segments. If you are an Amazon seller looking to enhance your product's visibility and appeal, this is a helpful video for you.Brand Manager Takeaway:Yesterday I had a meeting with Steven Pope, we went through a listing of a client together and we noticed that we could be targeting better our customer avatar for this account. After doing research in some competitors and brainstorming we ended with great conclusion about how to improve lifestyle images to improve sales.I learned that we could be targeting an specific client for every variation of the same product which will bring different audiences to our listing based on the MBA.#AmazonSEO #AmazonProductImage #AmazonFBA2024 #AmazonTips → Use Data Dive with code MAG for exclusive savings!↳ https://2.datadive.tools/subscription/subscribe?ref=otkxnwu&coupon=MAG-----------------------------------------------------------------------------------------Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/Follow us:Twitter: https://twitter.com/myamazonguyInstagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Please subscribe to the podcast at: https://podcast.myamazonguy.comApple Podcast:  https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwTimestamps:0:00 - Evaluating Listing Images1:01 - Effective Use of Red Color in Listings1:48 - Tailoring Images for Target Customers2:35 - Understanding Customer Avatars3:00 - Customizing Listings for Multiple AvatarsSupport the show

Send us a texthttps://www.linkedin.com/posts/steven-pope_amazon-sellers-are-getting-crushed-by-jeff-activity-7214228894214705154-iBNK?utm_source=share&utm_medium=member_desktop Amazon fees increased again? Jeff Bezos must be laughing all the way to the bank!Here's a list of all new, or increased fees in the past year:Low Inventory FeesInbound Placement Service Amazon FeesFBA Fulfillment Fee IncreasesInbound Defect FeeShips in Product Packaging ProgramPrep Service FeesRemoval/Disposal FeesReturns Processing FeeStorage Utilization FeeHigh Return FeesPackage tier adjustments (more fees)Now, here's a compilation video to describe how we feel when there's a new fee increase!#AmazonFees #AmazonSeller #AmazonFBA #AmazonFBASeller #AmazonFees2024 #JeffBezos→ Use Data Dive with code MAG for exclusive savings!↳ https://2.datadive.tools/subscription/subscribe?ref=otkxnwu&coupon=MAG----------------------------------------------------------Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/Follow us:Twitter: https://twitter.com/myamazonguyInstagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Please subscribe to the podcast at: https://podcast.myamazonguy.comApple Podcast:  https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Send us a texthttps://www.linkedin.com/posts/jon-derkits_amazon-amazonfba-amazonsellers-activity-7213228548071772160-ZPgu?utm_source=share&utm_medium=member_androidhttps://www.google.com/amp/s/www.cnbc.com/amp/2024/06/14/jared-kushner-investments-included-bet-on-amazon-aggregator-unybrands.htmlGet your free ASIN review here: https://myamazonguy.com/asinAre you confused about Amazon's rules and TOS violations? Should you care about them? Watch Steven Pope, founder of My Amazon Guy, as he breaks down the importance of focusing on customer satisfaction over strict adherence to Amazon's TOS. Learn how to analyze main images, understand CTR, and leverage effective strategies from top household brands to boost your Amazon sales. → Use Data Dive with code MAG for exclusive savings!↳ https://2.datadive.tools/subscription/subscribe?ref=otkxnwu&coupon=MAG-----------------------------------------------------------------------------------------Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/Follow us:Twitter: https://twitter.com/myamazonguyInstagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Please subscribe to the podcast at: https://podcast.myamazonguy.comApple Podcast:  https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Send us a textListen to the full The @Forbes  Books Podcast: https://books.forbes.com/author-podcasts/forbesbooks-podcast/steven-pope-demystifying-the-amazon-selling-experience/Watch on YouTube: https://youtu.be/PchZXJD242o?si=dGTxN-xyHJTEjhfTIn this episode, @JoePardavila  chats with Steven Pope, the founder of “My Amazon Guy,” as he shares his entrepreneurial journey and his agency. He reveals his secrets on how he was able to scale his multi-million dollar company. He also gave insights on the latest changes coming to Amazon Prime, including the introduction of ads during movies and shows. He looks into the strategic vision set by Jeff Bezos and his team that has led Amazon to become the all-encompassing marketplace it is today. → Use Data Dive with code MAG for exclusive savings!↳ https://2.datadive.tools/subscription/subscribe?ref=otkxnwu&coupon=MAG-----------------------------------------------------------------------------------------Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/Follow us:Twitter: https://twitter.com/myamazonguyInstagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Please subscribe to the podcast at: https://podcast.myamazonguy.comApple Podcast:  https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Send us a textIn this insightful video, we explain the concept of customer avatars and how crucial they are for targeting the right audience. Learn how to identify your ideal customer profile, whether it's for a high-end pickleball paddle or a unique product like a unicorn toothbrush. This video has actionable tips to help you narrow down your target audience effectively.Brand Manager Takeaway:I just had my meeting with Steven Pope, that finished with building the best customer avatar for pickleball players: a 50+ year old woman with bad knees who plays every afternoon with all her ultra fit lady friends. Also gave me great insights about TikTok and TikTok Shop, great help for my pickleball paddle client, thanks! #CustomerAvatars #TargetAudience #AmazonTips #AmazonSelling #AmazonSeller #CustomerDemographics→ Use Data Dive with code MAG for exclusive savings!↳ https://2.datadive.tools/subscription/subscribe?ref=otkxnwu&coupon=MAG-----------------------------------------------------------------------------------------Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/Follow us:Twitter: https://twitter.com/myamazonguyInstagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Please subscribe to the podcast at: https://podcast.myamazonguy.comApple Podcast:  https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwTimestamps:00:00 - Introduction and Customer Avatars00:30 - Defining the Target Audience01:00 - Detailed Target Audience Profile02:00 - Showcasing the Ideal Customer02:30 - Specific vs. Broad Customer Avatars03:00 - Practical Example and ConclusionSupport the show

Send us a textWatch and hear from our Brand Managers about what it's like to work at My Amazon Guy through firsthand employee experiences. From initial challenges to personal growth, our team members share insights on the supportive culture, structured organization, and dynamic environment. Learn how we prioritize continuous learning, remote work flexibility, and a family-friendly atmosphere. Whether you're looking for a new opportunity or want to understand our company better, this video provides a comprehensive overview of life at My Amazon Guy.#MyAmazonGuy #MAG #Amazon #Hiring #MyAmazonGuyJobs Apply for a job at My Amazon Guy↳ https://myamazonguy.com/jobs/→ Use Data Dive with code MAG for exclusive savings!↳ https://2.datadive.tools/subscription/subscribe?ref=otkxnwu&coupon=MAG-----------------------------------------------------------------------------------------Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/Follow us:Twitter: https://twitter.com/myamazonguyInstagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Please subscribe to the podcast at: https://podcast.myamazonguy.comApple Podcast:  https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwTimestamps:00:00 - Employee Experiences at My Amazon Guy00:33 - Initial Impressions and Overcoming Challenges01:12 - Long-term Employee Insights02:30 - Culture and Learning Environment03:39 - Personal Growth and Leadership Opportunities05:05 - Flexibility and Remote Work Benefits06:02 - Structured Organization and Sops07:08 - Dynamic and Fast-paced Environment09:00 - Supportive and Collaborative Team10:52 - Onboarding and Training Experiences12:00 - Organizational Structure and Client Interactions14:08 - Continuous Learning and Knowledge Sharing17:00 - Work-Life Balance and Flexibility19:00 - Outro: Gratitude and Final ThoughtsSupport the show