My Amazon Guy

Send us a textIn this insightful video, we explain the concept of customer avatars and how crucial they are for targeting the right audience. Learn how to identify your ideal customer profile, whether it's for a high-end pickleball paddle or a unique product like a unicorn toothbrush. This video has actionable tips to help you narrow down your target audience effectively.Brand Manager Takeaway:I just had my meeting with Steven Pope, that finished with building the best customer avatar for pickleball players: a 50+ year old woman with bad knees who plays every afternoon with all her ultra fit lady friends. Also gave me great insights about TikTok and TikTok Shop, great help for my pickleball paddle client, thanks! #CustomerAvatars #TargetAudience #AmazonTips #AmazonSelling #AmazonSeller #CustomerDemographics→ Use Data Dive with code MAG for exclusive savings!↳ https://2.datadive.tools/subscription/subscribe?ref=otkxnwu&coupon=MAG-----------------------------------------------------------------------------------------Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/Follow us:Twitter: https://twitter.com/myamazonguyInstagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Please subscribe to the podcast at: https://podcast.myamazonguy.comApple Podcast:  https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwTimestamps:00:00 - Introduction and Customer Avatars00:30 - Defining the Target Audience01:00 - Detailed Target Audience Profile02:00 - Showcasing the Ideal Customer02:30 - Specific vs. Broad Customer Avatars03:00 - Practical Example and ConclusionSupport the show

Send us a textWatch and hear from our Brand Managers about what it's like to work at My Amazon Guy through firsthand employee experiences. From initial challenges to personal growth, our team members share insights on the supportive culture, structured organization, and dynamic environment. Learn how we prioritize continuous learning, remote work flexibility, and a family-friendly atmosphere. Whether you're looking for a new opportunity or want to understand our company better, this video provides a comprehensive overview of life at My Amazon Guy.#MyAmazonGuy #MAG #Amazon #Hiring #MyAmazonGuyJobs Apply for a job at My Amazon Guy↳ https://myamazonguy.com/jobs/→ Use Data Dive with code MAG for exclusive savings!↳ https://2.datadive.tools/subscription/subscribe?ref=otkxnwu&coupon=MAG-----------------------------------------------------------------------------------------Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/Follow us:Twitter: https://twitter.com/myamazonguyInstagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Please subscribe to the podcast at: https://podcast.myamazonguy.comApple Podcast:  https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwTimestamps:00:00 - Employee Experiences at My Amazon Guy00:33 - Initial Impressions and Overcoming Challenges01:12 - Long-term Employee Insights02:30 - Culture and Learning Environment03:39 - Personal Growth and Leadership Opportunities05:05 - Flexibility and Remote Work Benefits06:02 - Structured Organization and Sops07:08 - Dynamic and Fast-paced Environment09:00 - Supportive and Collaborative Team10:52 - Onboarding and Training Experiences12:00 - Organizational Structure and Client Interactions14:08 - Continuous Learning and Knowledge Sharing17:00 - Work-Life Balance and Flexibility19:00 - Outro: Gratitude and Final ThoughtsSupport the show

Send us a textFeeling like Amazon is a puzzle missing pieces? Steven Pope, founder of My Amazon Guy, shares how to solve it with PPC, SEO, design, and catalog work. Learn from client success stories and discover how to boost your click-through rate (CTR) for higher sales. Get a free 5-minute audit and expert advice to improve your Amazon listings. #AmazonSuccess #EcommerceTips #AmazonSEO #PPCStrategies #MyAmazonGuy → Use Data Dive with code MAG for exclusive savings!↳ https://2.datadive.tools/subscription/subscribe?ref=otkxnwu&coupon=MAG-----------------------------------------------------------------------------------------Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/Follow us:Twitter: https://twitter.com/myamazonguyInstagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Please subscribe to the podcast at: https://podcast.myamazonguy.comApple Podcast:  https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwTimestamps:00:00 - Introduction and Amazon Challenges00:16 - Basics of Amazon Success: PPC and SEO00:39 - Increasing Difficulty in Amazon Selling01:07 - Client Success Story01:15 - Importance of Click-Through Rate (CTR)01:52 - Focus on Core Issues for Sales Improvement02:33 - Long-Term vs Short-Term Strategies02:37 - Building Credibility Through Success03:04 - Free Audit Offer and OutroSupport the show

Send us a textLearn how to effectively run ads on Walmart and increase your marketplace sales. This video covers the types of Walmart ads, how to set up and manage campaigns, budgeting, and targeting strategies. Perfect for Amazon sellers looking to expand their reach. #WalmartAds #Ecommerce #Walmart #WalmartSellers→ Use Data Dive with code MAG for exclusive savings!↳ https://2.datadive.tools/subscription/subscribe?ref=otkxnwu&coupon=MAG-----------------------------------------------------------------------------------------Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/Follow us:Twitter: https://twitter.com/myamazonguyInstagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Please subscribe to the podcast at: https://podcast.myamazonguy.comApple Podcast:  https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwTimestamps:00:00 - Introduction to Walmart Ads01:00 - Types of Walmart Ads: Sponsored Brands and Product Carousels02:30 - Sponsored Products: Search in Grid03:45 - Sponsored Videos and Their Placements05:00 - Creating a Campaign: Initial Steps06:00 - Scheduling and Budget for Walmart Ads08:30 - Understanding Daily Limits and Budget Rollovers09:30 - Bid Multipliers Explained10:30 - Types of Ad Placements: Buy Box, Search in Grid, Homepage12:00 - Platform Selection: Desktop vs. Mobile vs. App13:00 - Creating Ad Groups and Setting Bids14:00 - Sponsored Brand and Video Ads: Manual Targeting16:00 - Setting Up Sponsored Video Campaigns17:00 - Monitoring Campaign Performance: ROAS and Attribution19:00 - Using Walmart's Reports and Bulk Upload Features20:00 - Importance of Advertising on WalmartSupport the show

Send us a textLearn the key differences between Helium 10 and Jungle Scout, two of the strongest SEO keyword tools for Amazon sellers. In this video, Steven Pope, the founder of My Amazon Guy, explains why he prefers Helium 10 and demonstrates its powerful Cerebro tool. Learn how to analyze keyword distribution, understand historical trends, and optimize your Amazon listings. Get an in-depth comparison with Jungle Scout and learn what features are missing. This video is a must-watch for Amazon sellers looking to improve their keyword strategy and increase sales.→ Use code STEVENPOPE6M20 and save 20% on your first 6 months of Helium 10!↳ https://bit.ly/3RTm5id→ Already have Helium 10? Get a special discount for upgrading your account!↳ https://myamazonguy.com/h10upgrade→ More reason to invest in Helium 10!↳ https://myamazonguy.com/helium-10-service/Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/Follow us:Twitter: https://twitter.com/myamazonguyInstagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Please subscribe to the podcast at: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwTimestamps:0:00 - H10 vs JS1:00 - Helium 10's Cerebro Tool Overview1:26 - Keyword Distribution Analysis in Cerebro2:18 - Historical Trend Analysis in Cerebro2:59 - I speak to Jungle Scout3:50 - Live Demo with Jungle Scout4:40 - The Importance of Indexing Ratio5:48 - Historical Advertising Trends6:22 - Constructive Criticism for Helium 107:20 - OutroSupport the show

Send us a textThis is Amazon's latest innovation, the Beyond Program, which brings virtual reality to online shopping. Learn how Amazon's new beta program allows users to explore virtual stores like Star Wars and Lego, and find out the potential challenges and future implications for sellers.#Amazon #AmazonBeyondProgram #AmazonSeller #AmazonTips #AmazonVirtualStore #AmazonVirtualReality → Use Data Dive with code MAG for exclusive savings!↳ https://2.datadive.tools/subscription/subscribe?ref=otkxnwu&coupon=MAG-----------------------------------------------------------------------------------------Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/Follow us:Twitter: https://twitter.com/myamazonguyInstagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Please subscribe to the podcast at: https://podcast.myamazonguy.comApple Podcast:  https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwTimestamps:00:00 - Introduction to Amazon's Beyond Program00:21 - Overview of Virtual Store Concept01:03 - Demonstration of Amazon Beyond with Star Wars and Lego Stores02:20 - Functionality and Features of the Virtual Store03:09 - Challenges and Potential Drawbacks04:00 - Discussion on Stock and Inventory Management04:45 - Speculation on Future Rollout and Impact on Sellers05:17 - Conclusion and Final ThoughtsSupport the show

Send us a textWe’ve got a new host for this week’s PPC AMA Live Q&A! Join Zachary Useche and special guest Cameron Scot, founder of Merch Jar and Amazon Ads Expert, for an exclusive AMA session. Gain practical strategies and improve your advertising game with expert insights. Don't miss this chance for real-time Q&A with PPC experts! See you there.#AmazonPPC #AmazonAdsCampaign #AmazonSellerTipsTimestamps:00:00 - Music Intro09:55 - Welcome and Introduction10:25 - Meet Cameron Scott from Merch Jar11:17 - Checking Audio and Viewer Locations12:11 - Cameron Scott's Background and Merch Jar Overview17:07 - Prime Day Strategies and Tips24:02 - Post-Prime Day Adjustments24:48 - Viewer Questions: PPC Experiences and Keywords30:06 - Preferred PPC Strategies for FBA Launches39:05 - Importance of Auto Campaigns57:27 - Managing Seasonal PPC Campaigns1:05:00 - Closing Remarks and Final TipsSupport the show

Send us a textLearn how to leverage PPC campaigns to rank your products quickly and effectively. This video discusses strategies for launching PPC campaigns during new SEO phases, maximizing the benefits of Subscribe and Save, and using coupons and promotions to increase the lifetime value of your products.Brand Manager Takeaway:I had a call with Steven Pope last week, and it was very helpful to see how he helped me find new ways to drive more traffic and conversions for one of our products on the Sprinkler Magician account. This account sells 100% seasonal products and makes over 2 million a year in revenue, but the sales window is very short, starting from April until the end of July.The client was having some issues converting with some of their products. When they came to Amazon, they had the same creatives they started with. Steven Pope helped find a new approach with an image hack. He conducted a PickFu A/B test with some of our competitors to see which image would perform better, and the results were shocking: the competitor's image won 92 out of 100 votes. This led us to pitch new images and possibly new packaging in the near future.Thank you, Steven Pope, for your time and advice! #AmazonPPC #SEOTips #KeywordRanking #AmazonSubscribeAndSave  → Use Data Dive with code MAG for exclusive savings!↳ https://2.datadive.tools/subscription/subscribe?ref=otkxnwu&coupon=MAG ----------------------------------------------------------------------------------------- Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/ Follow us:Twitter: https://twitter.com/myamazonguyInstagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/ Please subscribe to the podcast at: https://podcast.myamazonguy.comApple Podcast:  https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw Timestamps: 0:00 - Launching PPC Campaigns for New SEO Phases0:35 - Winning Trio for Keyword Ranking1:00 - SEO Ranking Campaign Strategies1:20 - Increasing Lifetime Value with Subscribe and Save1:45 - Using Coupons and Promotions to Boost Subscribe and Save2:20 - Maximizing Subscribe and Save Benefits2:45 - Funding Discounts for Subscribe and Save3:10 - Cost Efficiency of Subscribe and Save vs PPCSupport the show

Send us a textThis is the importance of demand forecasting for your Amazon inventory. Whether you're a current seller with historical data or a new seller navigating market research, this video provides actionable insights on managing inventory effectively. Learn to utilize Amazon's forecasting tools, adjust for seasonal variations, and optimize your stock levels to avoid costly fees and maximize sales.#Amazon #AmazonFBA #DemandForecasting #InventoryManagement #AmazonInventory #AmazonTips → Use Data Dive with code MAG for exclusive savings!↳ https://2.datadive.tools/subscription/subscribe?ref=otkxnwu&coupon=MAG-----------------------------------------------------------------------------------------Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/Follow us:Twitter: https://twitter.com/myamazonguyInstagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Please subscribe to the podcast at: https://podcast.myamazonguy.comApple Podcast:  https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwTimestamps:00:00 - Introduction to Demand Forecasting01:02 - Current Sellers: Utilizing Historical Data05:00 - Inventory Management Tools07:00 - Seasonal Products and Forecast Adjustments10:00 - New Sellers: Market Research and Forecasting12:00 - Conclusion and Best PracticesSupport the show

Send us a textIn this video, we discuss the importance of optimizing your Amazon listings. Learn how to effectively manage product parentage, the importance of adding accessories to high-end products, and strategies to enhance product presentation with the right keywords. Discover tips on selecting and utilizing powerful keywords for SEO and how to dramatically increase your sales.#AmazonSEO #Ecommerce #AmazonSelling #AmazonTips #ProductParentage #ListingOptimization → Use Data Dive with code MAG for exclusive savings!↳ https://2.datadive.tools/subscription/subscribe?ref=otkxnwu&coupon=MAG-----------------------------------------------------------------------------------------Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/Follow us:Twitter: https://twitter.com/myamazonguyInstagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Please subscribe to the podcast at: https://podcast.myamazonguy.comApple Podcast:  https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwTimestamps:00:00 - Introduction to Brand's Accessories00:18 - Discussion on Product Parentage00:58 - Importance of Accessories for High-End Products01:16 - Consumer Expectations and Product Pricing01:27 - Competitor Price Comparison02:00 - Stock and Product Push Strategy02:11 - Enhancing Product Presentation with Keywords02:53 - Choosing the Right Keywords for SEO03:46 - Keyword Size and Placement in Images04:01 - Projected Sales Increase with SEO EnhancementsSupport the show