My Amazon Guy

Send us a textDiscover effective strategies to encourage customers to buy more and qualify for free shipping. We'll explore creative solutions for promoting bulk purchases, despite Amazon's algorithm limitations. Learn how to optimize product listings, use promotional graphics, and leverage product inserts to boost sales and enhance customer satisfaction. → Use Data Dive with code MAG for exclusive savings!↳ https://2.datadive.tools/subscription/subscribe?ref=otkxnwu&coupon=MAG-----------------------------------------------------------------------------------------Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/Follow us:Twitter: https://twitter.com/myamazonguyInstagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Please subscribe to the podcast at: https://podcast.myamazonguy.comApple Podcast:  https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwTimestamps0:00 - Introduction0:36 - Introduction to the shipping cost issue0:48 - Overview of Super Samies and current Amazon product listing1:14 - Advertising strategies on Amazon1:31 - Attempt to include free shipping info in product images1:40 - Amazon algorithm challenges with image text2:02 - Alternative promo ideas for free shipping2:15 - Discussion on FBM and FBA logistics2:36 - Suggested solution: Product inserts for free shipping2:53 - Potential challenges with implementing product inserts3:12 - Conclusion and final recommendationsSupport the show

Send us a textPrime Day may be over, but the sales opportunities continue! Learn how to capitalize on post-Prime Day momentum with our expert strategies. Discover tips for targeting cart abandoners, setting up effective promotions, analyzing search query performance, and optimizing advertising efforts. Stay ahead of the competition and prepare for future sales events like Back to School, Black Friday, and more.→ Use Data Dive with code MAG for exclusive savings!↳ https://2.datadive.tools/subscription/subscribe?ref=otkxnwu&coupon=MAG-----------------------------------------------------------Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/Follow us:Twitter: https://twitter.com/myamazonguyInstagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Please subscribe to the podcast at: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwTimestamps:00:00 - Introduction: Post-Prime Day Strategy00:29 - Utilizing Brand Cart Abandoner BTPs01:07 - Post-Prime Day Promotions02:03 - Analyzing Search Query Performance02:57 - Leveraging Search Query Data for Future Events03:28 - Evaluating Advertising Performance Post-Prime Day04:30 - Understanding Market Funnel and Competitors05:14 - Preparing for Upcoming Sales Event#AmazonPrimeDay #EcommerceStrategy #AmazonSellersSupport the show

Send us a textIn this video, we take a deep dive into the intricacies of Amazon listing optimization, designed to enhance your product's visibility and drive sales. Our founder offers expert insights on how to make your listings shine, steer clear of common mistakes, and fully optimize them for Amazon's search algorithm. Whether you're a seasoned seller or just starting out, these tips will help you elevate your Amazon game and boost your bottom line.→ Use Data Dive with code MAG for exclusive savings!↳ https://2.datadive.tools/subscription/subscribe?ref=otkxnwu&coupon=MAG-----------------------------------------------------------Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/Follow us:Twitter: https://twitter.com/myamazonguyInstagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Please subscribe to the podcast at: https://podcast.myamazonguy.comApple Podcast:  https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwTimestamps:0:01 - Introduction: Get Free Custom Tips from My Amazon Guy0:10 - How to Get Your Free 10-Minute Custom Video0:25 - Importance of Maintaining Image Borders0:33 - Hidden Suppression: What It Is and How to Avoid It0:47 - The Drawback of Big Images Without Crawlable Text0:54 - Best Practices for A+ Content and Listing Optimization1:08 - Adding Keywords Behind Each Photo's Alt Text1:16 - Highlighting Main Images for Maximum Impact1:30 - Critique of Listing: Telling vs. Showing1:42 - FN SKU Barcodes: Correct Labeling on Cylinder Items1:53 - Common Mistakes: Duplicate Supplement Facts2:03 - Missing Elements in Product Photos2:18 - Parentage Issues and Overall Listing Grade2:26 - Importance of Showing Product Use in Images2:39 - How to Improve: Focus on Taste and User Experience3:01 - Final Thoughts: What Buyers Really Care AboutSupport the show

Send us a textLearn how this new Amazon's feature of Cost Control beta program for Sponsored Display and Sponsored Brand campaigns can simplify your ad management with automatic optimizations and what our initial tests reveal about its effectiveness. Whether you're a seasoned seller or new to Amazon advertising, get insights on whether Cost Control is worth trying.→ Use Data Dive with code MAG for exclusive savings!↳ https://2.datadive.tools/subscription/subscribe?ref=otkxnwu&coupon=MAG-----------------------------------------------------------------------------------------Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/Follow us:Twitter: https://twitter.com/myamazonguyInstagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Please subscribe to the podcast at: https://podcast.myamazonguy.comApple Podcast:  https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwTimestamps:0:00 - Introduction to Amazon Ads Cost Control Beta0:25 - What is Cost Control?1:00 - How Cost Control Works1:55 - Initial Impressions and Testing Results2:45 - Adjusting Cost Control Settings3:30 - Potential Issues with Cost Control4:15 - Benefits for New Sellers5:00 - Future Potential and Final ThoughtsSupport the show

Send us a textIn this candid conversation, Steven Pope, founder of My Amazon Guy, shares his personal mission, visionary goals, and the journey of building a business that impacts lives. From tackling the everyday challenges of running a massive agency to envisioning a legacy that lasts a thousand years, Steven's story is a testament to resilience, vision, and relentless pursuit of excellence. Timestamps:0:00 - Steven's personal mission and long-term vision0:14 - Legacy goals and creating meaningful change0:27 - Generating wealth and creating jobs0:33 - The "I win" button and its insufficiency0:40 - Using wealth to change the world0:52 - The pressure to create a better world1:02 - Casual chat: Bahamas trip and life lessons1:21 - Agency dog life and deep connections1:38 - Coaching call origins and first impressions2:10 - Francisco's reflections on Steven's drive and future focus2:37 - Growth mindset and relentless pursuit of progress3:19 - Steven as a photographer and videographer4:00 - The importance of capturing the right shot4:40 - Exercise in future vision: Kodak moments6:05 - Consistent communication and trust7:00 - Projecting into the future: June 18, 20298:02 - From generating wealth to affecting the world9:00 - Future challenges and opportunities for My Amazon Guy10:02 - Balancing growth and evolution10:45 - Looking 20 years ahead: June 18, 204415:53 - Success at 57 and the importance of family16:52 - Self-inflicted pressure and continuous growth19:01 - The difficulty of being a change agent20:30 - Constant growth and the fear of stagnation22:01 - Decision-making and rapid execution24:46 - Steven's unique perspective and early insights26:01 - Elon Musk comparison and intellectual respect29:00 - The loneliness of trailblazing and leadership30:32 - Vision for 2064 and long-term impact32:10 - Family, legacy, and avoiding trust fund failures33:11 - Employee investment and long-term success34:48 - Challenges and regrets at 7736:10 - Betrayal and its impact on business39:03 - The importance of offense in business strategy41:15 - Constant improvement and growth mindset42:15 - One word fire round: Insights into Steven's thoughts43:12 - Closing remarks and Steven's final thoughts#BusinessGrowth #Leadership #Legacy #Entrepreneurship #MyAmazonGuySupport the show

Send us a textLearn how to enhance product images, use effective fonts, and leverage your product's unique features to stand out.  From adjusting product images for better readability to running A/B tests, we explore actionable insights to enhance our product's market presence. Watch as we discuss design changes, the importance of clear infographics, and leveraging targeted advertising to boost rankings and sales.This guide is perfect for anyone looking to improve their Amazon sales and stay ahead in a competitive market.Brand Manager Takeaway:Hey team,I had a call with Steven Pope earlier this week, where we focused on a couple of main images that we were receiving doubts and pushbacks on from the clients.The primary concern was for After Inked, a well-known brand in the tattoo care and products industry. Despite their superior quality, they often fall behind the top two Chinese competitors due to pricing.One significant aspect of After Inked is that they were the main featured brand on the Ink Masters show. However, our client was hesitant to use the Ink Masters logo or name on the main image because they wanted to be recognized as “After Inked” rather than the brand from “Ink Masters.”After discussing this with Steven Pope, he added both images to a PickFu A/B test. In just a few minutes, we saw that 73% of customers preferred the main image with the Ink Masters logo.We presented these results to the client, and she finally approved the use of the Ink Masters logo.Having ideas is really great but having data and numbers to back up our ideas is the best!→ Use Data Dive with code MAG for exclusive savings!↳ https://2.datadive.tools/subscription/subscribe?ref=otkxnwu&coupon=MAG-----------------------------------------------------------------------------------------Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/Follow us:Twitter: https://twitter.com/myamazonguyInstagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Please subscribe to the podcast at: https://podcast.myamazonguy.comApple Podcast:  https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwTimestamps:0:00 - Introduction0:15 - Identifying Main Competitors0:29 - Comparing Product Pricing and Quality0:55 - Challenges in Competing on Price1:00 - Improving Product Reviews and Rankings1:04 - Feedback on Listing Design1:13 - Suggestions for Main Image Redesign1:31 - Adjusting Fonts for Better Readability1:47 - Running A/B Tests with PickFu2:10 - Featuring Product on Master Show2:25 - Decisions on Design and A/B Testing2:44 - Importance of Target Demographics2:59 - Running A/B Tests for Design Choices3:05 - Reviewing A/B Test Results3:13 - Strategies to Compete with Popular Brands3:23 - Optimizing White Space in Images3:28 - Adding Tattoo Images to Main Listings3:37 - Exploring Competitor Strategies3:49 - Testing New Design IdeasSupport the show

Send us a textWatch the full @MerchJar Podcast with host Cameron Scot, "The Evolution of Amazon Ads and PPC Strategies - with Steven Pope" here: https://youtu.be/dZ-uxURSxSA?si=DMV8gLzGuIU6h47PLearn why Amazon is considered the fastest way to grow a brand online and the challenges sellers face. Stay tuned for a look into the future of Amazon selling, including predictions on Amazon Ads and PPC strategies.→ Use Data Dive with code MAG for exclusive savings!↳ https://2.datadive.tools/subscription/subscribe?ref=otkxnwu&coupon=MAG-----------------------------------------------------------------------------------------Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/Follow us:Twitter: https://twitter.com/myamazonguyInstagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Please subscribe to the podcast at: https://podcast.myamazonguy.comApple Podcast:  https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Send us a textJoin Steven Pope, CEO of My Amazon Guy, as he shares his powerful leadership and management strategies that have driven his company to success. Steven emphasizes the importance of empowering top performers, dedicating time to your best people, and entrusting them with the toughest challenges. Learn how he dives deep into problem-solving, understanding issues from the end user’s perspective, and creates robust systems to address them. By strengthening mid-management and ensuring every team member is placed in a role that leverages their strengths, Steven builds a resilient and efficient organization. His approach balances toughness on issues with support for his team, leading with the carrot rather than the stick, and recognizing burnout early to maintain productivity and morale.Steven's leadership style is rooted in radical candor and extreme ownership, fostering a culture of resilience and accountability at My Amazon Guy. He shares his journey as a CEO, highlighting how "boring" leadership, characterized by steadiness and scalability, often surpasses fleeting inspiration. Elevate your leadership skills with Steven Pope's practical insights and transform your team into a powerhouse! Subscribe to our channel for more expert advice on business leadership, team management, and achieving excellence in every field. #Leadership #StevenPope #TeamManagement #BusinessStrategy #WinningCulture #SuccessTips #AmazonAgency #myamazonguy → Use Data Dive with code MAG for exclusive savings!↳ https://2.datadive.tools/subscription/subscribe?ref=otkxnwu&coupon=MAG-----------------------------------------------------------------------------------------Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/Follow us:Twitter: https://twitter.com/myamazonguyInstagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Please subscribe to the podcast at: https://podcast.myamazonguy.comApple Podcast:  https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwTimestamps0:00 - Intro0:14 - CEO Insights0:22 - Spending Time with Top Performers0:44 - Deep Problem-Solving0:54 - Delegating Tough Issues1:04 - Building Mid-Management1:12 - Hiring the Right People1:41 - Balancing Toughness and Softness1:57 - Recognizing Burnout2:27 - Steadiness of "Boring" LeadershipSupport the show

Send us a textAre you struggling with inventory constraints and looking to elevate your role within your company? This video offers practical advice and real-world strategies to help you overcome these challenges.By the end of this video, you'll be equipped with actionable steps to solve inventory issues and ensure your brand's continued growth and success. Learn how to transform inventory problems into opportunities and become a key player in your company's growth.Brand Manager Takeaway:Had a great call with Steven Pope yesterday focusing on a client who has exploded since onboarding with us and the owner is constantly looking for the next best action.The biggest takeaway is that it it all comes down to strategy and communication. When a client always seems to be looking for the next great tool or the constantly has new ideas; you have to stay ahead of them. He came to MAG to buy strategy first and foremost. He doesn’t want to just see the revenue go up, he wants to know what the plan is 3, 6, or 12 months from now so his business doesn’t just grow, it’s thriving and sustainable.The client also has a habit of jumping around topics in our calls and to keep them efficient, one thing Steven said that really stuck out was; “Going west is a strategy. Going through Salt Lake to Reno is a tactic…navigate the conversation to keep it on strategy, the tactics can be handled through email” (Paraphrasing)Vision, direction, and strategy needs to be the focus and it needs to be communicated regularly so the client sees and understands the value, and bring the data to back it up.At the end of the call, we also spoke a bit about why I’ve stayed at MAG for what will be 4 years coming up in July and the posts today are a good example: The knowledge base is unmatched and the company is always looking to improve. If there’s a problem or something doesn’t work, it gets the attention it needs until it’s fixed. Not at all something I can say for most companies I’ve worked.It’s easy to stay when you know you’ve got a mountain of information to draw from and a great team working alongside you.Thanks Steven Pope for the call and the input! #AmazonSEO #AmazonProductImage #AmazonFBA2024 #AmazonTips → Use Data Dive with code MAG for exclusive savings!↳ https://2.datadive.tools/subscription/subscribe?ref=otkxnwu&coupon=MAG-----------------------------------------------------------------------------------------Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/Follow us:Twitter: https://twitter.com/myamazonguyInstagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Please subscribe to the podcast at: https://podcast.myamazonguy.comApple Podcast:  https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwTimestamps:0:00 - Introduction: The Inventory Crisis0:08 - Addressing Demand and Inventory Problems0:36 - Transforming Your Role: From Brand Manager to Business Manager1:00 - Utilizing LinkedIn to Crowdsource Solutions1:30 - Becoming a Manufacturing Expert2:00 - Building a Comprehensive Business Plan2:25 - Exploring Financing Options for Growth2:42 - Maintaining Client Retention and Adding Value3:05 - Innovative Solutions and Competitor Insights3:39 - Engaging with Industry Leaders for Problem-SolvingSupport the show

Send us a textSelling on Amazon can be tough. From high fees and support headaches to the need for a top-notch product, we cover the key challenges sellers face. Watch to know some surprising success stories, common misconceptions, and the crucial role of logistics and keyword optimization. #AmazonFBA #AmazonSeller #AmazonSelling #Amazon #AmazonTips → Use Data Dive with code MAG for exclusive savings!↳ https://2.datadive.tools/subscription/subscribe?ref=otkxnwu&coupon=MAG-------------------------------------------------Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/Follow us:Twitter: https://twitter.com/myamazonguyInstagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Please subscribe to the podcast at: https://podcast.myamazonguy.comApple Podcast:  https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwTimestamps:00:00 - The Hardest Thing About Selling on Amazon01:00 - Passion and Product Quality01:38 - Challenges of Dealing with Amazon02:46 - Surprising Success Stories on Amazon03:20 - Misconceptions About Selling on Amazon04:06 - Frustrations with Amazon's Referral Fees04:49 - Importance of a Good Product05:23 - Issues with Keyword Changes and Suppressions05:53 - Logistics and Troubleshooting Challenges06:24 - Professionalization and Costs07:05 - Market Penetration Challenges07:52 - Reality of Selling on Amazon08:36 - Working at Amazon and Niche Challenges09:13 - New Features and PPC Importance09:26 - Motivation and Changes in Selling on Amazon10:22 - The Coolest Part About Selling on Amazon11:25 - Amazon's Buyer-Centric Approach vs. Seller's NeedsSupport the show