My Amazon Guy PPC Strategy for Winning the Amazon Buy Box
Amazon taking the Buy Box can have a big impact on your sales. In this video, Steven and Bernardo dive into why losing the Buy Box leads to fewer impressions and how it affects your product visibility. They’ll walk you through actionable steps to adjust your PPC strategy, with a focus on broad and auto targeting, to help you stay competitive even when Amazon controls the Buy Box.
If your sales have been dropping because of Buy Box issues, this video offers simple, clear advice on how to fix your strategy, optimize your ads, and improve your sales performance on Amazon.
#AmazonBuyBox #AmazonSales #AmazonPPCStrategy
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Timestamps:
00:00 - Introduction
00:20 - Complexities of Managing Vendor Central vs. Seller Central
01:00 - PPC Issues and Impact of Turning Off Ads
02:10 - Campaign Stability Problems Due to Buy Box Loss
03:10 - Recommendations on Restarting Ads and Managing Campaigns
03:40 - Losing Impressions and Data Collection Challenges
04:10 - Reviewing Keepa Data for Buy Box Insights
05:00 - Improving Targeting with Broad and Auto Campaigns
05:30 - Solution: Increasing Broad Match and Auto Campaigns Per ASIN