My Amazon Guy

Send us a textListing reinstatement and suspension service https://myamazonguy.com/amazon-listing-reinstatement/https://www.webretailer.com/b/amazon-suspension-root-causes/What went wrong?Diagnosis and strategy in relation to “what went wrong” forms a big part of how we approach account reinstatement work with our clients.We understand the key differences between what Amazon refers to as “root causes” (the problems that led to complaints) and the seller’s perspective on what happened. Those differences can make or break an account suspension appeal.So, what are the differences between the seller’s perspective and root causes?Let’s dig into what you have to research in terms of:Mistakes by staffGaps in your internal operationsFailure to keep up with performance notificationsAny other root causes relevant to your suspensionDon’t underestimate the importance of getting beyond your first reaction to a buyer or brand complaint, and digging down to the underlying problem.Here are some examples.Expired productsIt’s not unusual for buyers to complain about products being past their expiry date, or lacking an expiry date completely.What sellers say:Buyers thought the items were expired because the items don’t have an expiration date.Or…Buyers didn’t find the expiration date on the product, but it’s there.Root causes that Amazon wants to hear:We did not realize that buyers looking for expiration dates would have trouble finding them on the bottom of the bottle.Or…We failed to appreciate that several buyers would mistake the lot code for the expiration date due to similar code formatting.Inauthentic complaintsAuthenticity has long been a problem on the Amazon marketplace. Buyers can be quick to complain that the product they have received is fake or is not what was advertised.What sellers say:Buyers made authenticity complaints because we sold under listings that did not exactly match the products we sold.Root cause that Amazon wants to hear:We lacked a listing review oversight process to match our inventory to the proper product detail page 100% in every detail.Late shipment ratesSellers who do their own fulfillment (instead of using FBA) have to keep their shipping metrics up to a high standard, particularly if they are in the Seller Fulfilled Prime program.What sellers say:We had a technical error in our order fulfillment software that delayed some shipments until we could correct it.Root cause that Amazon wants to hear:We failed to assign a manager to monitor our tools and processes for on-time shipment confirmations, which led to some late shipments and out of range metrics.Safety concernsComplaints and trigger words around safety are a priority for Amazon. The slightest hint that a product you sell is not safe can cause an immediate ASIN suspension.What sellers say:A buyer who consumed our product did not read the instructions or check with their doctor in advance to see if their allergy would be provoked when consuming the item.Root cause that Amazon wants to hear:We failed to update our listing details to include information on specific allergies that could lead to bad buyer experiences or health concerns.Rights owner complaintsMore and more brand owners are monitoring the Amazon marketplace and filing infringement notices when they find that their intellectual property is being misused.What sellers say:We listed our products after matching UPCs and joined Support the show

Send us a textGet listing reinstatement help at My Amazon Guy. Warned 2 times on something, the 3rd time will almost surely result in a suspension within 90 days.Inauthentic items claimsReview manipulationMisuse of variationsListings yankedInfringement ClaimsDuplicate accountsSelling Prohibited Items.Negative Feedback.Late Shipment Rate.Get Amazon Consulting at https://myamazonguy.com/Support the show

Send us a textProduct title requirements https://sellercentral-europe.amazon.com/gp/help/GYTR6SYGFA5E3EQC?Listing Reinstatement Service for $500 https://myamazonguy.com/amazon-listing-reinstatement/In this video I cover this error "Product Name : The Title has prohibited phrases which is against Amazon policy."  And removing the word "gift" solved it.Title requirements apply to all non-media products on all of Amazon’s worldwide marketplaces. The four criteria that could cause a non-media product to be search-suppressed are:Titles must not exceed 200 characters, including spaces.Titles must not contain promotional phrases, such as "free shipping", "100% quality guaranteed".Titles must not contain characters for decoration, such as ~ ! * $ ? _ ~ { } #  | * ; ^ ¬ ¦Titles must contain product-identifying information, such as "hiking boots" or "umbrella".Failure to comply with these requirements may cause a product to be suppressed from Amazon search results.Title lengthAmazon generously allows 200 characters for titles, but for better title quality, you should aim for a maximum of 80 characters.You may notice that different title lengths are listed in our category-specific style guides. These are guidelines only, not strict requirements, based on the preferred, typical title style for product listings in that category. For example, if a category-specific style guide recommends a title length of 150 characters, a product will not be suppressed from search for having a title over 150 characters long, as long as it stays within the limit of 200 characters.TipsGood title quality is a key factor to ensuring a positive customer experience on Amazon. Below are additional tips for improving the quality of your titles. We will only search-suppress products with titles that violate one of the four requirements listed above, but we strongly encourage adherence to the following title standards:Titles should be concise. We recommend fewer than 80 characters.Don't use ALL CAPS.Capitalise the first letter of each word except for prepositions (in, on, over, with), conjunctions (and, or, for), or articles (the, a, an).Use numerals: "2" instead of "two".Don't use non-language ASCII characters such as Æ, ©, or ®.Titles should contain the minimal information needed to identify the item and nothing more.Don't use subjective commentary, such as "Hot Item" or "Best Seller".Titles can include necessary punctuation, like hyphens (-), forward slashes (/), commas (,), ampersands (&), and full stops (.).Titles can abbreviate measurements, such as "cm", "oz", "in", and "kg".Don't include your merchant name in titles.Size and colour variations should be included in titles for child ASINs, not the main title (see below).Titles using variation relationshipsIn Variation Relationships, only the title of the parent ASIN is shown on the detail page. The title for the selected child ASIN will appear once the ASIN is added to the customer's cart, so it is important to include the variation attributes like size and colour in the title for the child ASIN.Example parent: Crocs Beach ClogExample child: Crocs Beach Clog, Lime Green, Men's Size 8-9ExampleOur research shows that customers scan-read results, meaning that titles don’t need to contain the exact phrase that customers are searching for in order to catch their eye. Longer titles are also harder to read than shorter titles, so the longer your title is, the more you risk losing your customer’s attention.Get Amazon Consulting at https://myamazonguy.com/Support the show

Send us a textAdvertising is a continuous hot topic for clients at My Amazon Guy, how do we get better at it, what should we be doing now? Today we talk to a PPC expert. Destaney Wishon with Better AMS. www.betterams.comBetter AMS, who you are, what you do.What’s changed with PPC More control. Incremental control. Imagery and copy writing. Custom brand images.Auto campaigns has more control and targeting. More complexity.10 campaigns for ASIN.What’s should I be doingClean campaign structure. 1 Campaign 1 ad group 1 ASIN.New AMS UI, thoughts?New targeting tops are top of funnel. Brand awareness.Video in search biggest unexpected win. Interest is high. Sponsored product tipsNot enough keyword research10-20 keywords is not enough, everyone knows to bid on the top keywords.Less people bidding on an item the cheaper ads are.Dive into long tail keywords.Negative keywordsBetter AMS uses proper bid managementBiggest challenge right now?Having to make decisions with smaller timeframes.Sponsored ProductsWhere do you start?Audit20-30 non related asins in a campaign, why only 1 ASIN getting exposureHow do you balance top portfolio with weak portfolio items. 80% of sales on top 20% of catalog. ACOS is different in every category, where are ads harder, easier?What kind of client would be a good fit for Better AMS and how do they get in contact with you? Walmart PPC next steps. Buy Walmart/Etsy/eBay launch services at https://myamazonguy.com/marketplace-launch-walmart-etsy-ebay/Get Amazon Consulting at https://myamazonguy.com/Support the show

Send us a textAs of today Amazon's 2 day shipping is back for FBA Sellers. Great Seller Central News. Coupons are also back. And shipping restrictions are gone.Quick update today just to share the news.Support the show

Send us a textShould you automate your PPC? We talk with Vitalii with Profit Whales. https://profitwhales.com?ref=myamazonguyWhat is Profit Whales? PPC automation tool. Software check every hour.What does an automation tool do?Should we increase or decrease bids, add negative keywords?Problems we are trying to solveTool launching in June Zero to HeroWill launch new campaignsStrategy based algorithmWe designed five Amazon FBA advertising goals that you can choose. Every strategy will adjust the algorithm to reach your desired results. You can change the goal as your business evolves. Just select the right strategy and press START. That’s all you need to automate your whole Pay Per Click Advertising on Amazon.See the changes it performsYou have to make yourself comfortable, sit, and enjoy changes that the software performed. We created the Amazon Ads Changes Reporting tool that shows you everything that was made by the algorithm and why it did it. You see, for what you pay, it’s soothing, right?Lot of changes happening in PPC in 2020.New campaign typesSponsored Brand Custom ImagesSponsored DisplayRetargetingPast buyer targetingBiggest challenge automated tools face:Certain keywords which are critical but have ACOS having to avoid negating theseVitali predicts future algorithm updates. Support the show

Send us a textCurrent Events with Amazon SellingOverwhelmed feeling? If you’re an essential worker you’re an unrecognized underpaid hero right now. If you are an non-essential worker you’ve been holed up in your house. My favorite comment I heard today was “What day of the week is it, March 53rd?”Out of budget advertising campaigns lowest hanging fruitShipping restrictions biggest frustration right nowFocus on MFN shipping for next 60 daysThings that are currently off right now at AmazonCouponsLightning DealsPrime Day being rescheduledInventory removalsFrequently bought together (saw it kind of come back but mostly still gone)NARF- not a pinky and the brain reference. Sell in Canada & Mexico with Amazon's North America Remote Fulfillment. https://www.youtube.com/watch?v=_2GNJAl2XdAProduct review emails are on the skirts. About to get banned. Saw the new review button on orders come out.Other related COVID-19 newsAir freight is like 5x more expensive right now.USPS international shipping disruptionsTime to process returns and refunds has been extended to 14 days. Goes back to 2 days June 1.Supply Chains still stressed.Massive amounts of listings taken down in the past month. So many My Amazon Guy created a new listing reinstatement service and it has been extremely popular and successful. https://myamazonguy.com/amazon-listing-reinstatement/Recording setting sales for 5% of our clients last week. This is after 25% of our clients have set records during a week in the past 30 days. Lot of new records keep getting set.Support the show

Send us a textLimited Restock, Shipping WRONG ITEMS on Multi Channel Fulfillment MCFNew Service - Listing Reinstatement: https://myamazonguy.com/amazon-listing-reinstatement/Amazon is shipping the wrong items to consumers on MCF orders, be sure to watch for that and ticket Amazon for reimbursement. Get Amazon Consulting at https://myamazonguy.com/Support the show

Send us a textGuide on Amazon Reinstatement Used Sold as New. In today's podcast we speak with Duston Fenton who is an account manager at www.MyAmazonGuy.com and has gotten 8 accounts reinstated with suspended listings in the past couple of weeks.What are the common reasons a listing is taken down?Used sold as newMedical claimPrice issuesRecently we’ve since a new type of take down, price gouging. What have you seen on that front?What’s the best way to get a listing reinstated?How can MAG help?Support the show

Send us a textVideo best practices for Amazon.  What makes for a good video and how much should I invest in it? My name is Steven Pope and this is the My Amazon Guy podcast. Now joined by Dave Taylor of AskDaveTaylor.com and YouTube Channel. 22,000 subscribers. Teaches graduate marketing classes at the University of Denver. His website has been online for more than a decade where he covers a wide range of technical Q&A and consumer electronics reviews.Show don’t tell.Why did you get into doing what you do?What makes for a good video?Good lighting and good audioVoice/communication delivery or good editingCloseups of the productWatch how the pros do itClean up the clutter.Person on camera talking about it - cut to shots. Video lengthDave does review videos. So his videos are longer.But on Amazon - quick product review - show product easy and quick in and out. 360 view.Show and tellCommon problems - what the product solvesHow have videos changed for marketing in the past couple of years?One thing to say before and after. Choose your own adventure technology coming out.Personalize video contentHow do I get started with video production for Amazon?Shoot 2 videosLong - YouTubeShort - AmazonStory of “Will it Blend?”Nothing this blender can’t blend.AskDaveTaylor.com - contact Dave and mention MyAmazonGuy for a discounted video rate.Support the show