My Amazon Guy

Send us a textIf you have concerns about profitability, the first thing you should consider doing is raising prices. Do you have the right business model? Private labelWholesaleRetail ArbitrageSWOT analysisStrengthsWeaknessesOpportunitiesThreatsUltimately raise priceswww.myamazonguy.com#Margins #Profitability #ProfitsSupport the show

Send us a textTo see the YouTube chart https://youtu.be/N0lkmZgUxog Get Amazon Advertising Management at https://myamazonguy.com/advertising-management/Recommend you break even on Ads because for every sale you get by PPC you get 3 SEO organic sales.Average ACOS By Industry: https://sellics.com/blog-amazon-advertising-cost-of-sale-acos/How to calculate your target break even Advertising Cost of Spend: https://downloads.intercomcdn.com/i/o/78291153/250e562e1414f12ad288b8fe/setting_target_acos.JPGGet Amazon Consulting at https://myamazonguy.com/#PPC #AmazonAds #SEO #BSRSupport the show

Send us a textWe’ll be talking current events on keeping your business afloat during COVID-19, and that means cash flow. So we’re talking a cash flow expert on the new PPP loans, how to keep the ship afloat during these uncertain times.My name is Steven Pope and this is the My Amazon Guy podcast. Now by joined by Tyler Jefcoat  CEO of Seller Accountant.Current EventsDisaster loan for $10,000PPPWindow closedBut still can file your PPP loanYou can hire and fire like normal but must maintain the same # of headcount to get full loan recovery.Planning Q2, how to execute mission despite hard times.Never been in my career when I have no idea how to predict 2 months out financials. Sales projections are completely impossible right now.Be proactive about approaching goals.FocusWhat are the habits to do right now.Develop productsTwo coursesBookkeeping for Amazon sellersCFO for Amazon SellersGrowing so fast we had to record sessions.Promo code to get the courses for $99 instead. Use promo code: MyAmazonGuyhttps://seller-accountant.teachable.com/p/accounting-bookkeeping-for-e-commerce-sellershttps://seller-accountant.teachable.com/p/cfo-tactics-for-e-commerce-sellersWorking remotely is a blessing. Businesses were wrong that it couldn’t be done.Daniel Pink A Whole New Mind: https://www.amazon.com/Whole-New-Mind-Right-Brainers-Future/dp/1594481717Support the show

Send us a textEvery year thousands of Amazon sellers attend a conference to keep up with best practices and networking. Today we’ll talk about how you should strategize your attendance and why it should still be on your radar in 2020 despite COVID-19. We’ll also have a promo code for our listeners to get a discount off a conference. My name is Steven Pope and this is the My Amazon Guy podcast. I’m now joined by Travis Barritt who is the Director of Marketing for the Midwest Ecom Conference. http://www.midwestecom.com/Travis you probably have a tough job right now with COVID-19, how are you holding up?A lot of travel has been canceled, but your conference is still a green light? Any contingency plans?This conference has been annual for 7 years. First year we lost money. Grown 15-20% each year.Networking is most valuable. Sponsor meet and greet evening.Why should Amazon sellers go to your conference?Speakers - Amazon may be on a speaking panel.  List of speakers http://www.midwestecom.com/speakers/Big changes - suspensions. Diversifying outside of Amazon.Travis’s account got suspended. Been suspended twice. IP complaint for inauthentic product. You can sell anywhere.Amazon Seller Lawyer - if you get a suspension. What’s unique about your conference?I understand you have a promo code for my listeners. $50 off: MyAmazonGuyLast question, I understand you just published book on poker.Support the show

Send us a textAdvertising is difficult. Competition is going up. On this podcast we go over Questions to Ask to Improve ACOS & Revenue on Amazon Seller Central.Get Ad management from the pros at https://myamazonguy.com/advertising-management/Are there any stock out concerns?Are all skus in ads?MFN in ads? FBA in ads?Focus on key products?Top 3 products should be main focus on ads.Products not selling much at all, should they get special campaigns to boost them?Are the ads segmented enough?Large catalog - more segmentationMultiple Manual non brand keyword campaignsBudget on campaign runs out, may need dedicated best keywords into separate campaign so they don’t run out of budget.Should we have campaigns for exact/phrase/broad? (Most likely do not need)Is there enough budget on the campaigns? Running out of budget? Do we need to ask the client to raise the budget?New listings in ads?New ads up? (Current client sheet has columns)Brand custom imageDisplay product targetingAny new ad campaign suggestions?New campaigns with fixed bids?Old campaigns up and down bids?Ad placement % adjusted, should it be in place?Only on top 3-5 keywords that are important and perform well. Create new campaign for best keywords, with % on top of search 100% up (or massage as needed)Do we have enough display category targeting setup?Can bid 15 cents on some campaigns here.Are the CPCs in place good? High? Low? How is the ACOS?Is enough offensive ASIN targeting in place?Ad groups using category targeting, negating ASINsNegative keywords? Campaign clean up? (Low priority)Portfolios needed? Archive bad paused campaigns?Download bulk update tool for data gathering?60 date download. Check box for placement data for campaign. Hit spreadsheet for download.Get Amazon Consulting at https://myamazonguy.com/Support the show

Send us a textSpeakers, Authors, mentors, and anyone that needs to meet people in person for their business have seen tremendous fall offs to their business. And they are hurting big time right now because most events have cancelled. This podcast will talk about how to turn to other scalable opportunities through Amazon selling books, cards, and more. Guest: Chad Littlefield Cofounder of We and Me. Find him on amazon on amazon.com/weWhat is we and me.What’s your business story? Saw the movie Patch Adams. Robin Williams becomes a doctor to go for quality of life. 10 years of med school later, re-focussed my effort from the scalpel to what makes people tick.AdviceStart an email list now, you’ll be happy you did it later.Launch PadStarted launch pad to get on Amazon. Went from once a week, to not traveled in a couple months longest I haven’t traveled in years. Book recommendation: Fanocracy https://www.amazon.com/Fanocracy-Turning-Fans-into-Customers/dp/B082349829/ref=sr_1_1?dchild=1&keywords=FanAcrocy&qid=1586190530&sr=8-1Personal connection for brands. Adele drops confetti - had her lyrics written on it with her handwriting. Deep personal connection.60-70% revenue gone due to Corona Virus COVID-19. Could have been 90% if I didn’t have Amazon.Business based on large groups together.How has Amazon affected your business?Asking Powerful QuestionsChad ask Steven questions on how to improve sales and launch a product with Ask Powerful QuestionsAbout We and Me:Chad Littlefield and Will Wise here, co-founders of We and Me, Inc.Leaders call us when they want to amplify a culture of connection, belonging, and trust. Great leaders know that investing in their people boosts results and increases retention. We are mildly obsessed with relationships, organizational culture, learning & development, connection, trust, and team performance. We design and deliver interactive keynotes, team-building retreats, programs, and workshops that have real impact. And we’ve got the data to prove it. We’d be happy to share our success stories, whether helping tech startups like Typeform.com, Fortune 500 companies like JetBlue, or educational institutions around the world.We believe…Leaders accomplish more by asking powerful questions than by commanding and controllingDeeper human connection fosters more engagement and better performancePeople, purpose, and planet are just as important as profitInteractive experiences have more impact than powerpoint slides because people learn by doingNot only do we believe these things, we are genuinely excited about making them a reality for each organization we work with.Support the show

Send us a textProduct Review Strategies have changed a lot in the past 3 years on Amazon. Today’s guest Colleen Quattlebaum, Marketing Manager with eComEngine, will tell us how to get more product reviews while staying compliant. Feedback Five is their flagship product and you've probably heard about them. They also have sourcing tools. Market Scout. Pricing tools. Been around the past 13 years. Monitor website changes with www.Wachete.com (Tool has alerts)Amazon making it easier to leave a review. Frustrating for sellers who want to respond to negative reviews. Stay white hat. Early reviewer program. Amazon Vine is on hold for 2 weeks. Use tools like Feedback Five. Amazon Approved Product Review StrategiesHow are reviews affected in the current environment (COVID-19)?  Shifting to MFN from FBA.  What are some effective and compliant ways to get more reviews on Amazon?Safest way “request a review button” on orders page. What are the benefits of the new Request a Review button in Seller Central?Lot of unknown. Take 100 requests to get 10-15 reviews.Get Amazon Consulting at https://myamazonguy.com/Article from EcomEngine on Request a Review Button.Amazon recently added a “Request a Review” button to the Order Details page in Seller Central, raising many questions for sellers. A clarification to the Amazon Communication Guidelines was also posted in November 2019. In this article, we’ll discuss both updates and what they mean for third-party sellers.How Does Amazon’s Request a Review Button Work?To send a review request with the Request a Review button, log into your Seller Central account. Go to the Manage Orders page and select the order that you would like to request a review for. Click the order to go to the Order Details page, and you should see the button on the top right side of the page.When you click the button, Amazon will send a seller feedback and product review request (in the same message) to the buyer for your order. The message will be automatically translated into the buyer's chosen language. You cannot send a follow up message to the same customer after the initial request has been sent. Requests can only be sent from 4-30 days after the order is delivered. Buyers cannot respond to the message. It's worth noting that this is a manual process in which the seller is unable to customize the message that is sent to the buyer. Sellers cannot respond to these messages.Great news: you can now schedule Request a Review automation using FeedbackFive!Getting started is easy. Just activate the Amazon Feedback and Review Request Template with any campaign in FeedbackFive. FeedbackFive will then tell Amazon which of your orders to send the request for based on your unique campaign settings. You can set it once and forget it, as FeedbackFive will continue to communicate with Amazon via a secure and authorized connection based on the sending rules you select. Learn more about how to automate Request a Review messages.Support the show

Send us a textPhotography is an art that is hard to get right. On today’s podcast we talk to the experts on how to get the best photos in front of your consumers on Amazon to increase sales. Jeff Delacruz - President of POW Photography or Products on White Photography. I’ve personally used their service and recommend them to my clients as the go to place to get professional photography. Just to qualify you guys to my audience, I’m sure it’s impossible to count how many photos your studio have taken, but can you share your background and why are you guys the experts in this?Pictures on White Photography name came about because of the importance on white.How did POW start? 2010 in midst the last meltdown. What makes a good photo?What is pleasingWhat encourages someone to click my listing photoTent light kit vs Studio approachProduct on white background is bare minimum. How do I win that click and make my photo standout?How do I light it?Common photo mistakesCan look at a product before even putting it on set.Color number for a wine glass - 250.Light density. Black cards on the side. Reflection of the black card.Basic starting pointLight sweepTrying to do it as an amateur as a professional is not possible.How to balance lights. What types of photos should be on an Amazon listing?One thing I like about your website is it has tutorials on how to order the right photos. Survey the Amazon competition and shoot lookalikes.Progression Amazon sellers go throughGet to market as fast as possibleOnce up start optimizingHardest product to shoot and why?Liquor decanter + glassesEasiest product to shoot and why?Bottles200,000 photos in past 10 years.Beauty products. What should clients ask more from you or photos they should obtain than are not as common but should be?Biggest question we get - do you shoot lifestyle images?We do, but it’s challenging. Started service 6 months ago “Amazon Lifestyle Composite Photos” Or “Stock Composites” We retouch it so the item matches the scene. $150 per photo.Funnest product to shoot?Hard light shot for beauty products. Created a whole new lighting style for us. Background called “hard light”Types of photo styles.Perfect listing:Main image photography is most important. Stand out from competitors. Pitfall: Front, back and side. Nobody cares about that.Better: Features, what makes it sell. Is it tough, really big? Show call outs. Really sell me why.Obviously sellers should pay for high grade professional shots, but are there any hacks or shortcuts they can take?This photo guide has all the specs and recommendations for images on Amazon.Summary:Photos should be 2000x2000Jpeg7 photos per itemMain photo on white cropped so item is 85% of image (Prevent white space at top and bottom of product, so that item looks bigger in search results)7 Photo Shots you can take:Main image - on white.Back image - labels etc.Close up shot to show a featureInfographics -Photos with text and key featuresLifestyle- Makes you feel you’re using the product, or how and where you would use the productAspirational -Humanizing the product in use to show sSupport the show

Send us a textSean Halls is currently in India in the midst of a shutdown and COVID-19. To get a flight out of India right now it would cost $6,000. Sean is hunkering down. I used to go to high school with Sean and we played chess, basketball, and MTG back in the day. Today Sean runs a team of developers in medical technologies. His career path went down the development work track. During a Hackathon event Sean got a cold, and in a turn of events it led him to end up in India. During an event in his worst pain of his life, he was collapsed on the floor following a flight descent in India. It was the enlightening moment in time for him. Over the years he ended up staying. And it led to him to helping people through development in the medical industry.Amazon is strong in India. But only 2% of India is utilizing ecommerce to where it could go. Volume is still in traditional markets and streets today in India. "People are willing to pay for convenience than high quality." Flattening the Coronavirus Curve Is Not EnoughSupport the show

Send us a textGet help with Advertising management: Buy a Brand Store Page $350 Custom Image Brand Advertising Release: Get Amazon Consulting https://myamazonguy.com/#PPC #BrandStore #SellerCentralSupport the show