My Amazon Guy Amazon Cracking Down on Product Inserts for Review Manipulation #135
Lesley Demond LinkedIn Post: Warning! If you're an #Amazon #PrivateLabel seller, this is URGENT news for you! It just got a lot riskier to put inserts into packaging asking for positive reviews, offering free products, etc.
If Amazon detects language that asks for a #ProductReview in an unapproved manner, they are demanding that all units be removed from the #FBA warehouse. Removal orders must be placed in 3 days, or the seller's account will be suspended.
Here's the language from #SellerPerformance: "We will investigate when we learn that sellers, vendors, or others have attempted to manipulate reviews. This includes inserts, flyers, coupons, brochures, or similar materials included inside the product packaging requesting a favorable review or offering incentives to post a review."
And here's the really bad part you knew was coming, #AmazonSellers. In at least some cases, these are #FalsePositives. The seller is not offering an incentive for a review, but is under threat of suspension nevertheless.
The party is over, y'all. If you've been putting these incentives into packaging, stop today. You don't want to pay to remove all of your inventory from the FC, while also having no units to fill orders. Watching your #BSR drop like a stone for weeks? Not where you want to be.
You may recall the September CNBC story on fake reviews: https://www.cnbc.com/2020/09/06/amazon-reviews-thousands-are-fake-heres-how-to-spot-them.html
#fakereviews #productinserts