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"Consumers are 2.4x more likely to trust content createdby other people like them than content created by brandsthemselves (Stackla). This need for authenticity is whyRatings & Reviews are so critically important to youreCommerce strategy and why 97% of shoppers consultthem before making a purchase online. In fact, onlineproduct reviews are 3.5x more important to shoppers ininfluencing purchasing decisions than are the opinions oftheir own family and friends (CheckoutSmart)." Link to the report:
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