

My Amazon Guy
Steven Pope
About My Amazon Guy: 1.2-billion managed on Amazon, My Amazon Guy is A 400+ client full service Amazon Agency in Atlanta, Georgia. We grow market share through traffic and conversion improvements. PPC, SEO, CTR, Design, Catalog Merchandising. My Amazon Guy gives away all their trade secrets with more than 2200 video tutorials on YouTube.Follow us on LinkedIn: https://linkedin.com/company/my-amazon-guySubscribe on our YouTube Channel: https://youtube.com/@myamazonguy
Episodes
Mentioned books

Jan 14, 2025 • 4min
How Amazon Sellers Avoid False Advertising Issues
Send us a textLearn how Amazon sellers can avoid packaging-related mistakes, improve listing click rates, and handle FBM delivery challenges. This video explains when you can use terms like 'medical grade' and how to stay compliant.Any problem about Amazon? We'll solve it for you http://bit.ly/49bDRHp#AmazonSellers #ListingTips #FBMChallenges #AmazonTips #AmazonListing Watch these videos next:SEO Tips for Amazon Success https://www.youtube.com/watch?v=W_UcEnUQVcw&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=3Amazon Main Image Mistakes https://www.youtube.com/watch?v=gVmyy3nMX0Q&list=PLDkvNlz8yl_bJFHwDexEcnnEZ8f98kdZH--------------------------------------------------Use these SOPs to streamline your account management http://bit.ly/416awftSchedule time with an Amazon expert to discuss your concerns http://bit.ly/3B3HMJATalk to us about improving your Amazon store http://bit.ly/3B1LvHtTimestamps00:00 - Does Packaging Affect Amazon Listings?00:16 - Addressing False Advertising Concerns01:00 - How Packaging Impacts Click Rates01:29 - Using Medical Grade Claims on Amazon03:00 - Handling FBM Delivery Challenges--------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Jan 14, 2025 • 3min
Secrets to Increasing Sign Sales Without Ads
Send us a textLearn how custom signs can achieve organic sales growth despite ad restrictions. This video highlights creative strategies like A+ content and optimized product comparisons, which resulted in significant sales increases.#PoliticalSigns #AmazonSales #APlusContent #OrganicMarketing #EcommerceTipsTake control of your Amazon ads! Get our FREE, easy-to-follow PPC guide and start improving results today: https://bit.ly/3DLhywdWatch these next:Maximize sales with A+ Content https://www.youtube.com/watch?v=fqgt4BlpZ1w&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=33Brand Store Update https://www.youtube.com/watch?v=df0KyY_XBW0&list=PLDkvNlz8yl_aX2BSO2fPRg9TS-elit0pM&index=3------------------------------------------------------Ready to grow your sales and build a standout brand on Amazon? Let My Amazon Guy show you how: http://bit.ly/4eVgJxUStreamline your Amazon operations with 450+ ready-to-use SOPs. Manage like a pro: http://bit.ly/416awftNeed expert advice for your Amazon business? Schedule a one-on-one call with us today: http://bit.ly/3ZAVEohTimestamps00:00 - Ads Restrictions on Selling Signs00:13 - Organic Sales Strategy for Signs01:02 - Creating A+ Content for Funny and Controversial Signs01:25 - Separate A+ Content for Different Sign Types01:51 - Results from Organic Strategies (24% Sales Increase)02:16 - Top Sellers and Organic Growth Impact------------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Jan 12, 2025 • 5min
How Amazon Sellers Can Build a Legacy with Smart Strategies
Send us a textSteven Pope shares his vision of building a legacy that outlasts him, balancing grit and grace to create an impactful culture at My Amazon Guy. Learn how smart strategies like lurker campaigns and day parting can help brands grow sustainably while achieving big goals.Get better sales and grow your brand with My Amazon Guy: http://bit.ly/4eVgJxUAccess 450+ SOPs to manage your Amazon business: http://bit.ly/416awftWatch these next:The Truth About Launching Products on Amazon: https://www.youtube.com/watch?v=KJIYPqrNqHg&list=PLDkvNlz8yl_Y3EPu52hasoMIZgg-UXmIR&index=8What's The Secret to Building a $20 Agency? https://www.youtube.com/watch?v=zzmKTlWrX84&list=PLDkvNlz8yl_Y3EPu52hasoMIZgg-UXmIR&index=27------------------------------------------------------A complete PPC playbook for sellers like you, free to download https://bit.ly/3DLhywdNeed help with your listing main image? http://bit.ly/3Vb6b6QWe Can Help You Grow Your Sales http://bit.ly/3B3HMJATimestamps:00:00 - The Spark of a New Journey00:16 - Balancing Grit, Grace, and Leadership01:30 - The Elephant Story: Tough Love and Leadership02:30 - Creating Impact with Lurker Campaigns03:45 - Day Parting Strategies for Better ROI04:45 - Using All Campaign Types for Growth05:20 - Building a Legacy Beyond Today06:15 - Testing Every Tool for Success------------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Jan 11, 2025 • 34min
Amazon PPC Uncovered: CTR Secrets, Keyword Myths, and Winning Ad Strategies
Send us a textSteven Pope breaks down everything Amazon sellers need to know about PPC, from optimizing clickthrough rates (CTR) to debunking keyword myths and managing ad budgets. Learn actionable strategies to improve your ads, reduce ACoS, and scale your brand profitably.This video dives into real-world examples, campaign insights, and advanced techniques to help sellers make smarter advertising decisions.Think you’ve nailed PPC? Prove it with our FREE guide – the strategies you didn’t know you needed.Download here: https://bit.ly/4gwtOzi#AmazonPPC #EcommerceTips #amazonadvertising Watch these next:How to Better Optimize Your Amazon PPC Budget https://www.youtube.com/watch?v=W-DONOA0N8g&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=1Top 10 Amazon PPC Tips https://www.youtube.com/watch?v=WFQDRZlFEGU&list=PLDkvNlz8yl_a_tbXXQwrYz29cKKyvVbLu------------------------------------------------------Enhance your clickthrough rates with our IMG hack http://bit.ly/3ZuylezTalk to an expert and transform your Amazon strategy http://bit.ly/3B3fgrCSimplify your Amazon operations with our proven SOPs http://bit.ly/3Z9h1LJ00:00 - What to Focus On in PPC00:06 - Why People Are Key to Success01:12 - Lessons on Static Growth and Personal Development03:00 - What Makes a Good Life for Steven Pope03:53 - Clickthrough Rate: A Hidden PPC Metric05:09 - Main Image Optimization Tips07:12 - Negating Keywords: Do’s and Don’ts10:27 - Managing Keywords Across Campaigns13:18 - Why Testing Campaigns Separately Works15:50 - Using Broad Match for Organic Rankings20:53 - Troubleshooting Low-Impression Keywords26:00 - Predictive Analytics and Amazon Trends30:00 - Sponsored Products vs. Organic Positioning33:07 - The Future of Amazon Advertising-----------------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Jan 11, 2025 • 2min
Why Turning Off Amazon Ads is a Costly Mistake: Podcast Trailer
Send us a textThinking about saving money by turning off your Amazon ads? Learn how PPC impacts organic rankings and overall sales performance. Steven Pope shares a personal story of a product that went from top-ranked to discontinued after an ads policy update. Don't make this mistake.Want to crush your next campaign? Start with our FREE PPC guide https://bit.ly/3DLhywd#AmazonPPC #EcommerceTips #amazonsellingtips Watch these next:Want to learn what's new on Sponsored Product Advertising? https://www.youtube.com/watch?v=grqFMCQOcgU&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569Big changes on PPC this 2025 https://www.youtube.com/watch?v=xp97JuC2-DM&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=3------------------------------------------------------Book a coaching call today and get expert advice http://bit.ly/3ZAVEohGet a free ASIN review to optimize your listing http://bit.ly/3B2qkoGUpgrade your main image and get clicks now http://bit.ly/3Vb6b6QTimestamps:00:00 - Why Turning Off Ads Is a Mistake00:13 - Impact of PPC on Organic Rank00:20 - Steven's #1 Ranked Wine Glass Story00:38 - Amazon's Policy Update That Changed Everything00:52 - The Danger of Turning Off PPC for Organic Sales01:11 - Common PPC Mistakes and Wasted Money------------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Jan 10, 2025 • 3min
STOP Losing Sales Due to Poor BRANDING!
Send us a textLearn how branding adjustments improved customer trust and drove sales growth. This video highlights the importance of clear communication and effective rebranding strategies for products in sensitive markets.Request your quote to learn more about our services: http://bit.ly/4g4Zs6h#AmazonBranding #EcommerceTips #ProductMarketing #Branding #BrandingStrategy Watch these on YouTube:You may be making these main image mistakes https://www.youtube.com/watch?v=gVmyy3nMX0Q&list=PLDkvNlz8yl_a_tbXXQwrYz29cKKyvVbLu&index=2NEW sell globally dashboard https://www.youtube.com/watch?v=djFsFq1GfDk&list=PLDkvNlz8yl_YhCOcj7GH2hRW4ZFKBSw7T----------------------------------------------------Find out how your ASIN can perform better in search: http://bit.ly/3ZrUVp6Complete the form to receive your CTR hack details: http://bit.ly/3ZuylezLearn steps to grow your Amazon sales: http://bit.ly/3Vbhtb6Timestamps00:00 - Customers Misusing the Product00:19 - Feedback Reveals Labeling Issues01:22 - Redesigning the Product Label01:48 - Updating the Brand Story Module02:24 - Positive Results from the New Strategy02:36 - Applying Branding Consistency Across Products----------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Jan 10, 2025 • 12min
How to Optimize Your Amazon PPC Budget for Better Sales in Q1
Send us a textDiscover how to align your Amazon PPC budget with your business goals for Q1 2025. Whether you're focused on brand awareness, launching new products, or improving profitability, this video explains the key strategies to optimize your ad spend. Learn tips on campaign types, keyword targeting, and managing budgets for better results.Download our FREE 2025 PPC Guide and stay ahead of the competition https://bit.ly/3DLhywd#AmazonPPC #EcommerceMarketing #AmazonAdvertising #PPCBudgeting #2025EcommerceWatch these videos next:PPC changes in 2025 https://www.youtube.com/watch?v=xp97JuC2-DM&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=4Top Amazon Tips https://www.youtube.com/watch?v=WFQDRZlFEGU&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=7------------------------------------------------Book a coaching call and grow your Amazon sales today http://bit.ly/3ZAVEohGet our SOPs and simplify your Amazon business http://bit.ly/416awftImprove your main image and clicks with our CTR Hack http://bit.ly/3Vb6b6Q00:00 - Amazon Budgeting00:38 - Align PPC Goals with Business Objectives01:49 - Strategies for Brand Awareness Campaigns02:12 - Tips for Successful Product Launches02:51 - Key Considerations for Profitability04:09 - Setting Clear KPIs for Ad Campaigns05:37 - Importance of Budget Reassessment07:41 - Weekly vs. Daily Budget Management09:16 - Accounting for Seasonality in Budgets10:32 - Final Thoughts on Amazon PPC Planning11:14 - Call to Action: Subscribe and Follow------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Jan 9, 2025 • 5min
Why Most Goals Fail and How You Can Succeed
Send us a textLearn why most goals fail and how adopting the "who not how" mindset can transform your brand’s success. Steven Pope shares insights from managing 548 employees at My Amazon Guy and explains how building a brand can help sellers thrive against big competitors like Amazon.Grab the same SOPs that helped My Amazon Guy grow: http://bit.ly/3Z9h1LJ#AmazonAgency #BrandBuildingTips #ContentMarketing Watch these on YouTube:Amazon Impact Dashboard can protect your brand https://www.youtube.com/watch?v=OrFwnkDrQCc&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmYDealing with brand registry rejection? https://www.youtube.com/watch?v=VIKsubqlhJk&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=3------------------------------------------------------A complete PPC playbook for sellers like you, free to download https://bit.ly/3DnVOGLContact our team to discuss your business needs http://bit.ly/4eOvhzuGet pricing details for our services http://bit.ly/4g4Zs6hTimestamps00:00 - The 'Who Not How' Problem00:10 - My Amazon Guy: 548 Employees and Counting00:36 - The Mission: Leveling Up Life Through Education01:10 - Facing Amazon Together: Building a Community01:50 - Why Entertain, Educate, and Prompt Content Wins02:30 - Building a Brand That Transcends Transactions03:10 - Lessons from Harley-Davidson and Stanley Cups03:50 - Creating Lifestyle Brands with Narrative Content04:40 - How to Fix Goals: The 'Who Not How' Approach05:00 - Finding the Right People------------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Jan 9, 2025 • 7min
Increase Conversions FAST with TARGETED PROMOTIONS Strategies
Send us a textLearn to optimize Amazon discounts with targeted promotions and increase conversions.The 2025 Amazon PPC guide is free to download now. Click here: https://bit.ly/3DnVOGL#AmazonSales #EcommerceTips #AmazonDiscounts #TargetedPromotions #AmazonSellers Watch these on YouTube:Are you using PPC auto campaigns? https://www.youtube.com/watch?v=eaZ1zxh1TJI&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=8Brand registry REJECTED? https://www.youtube.com/watch?v=VIKsubqlhJk&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=4-----------------------------------------------------Contact us for a breakdown of costs for your account goals http://bit.ly/4eOvhzuSchedule a session to address your Amazon issues http://bit.ly/49dCWGsUse these SOPs to streamline your account management http://bit.ly/3Z9h1LJTimestamps00:00 - Introduction to Targeted Discounts01:15 - How Shoppers See Brand Promotions02:30 - The Difference Between Coupons and Promotions03:45 - Importance of Audience Segmentation05:00 - How Promotions and Coupons Stack06:30 - Managing Overlapping Discount Buckets-----------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Jan 8, 2025 • 10min
Big Amazon Changes in 2025 Every Seller Should Be Ready For
Send us a textAmazon sellers, are you ready for 2025? Learn the strategies to grow your brand, optimize listings, and take advantage of new changes like fee freezes and updated FBA policies.Watch these next:Learn more about Sell Globally Dashboard https://www.youtube.com/watch?v=djFsFq1GfDk&list=PLDkvNlz8yl_YT4OyIGUGgmmlLe1J4lWeLUnderstand Amazon Fees https://www.youtube.com/watch?v=fxlnBeDsMJQ&list=PLDkvNlz8yl_YT4OyIGUGgmmlLe1J4lWeL&index=3--------------------------------------------------------------Get the 2025 Amazon PPC Guide for FREE: https://bit.ly/3DLhywdSubmit your ASIN for expert guidance: http://bit.ly/3B2qkoGSchedule a coaching call to discuss your Amazon needs: http://bit.ly/3ZAVEohTimestamps:00:00 - Amazon in 202500:33 - Fee Freeze Announcement01:16 - New FBA Reimbursement Policy02:54 - SEO and Listing Optimization Tips03:55 - Main Image AB Testing for Better Results05:30 - The Role of A+ Content in 202506:40 - Advanced PPC Strategies for Sellers08:00 - Building a Real Brand Beyond Amazon09:13 - Expanding to New Marketplaces10:45 - Final Takeaways: Dominating in 2025--------------------------------------------------------------Follow us: LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show