My Amazon Guy

Steven Pope
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Jan 22, 2025 • 14min

Amazon PPC Strategies That Drive More Sales in Early 2025

Send us a textLearn how to optimize your Amazon PPC campaigns for January, February, and March with these simple tips. Discover the benefits of automatic and manual campaigns, and how to make the most of seasonal opportunities like Valentine's Day. #AmazonPPC #EcommerceTips #Q1Sales #AmazonSellers #ValentinesDayMarketingStart profiting from PPC with proven strategies. Get our Free PPC guide https://bit.ly/3DLhywdWatch these next:Amazon PPC Uncovered https://www.youtube.com/watch?v=Yk-s5GrnIfE&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=3Manual PPC Beats AI https://www.youtube.com/watch?v=lYniwCIkgtc&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=6----------------------------------------------Solve your toughest Amazon challenges – schedule a call today http://bit.ly/3ZAVEohListing questions? We’ve got the answers you need http://bit.ly/3B1LvHtTimestamp:00:00 - Maximizing PPC Sales in Q101:15 - What Are Automatic and Manual Campaigns?02:24 - Using Campaigns to Discover Trending Keywords03:50 - PPC Strategy for January: Post-Holiday Sales05:25 - Preparing for Valentine’s Day Campaigns07:10 - Fine-Tuning Ad Placements for Better CTR09:00 - Improving Your Main Image for Seasonal Campaigns12:00 - Importance of Testing and Evolving PPC Campaigns----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show
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Jan 21, 2025 • 6min

How Amazon Sellers Use Brand Analytics to Increase Sales

Send us a textLearn how Amazon sellers use Brand Analytics and tailored promotions to retain customers and increase sales. Discover strategies for targeting promising, at-risk, and hibernating customers using segmentation tools.#AmazonSellers #BrandAnalytics #CustomerRetention #EcommerceTips #amazonmarketing Get the secrets to winning Amazon ads for free https://bit.ly/3DLhywdWatch these next:Are Image Hacks breaking rules? https://www.youtube.com/watch?v=oD6J4qmrMOg&list=PLDkvNlz8yl_YT4OyIGUGgmmlLe1J4lWeL&index=3Winning Ad strategies https://www.youtube.com/watch?v=Yk-s5GrnIfE&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=3----------------------------------------------Struggling to grow on Amazon? Book a coaching call today and get expert advice! http://bit.ly/3ZAVEohQuestions about your Amazon listing? Ask the experts now http://bit.ly/3B1LvHtSubmit your ASIN for a detailed review http://bit.ly/3ZAVEohTimestamps00:00 - Competing for Viewership on Amazon00:19 - Understanding Brand Analytics and Segmentation01:15 - Overview of Customer Loyalty Analytics02:30 - Using Brand Tailor Promotions for Retargeting03:45 - Identifying Key Customer Segments for Growth04:50 - Why Retargeting on Amazon is Crucial----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show
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Jan 20, 2025 • 13min

Trump’s Trade Plans: What They Mean for Your E-commerce Business

Send us a textDiscover how Trump’s proposed trade tariffs could impact e-commerce sellers and platforms like Amazon and TikTok. Learn strategies to navigate potential cost increases and find opportunities for growth.Start running smarter PPC campaigns with our FREE guide https://bit.ly/3DLhywdWatch these videos next:Seasonal Amazon Tips https://www.youtube.com/watch?v=tBdW1f7htrw&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=2Forseen changes this 2025 https://www.youtube.com/watch?v=xp97JuC2-DM&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=8----------------------------------------------Get one-on-one guidance from an expert, book a call today http://bit.ly/3ZAVEohNeed help with your listing? http://bit.ly/3B1LvHtSubmit your ASIN for a detailed review http://bit.ly/3ZAVEohTimestamps00:00 - Trump’s Policies on E-commerce00:15 - Tariff Plans and Their Impact on Costs01:50 - Shifting Manufacturing Beyond China03:00 - Chinese Sellers and E-commerce Market Dynamics05:30 - How Tariffs Could Affect NARF and International Sales07:00 - TikTok’s Growing Role in E-commerce08:30 - The Rise of Mercado Libre and Mexico’s Role in Trade10:00 - Potential Business Tax Cuts for Sellers12:00 - Navigating Policy Changes for E-commerce Success----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show
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Jan 20, 2025 • 5min

Why Manual PPC Beats AI for Amazon Campaigns

Send us a textLearn why TACoS is a better metric than ACoS for understanding Amazon business performance and how manual PPC optimization can outperform AI tools. Gain practical tips for managing bulk operations and improving profitability.Start your year right with this FREE PPC GUIDE https://bit.ly/4gwtOzi#AmazonAdvertising #TACoSMetrics #Ppcoptimization Watch these on YouTube:PPC Changes in 2025 https://www.youtube.com/watch?v=xp97JuC2-DM&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=3The Importance of PPC this 2025 https://www.youtube.com/watch?v=SsfAOHhE4DE&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=4 ------------------------------------------------------Upgrade your images. Get more clicks! http://bit.ly/3ZuylezStruggling with sales? Get a free ASIN review! http://bit.ly/3ZrUVp6Need expert help? Book a call today! http://bit.ly/49dCWGsTimestamps0:00 - TACoS vs. ACoS: Understanding Metrics0:11 - Why AI PPC Tools Fall Short0:56 - Importance of Manual Campaign Optimization1:40 - Real-World Example: Adjusting ACoS for 10x Sales2:34 - Bulk Operations: Managing Negations Effectively3:20 - TACoS Guidelines for Aggressive Growth4:00 - Why Advertising is Non-Negotiable on Amazon-------------------------------------------------------Follow Us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show
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Jan 18, 2025 • 5min

Discover Proven Strategies for Amazon FBA Success

Send us a textSteven Pope shares his unconventional strategies for scaling agencies in the Amazon space. From embracing digital operations to prioritizing education, learn how these methods are changing the game.#AmazonGrowth #AgencyStrategies #EcommerceTipsGet our free guide to optimize your ads and save money while driving more sales https://bit.ly/4gwtOziWatch these on YouTube:Build a successful agency https://www.youtube.com/watch?v=vFYwDxFelcc&list=PLDkvNlz8yl_bgXySsAXtDdy2BLfbQNCmwWe solve Amazon Seller's biggest problem https://www.youtube.com/watch?v=oIRrkQblBBI&list=PLDkvNlz8yl_bgXySsAXtDdy2BLfbQNCmw&index=4-------------------------------------------------------Curious about how your ASINs are performing? Get a free video review of your ASIN from My Amazon Guy http://bit.ly/3ZrUVp6Book a call with our Amazon experts and grow your sales now! http://bit.ly/49dCWGsTimestamps00:00 - The Growth of Agencies in Amazon00:19 - The Start of a Digital Agency Journey00:36 - Why Steven Avoids Physical Conferences01:02 - Early Challenges of Running an Agency from Home01:25 - The Importance of Embracing Digital Business Models01:41 - Using Education as a Growth Strategy02:10 - Addressing Competitors and Mimics03:00 - Sharing Trade Secrets for Ecosystem Growth03:56 - Misconceptions About Agency Competition04:15 - Scaling Horizontally and Vertically in the Market-------------------------------------------------------Follow Us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show
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Jan 18, 2025 • 9min

Q1 Insider Tactics Every Amazon Seller Should Know

Send us a textDiscover how small updates to your Amazon listings can drive big results. Learn how to refresh your listings post-holidays, optimize seasonal keywords, and improve click-through rates to stay ahead of the competition this Q1. Learn how to run profitable ads with our Free PPC guide https://bit.ly/3DLhywdWatch these videos next:Increase sales without ads https://www.youtube.com/watch?v=RmkufTuvNVg&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=3SEO insights for success https://www.youtube.com/watch?v=W_UcEnUQVcw&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=4-------------------------------------------------Need help with your Amazon listing? Get expert answers now http://bit.ly/3B1LvHtTalk to My Amazon Guy and grow your sales today http://bit.ly/3B3HMJATimestamps:00:00 - Small Changes, Big Results on Amazon Listings00:25 - Q1 Reset: Why January Is Crucial00:42 - Refreshing Listings Post-Holiday Season01:17 - Targeting New Year’s Resolution Keywords02:03 - Preparing for Valentine’s Day Sales03:02 - Transitioning to Spring Sales and Keywords04:50 - Boosting Sales with Tax Refund Season05:13 - Updating Imagery for Seasonal Relevance06:15 - Outperforming the Competition in Q107:34 - Fine-Tuning Listings with ICAP Funnel Analysis08:07 - Testing and Innovating for Future Success-------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show
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Jan 17, 2025 • 8min

Are Amazon Main Image Hacks Breaking the Rules?

Send us a textLearn how to use Amazon main image hacks without breaking the rules. Find out what's allowed and how to increase your click-through rate with smart image designs.Want your products to grab more attention on Amazon? Let us handle your main image strategy for maximum results! http://bit.ly/3Vb6b6Q#AmazonImages #AmazonSellingTips #EcommerceStrategy #AmazonCTR #AmazonHacksWatch these next:CTR Secrets you should not miss https://www.youtube.com/watch?v=Yk-s5GrnIfE&list=PLDkvNlz8yl_bJFHwDexEcnnEZ8f98kdZH&index=4Main Image Mistakes https://www.youtube.com/watch?v=gVmyy3nMX0Q&list=PLDkvNlz8yl_bJFHwDexEcnnEZ8f98kdZH&index=5-------------------------------------------------------Start running smarter PPC campaigns with our free guide https://bit.ly/3DLhywdNeed help with your account? Contact us: http://bit.ly/3B1LvHtTimestamps:00:00 - Main Image Questions00:22 - What is the Main Image Hack?01:52 - Are Image Hacks Against Amazon Guidelines?03:00 - Examples of Image Hacks: Fruits and Text04:08 - Use Case Hacks: Vacuum Sealers and Food Imagery05:30 - Why Amazon Doesn't Enforce Strict Terms for Images07:18 - Protecting Your Listings with Backup Images07:49 - Final Tips for Main Image Hacks-------------------------------------------------------Follow Us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show
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Jan 16, 2025 • 5min

Why You're Losing Sales with High Prices on AMAZON

Send us a textStarting with a lower price is important for gaining traction with new products on Amazon. Learn how gradual price adjustments can increase visibility and maintain your bestseller status.This pricing strategy will help you increase sales https://www.youtube.com/watch?v=jmMvviHHO-w&list=PLDkvNlz8yl_a_tbXXQwrYz29cKKyvVbLu&index=4&t=1s#AmazonSales #AmazonTips #AmazonPricing #AmazonSeller Watch these videos on YouTube:Get your products noticed on Amazon https://www.youtube.com/watch?v=m42qZrB5Yto&list=PLDkvNlz8yl_a_tbXXQwrYz29cKKyvVbLu&index=10Best launch strategy from day one https://www.youtube.com/watch?v=6etfgNlczjA&list=PLDkvNlz8yl_a_tbXXQwrYz29cKKyvVbLu&index=11--------------------------------------------------------------Get the 2025 Amazon PPC Guide for FREE: https://bit.ly/3DnVOGLSubmit your ASIN for expert guidance: http://bit.ly/3ZrUVp6Schedule a coaching call to discuss your Amazon needs: http://bit.ly/3B3fgrCTimestamps:00:00 - Why Pricing is Important for Amazon Launch Success00:18 - Misconceptions About Discounts and Premium Brands00:43 - An 8-Week Pricing Plan for New Products01:25 - The Role of Low Prices in Driving Sales Velocity02:00 - Competing in Commodity Categories on Amazon03:10 - How Top Sellers Use Price Adjustments to Stay Competitive04:20 - Final Insights on Pricing and Customer Behavior--------------------------------------------------------------Follow us: LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show
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Jan 15, 2025 • 6min

Want HIGHER Conversions? Focus on Traffic NOT Design

Send us a textLearn how focusing on traffic over design can make a big difference for Amazon sellers. This video shares tips on improving clickthrough rates (CTR), leveraging Brand Stories, and making your listings more effective.Get an estimate to see how we can make things work for you http://bit.ly/3OsA7Yl#AmazonSellers #ClickThroughRate #AmazonOptimization #AmazonCTR #AmazonBrandStories Watch these next:Optimize Amazon discounts with targeted promotions https://www.youtube.com/watch?v=mB17SsCopQ4&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=4Find out how branding adjustments improved customer trust https://www.youtube.com/watch?v=cirE7E5gq5A&list=PLDkvNlz8yl_a_tbXXQwrYz29cKKyvVbLu&index=3&t=2s----------------------------------------------Submit your ASIN for a detailed review http://bit.ly/3B2qkoGFind solutions with a one-on-one coaching session http://bit.ly/3ZAVEohSubmit your details and start improving your CTR http://bit.ly/3Vb6b6QTimestamps:00:00 - Using Market Share to Analyze Performance00:21 - Why CTR Matters More Than Conversion Rates01:15 - The 10:1 Rule for Traffic vs. Aesthetics02:00 - How Premium A+ Content and Brand Stories Help Listings03:30 - Maximizing SEO with Brand Stories and Alt Text04:30 - The IAP Funnel: From Impressions to Purchases05:10 - Real-Life Example: Enhancing a Main Image for Better CTR----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show
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Jan 15, 2025 • 14min

Seasonal Amazon Tips: Get the Most from Q1 Shoppers

Send us a textAre you leaving money on the table this Q1 as an Amazon seller? Learn how to optimize your ads and keyword strategy to target post-holiday shoppers, New Year's resolutioners, and Valentine's Day buyers.Get your FREE Amazon PPC Guide here: https://bit.ly/3DLhywd#AmazonPPC #AmazonAdvertising #Q1SalesTips #EcommerceGrowth #AmazonSellers #AmazonBusiness Watch these videos next:Get better sales for Q1 https://www.youtube.com/watch?v=W-DONOA0N8g&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=3Amazon changes in 2025 https://www.youtube.com/watch?v=xp97JuC2-DM&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=7-------------------------------------------------Simplify your workflows with proven SOPs http://bit.ly/416awftContact our team to discuss your business needs http://bit.ly/3B1LvHtSubmit your ASIN for expert review http://bit.ly/3B2qkoGTimestamps00:00 - Stop Losing Money in Q100:41 - Who Are Post-Holiday Shoppers?01:22 - Targeting Post-Holiday Shoppers with Keywords02:28 - Capitalizing on New Year’s Resolutioners04:25 - Turning Off Holiday Campaigns in January05:44 - February Sales Opportunities: Valentine’s Day07:00 - Winter Sales: End-of-Season Clearance09:00 - March Strategies: Spring Essentials and Saint Patrick’s Day11:18 - Using Seasonality to Analyze Keyword Trends13:17 - What to Focus on in Q1-------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

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