

My Amazon Guy
Steven Pope
About My Amazon Guy: 1.2-billion managed on Amazon, My Amazon Guy is A 400+ client full service Amazon Agency in Atlanta, Georgia. We grow market share through traffic and conversion improvements. PPC, SEO, CTR, Design, Catalog Merchandising. My Amazon Guy gives away all their trade secrets with more than 2200 video tutorials on YouTube.Follow us on LinkedIn: https://linkedin.com/company/my-amazon-guySubscribe on our YouTube Channel: https://youtube.com/@myamazonguy
Episodes
Mentioned books

Mar 24, 2025 • 8min
The Best PPC Strategy for New Amazon Product Launches
Send us a textLearn how to spend your Amazon PPC budget wisely and avoid common mistakes sellers make when launching new products. Steven Pope explains why investing in broad match campaigns and auto campaigns can be a smarter choice for new sellers on a tight budget.Get smarter with your PPC spending. Download our proven Amazon PPC guide: https://bit.ly/4irYvH1#AmazonPPC #AmazonSellers #AmazonAdvertising #EcommerceTips #AmazonFBAWatch these videos on YouTube:Simple Trick to Cut PPC Costs https://www.youtube.com/watch?v=k5CM6XtYo1c&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=39PPC Bidding Hacks https://www.youtube.com/watch?v=_FyxMeI8ShE&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=44-------------------------------------------------Got questions about your Amazon listing? Ask now and get the answers you need: https://bit.ly/4k0QIRKNeed expert advice on your Amazon business? Book a free coaching call: http://bit.ly/3B3HMJATimestamps00:00 - Why PPC Strategies Are Often Conditional00:23 - The Budget Mistake New Sellers Make01:10 - How to Spend PPC Budget Wisely on a New Product01:50 - Why Auto and Broad Match Campaigns Are Ideal02:38 - The $144K Mother's Day Product Launch Success03:26 - The Power of Broad Match Keywords for New Sellers04:18 - Why Exact Match PPC Might Be a Bad Idea in 202505:31 - PPC Strategies for Established Brands06:10 - The Value of a Master Keyword List07:00 - Avoiding Keyword Cannibalization in PPC Campaigns08:00 - Why You Shouldn't Cancel Working Campaigns-------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Mar 21, 2025 • 6min
How to Deal with Amazon Hijackers and Knockoff Sellers
Send us a textWorried about hijackers or fake sellers on Amazon? Learn how to protect your products from knockoffs and resellers undercutting your prices. Discover practical tips like using comparison charts, identifying fake items, and exploring Amazon's Transparency program.Get better PPC results with proven strategies. Download our guide now: https://bit.ly/43VQbL3#AmazonHijackers #EcommerceTips #AmazonSellerAdvice #StopFakeSellers #AmazonSalesWatch these videos on YouTube:Amazon PPC Tier List Management Rankings https://www.youtube.com/watch?v=m9s9vjtU5l4&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmYAmazon AI Rufus Is Useless for Sellers https://www.youtube.com/watch?v=GVPdn2n8_o8&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=6-----------------------------------------------Need help with your listing? Let our experts handle it: http://bit.ly/3B1LvHtGet expert Amazon advice! Book a call with My Amazon Guy: http://bit.ly/3B3HMJATimestamps00:00 - Understanding Amazon Hijackers and Knockoffs00:15 - Why Knockoff Sellers Undercut Your Prices00:42 - How to Show Your Product’s Value to Stand Out01:18 - Using Comparison Charts Without Breaking Amazon Rules01:54 - Identifying Fake Resellers on Amazon02:37 - Dealing with Fake Sellers: Buying and Reporting Process03:15 - When to Use Amazon’s Transparency Program04:05 - How to Spot Counterfeit Products with Unique Features04:45 - Finding the Source of Unauthorized Resellers05:10 - Reporting Fake Sellers to Amazon Support----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Mar 20, 2025 • 8min
Dayparting PPC Guide - Amazon Advertising Hack
Send us a textStop overspending on Amazon ads! Learn how to use day parting in 2025 to manage your budget, cut costs, and improve sales. This guide shows you how to set budget rules, analyze reports, and identify the best hours to spend.Get smarter with your ad spend. Download our PPC guide now: https://bit.ly/3XY6rYa#AmazonAdvertising #AmazonSellers #EcommerceTipsWatch these videos on YouTube:Common Amazon PPC MYTHS: https://www.youtube.com/watch?v=32_NakX81X0&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569Amazon PPC Tier Rankings: https://www.youtube.com/watch?v=m9s9vjtU5l4&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=2-----------------------------------------------Having trouble with SEO, PPC, or listing issues? Send it to us: http://bit.ly/3B1LvHtNeed expert advise? Book a free call with us: http://bit.ly/3B3HMJATimestamps00:00 - Why Day Parting Matters in 202500:30 - Common Mistake Amazon Sellers Make01:20 - Step 1: Access Your Campaign Manager02:10 - How to Set Budget Rules for Day Parting03:45 - Using Performance Metrics for Day Parting04:30 - Best Times to Increase Your Budget05:40 - How to Analyze Campaign Reports06:55 - Identifying Low-Performance Hours07:50 - Reducing Costs with Smart Budgeting08:15 - Final Tips for Effective Day Parting----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Mar 19, 2025 • 13min
Amazon SEO Guide: Improve Search Rank and Drive Growth
Send us a textLearn how to improve your Amazon SEO and boost sales by increasing your click-through rate (CTR). Discover simple steps to optimize your main image, add strategic keywords, and improve search rankings. Steven Pope shares proven SEO strategies to help Amazon sellers drive clicks and conversions.Improve your Amazon rankings and sales. Get our FREE SEO Toolkit here: https://bit.ly/4c18Mas#AmazonSEO #CTRStrategy #AmazonSalesTips #AmazonListingOptimization #EcommerceTipsWatch these videos on YouTube:Increasing Sign Sales Without Ads https://www.youtube.com/watch?v=RmkufTuvNVg&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=7PPC Help Improve Keyword Rankings? https://www.youtube.com/watch?v=tnTkd2Qhqmg&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=12-----------------------------------------------Need help with your listing? Let our experts handle it: http://bit.ly/3B1LvHtGet expert Amazon advice! Book a call with My Amazon Guy: http://bit.ly/3B3HMJARead the article here: https://myamazonguy.com/press/amazon-seo-in-2025/Timestamps00:00 - Why CTR is Crucial for Amazon SEO01:15 - How Main Images Impact CTR and Sales03:10 - Why Keywords in Main Images Improve Click-Through Rate04:50 - SEO Phases for New Product Launches06:30 - How to Adjust Titles for Better Search Rankings07:10 - The iCAP Method for Improving SEO and CTR08:25 - Using Amazon Brand Analytics to Track CTR Performance09:00 - How Adding Keywords to Main Images Increases Clicks10:15 - Why Testing Your Main Image Boosts Sales11:20 - Why Amazon Focuses on Recent Sales for Rankings----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Mar 18, 2025 • 6min
How Amazon's Logistics Keep It Ahead of the Competition
Send us a textWhy is Walmart still behind in logistics while Amazon thrives? In this video, Steven Pope discusses the flaws in Walmart's grocery pickup, their failed Jet acquisition, and why Amazon's logistics model remains unbeatable. Learn what makes Amazon’s 2-Day Prime service stand out and how TikTok struggles to compete in the US eCommerce landscape.Get more sales with smarter PPC strategies! Download our guide now: https://bit.ly/3FxORUC#AmazonVsWalmart #EcommerceStrategy #AmazonLogistics #WalmartPickup #OnlineRetailWatch these videos on YouTube:AVOID These Common Review Traps: https://www.youtube.com/watch?v=p_HxUxSdANY&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=18Why Amazon’s Name Generator Isn’t Worth Your Time: https://www.youtube.com/watch?v=ybK1CJ-qkwg&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=19-----------------------------------------------Need help with your listing? Send it to us here: http://bit.ly/3B1LvHtGet free expert Amazon advice! Book a call with an expert: http://bit.ly/3B3HMJATimestamps00:00 - Walmart vs. Target Grocery Pickup00:21 - Target’s Superior Return Process00:41 - Walmart's Struggles with Logistics00:57 - Why Walmart Can't Build a Strong Native Brand01:32 - Why Amazon's Logistics Model Wins02:35 - Is TikTok a Threat to Amazon?03:23 - How Amazon’s 2-Day Prime Keeps It Ahead04:12 - TikTok's Weakness in Logistics04:43 - Amazon's Dependability and Prime Benefits05:13 - Why Consumers Trust Amazon Over Competitors----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Mar 17, 2025 • 6min
How Steven Pope Transformed My Amazon Guy’s Culture
Send us a textCreating a healthy workplace culture helped My Amazon Guy thrive. See how fitness goals, team encouragement, and a strong mindset improved employee well-being and company success.#CompanyCulture #FitnessMotivation #HealthyWorkplace #BusinessGrowthWant to know our secrets? Get the SOPs that built a $20M ARR Agency: https://bit.ly/42XwaDEWatch these on YouTube:How Answering Customer Questions Built a $20M Agency https://www.youtube.com/watch?v=HuId_QRIKFU&list=PLDkvNlz8yl_bgXySsAXtDdy2BLfbQNCmw&index=4What's The Secret to Building a $20 Agency? https://www.youtube.com/watch?v=zzmKTlWrX84&list=PLDkvNlz8yl_Y3EPu52hasoMIZgg-UXmIR&index=27------------------------------------------------------Timestamps00:00 - Building a Fitness Culture at My Amazon Guy00:17 - Team Members' Fitness Goals and Success Stories01:45 - Why Employee Health Matters for Productivity02:30 - My Personal Fitness Journey and Transformation03:30 - Encouraging Fitness at All Levels of My Amazon Guy04:10 - Inspiring Employees with Health-Focused Rewards04:54 - Upcoming Fitness Summit in the Philippines05:25 - Creating a Culture That Drives Positive Change------------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Mar 14, 2025 • 8min
The Hidden Risks of Selling Supplements on Amazon
Send us a textSelling supplements on Amazon isn't easy. From product bans to blocked ads, brands face constant challenges. Learn how organic ranking, pricing strategies, and off-Amazon marketing can help your supplement brand survive and grow.Want to know our SEO secrets? Download our toolkit here: https://bit.ly/3FB3Gpz#AmazonSales #TestosteroneBoosters #SupplementsOnAmazon #AmazonMarketingWatch these videos next:STOP Losing Sales Due to Poor BRANDING! https://www.youtube.com/watch?v=cirE7E5gq5A&list=PLDkvNlz8yl_ZHTGqC0mO2r31op15wKNuy&index=2Would You Buy a $100 Pizza Cutter? https://www.youtube.com/watch?v=9qMJD4K7OMo&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY-----------------------------------------------Got a question about your listing? Send it our way!: http://bit.ly/3B1LvHtTalk to an expert. Book a free coaching call with MAG: http://bit.ly/3B3HMJATimestamps00:00 - Testosterone Boosters00:10 - Why Testosterone Supplements Face Challenges on Amazon01:00 - Problems with Advertising These Products01:45 - Organic Ranking Struggles Explained02:20 - Understanding Amazon's Product Yanking Issue03:10 - Why Testosterone Boosters Are Flagged as "Adult Products"04:00 - Amazon’s 2024 Supplement Verification Rules04:50 - Why Dynamic Pricing Can Improve Sales05:30 - The Role of Off-Amazon Marketing for Supplements06:20 - Email List Building as a Growth Strategy07:00 - Final Tips for Selling Supplements on Amazon----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Mar 13, 2025 • 8min
The Right Way to Build an Amazon Storefront That Works
Send us a textAmazon storefronts are powerful tools for attracting customers, but common mistakes can hurt your sales. Learn how to design your storefront to keep visitors engaged and improve conversions. Discover the most common mistakes sellers make and how to fix them to improve your sales. Get smarter with your ad spend. Download our PPC guide! https://bit.ly/3XP2WTI#AmazonStorefront #EcommerceTips #AmazonSalesWatch these videos on YouTube:Optimize Your Amazon Storefront for More Traffic & Sales https://www.youtube.com/watch?v=dtvA5t1JzS8&list=PLDkvNlz8yl_ZHTGqC0mO2r31op15wKNuyWhy Turning Off Ads Kills Sales and Rankings on Amazon https://www.youtube.com/watch?v=fp5fCd0i7ts&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=2-----------------------------------------------Not getting sales? Send us your listing and let our experts take a look: http://bit.ly/3B1LvHtBook a free consultation with My Amazon Guy http://bit.ly/3B3HMJATimestamps00:00 - Why Amazon Storefronts Matter for Sellers01:05 - How Amazon Storefronts Boost Brand Visibility02:14 - Best Amazon Storefront Design Practices for More Sales03:53 - Must-Have Features for an Effective Amazon Storefront05:20 - Common Amazon Storefront Mistakes That Hurt Sales06:45 - Why Amazon Storefronts Need Mobile Optimization07:40 - How to Optimize Your Amazon Storefront for Mobile Users----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Mar 12, 2025 • 5min
Are Amazon Ads Still Necessary If Your SEO is Strong?
Send us a textMany sellers believe once they rank #1 organically, they can stop running ads , but is that true? In this video, find out what happens when ads are turned off and how it affects your organic rankings and sales.Get our PPC guide and start improving your Amazon sales: https://bit.ly/43CWCT6#AmazonPPC #AmazonSEO #EcommerceTips #AmazonAdvertising Watch these videos on YouTube:Simple Trick to Cut PPC Costs https://www.youtube.com/watch?v=k5CM6XtYo1c&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=39PPC Bidding Hacks https://www.youtube.com/watch?v=_FyxMeI8ShE&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=44-------------------------------------------------Got questions about your Amazon listing? Ask now and get the answers you need: https://bit.ly/4k0QIRKNeed expert advice on your Amazon business? Book a free coaching call: http://bit.ly/3B3HMJATimestamps00:00 - Why Turning Off Ads is a Bad Idea00:12 - How Spend Affects PPC Strategy00:32 - Lookback Period for PPC Adjustments01:00 - Launching a $144K Amazon Product with PPC01:20 - Why Broad Match Keywords Can Win01:48 - PPC's Impact on Organic Sales02:30 - The Risk of Losing Organic Rank03:05 - Why Ads and Organic Rankings Work Together04:00 - PPC Strategies for Ranking Keywords-------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Mar 11, 2025 • 4min
The Easy Way to Find Amazon Keywords That Rank
Send us a textStruggling to improve your Amazon sales? Discover how tools like Helium 10, Data Dive, and Jungle Scout can enhance keyword research and improve your conversions. Learn why rotating your keywords monthly can improve rankings and what to check if your conversion rate drops.Get found. Get sales. Get results. Download our SEO toolkit: https://bit.ly/3FkFVlq#AmazonSales #AmazonKeywords #AmazonMarketingWatch these videos on YouTube:Increasing Sign Sales Without Ads https://www.youtube.com/watch?v=RmkufTuvNVg&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=7PPC Help Improve Keyword Rankings? https://www.youtube.com/watch?v=tnTkd2Qhqmg&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=12-----------------------------------------------Need help with your listing? Let our experts handle it: http://bit.ly/3B1LvHtGet expert Amazon advice! Book a call with My Amazon Guy: http://bit.ly/3B3HMJARead the article here: https://myamazonguy.com/press/amazon-seo-in-2025/Timestamps00:00 - Should You Only Use Helium 10 for Keywords?00:28 - How Data Dive and Jungle Scout Help01:03 - Tracking Competitor Keyword Changes01:25 - How Often Should You Rotate Keywords?01:57 - What to Check When Conversion Drops02:36 - How Irrelevant Keywords Can Hurt Your Sales03:18 - Why Misleading Titles and Images Hurt Conversions03:26 - The Role of Reviews in Conversion Rates----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show