

My Amazon Guy
Steven Pope
About My Amazon Guy: 1.2-billion managed on Amazon, My Amazon Guy is A 400+ client full service Amazon Agency in Atlanta, Georgia. We grow market share through traffic and conversion improvements. PPC, SEO, CTR, Design, Catalog Merchandising. My Amazon Guy gives away all their trade secrets with more than 2200 video tutorials on YouTube.Follow us on LinkedIn: https://linkedin.com/company/my-amazon-guySubscribe on our YouTube Channel: https://youtube.com/@myamazonguy
Episodes
Mentioned books

Jan 7, 2025 • 13min
Overview of Foreseen Amazon PPC Changes in 2025
Send us a textStay informed about Amazon PPC in 2025. Learn how AI tools, video ads, and DSP can impact your campaigns and help improve your brand’s visibility.The 2025 Amazon PPC guide is free to download now: https://bit.ly/3DLhywdWatch these videos next:Who are account managers and what do they do? https://www.youtube.com/watch?v=GPqxshnCyo4&list=PLDkvNlz8yl_bgXySsAXtDdy2BLfbQNCmwNEW Amazon product title changes https://www.youtube.com/watch?v=DQ_2IDUpzEg&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=2------------------------------------------------Let’s discuss your needs and provide a personalized quote http://bit.ly/3OsA7YlFind solutions with a one-on-one coaching session http://bit.ly/3ZAVEohGet the help you need to improve your main image http://bit.ly/3Vb6b6QTimestamps:00:00 - Big Changes to Amazon Ads in 2025 00:14 - What You Need to Know About Amazon Advertising This Year 01:15 - AI Advertising: Advantages and Limitations 02:48 - Best Metrics to Track with AI Advertising 04:12 - Why Manual Optimization Still Outperforms AI Tools 05:02 - Video Ads on Amazon: A Powerful Strategy 06:34 - User-Generated Content: Connecting with Audiences 07:25 - Investing in High-Budget DSP Video Campaigns 08:38 - Compliance and Regulatory Changes in 2025 09:55 - The Future of Consumer Demographic Targeting on Amazon 11:30 - Key Advertising Areas to Focus on for Better Results 12:45 - Wrapping Up: Strengthening Brand Presence with Ads ------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Jan 7, 2025 • 3min
Amazon Advertising Breaking News: Sponsored Product Advertising on Other Retail Websites
Send us a textAmazon’s new beta program allows sponsored product ads on external retailer sites like iHerb and Weee! Learn how this change could redefine Amazon advertising strategies and what it means for sellers.Amazon PPC Guide for 2025 (Free!): https://bit.ly/3DLhywd#AmazonAdvertising #EcommerceMarketing #SponsoredProducts #AmazonPPC -----------------------------------------Need help with your account? Contact us http://bit.ly/3B1LvHtGet a quote for strategies that align with your goals http://bit.ly/3OsA7YlGet an ASIN review to increase your visibility and sales http://bit.ly/3B2qkoGTimestamps:00:00 - Amazon’s New Beta Program for Sponsored Products00:09 - Advertising Across Retailers: iHerb and Weee!00:33 - What iHerb and Wei.com Offer for Sellers01:00 - Why This Beta Is Huge for Grocery Sellers01:26 - Ads Beyond Amazon: Prime Ads on TikTok and Retailers01:54 - How This Changes Sponsored Product Strategies02:11 - Closed Beta and Future Predictions02:39 - What’s Next for Amazon’s Advertising Program -----------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Jan 6, 2025 • 16min
Top 10 Amazon PPC Tips to Cut Costs and Increase Sales
Send us a textStruggling with high PPC costs? Here are 10 Amazon PPC tips to cut ad spend while keeping sales strong. Want a FREE Amazon PPC Guide for 2025? Grab here: https://bit.ly/4gwtOzi#AmazonPPC #EcommerceAds #AmazonSellerTips #AmazonAds Watch these videos on YouTube:Does PPC affect SEO? https://www.youtube.com/watch?v=tnTkd2Qhqmg&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=6Optimize your ads with these tips https://www.youtube.com/watch?v=J0aTweEWSsM&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=2---------------------------------------------------------------Learn how to make your main image work http://bit.ly/3ZuylezGet strategies to increase your sales http://bit.ly/3Vbhtb6Use this form to tell us what’s wrong in your account and we'll solve it http://bit.ly/3B4ig70Timestamps00:00 - Introduction: The Problem With PPC Costs00:51 - Tip 1: Never Run Out of Budget01:44 - Tip 2: Improve Your Main Image03:04 - Promo Code for Main Image!03:30 - Tip 3: Add Negative Keywords to Save Money05:10 - Tip 4: Use Dayparting for Better Budget Allocation06:45 - Tip 5: Free Traffic Through Social Posts07:17 - Tip 6: Broad Match Modifier Explained10:07 - Tip 7: Budget Campaigns for Large Catalogs11:10 - Tip 8: Calculate ACOS Expectations Accurately12:33 - Tip 9: Custom Headline Images for Sponsored Ads14:07 - Tip 10: Using Lifetime Metrics for Long-Term Insights---------------------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Jan 4, 2025 • 7min
The Key Role of Account Managers in Scaling Your Agency
Send us a textLearn how smart account management strategies can grow your agency’s profit while reducing workload. Discover how agencies can streamline tasks and delegate effectively, including tips on managing more clients with fewer resources.Need an Amazon PPC Guide for 2025? Get it for FREE: https://bit.ly/3DnVOGLWatch these on YouTube: How to Improve Your Agency's Profitability with Strategic Outsourcing https://www.youtube.com/watch?v=4v41-J3b0BE&list=PLDkvNlz8yl_a8Akj5ocnigIBj-5bduv2K&index=7&t=4sHow to Delegate Tasks to Grow Your Business Efficiently https://www.youtube.com/watch?v=cM8xfGBUXWI&list=PLDkvNlz8yl_bgXySsAXtDdy2BLfbQNCmw&index=23Learn more about scaling your agency here: https://myamazonguy.com/amazon-agency→ Enhance your Amazon listing with A+ Content. Learn more at https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/.→ Check out our Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_.Timestamps:00:00 - Intro: Hiring Account Managers to Delegate Workload00:11 - The Role of Account Managers in Agencies00:22 - Merging Agencies for Efficiency00:55 - How to Free Up Directors to Focus on Sales01:19 - Key Tasks of an Account Manager02:04 - My Amazon Guy’s Unique Brand Manager Model02:43 - Improving Profitability by Delegating Tactical Tasks03:19 - Importance of Project Managers and Specialists04:49 - How to Hire the Right People for Account Growth05:43 - Using SOPs and Playbooks to Streamline Account Management06:21 - Brand Manager Playbook and SOPs for Success#AccountManagement #AgencyGrowth #amazonagency Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Jan 3, 2025 • 11min
How to Stay Ahead with Amazon PPC in 2025
Send us a textDiscover the best strategies for Amazon PPC in 2025. Learn how to stay competitive, improve relevance, and use the latest tools to grow your brand in Q1.Get help from My Amazon Guy to grow your Amazon sales: http://bit.ly/4eVgJxUWatch these next:PPC Tips https://www.youtube.com/watch?v=WFQDRZlFEGU&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=2Optimize Amazon Ads for Product Variations https://www.youtube.com/watch?v=J0aTweEWSsM&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=4-----------------------------------------------------Get your FREE Amazon PPC Playbook and improve your sales this 2025 https://bit.ly/3DLhywdSchedule a coaching call to discuss your Amazon business http://bit.ly/3ZAVEohFind out how to make your listing stand out http://bit.ly/3Vb6b6QTimestamps00:00 - Amazon PPC in 202500:32 - Why Competition is Increasing01:10 - Advanced Targeting Techniques02:29 - Importance of Relevance and Quality03:33 - Why Q1 Matters for Amazon Sellers04:48 - Seasonal Opportunities in Q105:30 - How to Gain Market Share Early06:06 - Brand Awareness and Sponsored Campaigns07:05 - Maximizing ROI with PPC08:39 - Focusing on Low-Competition Targets09:44 - Q1: The Launchpad for 2025 Success10:14 - Final Tips for Amazon Sellers in 2025-----------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Jan 2, 2025 • 5min
Can You REALLY Simplify Amazon Listing Compliance Using THIS TOOL?
Send us a textLearn how to simplify Amazon listing compliance using a custom tool for prohibited keyword analysis. This tool identifies and addresses prohibited terms in titles, bullet points, and descriptions for better results.Need amazon help? Reach out to us here: http://bit.ly/4eOvhzu#AmazonSellers #KeywordCompliance #EcommerceTips Watch these videos on YouTube:Get your customers to buy more from your store https://www.youtube.com/watch?v=YBNsdoouW8o&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=8How backend keyword limits impact your listings https://www.youtube.com/watch?v=LQgBiIfbKLQ&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=11---------------------------------------------------------------Find out how we can help—request a quote: http://bit.ly/4g4Zs6hIncrease your sales with a free ASIN review: http://bit.ly/3ZrUVp6Want more sales? Start here: http://bit.ly/3Vbhtb6Timestamps00:00 - Simplify Keyword Compliance with This Tool00:15 - Introduction to the Custom Prohibited Keyword Tool00:32 - Features and Benefits of Keyword Analysis for Amazon Listings01:17 - Real-Life Examples of Keyword Violations02:06 - Improving Bullet Points and Titles with This Tool02:53 - Actionable Revisions for Amazon Compliance03:05 - How to Use This Tool During Coaching Calls03:44 - Ensuring Compliance with Amazon Guidelines04:02 - Ideal Use Cases for Prohibited Keyword Analysis---------------------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Jan 1, 2025 • 7min
Unmissable SEO Insights for Amazon Listings Success
Send us a textDiscover how to optimize Amazon listings with effective SEO strategies for better rankings and sales. Learn insights into tools like Product Opportunity Explorer and keyword matching to improve organic ranks.Explore our services: http://bit.ly/3ZAVEoh#AmazonSEO #EcommerceTips #AmazonSalesWatch these next:Keyword Guides: https://www.youtube.com/watch?v=fdtyZsApNJA&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=6How to Target The Right Customers: https://www.youtube.com/watch?v=NVysmIZz3yo&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=4------------------------------------------------------A complete PPC playbook for sellers like you, free to download https://bit.ly/3DLhywdContact our team to discuss your business needs http://bit.ly/3B1LvHtGet pricing details for our services http://bit.ly/3OsA7YlTimestamps:00:00 - Multiple ASINs and Categories00:12 - Identifying Revenue-Driving Categories00:25 - Using SEO to Boost Organic Ranks00:42 - Tools for Keyword Analysis01:15 - Amazon’s Product Opportunity Explorer Explained01:50 - Identifying Niche-Specific Search Terms02:30 - Competitor Analysis and Keyword Strategies03:10 - Monitoring Shea Butter Reviews03:45 - Increasing Ad Spend and Visibility04:30 - Barcode Issues and Resolution Steps05:15 - Suggestions for Listing Improvements06:00 - Adding Lifestyle Images for Better Engagement07:00 - Final Thoughts on Improving Listings------------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Dec 31, 2024 • 4min
How My Amazon Guy Managed $1.2 Billion in Sales in 2024
Send us a text2024 was a landmark year for My Amazon Guy, from smashing records to growing our team to over 500 members. Here's a look at our top 10 moments, including crossing $1.2 billion in managed sales, Prime Day success stories, and unforgettable team connections.Grow your brand with My Amazon Guy: http://bit.ly/4eVgJxUStreamline your Amazon business with 450+ proven SOPs: http://bit.ly/416awft#AmazonGrowth #EcommerceSuccess #myamazonguy Watch these next:The Platinum Rule: https://www.youtube.com/watch?v=di4TrQQiRlM&list=PLDkvNlz8yl_Y3EPu52hasoMIZgg-UXmIR&index=9How Launching a Business at 22 Can Transform Your Life: https://www.youtube.com/watch?v=dupe0i9i7uU&list=PLDkvNlz8yl_Y3EPu52hasoMIZgg-UXmIR&index=12------------------------------------------------------A complete PPC playbook for sellers like you, free to download https://bit.ly/3DLhywdNeed help with your listing main image? http://bit.ly/3Vb6b6QTimestamps:00:00 - A Year to Remember00:23 - $1.2 Billion in Sales Managed00:45 - Growing to a Team of 500+01:02 - Making Headlines and Winning Awards01:25 - Sharing Insights at Amazon Keynotes01:44 - Celebrating 6 Years of Success02:07 - Philippines Summit Highlights02:34 - Health and Wellness at MAG02:59 - Record-Breaking Prime Day Strategies03:29 - Connecting Globally with the MAG Team03:47 - A Look Ahead to 2025------------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Dec 30, 2024 • 3min
How Pressure Fuels Success: Lessons from Steven Pope
Send us a textSteven Pope shares insights on building a lasting legacy and why growth is essential for a fulfilling life. Learn how to transform challenges into opportunities and create systemic solutions for a better future.Learn more about our services: http://bit.ly/3ZAVEohWatch these next:Why Steven Pope Finally Started an Agency: https://www.youtube.com/watch?v=bLB1b6vHSS4&list=PLDkvNlz8yl_Y3EPu52hasoMIZgg-UXmIRHow I Built a $20M Amazon Agency: https://www.youtube.com/watch?v=x4ZXGtCEqNA&list=PLDkvNlz8yl_Y3EPu52hasoMIZgg-UXmIR&index=3------------------------------------------------------A complete PPC playbook for sellers like you, free to download: https://bit.ly/3DLhywdContact our team to discuss your business needs http://bit.ly/3B1LvHtGet pricing details for our services http://bit.ly/3OsA7YlTimestamps:00:00 - The Value of Growth00:10 - Why Retirement Is Not an Option00:40 - Lessons from Early Career in Marketing01:00 - Building a Legacy for the Next Generation01:30 - Embracing Failures to Fuel Success02:00 - The Purpose Behind My Amazon Guy02:20 - Starting a Consulting Journey02:50 - Advice for Amazon Sellers: Take Action Today03:10 - The Importance of Staying Consistent------------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Dec 28, 2024 • 49min
How to Build a Successful Amazon Agency with the Right Sales Focus
Send us a textFind out why sales should be the top priority for agency founders before hiring or scaling up.Get Amazon courses on PPC, SEO, and more with MAG School: https://mag-school.com/Watch these videos on YouTube:The Amazon Trick That's Making People RICHhttps://www.youtube.com/watch?v=lLuhFgrmZic&list=PLDkvNlz8yl_bgXySsAXtDdy2BLfbQNCmw&index=36Timestamps:00:00 - The Importance of Sales as a Founder00:11 - Content: The Key to Signing Clients00:18 - Welcome to My Amazon Guy Summit00:24 - Kevin Sanderson’s ‘Us vs. Amazon’ Branding01:00 - How to Hire When Starting an Agency01:49 - Project-Based Hiring for Designers02:34 - Why Payment Upfront is Crucial for Consultants03:10 - How Posting Content Leads to Clients04:28 - Scaling to Hire Full-Time Designers05:00 - Platforms for Hiring Designers06:14 - Full-Service Agency vs. Specialist Approach09:16 - Pricing Strategy for Amazon Agencies10:08 - Why Sales Drives All Other Decisions12:01 - Tiers for Pricing Design Work15:06 - Why Offering Free Work May Be Smart Early On16:05 - Managing Growth in a Fast-Scaling Agency18:04 - Balancing Sales and Operations as a Founder20:55 - Challenges of Understaffing and How to Fix Them22:32 - Strategies for Increasing Profit and Efficiency24:12 - Updating Org Charts and Planning for Growth28:34 - The Role of Contractors in Early Agency Growth----------------------------------------------------------------------------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show