

My Amazon Guy
Steven Pope
About My Amazon Guy: 1.2-billion managed on Amazon, My Amazon Guy is A 400+ client full service Amazon Agency in Atlanta, Georgia. We grow market share through traffic and conversion improvements. PPC, SEO, CTR, Design, Catalog Merchandising. My Amazon Guy gives away all their trade secrets with more than 2200 video tutorials on YouTube.Follow us on LinkedIn: https://linkedin.com/company/my-amazon-guySubscribe on our YouTube Channel: https://youtube.com/@myamazonguy
Episodes
Mentioned books

Dec 28, 2024 • 49min
How to Build a Successful Amazon Agency with the Right Sales Focus
Send us a textFind out why sales should be the top priority for agency founders before hiring or scaling up.Get Amazon courses on PPC, SEO, and more with MAG School: https://mag-school.com/Watch these videos on YouTube:The Amazon Trick That's Making People RICHhttps://www.youtube.com/watch?v=lLuhFgrmZic&list=PLDkvNlz8yl_bgXySsAXtDdy2BLfbQNCmw&index=36Timestamps:00:00 - The Importance of Sales as a Founder00:11 - Content: The Key to Signing Clients00:18 - Welcome to My Amazon Guy Summit00:24 - Kevin Sanderson’s ‘Us vs. Amazon’ Branding01:00 - How to Hire When Starting an Agency01:49 - Project-Based Hiring for Designers02:34 - Why Payment Upfront is Crucial for Consultants03:10 - How Posting Content Leads to Clients04:28 - Scaling to Hire Full-Time Designers05:00 - Platforms for Hiring Designers06:14 - Full-Service Agency vs. Specialist Approach09:16 - Pricing Strategy for Amazon Agencies10:08 - Why Sales Drives All Other Decisions12:01 - Tiers for Pricing Design Work15:06 - Why Offering Free Work May Be Smart Early On16:05 - Managing Growth in a Fast-Scaling Agency18:04 - Balancing Sales and Operations as a Founder20:55 - Challenges of Understaffing and How to Fix Them22:32 - Strategies for Increasing Profit and Efficiency24:12 - Updating Org Charts and Planning for Growth28:34 - The Role of Contractors in Early Agency Growth----------------------------------------------------------------------------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Dec 26, 2024 • 16min
How to Grow Your Amazon Business with Brand Registry Tips
Send us a textAmazon Brand Registry offers exclusive tools like A+ content, analytics, and customer insights to help sellers grow their businesses. Learn why these benefits make a difference and how brand owners can leverage them for success.Explore our Amazon services: http://bit.ly/3Vbhtb6#AmazonBrandRegistry, #EcommerceTips, #amazongrowth Watch these on YouTube:FIX Brand Registry Rejections https://www.youtube.com/watch?v=VIKsubqlhJk&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=5Get your Brand Registry approved easily https://www.youtube.com/watch?v=OG0LBjqTNms&list=PLDkvNlz8yl_YO4AgFJt3rj10aWRHGaKmv&index=2----------------------------------------------------------------------------Don't wait! Grow your Amazon sales now with our FREE PPC guide: https://bit.ly/3DnVOGLHave an Amazon problem that needs to be fixed? Contact us here: http://bit.ly/4eOvhzuLet’s talk strategy and book your consultation here: http://bit.ly/49dCWGs----------------------------------------------------------------------------Timestamps:00:00 - Brand Registry Overview00:15 - Non-Brand Owners vs. Brand Owners01:30 - The Power of A+ Content02:10 - Exploring Brand Analytics03:00 - Tools to Protect Your Brand03:45 - Benefits of Running Sponsored Brands04:30 - New Features for External Traffic05:10 - Virtual Bundles: Defensive & Growth Strategies06:00 - Leveraging Vine for Product Reviews07:00 - Maximizing Space on Amazon Listings08:30 - Final Thoughts & Actionable Steps---------------------------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Dec 24, 2024 • 6min
How Amazon's Impact Dashboard Shields Your Brand
Send us a textAmazon just blocked 4,900 threats to our brand in 6 months, and we didn’t lift a finger! Learn how the Impact Dashboard can help protect your brand and IP.We can solve your Amazon problems! Ask us here: #AmazonBrandRegistry #AmazonSellers #AmazonTips #AmazonIPProtection #AmazonTools Watch these on YouTube:Brand registry rejection? Watch this https://www.youtube.com/watch?v=VIKsubqlhJk&list=PLDkvNlz8yl_YO4AgFJt3rj10aWRHGaKmvGet approved on brand registry FAST https://www.youtube.com/watch?v=OG0LBjqTNms&list=PLDkvNlz8yl_YO4AgFJt3rj10aWRHGaKmv&index=2-------------------------------------------------------------Get your listings audited for FREE! http://bit.ly/3ZrUVp6Want to grow your sales on Amazon? Check this http://bit.ly/3Vbhtb6Improve your strategies and use the SOPs that helped us grow http://bit.ly/3Z9h1LJTimestamps00:00 - Intro: Amazon's Proactive Measures00:14 - Welcome and Topic Overview00:27 - What is the Impact Dashboard?01:12 - Data Insights from the Dashboard02:28 - Notifications and IP Protection Tools03:14 - Brand Registry Roles and Permissions Explained05:15 - Trademark Management for Long-Term Success05:56 - Final Thoughts on Protecting Your Brand-------------------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Dec 23, 2024 • 6min
How Negative Keywords Can Save Your Amazon Ad Spend
Send us a textNegative keywords can improve Amazon ad campaigns by reducing wasted spend and increasing ROI. Watch this video to learn how!Learn the essentials for successful Amazon ads—grab your free copy here https://bit.ly/3DnVOGL#AmazonAds #NegativeKeywords #EcommerceTips #AmazonPPC Watch these on YouTube:Launch price strategy https://www.youtube.com/watch?v=yML2rd8I5LY&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=5Watch this to save money on PPC https://www.youtube.com/watch?v=eaZ1zxh1TJI&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=7-----------------------------------------------------Submit your ASIN for a detailed review today http://bit.ly/3ZrUVp6Schedule a coaching call to discuss your Amazon business http://bit.ly/3B3fgrCFind out how to make your listing stand out http://bit.ly/3ZuylezTimestamps:00:00 - Why Negate Keywords in Amazon Ads00:30 - Understanding Negative Exact vs. Phrase Match01:15 - Minimum Spend Before Negating a Keyword02:00 - Using Search Term Reports to Identify Negatives03:00 - Case Study: Negating High ACOS Keywords04:30 - Removing Inefficient Keywords Step-by-Step05:00 - Best Practices for Auto Campaign Cleanup05:18 - Final Steps for Keyword Negations-----------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Dec 22, 2024 • 1min
How Letting Go of Bad Clients Improved My Business: Podcast Trailer
Send us a textLetting go of bad clients changed my business. Full podcast here: https://www.youtube.com/watch?v=di4TrQQiRlM&list=PLDkvNlz8yl_Y3EPu52hasoMIZgg-UXmIR&index=60#AmazonBusiness #AmazonSellers #AmazonEntrepreneurs #AmazonClientManagement #amazonsuccess Watch these videos on YouTube:How to Get High-Value Clients for Your Business:https://www.youtube.com/watch?v=cM8xfGBUXWI&list=PLDkvNlz8yl_bgXySsAXtDdy2BLfbQNCmw&index=23How to Lead a 20-Million Dollar Agency:https://www.youtube.com/watch?v=zDPgscbzF3s&list=PLDkvNlz8yl_bgXySsAXtDdy2BLfbQNCmw&index=2Timestamp:00:00 - Why Firing Bad Clients Helps Your Business00:30 - Why Your Worst Clients Don’t Deserve Your Best Work00:50 - The Importance of Focusing on High-Value Clients01:10 - Why Solving Rich People's Problems Leads to Success01:40 - Take Action Today for Entrepreneurial Success---------------------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Dec 21, 2024 • 23min
Selling on Amazon in 2025: What Every New Brand Should Do
Send us a textLearn how to launch a brand on Amazon in 2025 and succeed with strategies from Steven Pope. Get tips on pricing, PPC campaigns, and creating a winning listing.Need amazon help? Reach out to us now: http://bit.ly/4eOvhzu#AmazonSelling #AmazonTips #AmazonBrandLaunch #AmazonSuccess #SellingOnAmazon Watch these videos on YouTube:How to get customer to BUY MORE on Amazon https://www.youtube.com/watch?v=YBNsdoouW8o&list=PLDkvNlz8yl_a_tbXXQwrYz29cKKyvVbLu&index=2Why you should understand your product when selling on Amazon https://www.youtube.com/watch?v=sQkjfTkECIc&list=PLDkvNlz8yl_a_tbXXQwrYz29cKKyvVbLu&index=3-----------------------------------------------------------------Curious about our services? Get a free quote: http://bit.ly/4g4Zs6hAmazon issues? Get the fix here: http://bit.ly/3B4ig70See how we can grow your sales: http://bit.ly/3Vbhtb6Timestamps00:00 - Eliminate Distractions, Focus on Basics00:17 - Overview of Amazon Selling Challenges in 202400:34 - How to Successfully Launch a New Brand on Amazon01:11 - Strategies to Increase Traffic and Conversion02:02 - The Importance of Staying in Stock03:02 - Why Brands Don’t Matter on Amazon05:26 - Starting with a Lower Price to Launch Effectively06:59 - Improving Clickthrough Rate with Better Images08:38 - Defining a Customer Avatar for Better Sales10:09 - Narrowing Your Target Audience to Boost Sales12:01 - Launch Pricing Strategies for Faster Sales14:13 - Dynamic Pricing Lessons from Best Sellers17:02 - PPC Strategies for New Amazon Brands22:14 - Adding Keywords to Images for Better CTR-----------------------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Dec 20, 2024 • 8min
What's the BEST Way to Optimize Amazon Ads for Product Variations?
Send us a textLearn how to organize and optimize PPC campaigns for product variations on Amazon. See how different strategies can improve sales and understand how Amazon's system impacts ad performance.Use bulk sheets in optimizing PPC campaigns https://www.youtube.com/watch?v=VBPKI9JfxKg&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=3&t=24s#AmazonAds #AmazonSeller #AmazonMarketing #AmazonPPC #AmazonProductVariations #ProductVariationsWatch these videos on YouTube:Learn how to calculate Amazon Ads cost https://www.youtube.com/watch?v=-ecbXDqrhY8&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=8BEST pricing strategy on Amazon https://www.youtube.com/watch?v=jmMvviHHO-w&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=7Timestamps00:00 - Introduction: Amazon’s Algorithm Explained00:11 - Steps to Launch Product Variations01:15 - Setting Up PPC Campaigns for Each Product02:50 - Using Reports to Improve Campaign Results03:30 - Showing Multiple Variations on Search Results04:25 - Best Practices for Keywords in Back-End Search Terms05:40 - Managing Seasonal Trends in Ads06:50 - Testing Images for Better Conversion07:25 - Join Our Live Q&A Sessions ---------------------------------------------------------Follow us: LinkedIn: https://www.linkedin.com/company/28605816/ Instagram: https://www.instagram.com/stevenpopemag/ Pinterest: https://www.pinterest.com/myamazonguys/ Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw"Support the show

Dec 18, 2024 • 6min
Amazon Releases New Sell Globally Dashboard and Adds Ireland Marketplace
Send us a textAmazon sellers can now expand globally with ease! The updated Sell Globally platform offers better insights, cost analysis, and simplified tools for 2025 – plus Ireland joins the marketplace lineup. Explore Amazon's new opportunities for global sales: http://bit.ly/3Vbhtb6#AmazonGlobalSelling #AmazonMarketplace #AmazonGrowth #AmazonSellers #SellWorldwideWatch these videos on YouTube:Product Pricing Launch Strategy: https://www.youtube.com/watch?v=yML2rd8I5LY&list=PLDkvNlz8yl_YT4OyIGUGgmmlLe1J4lWeL&index=3Product Launch To-Do List: https://www.youtube.com/watch?v=FVKp6lAHleQ&list=PLDkvNlz8yl_YT4OyIGUGgmmlLe1J4lWeL&index=26----------------------------------------------------------------------Get expert Amazon advice and book a coaching call: http://bit.ly/3B3fgrCLet us solve your Amazon problem today: http://bit.ly/3B4ig70Increase your CTR with a main image upgrade: http://bit.ly/3ZuylezTimestamps: 00:00 - Big News: Amazon Makes Global Selling Easier00:10 - What’s New in Amazon's Sell Globally Platform01:00 - The Old vs. New Sell Globally Dashboard01:50 - Region View: Potential Sales Insights by Area02:40 - Store View: Tracking Sales Lift and Setup Costs03:30 - New Marketplace Alert: Amazon Expands to Ireland04:00 - How to Sell in Ireland with UK Fulfillment Centers04:40 - Why Expanding to Ireland is a No-Brainer05:20 - Final Thoughts: New Opportunities for Global Sellers----------------------------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Dec 18, 2024 • 5min
Why Amazon Converts 4x Better Than Shopify
Send us a textAmazon’s 8-12% conversion rate outshines Shopify’s 1-2%. This video explains why some D2C brands are hesitant to expand into Amazon.Increase your sales with a free ASIN review! Claim yours: http://bit.ly/3ZrUVp6#AmazonSelling #EcommerceGrowth #ShopifyConversion #Amazon #ShopifyvsAmazon Watch these videos on YouTube:Shopify or Amazon? https://www.youtube.com/watch?v=7Q0KH4yH3tY&list=PLDkvNlz8yl_Yy7kkrVb1tR4xBqs3a6163Make customers BUY MORE on your store https://www.youtube.com/watch?v=YBNsdoouW8o&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=4-----------------------------------------------------------Email Steven Pope: podcast@myamazonguy.comStuck on amazon? Let us solve your problem today: http://bit.ly/3B4ig70Manage your Amazon business better and get our SOPs: http://bit.ly/3Z9h1LJSee how we can grow your sales: http://bit.ly/3Vbhtb6Timestamps:00:00 - Why Amazon Beats Shopify in Conversion Rates00:18 - The Trade-Off Between Control and Experience00:42 - Return Policies: Amazon vs. Other Platforms02:00 - Consumer Habits and Convenience02:53 - My Amazon Guy’s Ideal Seller Profile03:45 - Why Some D2C Brands Avoid Amazon04:26 - Comparing Advertising Costs: Amazon vs. Others-----------------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Dec 17, 2024 • 4min
Fix These Amazon Main Image Mistakes to Increase Your Sales
Send us a textPoor swatches and main image issues could cost you big sales on Amazon. Learn what to fix and how to improve your product listings to maximize visibility and avoid suppression issues.Get better sales and grow your brand with My Amazon Guy: http://bit.ly/3Vbhtb6#AmazonMainImage #AmazonSEO #ProductListingTips #AmazonStrategy Watch these videos on YouTube:Launch price strategy on Amazon https://www.youtube.com/watch?v=yML2rd8I5LY&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=1&t=11sHow to optimize your backend keywords https://www.youtube.com/watch?v=LQgBiIfbKLQ&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=2----------------------------------------------------------------------Get expert Amazon advice and book a coaching call: http://bit.ly/3B3fgrCLet us solve your Amazon problem today: http://bit.ly/3B4ig70Increase your CTR with a main image upgrade: http://bit.ly/3ZuylezTimestamps:00:00 - Why Swatches Matter00:14 - Common Mistakes in Amazon Listings01:03 - The Importance of Main Image Optimization02:00 - How Organic Cotton Claims Can Lead to Issues02:19 - Identifying Hidden Suppressions03:03 - Why Clear Swatch Images Boost Sales03:50 - Final Tips for Listing Success----------------------------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show