

My Amazon Guy
Steven Pope
About My Amazon Guy: 1.2-billion managed on Amazon, My Amazon Guy is A 400+ client full service Amazon Agency in Atlanta, Georgia. We grow market share through traffic and conversion improvements. PPC, SEO, CTR, Design, Catalog Merchandising. My Amazon Guy gives away all their trade secrets with more than 2200 video tutorials on YouTube.Follow us on LinkedIn: https://linkedin.com/company/my-amazon-guySubscribe on our YouTube Channel: https://youtube.com/@myamazonguy
Episodes
Mentioned books

May 22, 2022 • 43min
The Fall of the Aggregators - Blunt Q&A with Joe Valley
Send us a textJoe Valley is a bestselling author, guest speaker, podcaster, EXITpreneur, advisor and partner at Quiet Light Brokerage, one of the world's leading online-focused M&A advisory firms. His book, The EXITpreneur's Playbook, teaches you how to reverse engineer a pathway to your own incredible exit.00:00 The Fall of the Aggregators - Blunt Q&A with Joe Valley00:45 Joe Valley's take on the aggregators02:47 Latest news on the aggregators04:40 Selling to an Amazon aggregator05:13 What do with instability payments08:02 Exitpreneur's Playbook08:22 The Amazon Aggregator website09:01 Biggest mistakes the aggregators made in 202110:44 Aggregator versus rand owner16:31 Predicting when the first aggregator goes public17:17 How to start with zero capital18:28 Is having too many LLCs bad for business credit?21:14 Inflation rate23:11 Why buying a business is a good time right now 25:23 Best practices on creating different brands/seller central accounts28:15 The e-commerce lending28:46 The D&B number29:37 The downgrading of aggregators32:47 Aggregators and US LLC34:37 Main reason to buy Joe Valley's book38:31 The Quiet Light podcast39:11 Prediction on the Amazon space in 202241:48 Books that influenced Joe Valley's lifeSupport the show

May 21, 2022 • 1h 19min
Pay with Prime: Future of eCommerce? Steven Pope Amazon FBA Weekly Q&A
Send us a text00:00 Amazon FBA Weekly Q&A10:05 Amazon announced Direct to Consumer Brands using Amazon Prime shipping11:50 New MAG SEO Master Class12:48 Do we pay storage fees13:34 Would you make a product standard size and pay less FBA fees but more storage fees or oversize and pay more FBA and less storage and get extra restock limit15:07 How to apply to MAG 16:56 Can you speak on the delicate balance between PPC segmentation and PPC hygiene18:29 Sold a product patented in the US, is it true that I need to delete my listing to not get a patent infringement claim19:48 Assuming PPC spend on top search terms affects organic ranking, is there a tool/way to track this23:08 Are plastic corner guards on the outside of the carton allowed for products being shipped to fulfillment centers23:36 Is it easy to transfer Brand Registry accounts25:47 In the Campaign section under the “New To Brand” NTB Column is this stat very accurate or is there a customer search behavior that will cause this stat to be incorrect32:15 How is the new Search Analytics dashboard35:33 PPC fixed bids37:32 Enroll now at MAG School39:45 Free MAG Course coupons41:03 Do you recommend any inspection companies42:36 Is it worth going into frozen grocery items on AMZ fresh and do ads work the same way for those types of grocery items43:54 Thoughts on the power banks/portable chargers for phones category44:46 Just saw through vidIQ that you now have 2.5 million views of your channel. Congrats!!!45:35 What percent of interns do you hire living in the USA compared to other countries46:10 What's an easy way to check if a product on AMZ is patented47:06 If I want to sell a branded product, do I need to get permission from the brand owner49:11 Curious to know how to track the organic ranking changes on a search term, related to the PPC spend on that same search term53:29 If you are bidding $0.50 for a keyword and the next bidder in the auction is bidding $0.30, how much will you pay per click if you have fixed bids55:25 What's the easiest way to remove a child ASIN from a parent57:30 Recently read a top-selling e-Commerce book, that preached for AMZ sellers to first identify a target customer then think of products they already buy1:00:31 What app you’re using to mirror youtube questions to live stream1:00:48 Should I add plural versions of words in my ads? Should I add plural versions of keywords to my listing? How can I reduce Amazon fees?1:02:17 If I want to change the brand name of a product that I am selling, will this cause a problem1:03:26 How did you choose the holster category1:04:12 My Competitor is targeting my ASIN, how should I defend1:05:33 You are doing great w/ employment at MAG1:06:00 Can you comment on how to optimize bids? 3 scenarios: (1) +100% ACoS; (2) 70% ACoS and (3) 45% ACoS. How would you adjust the bid percentage-wise? Target 30% ACoS1:10:28 I outbid all my competition, why am I only appearing at the top 70% of the time1:10:57 Can you demo how to download your catalog data for backup1:11:36 Any advice on what other platform to expand my brand, already selling on AMZ UK since last year1:12:28 Do you ever let a campaign run w/o sales1:13:35 Retail reports show eCommerce sales down for the past 2 months in a row due to gas prices plus other segments. Trends also show people are spending more on travel/services vs products1:14:40 What is this new PPC rules tool that is in beta w/in the AMZ campaign manager when you are creating a campaign1:15:00 With AMZ's new reports can you see what products are selling on what specific KWs1:15:36AMZ lost 160 units fSupport the show

May 21, 2022 • 1h 26min
My Amazon Guy FBA Weekly Q&A - Ask Any Seller Central Question 04/16/2022
Send us a text00:00 My Amazon Guy FBA Weekly Q&A10:07 Introduction of Matt Davis10:47 Recently launched a product and set the price very low. I decided to increase but the price on the listing disappeared and seems to get suppressed12:24 Amazon placed my brand name at the beginning of the title. Is there a way to remove it?12:55 When I create a new listing I create it as a child variation, so it will be easier to add another child variations in the future and to avoid messing with flat files13:47 Using whiskey glass or whiskey glass gift set as example KW. Is there a way to tell if these, or any KW in general, would perform better in a BR, PH, or EX match campaign before testing16:11 The "best practice" is a max of 20 KW's in a campaign. Yet approx only 5 get data18:16 Mislabeled FNSKU19:54 I have a product on AMZ it has very limited KWs and only one main intent KW that drives 75-80% of the sales22:42 My newly launched Asin won't show in attributions, opened several cases and phone calls but still not fixed, my ASIN is mapped with brand25:22 I know that 20 KW’s is the max for a campaign but do campaigns perform better when there’s only 1-10 KW vs up to 2026:46 We still want to add text into the product description field even though we have A+ because the text will add to the SEO28:47 Free MAG School Course promo code29:32 PR Company with Amazon PPC32:21 What is the best option if I have 3 well-performing ASINs on a brand that has just been accepted by Brand Registry. Lots of positive reviews, can I switch these listings over through Seller Support33:48 Do you negate good converting terms across your different match types 36:46 Do you use the sponsored brand benchmark report, is the data accurate about how much other sellers bid in this category38:23 What is the best way to re-gain the sales back after having an inventory gap42:24 I noticed on my H10 Alerts page that a random seller became an active seller on my listing, and then a few minutes later they went away42:59 I have determined in order to keep TACOS low, I should be spending no more than $30/day on PPC47:00 How many different variations of the product should you drop for your first product?50:23 Virtual bundles as variations in a parentage52:02 If I do wholesale is it a good idea to go for PPC54:00 Can I get exclusive rights to sell a product from the brand owner55:52 One thing I have been doing and its been an effective method to keep my costs and TACOS low is I set account-level daily PPC budgets58:51 You guys are the best cert I fix in PPC how to guide me59:38 Keyword isolation as in negating KWs in phrase to move to exact1:01:13 Currently selling a product in the UK and looking to expand it to the US. ASIN/EAN says needs brand approval1:03:15 How does AMZ determine w/c variation is the lead variation1:04:07 If I go out of stock for my FBA inventory but still have my FBA inventory1:04:45 Should you include box/packaging in the main image1:07:38 Remote fulfillment into Canada from the US is worth it1:09:16 Does Matt do weekly or bi-weekly PPC checkups for certain clients/accounts1:10:26 Does having a nonclosed listing w/ no stock impact my IPI1:11:43 Do you have a general tip for when a PPC ad shows up for a KW you are ranking well for the prevent cannibalizing organic sales1:13:26 How much does photography cost in the UK1:13:35 Steven is a big advocate of starting out w/ fixed bids on all campaigns. Please explain what needs to happen to switch from fixed to dynamic down only1:17:20 You guys are AMZ gurus. I've been doing so much research & you saying letting the data guide you are reallSupport the show

May 20, 2022 • 1h 9min
My Amazon Guy Weekly FBA Q&A with Jason Mastromatteo 04/20/2022
Send us a textWrite your questions as a comment to this video. Join the channel today at https://www.youtube.com/myamazonguyRead nearly 100 testimonials about My Amazon Guy at https://myamazonguy.com/testimonials/Watch the most popular Amazon Tutorial playlists at https://myamazonguy.com/amazon-seller-fba-tutorials-guides-videos/00:00 MAG Weekly FBA Q&A09:57 Introduction of Thomas Fitzgibbons10:33 Amazon 5% fuel surcharge11:37 Trying to update UPC on a listing to a new GTIN13:20 What more actionable steps/utility can come from the keyword tracker tool16:21 Thoughts on this strategy: To first define a target customer to serve, identify 3-5 products that the target already buys (building a brand). Currently, the formula is to find and launch various products, regardless of how related they are. As long as these products check off your specific data criteria, go ahead and launch.19:13 I read this strategy in an E-commerce business book where the author emphasizes focusing on customers to serve first19:31 When reviewing the Brand Analytics Repeat Purchase Behavior info, does this data include the Subscribe and Save data?20:24 Amazon mislabeled our ASIN with incorrect FNSKU labels. We created a removal order, but do we have to wait until the removal is processed to send in more?22:15 Are there any good inspection companies you guys know of or trust to inspect your products before they ship out?23:18 If you are bidding $0.50 for a keyword and the next bidder in the auction is bidding $0.30, how much will you pay per click if you have fixed bids?24:22 We created a new SKU but says we cannot send in on this SKU until stranded inventory is resolved on the old SKU26:28 Is there a right way of winding down a PPC campaign if you know you will be out of stock in 2 weeks, current rank #2 main keyword29:28 I just got a quote for 20k for a container from China. Do you have any forwarders you can recommend?30:35 In process of launching a new ASIN. Ordering a small test quantity, If I notice good sales velocity then I will immediately, do the reorder & will raise the price and reduce PPC to slow sales31:48 Which ads you would like to run with PPC in external traffic in the UK market conventional private label launch33:11 https://mag-school.com/34:00 Will there be a product research course34:57 20 mins in and already all my questions were answered. Thank you both very much and thank you MAG for this invaluable service you provide!35:08 How often do you do SEO Phase 3 or now phase 4?37:15 Will there be a shipping and logistics course?37:54 What are the metrics I need to look at in order to calculate the cost of acquiring a new customer?41:15 We set a future launch date but inventory is still stranded so can't send in on new SKU still.44:49 The Helium 10 metric "Cerebro IQ score" is a metric that scores keywords based on search volume compared to competition for the given KW. Is this a good metric to use when thinking of KW targets?47:16 I received a return yesterday that sold 11 months ago47:26 If we are “deleting and closing listing” in order to troubleshoot locked data, can you please explain in detail how to then re-add the listing after 24 hrs have passed.48:47 ASIN REVIEW: B09VPWSZPX58:24 On the new search query report how is amazon ranking your search queries?59:16 Relisting ASIN1:01:28 Lot of returns on our dog products due to sizes1:08:28 My Amazon Guy coaching call1:09:05 Enroll now at MAG SchoolSupport the show

May 20, 2022 • 7min
Customer Engagement Email Campaigns in Amazon Seller Central (NEW)
Send us a texthttps://sellercentral.amazon.com/customer-engagement/campaigns00:00 Customer Engagement Email Campaigns in Amazon Seller Central00:31 Manage your customer engagement campaign requirements00:47 Campaign Selection02:30 Selecting the product04:13 Campaign delivery window04:41 Uploading a brand logo05:00 Adding the campaign title🏫 mag-school.com - PPC, SEO, Design, Catalog courses for $10-20❓ Do you want to grow your Amazon sales or solve a problem? Go to www.myamazonguy.com and get helpMy Amazon Guy Podcast and Videos: Podcast.MyAmazonGuy.comYouTube.com/MyAmazonGuyWebsite: MyAmazonGuy.comOther Social Media links:https://www.facebook.com/myamazonguys/https://www.linkedin.com/company/my-amazon-guyhttps://twitter.com/myamazonguy✅Get 50% off First Month with Helium 10 https://bit.ly/3z1sijm✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/#amazonselling #amazonseller #amazonfba #myamazonguy🎤My Podcast Setup:Rode NT1KIT Cardioid Condenser Microphone https://amzn.to/39aCRWbRode Swivel Mount: https://amzn.to/31daD8TRODECaster Pro Podcast Production Studio https://amzn.to/3cghWCMSony Alpha a6400 Camera https://amzn.to/31bTFYiSigma 16mm Sony E Lens https://amzn.to/3lQxAZ0Support the show

May 19, 2022 • 11min
How to Report a Violation on Seller Central Amazon
Send us a text🏫 mag-school.com - PPC, SEO, Design, Catalog courses for $10-2000:00 How to Report a Violation on Seller Central Amazon01:17 Intellectual property violation02:09 Product received different from the description03:35 Product detail page violation04:18 Types of parentages04:44 Wrong category05:02 Content on detail page incorrect05:38 Misuse of keyword on the product detail page05:50 Digital download abuse06:26 Product detail page changed to represent a different product07:33 Customer violating refunds and returns policy08:10 Customer feedback that violates Amazon policy08:51 Abusive message from a buyer09:57 The brand registry section❓ Do you want to grow your Amazon sales or solve a problem? Go to www.myamazonguy.com and get helpMy Amazon Guy Podcast and Videos: Podcast.MyAmazonGuy.comYouTube.com/MyAmazonGuyWebsite: MyAmazonGuy.comOther Social Media links:https://www.facebook.com/myamazonguys/https://www.linkedin.com/company/my-amazon-guyhttps://twitter.com/myamazonguy✅Get 50% off First Month with Helium 10 https://bit.ly/3z1sijm✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/#amazonselling #amazonseller #amazonfba #myamazonguy🎤My Podcast Setup:Rode NT1KIT Cardioid Condenser Microphone https://amzn.to/39aCRWbRode Swivel Mount: https://amzn.to/31daD8TRODECaster Pro Podcast Production Studio https://amzn.to/3cghWCMSony Alpha a6400 Camera https://amzn.to/31bTFYiSigma 16mm Sony E Lens https://amzn.to/3lQxAZ0Support the show

May 19, 2022 • 3min
How To Manually Update A Listing on Seller Central
Send us a text00:00 How to update listings manually00:18 How to search for your ASIN00:57 Make sure filters are set to ALL01:53 How to update data on the backendJoin our Channel to get early access and say thanks to Steven Pope for putting out all the content: https://www.youtube.com/channel/UClUSEsDS2sdgNJfCcCM_5Uw/joinAbout Steven Pope: Steven is the founder of My Amazon Guy. He started his career as a TV reporter in Idaho, then was an eCommerce Director for 10 years for brands ranging from Gold & Silver Coins to Women’s Plus Size Clothing. Steven then created My Amazon Guy, a 175+ employee agency that focuses on growing traffic and sales on Amazon. Steven not only owns MAG but also My Refund Guy, 2 Amazon Brands: Momstir & Age of Sage, and a Holster company HOLSTIT. Steven has more than 900 tutorial videos on YouTube showing how to handle ANY problem faced on Amazon and has interviewed every major player in the Amazon space on his podcast.LinkedIn // Degrees: MBA and BS In Communications. Amazon Advertising Sponsored Ads Accredited.About My Amazon Guy: An 160+ client full-service Amazon Agency in Atlanta, Georgia. We growth hack sales through traffic and conversion improvements. PPC, SEO, Design, Catalog Merchandising, and more all in-house. My Amazon Guy Podcast and Videos: Podcast.MyAmazonGuy.comYouTube.com/MyAmazonGuyWebsite: MyAmazonGuy.comOther Social Media links:https://www.facebook.com/myamazonguys/https://www.linkedin.com/company/my-amazon-guyhttps://twitter.com/myamazonguy✅Get 50% off First Month with Helium 10 https://bit.ly/3z1sijm✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/#amazonselling #amazonseller #amazonfba #myamazonguy🎤My Podcast Setup:Rode NT1KIT Cardioid Condenser Microphone https://amzn.to/39aCRWbRode Swivel Mount: https://amzn.to/31daD8TRODECaster Pro Podcast Production Studio https://amzn.to/3cghWCMSony Alpha a6400 Camera https://amzn.to/31bTFYiSigma 16mm Sony E Lens https://amzn.to/3lQxAZ0Support the show

May 18, 2022 • 5min
#MAGLOVE with Casey Walker - Learn from Your Mistakes
Send us a textBe comforted this Friday afternoon and embrace #MAGLOVE heading your way with Casey Walker's reassuring words on owning and learning from your mistakes. Had a bad week? Just breathe and re-evaluate what you have done that caused the problem and what you could have done to solve it.🏫 mag-school.com - PPC, SEO, Design, Catalog courses for $10-20❓ Do you want to grow your Amazon sales or solve a problem? Go to www.myamazonguy.com and get helpMy Amazon Guy Podcast and Videos: Podcast.MyAmazonGuy.comYouTube.com/MyAmazonGuyWebsite: MyAmazonGuy.comOther Social Media links:https://www.facebook.com/myamazonguys/https://www.linkedin.com/company/my-amazon-guyhttps://twitter.com/myamazonguy✅Get 50% off First Month with Helium 10 https://bit.ly/3z1sijm✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/#amazonselling #amazonseller #amazonfba #myamazonguy🎤My Podcast Setup:Rode NT1KIT Cardioid Condenser Microphone https://amzn.to/39aCRWbRode Swivel Mount: https://amzn.to/31daD8TRODECaster Pro Podcast Production Studio https://amzn.to/3cghWCMSony Alpha a6400 Camera https://amzn.to/31bTFYiSigma 16mm Sony E Lens https://amzn.to/3lQxAZ0Support the show

May 18, 2022 • 1min
Petra Gurin of Ethnic Origin Company Testimonial "My Amazon Guy got my listing back!"
Send us a textPetra Gurin is the owner of Ethnic Origin Company, and one of her listings got hijacked. MAG helped her get it back!00:00 Petra Gurin of Ethnic Origin Company00:07 One of her listings got hijacked00:27 Hired MAG to fix the situation00:58 Feedback on MAG professionalism01:08 Listing got back🏫 mag-school.com - PPC, SEO, Design, Catalog courses for $10-20❓ Do you want to grow your Amazon sales or solve a problem? Go to www.myamazonguy.com and get helpMy Amazon Guy Podcast and Videos: Podcast.MyAmazonGuy.comYouTube.com/MyAmazonGuyWebsite: MyAmazonGuy.comOther Social Media links:https://www.facebook.com/myamazonguys/https://www.linkedin.com/company/my-amazon-guyhttps://twitter.com/myamazonguy✅Get 50% Off First Month with Helium 10 https://bit.ly/3z1sijm✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/#amazonselling #amazonseller #amazonfba #myamazonguy🎤My Podcast Setup:Rode NT1KIT Cardioid Condenser Microphone https://amzn.to/39aCRWbRode Swivel Mount: https://amzn.to/31daD8TRODECaster Pro Podcast Production Studio https://amzn.to/3cghWCMSony Alpha a6400 Camera https://amzn.to/31bTFYiSigma 16mm Sony E Lens https://amzn.to/3lQxAZ0Support the show

May 17, 2022 • 18min
Marketing Rant: Authenticity Sells
Send us a text00:00 Marketing Rant: Authenticity Sells00:17 My marketing team 00:30 HOLSTIT02:55 Owning the marketing 07:28 Being authentic08:19 Being a television reporter09:09 Government rants10:39 The action dictates the strategy11:08 Communicating the vision11:40 Know the why, the how, and the timeline13:14 The Amazon SEO tools were wrong 13:43 Marketing is about adding value14:53 Amazon education15:41 Adding value to the content#marketingrant #amazonfbaSupport the show