My Amazon Guy Difference Between Ranking and Indexing? How Powerful is Brand Registry Ticket? Steven Pope FBA AMA
00:00 Steven Pope Amazon FBA Weekly Q&A - June 24, 2022
10:03 Pakistan is now the #3 most common seller in the US
10:45 KWs competitors are ranking for
16:37 MAG School SEO Course
17:16 Pros when sending to AMZ compared to the old workflow
18:23 Launching a tumbler with crypto/day trading niche
19:08 KW + Brand name, am I able to index for that
22:02 Unable to put the brand name in the listing
22:10 Does repeating best converting KW in the back end has an impact
22:36 Diff between SEO ranking and index
22:56 Target ACoS
26:32 ASIN radically swings in organic ranking
27:45 What's the deal with Melissa & Doug brand
29:36 For the scaling campaign, will it work simply by increasing the budget
30:23 What do you do when a bid far exceeds the 7-day CPC
31:18 Way to re-trigger honeymoon period w/o creating new SKU
32:01 Broad and Phrase match campaign budgets
33:55 Techniques when pricing products on AMZ
34:47 Featured Brands filter
35:35 Text in brand story blocks 70% of the image
36:21 Thoughts on 200 blank tumblers w/ no design sent to the 3PL warehouse
37:42 Which KWs generating more sales organically
38:29 Outlook on Amazon for the next 3 months
39:41 In a campaign with variations, variation A gets more favor over others. Should I pause the rest and create a new campaign with the other variations?
43:04 I target gold candle holder broad match in search terms and I see that AMZ is spending on the "candle holder" search term. is that possible with broad match
44:06 How do to get asked questions to be next to ratings
44:52 Search Catalog Performance
47:12 My Amazon Guy is hiring!
49:20 Section above the bullets and below the title (Special Ingredients) carry the same search weight
50:17 Same KW has a different default bid in different campaigns
51:09 Sometimes the questions are right next to reviews and sometimes below
51:58 Change product listing images in target market w/o changing images in source market
53:22 Tips on monitoring the growth or shrinking of a niche and competitor sales
54:52 Product is alleged by a customer to have caused them physical harm i.e. an allergic reaction, who is liable
56:05 Some listings have a line next to the ratings saying 20 asked questions with a link to the questions
56:27 Can you get Amazon to stop using FNSKU and only use the UPC
56:52 Do you recommend your courses for newbies
57:59 Bullet points not updating on the PDP
58:27 Sponsored brand broad campaign or sponsored brand exact
59:00 Amazon Online Arbitrage
59:47 How to find the winning contributor to the ASIN
1:00:16 Best recommendation: Perpetua, Sellics, or other?
1:00:40 My most important KWs have a suggested exact match bid of 1.75 - 2, to be conservative I am starting with them at $1.2 - 1.4. Thoughts on this as a way to rank for these KWs
1:01:02 Client is hesitant to give AMZ seller central child access
1:01:25 Brand registry suddenly got disconnected
1:02:00 If we have a product but its main KW shows products of the same niche but these products are made up of different materials, can we use this KW as the main KW
1:02:24 Is it a risk to have a child item made in the USA and another child item made in China
1:02:57 High pricing for products with better marketing/content in a high competition market
1:03:16 Ideas on how to deal with black hat competitors that massively upvotes your negative KW
1:03:51 Is it permissible on AMZ to send my PDP link to my friends excluding my family
1:04:11 How to check w/c KWs are generating sales organically
1:04:58 If I have multiple CHILD ASIN, could I use different keywords on each CHILD