My Amazon Guy

Steven Pope
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May 27, 2022 • 1h 4min

Steven Pope Amazon FBA Weekly Q&A - Ask Any Seller Central Question 05/07/2022

Send us a textWrite your questions as a comment to this video. Steven prioritizes member questions from his YouTube Channel. Join the channel today at https://www.youtube.com/myamazonguy00:00 Steven Pope Amazon FBA Weekly Q&A - Ask Any Seller Central Question09:52 Hello and welcome10:11 Update on the Age of Sage sales13:52 Advertising the virtual bundle listing 15:00 Where to see the attribution from Facebook Ads in Seller Central16:54 The notion that too much PPC can harm organic growth17:46  Analogy: Over-parenting a child can impede their natural development19:23 Relisting and reusing the barcode21:14 Creating a discount for first-time subscribers22:53 Clients affected by China shutdowns24:32 Locked out accounts25:12 Using Broad Match Modifier versus Broad Match27:05 Amazon's choice for a keyword29:11 PPC bid optimization31:28 Best way to see seller's returns in Seller Central32:51 Same listings that have a month to month very different conversion rates35:19 Getting trademark in China36:58 Data lag on attribution37:46 Adjusting bids versus adjusting bids according to CPC38:18 MCE campaigns39:33 PPC sales leading to three organic sales41:40 Facebook ads and Amazon PPC41:47 Selling in multiple FBM.45:44 Threshold of spend to sales before negating the keyword47:27 Switching a generic listing to brand registered48:18 Negating good keywords in Phrase and Broad49:26 Does changing SKU affect sales or sale rank?49:46 Avoiding decreasing bids on keywords with poor ACOS05:32 The Adjust Bids by Replacement feature51:17 Adding style variation on a parent listing with two-color variation52:15 Traffic impressions in the PPC campaign53:00 Best strategies for the keyword obtained from manual broad53:21 Creating a second SKU on a listing that offers a different size packaging options53:44 Sponsored display55:09 Suggested bids for newly-launched products55:43 Listing title is in conflict with ES title for an ASIN56:51 How and where to get Amazon clients for Pakistani VAs58:46 Adjustments Amazon sellers should make during a recession1:00:23 Sticking to a maximum of 5 keywords per campaign1:01:39 How to get sales back when competitors' sales ranks are downRead nearly 100 testimonials about My Amazon Guy at https://myamazonguy.com/testimonials/Watch the most popular Amazon Tutorial playlists at https://myamazonguy.com/amazon-seller-fba-tutorials-guides-videos/Support the show
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May 26, 2022 • 58min

My Amazon Guy FBA Weekly Q&A - Ask Any Seller Central Question with Jason Mastromatteo 05/04/2022

Send us a textWrite your questions as a comment to this video. Join the channel today at https://www.youtube.com/myamazonguy00:00My Amazon Guy FBA Weekly Q&A with Jason Mastromatteo09:49 Introduction of guests 13:14 Launching with a coupon versus lowering the standard price16:01 The most useful hidden thing in seller central19:12 Using the same SKU and keeping it under the same parent 21:08 The new seller incentives24:03 Dealing with discrepancy in units 25:40 How often to update a listing SEO27:08 The 8501 invalid file attribute flat file error30:23 Getting TACOS in medical niche32:32 Suspended trademark registration application36:15 Quickest way to check if a sub category is gated37:12 Adding negative keywords to newly-made campaigns 39:14 Quickest way to change the URL for a certain ASIN40:48 Hacks on combating Chinese copycats42:00 How Amazon selects which sponsored brand ads will show up the most43:42 Going out of stock45:44 Seasonal TACOS47:21 How far behind UK Amazon is48:50 Sales is down but product is still ranked on the first page49:52 500 keywords targeted in a single campaign with multiple match type50:47 20 sponsored brands using the same keywords51:56 Fake reviews54:17 Search query and listing SEO update54:35 Changes to seller centralRead nearly 100 testimonials about My Amazon Guy at https://myamazonguy.com/testimonials/Watch the most popular Amazon Tutorial playlists at https://myamazonguy.com/amazon-seller-fba-tutorials-guides-videos/Support the show
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May 26, 2022 • 34min

UPC Code LIVE Q&A with GS1 Expert Michelle Covey - Amazon Seller Central FBA

Send us a textMichelle Covey is the Vice President of Commercialization at GS1 US, where she designs programs that help businesses grow through product identification and data communication standards.00:00 UPC Code LIVE Q&A with GS1 Expert Michelle Covey00:57 What is GS102:32 Why GS1 is "The One" for barcodes04:46 Issues outside Amazon05:59 First digits as the identifier to the organization09:08 Transferring GS1 UPC from one company to another11:29 Purchased UPC codes shows ownership belongs to another company12:14 What happens after GS1 expires13:30 GS1 product offerings15:17  Difference between and EAN and UPC18:04 How GS1 generates barcodes19:11 UPC codes from third party websites21:01 Incorrect UPC23:28 Insurance on the status and longevity of the barcodes24:00 GS1 expiry date25:57 The GS1 website29:03 Saving money on barcodesSupport the show
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May 25, 2022 • 40min

5 New Amazon Seller Strategies to Explode your Business in 2022 with Post Purchase PRO

Send us a textShawn Hart together with Seth Stevens partnered to found their company Post Purchase PRO which is focused on providing end-to-end done for you email marketing specifically for Amazon sellers. They are co-authors of two books: Selling On The River, and now best selling Private Label Millionaire Secrets both available on Amazon.com. Shawn loves to share his real-life experiences in a "no BS" kind of way and has experienced wins and losses in dozens of unique business models. He has generated well over $153 million USD in sales of his own branded physical products over the past 10 years. Hart also enjoys speaking to other aspiring entrepreneurs and has been invited to share his insights on marketing, sourcing in China, and using his "Quick Fast Hurry" grassroots guerrilla marketing methods to quickly surpass his competition in any industry.5 Tips:Value StackAOV FunnelTripwireCreative CloningPost purchase marketing00:00 5 New Amazon Seller Strategies to Explode your Business in 2022 10:02 The Private Lable Millionnaire Secrets book10:52 Seth Steven's origin12:51 The value stack14:15 The pizza cutter example16:50 offervault.com - a good place to find affiliate offers17:48 Taking on new brands18:38 The AOV funnel21:41 The trip wire25:33 Creative cloning30:34 Post purchase marketing strategy33:20 Building a customer list33:43 Number 1 mistake people make with product inserts35:36 Major keywords in cloned products37:25 postpurchasepro.com38:43 Landing page for each SKU on AmazonSupport the show
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May 25, 2022 • 1h 7min

Steven Pope Amazon FBA Weekly Q&A - Ask Any Seller Central Question 04/30/2022

Send us a textWrite your questions as a comment to this video. Steven prioritizes member questions from his YouTube Channel. Join the channel today at https://www.youtube.com/myamazonguy00:00 Steven Pope Amazon FBA Weekly Q&A - Ask Any Seller Central Question01:47 When stocked up, will FBM save sellers until FBA hits?03:39 4 different products, same size, and weight, FBA fees differ05:13 Campaign with 5 keywords06:45 Seller has A+ content but product description does not show08:53 Creating a new brand versus doing some modifications to reuse the same brand10:41 High PPC expenses after getting Amazon ad support 12:24 Two identical products but the brand name are different by 1 letter13:17 Changing manufacturer after receiving the trademark15:20 PickFu test on ASIN B09BNVPLMF20:36 Using Helium 10 to see supplement competitor's sponsored and organic keywords24:06 Using long-tail keywords in phrases 25:05 New to Brand customer metric for Amazon SEO25:53 SKU missing at check-in26:45 Increase in the shipping cost28:36 "Conflicts with the value for ASIN error message29:38 Choosing which metric to use when entering keywords 35:08 How to know the suggested bids of the main keywords for a particular product36:11 Impression rank37:19 The state of the aggregators39:27 How Amazon indexes keywords45:28 Amazon's impression share and impression rank metric46:07 Creating separate campaigns for a substitute, close, loose, and complements47:01 ASIN got removed due to an IP violation47:27 Advertising using videos48:51 How to tell if competitors are making sales from a particular keyword49:23 Making inferences on how much competitors are spending on PPC49:44 Boxes sent at the same time did not arrive at the same time50:41 Finding refutable manufacturers in China or U.S.51:35 Is the Transparency program worth doing?52:15 Decreasing seller's bid inside the "Bid Recommendation" widget52:59 Can the seller's brand name be changed by someone who does not own it?53:14 Some brands are missing from the brand dashboard54:23 Excel document that keeps track of keywords and campaign/group changes55:05 How to track changes55:30 The ideal time to use Amazon's IP Accelerator56:12 FBA shipment creation dimension changes57:00 Can Amazon sellers use the affiliate program?57:38 Best way to get reviews for a new brand aside from VINE58:46 Maximum order for listing59:15 Making sales without trademark and brand registration59:29 Sold an item as FBA but the customer returned the item59:47 International listings1:00:22 Getting error 8501 "Invalid value"1:00:52 The PickFu result1:00:43 Competitor ad spend1:01:51 How to see sales number against a specific keyword1:02:07Seller sets up his ASIN variation with size, color plus single pair, and two pair1:02:22 How to use viewable impressions data to optimize ad campaigns1:02:45 Parentage1:03:14 Internship job application1:04:13 Seller is averaging $2,000/month on PPC but isn't converting enough1:04:55 Using rank metric when creating a new campaign and entering a new keyword1:05:07 Giftable keyword is too broad1:05:32 The best way to revive a listing after two months of stock outRead nearly 100 testimonials about My Amazon Guy at https://myamazonguy.com/testimonials/Watch the most popular Amazon Tutorial playlists at https://myamazonguy.com/amazon-seller-fba-tutorials-guides-videos/Support the show
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May 24, 2022 • 45min

How to SPEED UP Amazon PPC - Bulksheets 2.0

Send us a text🏫 mag-school.com - PPC, SEO, Design, Catalog courses for $10-2000:00 How to SPEED UP PPC - Bulksheets 2.002:10 The Sponsored Ads section02:39 Setting up the Date Range05:25 Creating spreadsheet for download07:47 Filtering the spreadsheet data11:15 Copying the new data into a new sheet13:32 Keywords and bids14:29 Knowing the target ACOS ahead of time15:25 Showing the current bid compared to the average cost per click17:42 Target ACOS19:15 Different campaign types have different personalities21:17 What to do with the new bid25:22 Chopping down the bids 26:55 The top order getters30:37 Upping the average cost per click33:18 Eliminating blanks36:29 Clearing the new bid filter36:45 Identifying the places where there is good traffic but zero conversion39:53 Identifying the places where the bid is too high42:45 Saving the new spreadsheet43:43 Uploading the new spreadsheet data ❓ Do you want to grow your Amazon sales or solve a problem? Go to www.myamazonguy.com and get helpMy Amazon Guy Podcast and Videos: Podcast.MyAmazonGuy.comYouTube.com/MyAmazonGuyWebsite: MyAmazonGuy.comOther Social Media links:https://www.facebook.com/myamazonguys/https://www.linkedin.com/company/my-amazon-guyhttps://twitter.com/myamazonguy✅Get 50% off First Month with Helium 10 https://bit.ly/3z1sijm✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/#amazonselling #amazonseller #amazonfba #myamazonguy🎤My Podcast Setup:Rode NT1KIT Cardioid Condenser Microphone https://amzn.to/39aCRWbRode Swivel Mount: https://amzn.to/31daD8TRODECaster Pro Podcast Production Studio https://amzn.to/3cghWCMSony Alpha a6400 Camera https://amzn.to/31bTFYiSigma 16mm Sony E Lens https://amzn.to/3lQxAZ0Support the show
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May 24, 2022 • 1min

Jeff@Amazon.com - Does it Still Work?

Send us a textEvery Amazon seller knows that seller support sometimes sucks. What do you do when you need to escalate your problem to seller support but nobody from Amazon seems to be reading their emails anymore? There's another way for sellers to contact Amazon. This idea is old but well-articulated with a new take on our live show the other day with Lesley Hensell at Riverbend Consulting. Shoutout to her. 🏫 mag-school.com - PPC, SEO, Design, Catalog courses for $10-20❓ Do you want to grow your Amazon sales or solve a problem? Go to www.myamazonguy.com and get helpMy Amazon Guy Podcast and Videos: Podcast.MyAmazonGuy.comYouTube.com/MyAmazonGuyWebsite: MyAmazonGuy.comOther Social Media links:https://www.facebook.com/myamazonguys/https://www.linkedin.com/company/my-amazon-guyhttps://twitter.com/myamazonguy✅Get 50% off First Month with Helium 10 https://bit.ly/3z1sijm✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/#amazonselling #amazonseller #amazonfba #myamazonguy🎤My Podcast Setup:Rode NT1KIT Cardioid Condenser Microphone https://amzn.to/39aCRWbRode Swivel Mount: https://amzn.to/31daD8TRODECaster Pro Podcast Production Studio https://amzn.to/3cghWCMSony Alpha a6400 Camera https://amzn.to/31bTFYiSigma 16mm Sony E Lens https://amzn.to/3lQxAZ0Support the show
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May 23, 2022 • 4min

How to Edit Amazon Product Images using Canva

Send us a text00:00 What is Canva00:25 When  to use Canva 00:57 How to use Canva 02:04 Using the Background Remover03:16 Other Canva features 🏫 mag-school.com - PPC, SEO, Design, Catalog courses for $10-20❓ Do you want to grow your Amazon sales or solve a problem? Go to www.myamazonguy.com and get helpMy Amazon Guy Podcast and Videos: Podcast.MyAmazonGuy.comYouTube.com/MyAmazonGuyWebsite: MyAmazonGuy.comOther Social Media links:https://www.facebook.com/myamazonguys/https://www.linkedin.com/company/my-amazon-guyhttps://twitter.com/myamazonguy✅Get 50% off First Month with Helium 10 https://bit.ly/3z1sijm✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/#amazonselling #amazonseller #amazonfba #myamazonguy🎤My Podcast Setup:Rode NT1KIT Cardioid Condenser Microphone https://amzn.to/39aCRWbRode Swivel Mount: https://amzn.to/31daD8TRODECaster Pro Podcast Production Studio https://amzn.to/3cghWCMSony Alpha a6400 Camera https://amzn.to/31bTFYiSigma 16mm Sony E Lens https://amzn.to/3lQxAZ0Support the show
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May 23, 2022 • 1h 10min

My Amazon Guy PPC AMA with Matt Davis and Frederick Vallaeys

Send us a textFrederick (Fred) Vallaeys is a Silicon Valley entrepreneur, author, and leading influencer in pay-per-click search marketing. One of Google’s first 500 employees, he helped pioneer PPC marketing as the company’s first AdWords Evangelist. Today he serves as Co-Founding CEO of Optmyzr, a leading and award-winning PPC management platform. After publishing his first book "Digital Marketing in an AI World: Future-Proofing Your PPC Agency" in 2019, Fred is currently working on his second book about automation and how to use it to gain a competitive advantage. A sought-after industry thought leader, he contributes to leading marketing publications and conferences and is routinely called upon by journalists, writers, and podcasters for his industry insight and vision.00:00 My Amazon Guy PPC AMA with Matt Davis and Frederick Vallaeys09:45 Welcome12:40 The Optmyzr16:16 How the Optmyzr can help manage data overload19:07 Negative exact vs Negative phrase25:34 How to make your ranking reach the top of the search32:34 Three bid behaviors that can be preset36:50 Is too many campaigns something to avoid?42:18 What to do when your BSR dropped due to low inventory46:35 Google traffic50:39 Optimal advertising53:56 When to optimize a brand for ROAS vs ACOS 57:45 Equal display time 1:01:23 Keyword impression and keyword conversion1:02:39 Sponsored display campaign1:03:52 Marketplace handling bid automation1:07:28 Paid ads on Amazon vs Paid ads on Google1:09:43 The Optmyzr websiteSupport the show
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May 22, 2022 • 1h 15min

My Amazon Guy FBA Weekly Q&A - Ask Any Seller Central Question with Jason Mastromatteo 04/27/2022

Send us a textWrite your questions as a comment to this video. Join the channel today at https://www.youtube.com/myamazonguyRead nearly 100 testimonials about My Amazon Guy at https://myamazonguy.com/testimonials/Watch the most popular Amazon Tutorial playlists at https://myamazonguy.com/amazon-seller-fba-tutorials-guides-videos/00:00 My Amazon Guy FBA Weekly Q&A with Jason Mastromatteo09:55 Welcome12:44 Amazon Pet Day14:53 Variation and parent-child relation17:38 Running multiple campaigns for the same keyword18:20 Vine reviews are taking too long to get going22:01 A+ as part of the product detail page23:13 Optimizing parent ASIN details24:00 Creating multiple exact match campaigns 25:18 Crawling text on images27:55 Launching new products in the same category versus launching separately28:11 ASIN check - B09FH7T98Q39:14 Brand health jail42:11 Ordering more than Amazon will allow sellers to store44:16 Design aspect that must be included on a PDP45:27 The start of the "honeymoon phase"46:37 When a keyword in the seller's exact match campaign has no suggested bid47:18 Requirements for battery-operated toys47:53 Closing the listing and its effect on seller's IPI48:52 Negating ASIN in Category targeting49:43 LV246 Day50:54 Honeymoon period and spending a lot on PPC51:08 How to change ASIN that has a wrong brand53:07 Mobile view56:50 Seller's BSR is going down but competitor's ranks are low57:24 Increasing seller's storage when sales volume goes up57:38 Why campaigns don't work58:18 Auto campaign versus manual or an exact phrase58:35 Getting certificates from manufacturers59:32 Same ASINs in category targeting1:00 Running exact manual campaigns but the conversion rate is low1:01 Deleting versus closing the listing to stop the IPI from dropping1:02 Seller's BSR is going high and not getting sales1:05 Time frame for optimizing PPC1:06 Activating in-stock head start1:16 Identifying a product from its SKU1:07 Asking for a receipt for payment of the duties1:08 Search trends and their impact on organic rank1:09 Marking a listing as non-replenishable 1:10 Link of the video about keywords1:11 In-stock head start 1:12 MAG SchoolSupport the show

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