

My Amazon Guy
Steven Pope
About My Amazon Guy: 1.2-billion managed on Amazon, My Amazon Guy is A 400+ client full service Amazon Agency in Atlanta, Georgia. We grow market share through traffic and conversion improvements. PPC, SEO, CTR, Design, Catalog Merchandising. My Amazon Guy gives away all their trade secrets with more than 2200 video tutorials on YouTube.Follow us on LinkedIn: https://linkedin.com/company/my-amazon-guySubscribe on our YouTube Channel: https://youtube.com/@myamazonguy
Episodes
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May 17, 2022 • 32min
Amazon Journey: Colby Almond "Conversion is the most Important Metric"
Send us a textColby is an Amazon expert and seller. Specialties: Ecommerce Growth and Scaling, Amazon Optimization, Email Marketing, Social Advertising, PPC, Viral Marketing, SEO, Content and Site Development, Business Strategy, Pinterest Marketing, Digital Marketing Coaching, and Training.00:00 Amazon Journey with Colby Almond00:25 More about Colby Almond01:14 How did Colby start on Amazon02:03 What was it like working for big companies03:12 From big company to agency04:14 What attracted Colby to go private label04:48 What Colby learned along the way learning AMZ stuff05:33 Why SEO a misunderstood/underrated topic06:59 On a scale of 1-10, how hard is SEO for coins07:37 What to sell09:02 How to sift through product sourcing10:53 What data set/tools should AMZ have before12:30 Opinion on the new surcharge on FBA fees13:11 Have you heard any rumors about the new features that are rolling out for SC being available for VC? 13:42 Can we strat AMZ FBA PL business w/ $15k14:24 Would you think I should sign up for my seller's account or wait till I find that product15:00 SEO is a dirty word for AMZ. They want people to blindly believe that ranking/visibility strictly comes from PPC/Algo16:39 What are some of the changes that some people might not be aware of19:26 Why Colby focused on mobile 21:12 Favorite SEO hacks23:01 I'm curious what you're using for a tech stack for measuring and monitoring AMZ SEO26:00 What are the better approaches when creating brand awareness on a newly launched product27:15 Launch hacks or tips Coby recommend28:18 Favorite AMZ hack of 202229:29 How much time we will take to test any keyword and what if it is not performing well, we will add it to the negative keywords list30:03 Suggested number of clicks30:39 Where people can hold of Colby Almond30:55 How did Steven and Colby connectSupport the show

May 16, 2022 • 19min
Facebook Ads for Amazon Traffic [Beginner Tutorial]
Send us a text00:00 Facebook Ads for Amazon Traffic [Beginner Tutorial]00:23 The Facebook Campaign Manager00:39 Choosing a campaign objective01:53 Naming your campaign02:11 A/B Text02:22 Campaign budget optimization03:30 Setting the budget and schedule03:58 Selecting the audience09:59 Placements11:03 Messages11:11 In-article11:23 Optimization and delivery11:38 The ad level12:11 Ad options12:42 Ad creative14:43 The primary text16:16 Tracking16:52 Publishing your adSupport the show

May 16, 2022 • 10min
5 Amazon PPC Hacks
Send us a text00:00 5 Amazon PPC Secrets00:10 Broad Match Modifier03:22 Create an auto-campaign for every SKU in the catalog, put a $1 budget and a ¢5 bid04:30 How do you calculate expected ACOS w/ some basic math05:57 Custom Headline Images inside your Sponsored Brand Headline Ads07:42 Get every single metric on your account during the account lifetime09:22 MAG PPC Master Class🏫 mag-school.com - PPC, SEO, Design, Catalog courses for $10-20❓ Do you want to grow your Amazon sales or solve a problem? Go to www.myamazonguy.com and get helpMy Amazon Guy Podcast and Videos: Podcast.MyAmazonGuy.comYouTube.com/MyAmazonGuyWebsite: MyAmazonGuy.comOther Social Media links:https://www.facebook.com/myamazonguys/https://www.linkedin.com/company/my-amazon-guyhttps://twitter.com/myamazonguy✅Get 50% off First Month with Helium 10 https://bit.ly/3z1sijm✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/#amazonselling #amazonseller #amazonfba #myamazonguyAmazon,seller central,My Amazon Guy,amazon consulting,AmazonFBA,AmazonSelling,amazonsellertips,fba,amazonfbatips,amazon fba tips,amazon seo,amazon ppc,amazon ppc for beginners,amazon ppc strategy,amazon ppc optimization,amazon ppc step by step,amazon fba,amazon ppc campaign,how to sell on amazon,amazon fba 2022,amazon advertising,how to create perfect amazon ppc campaigns,amazon ppc advanced,how to run amazon ppc campaign,amazon ppc campaign structure🎤My Podcast Setup:Rode NT1KIT Cardioid Condenser Microphone https://amzn.to/39aCRWbRode Swivel Mount: https://amzn.to/31daD8TRODECaster Pro Podcast Production Studio https://amzn.to/3cghWCMSony Alpha a6400 Camera https://amzn.to/31bTFYiSigma 16mm Sony E Lens https://amzn.to/3lQxAZ0 amazon ppc strategy 2022 amazon acos gagner de largent sur internet vendre sur amazonSupport the show

May 15, 2022 • 1h 1min
My Amazon Guy Tuesday FBA Q&A - Ask Any Seller Central Question with Jason Mastromatteo
Send us a textWrite your questions as a comment to this video. Join the channel today at https://www.youtube.com/myamazonguyRead nearly 100 testimonials about My Amazon Guy at https://myamazonguy.com/testimonials/Watch the most popular Amazon Tutorial playlists at https://myamazonguy.com/amazon-seller-fba-tutorials-guides-videos/00:00 My Amazon Guy Tuesday FBA Q&A10:07 Introduction of guest host: Faith Denniston, Brand Manager, MAG10:37 Can you go through your process of adding new KW and more profitable KWs to your PPC campaigns on a weekly or monthly basis11:35 Is the business report data got changed13:25 How can we use the data in the Search Query Performance in brand analytics15:21 I make a dummy listing after buying the barcode from GS1 but when I try to enter the brand name while listing, AMZ gives me error 5665 and asked me to get approval17:13 AMZ UK listing removed because the customer used the word review incorrectly for the seller feedback in the buyer message18:59 My revenue is overestimated by a ton on the Ad console. It's giving me a 12x ROAS and says I have 100s of orders that I don't20:30 How can I change the UPC of a product on AMZ22:19 I have locked data on my ASIN. To update it, AMZ told me to delete/relist the ASIN for 24hrs24:25 The bulk sheet format is changing26:16 I launched a small version of a product that is now sold out. The launch was subpar, TACOS was 40%. Many people came onto the listing and wanted the large version. Can I just update the title, images, etc so that it says large28:13 Of the many AMZ reports and metrics, w/c should I routinely review at the beginning of my workday31:12 I am looking at a product. A competitor is selling that product and about 30 others. About half of their listings have "patent pending." How do I ascertain whether the "patent pending" on each listing is genuine3:22 How do you locate manufacturers in the USA34:12 How do you plan 3PL inventory and AMZ inventory levels36:06 How do you deal with fake negative reviews39:31 If there is a refund because of "missed fulfillment promise" will AMZ refund fulfillment fees41:23 My probiotics is $42.99, another brand sells for %25.99. When trying to decide who my competitors are, how far apart can pricing be before another seller is no longer considered my competitor44:47 When estimating freight costs for a new product, what is a reasonable dollar amount per cbm to estimate in the current climate45:25 In 2021 I saw Steven Pope say to relaunch a product, reactive honeymoon period to strip the listing to bare bones. 2-word title, remove bullet points, etc. Is this tactic still legit in 202247:11 What's the campaign checklist you suggest for new product launches48:21 Should I book a coaching call or do you guys have a specific service to reinstate the AMZ UK listing49:10 Brand Registry, FBA variations. Thinking of selling higher quantities. Do you create quantity FBA or FBM listings or both? Do FBM listings auto become child listings or can I PPC FBM on my FBA listings51:48 Going to sell our first apparel product on AMZ FBA soon. Are we able to resell returned items53:32 How do we migrate an ASIN from one account to another if we wish to sell one ASIN only54:46 I am currently selling on AMZ. I have a family member in the same household who also wants to open up an AMZ account and sell the same items57:07 How long should the title and bullets be stripped for until I update them w/ the new SEO57:35 Is there a way for me to know if the word "apnea" is prohibited or not? Where can I see a list of prohibited words58:50 I well appeal several times to AMZ but got rejecteSupport the show

May 15, 2022 • 3min
My Amazon Guy was a Lifechanging Career Change - Casey Walker
Send us a textCasey Walker is a Brand Manager at My Amazon Guy. Want to hear more employee testimonials, go to https://myamazonguy.com/employee-reviews-of-my-amazon-guy/00:00 My Amazon Guy was a Lifechanging Career Change - Casey Walker00:27 Working at a construction site for years00:45 Getting to a point when you don't want to go to work01:26 Why I love MAG02:00 What MAG is best at02:31 Amazing leadership team02:54 Taking the leap🏫 mag-school.com - PPC, SEO, Design, Catalog courses for $10-20❓ Do you want to grow your Amazon sales or solve a problem? Go to www.myamazonguy.com and get helpMy Amazon Guy Podcast and Videos: Podcast.MyAmazonGuy.comYouTube.com/MyAmazonGuyWebsite: MyAmazonGuy.comOther Social Media links:https://www.facebook.com/myamazonguys/https://www.linkedin.com/company/my-amazon-guyhttps://twitter.com/myamazonguy✅Get 50% off First Month with Helium 10 https://bit.ly/3z1sijm✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/#amazonselling #amazonseller #amazonfba #myamazonguy🎤My Podcast Setup:Rode NT1KIT Cardioid Condenser Microphone https://amzn.to/39aCRWbRode Swivel Mount: https://amzn.to/31daD8TRODECaster Pro Podcast Production Studio https://amzn.to/3cghWCMSony Alpha a6400 Camera https://amzn.to/31bTFYiSigma 16mm Sony E Lens https://amzn.to/3lQxAZ0Support the show

May 14, 2022 • 4min
Amazon Virtual Bundle Tutorial - Amazon Seller Central - Amazon FBA Tips in 4 Minutes
Send us a text🏫 mag-school.com - PPC, SEO, Design, Catalog courses for $10-20❓ Do you want to grow your Amazon sales or solve a problem? Go to www.myamazonguy.com and get help00:00 Amazon Virtual Bundle Tutorial00:29 Selecting the ASINS to be bundled up01:00 Selecting images01:42 Creating a title for the bundle02:12 Creating a short version for the title02:32 Pricing the bundle02:57 Picking a relevant bundle description03:32 Saving and publishing the bundleMy Amazon Guy Podcast and Videos: Podcast.MyAmazonGuy.comYouTube.com/MyAmazonGuyWebsite: MyAmazonGuy.comOther Social Media links:https://www.facebook.com/myamazonguys/https://www.linkedin.com/company/my-amazon-guyhttps://twitter.com/myamazonguy✅Get 50% off First Month with Helium 10 https://bit.ly/3z1sijm✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/#amazonselling #amazonseller #amazonfba #myamazonguy🎤My Podcast Setup:Rode NT1KIT Cardioid Condenser Microphone https://amzn.to/39aCRWbRode Swivel Mount: https://amzn.to/31daD8TRODECaster Pro Podcast Production Studio https://amzn.to/3cghWCMSony Alpha a6400 Camera https://amzn.to/31bTFYiSigma 16mm Sony E Lens https://amzn.to/3lQxAZ0Support the show

May 14, 2022 • 4min
Is your Amazon Business Margin based or Volume based
Send us a text00:00 Amazon Business Margin vs Volume-based00:20 Margin-based Amazon business01:03 Volume-based Amazon business01:56 It's hard to have both business base02:49 Understanding where your business stand is crucial🏫 mag-school.com - PPC, SEO, Design, Catalog courses for $10-20❓ Do you want to grow your Amazon sales or solve a problem? Go to www.myamazonguy.com and get helpMy Amazon Guy Podcast and Videos: Podcast.MyAmazonGuy.comYouTube.com/MyAmazonGuyWebsite: MyAmazonGuy.comOther Social Media links:https://www.facebook.com/myamazonguys/https://www.linkedin.com/company/my-amazon-guyhttps://twitter.com/myamazonguy✅Get 50% off First Month with Helium 10 https://bit.ly/3z1sijm✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/#amazonselling #amazonseller #amazonfba #myamazonguy🎤My Podcast Setup:Rode NT1KIT Cardioid Condenser Microphone https://amzn.to/39aCRWbRode Swivel Mount: https://amzn.to/31daD8TRODECaster Pro Podcast Production Studio https://amzn.to/3cghWCMSony Alpha a6400 Camera https://amzn.to/31bTFYiSigma 16mm Sony E Lens https://amzn.to/3lQxAZ0Support the show

May 13, 2022 • 5min
Facebook Ad Traffic for Amazon [Good or Bad?]
Send us a textmyamazonguy.com/facebook to hire My Amazon Guy for Facebook ads00:00 Facebook Ad Traffic for Amazon00:13 Age of Sage Fabulous Box00:55 Facebook Advertising01:55 The new Facebook Ad-on service02:36 The Mother's Day Ad🏫 mag-school.com - PPC, SEO, Design, Catalog courses for $10-20❓ Do you want to grow your Amazon sales or solve a problem? Go to www.myamazonguy.com and get helpMy Amazon Guy Podcast and Videos: Podcast.MyAmazonGuy.comYouTube.com/MyAmazonGuyWebsite: MyAmazonGuy.comOther Social Media links:https://www.facebook.com/myamazonguys/https://www.linkedin.com/company/my-amazon-guyhttps://twitter.com/myamazonguy✅Get 50% off First Month with Helium 10 https://bit.ly/3z1sijm✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/#amazonselling #amazonseller #amazonfba #myamazonguy🎤My Podcast Setup:Rode NT1KIT Cardioid Condenser Microphone https://amzn.to/39aCRWbRode Swivel Mount: https://amzn.to/31daD8TRODECaster Pro Podcast Production Studio https://amzn.to/3cghWCMSony Alpha a6400 Camera https://amzn.to/31bTFYiSigma 16mm Sony E Lens https://amzn.to/3lQxAZ0facebook amazon,facebook amazon affiliate marketing,facebook ppc,external traffic,fb to amazon ads,facebook amazon dramaSupport the show

May 13, 2022 • 3min
Amazon "Brushing" Scam, Chinese Black Hat Tactic: NBC 4 Ohio
Send us a textNBC Columbus, Ohio asked Steven Pope, Founder of My Amazon Guy to come on the air and discuss Amazon "brushing" scam. 00:00 Amazon "Brushing" Scam, Chinese Black Hat Tactic00:53 Steven Pope being interviewed by NBC 4 Ohio02:11 What to do with the "brushed" items02:31 Reporting the unsolicited packages🏫 mag-school.com - PPC, SEO, Design, Catalog courses for $10-20❓ Do you want to grow your Amazon sales or solve a problem? Go to www.myamazonguy.com and get helpMy Amazon Guy Podcast and Videos: Podcast.MyAmazonGuy.comYouTube.com/MyAmazonGuyWebsite: MyAmazonGuy.comOther Social Media links:https://www.facebook.com/myamazonguys/https://www.linkedin.com/company/my-amazon-guyhttps://twitter.com/myamazonguy✅Get 50% off First Month with Helium 10 https://bit.ly/3z1sijm✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/#amazonselling #amazonseller #amazonfba #myamazonguy🎤My Podcast Setup:Rode NT1KIT Cardioid Condenser Microphone https://amzn.to/39aCRWbRode Swivel Mount: https://amzn.to/31daD8TRODECaster Pro Podcast Production Studio https://amzn.to/3cghWCMSony Alpha a6400 Camera https://amzn.to/31bTFYiSigma 16mm Sony E Lens https://amzn.to/3lQxAZ0Support the show

May 12, 2022 • 11min
Amazon Budget Rules! What are they, and how to use them to grow your Amazon sales
Send us a text🏫 mag-school.com - PPC, SEO, Design, Catalog courses for $10-20❓ Do you want to grow your Amazon sales or solve a problem? Go to www.myamazonguy.com and get help00:00 Amazon Budget Rules 00:29 Primary purpose of budget rules00:53 Two ways to add budget rules02:02 When to use the budget rules 03:29 Budget rules as prime tools03:55 Why budget rules switch from being active to being pending 06:53 How to access your budget rules08:02 Customizing the date range08:40 Editing your budget rule's recurrenceMy Amazon Guy Podcast and Videos: Podcast.MyAmazonGuy.comYouTube.com/MyAmazonGuyWebsite: MyAmazonGuy.comOther Social Media links:https://www.facebook.com/myamazonguys/https://www.linkedin.com/company/my-amazon-guyhttps://twitter.com/myamazonguy✅Get 50% off First Month with Helium 10 https://bit.ly/3z1sijm✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/#amazonselling #amazonseller #amazonfba #myamazonguy🎤My Podcast Setup:Rode NT1KIT Cardioid Condenser Microphone https://amzn.to/39aCRWbRode Swivel Mount: https://amzn.to/31daD8TRODECaster Pro Podcast Production Studio https://amzn.to/3cghWCMSony Alpha a6400 Camera https://amzn.to/31bTFYiSigma 16mm Sony E Lens https://amzn.to/3lQxAZ0Support the show