My Amazon Guy

Send us a textAmazon PPC is a complex field of study. You have monkey experts acting like scientists giving our PPC tips and it’s hard to separate the good PPC recommendations from the bad. In this PPC master class, I am going to share everything I know in one video about PPC. Let’s dive in.Why you should listen to me. I’m Steven Pope and the founder of My Amazon Guy. We’re a nearly 300-person Amazon agency with more than 250 brands that we manage in PPC. You can read more than 100 testimonials about our PPC management at myamazonguy.com/testimonials including this handwritten note I got the other day from an account we increased 54%. 00:00 Amazon PPC Master Class 202200:22 Actual client PPC testimonials02:48 How do you know when your listing is ready for PPC? Full listing optimized.04:20 Golden Rules of Amazon  PPC - Never run out of stock05:00 Never tap out on the budget & Lower bids if you have budget constraints05:42 The more limited your budget the more long-tail keywords you should chase07:10 PPC and SEO go together07:34 Always be advertising08:21 Keyword Distribution11:21 Important metrics of PPC15:20 Search Query Performance Report 17:01 How often should you check campaigns17:43 How do you budget PPC on Amazon?20:45 Setting up a campaign SOP25:30 Amazon Ads is an auction house/Bid strategy28:57 How many keywords do you need per campaign29:59 Negative keywords33:20 How actual campaign looks like35:24 The most important weekly activity for your campaigns41:12 Whenever advertising you have the ability to create all kinds of keywords41:53 Never negate a good keyword46:55 Do not delete old campaigns47:51 Random PPC tip48:27  Bidding Structure Type49:42 How does external traffic affect Amazon listing50:32 Difference in PPC success for an FBA listing vs FBM?51:12 Amazon PPC HolidaysBlack Friday Cyber MondayAll of up to Christmas right around Dec 23Valentines Day pushMothers DayFathers day is weaker but still worthyPrime Day52:32 Troubleshooting Amazon PPC53:55 Profit over Growth or Growth over Profit54:40 What is a good CTR 55:00 How long does it take PPC to work55:41 Should you bid on both singular and plural keywords56:12 Can you advertise in a foreign language57:35 What do we do if PPC spends only and no sales57:48 Are all match types in a single campaign 58:15 Bang for the buck campaign 58:37 Campaigns for launching or 0 reviews59:37 How much of a campaign should go to good converting keywords vs some research1:00:29 Which auto campaign should I stop if I want to limit its sales1:01:08 How often do you change daily budget1:01:36 If our main KWs are performing well on auto and worse on manual campaign1:02:19 Check us out every Friday for a Live Q&A1:02:43 Check our Amazon SEO Master Class🏫 mag-school.com - PPC, SEO, Design, Catalog courses for $10-20❓ Do you want to grow your Amazon sales or solve a problem? Go to www.myamazonguy.com and get helpamazon ppcamazon ppc strategyamazon ppc for beginnersamazon ppc optimizationamazon ppc tutorialamazon ppc guide for beginnersamazon ppc explainedamazon ppc guideamazon ppc step by stephow to setup amazon ppcamazon ppc trickshow does amazon ppc workamazon ppc tutorial for beginnersamazon ppc explained for beginnersamazon ppc campaignamazon ppc tipsamazon ppc 2020ppc for amazonamazon ppc advertisingamazon fba ppc tutorialamazon ppc automatic campaignamazon ppc strategy 2022amazon ppc campaSupport the show

Send us a text🏫 mag-school.com - PPC, SEO, Design, Catalog courses for $10-20❓ Do you want to grow your Amazon sales or solve a problem? Go to www.myamazonguy.com and get help00:00 Amazon Budget Rules 00:29 Primary purpose of budget rules00:53 Two ways to add budget rules02:02 When to use the budget rules 03:29 Budget rules as prime tools03:55 Why budget rules switch from being active to being pending 06:53 How to access your budget rules08:02 Customizing the date range08:40 Editing your budget rule's recurrenceMy Amazon Guy Podcast and Videos: Podcast.MyAmazonGuy.comYouTube.com/MyAmazonGuyWebsite: MyAmazonGuy.comOther Social Media links:https://www.facebook.com/myamazonguys/https://www.linkedin.com/company/my-amazon-guyhttps://twitter.com/myamazonguy✅Get 50% off First Month with Helium 10 https://bit.ly/3z1sijm✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/#amazonselling #amazonseller #amazonfba #myamazonguy🎤My Podcast Setup:Rode NT1KIT Cardioid Condenser Microphone https://amzn.to/39aCRWbRode Swivel Mount: https://amzn.to/31daD8TRODECaster Pro Podcast Production Studio https://amzn.to/3cghWCMSony Alpha a6400 Camera https://amzn.to/31bTFYiSigma 16mm Sony E Lens https://amzn.to/3lQxAZ0Support the show

Send us a text00:00 Explosive Development for Ecommerce00:20 Buy with Prime - Why this matters00:49 Amazon Prime has become a lifestyle01:27 Why Amazon does Prime02:13 Prime members enjoy Buy with Prime not just with Amazon02:37 How can merchants offer Buy with Prime04:08 When is Walmart show up in the e-Commerce scene04:36 Target is possibly the dark horse04:50 However for Shopify05:45 FBA fees are cheaper on Amazon than they will be on a website🏫 mag-school.com - PPC, SEO, Design, Catalog courses for $10-20❓ Do you want to grow your Amazon sales or solve a problem? Go to www.myamazonguy.com and get helpMy Amazon Guy Podcast and Videos: Podcast.MyAmazonGuy.comYouTube.com/MyAmazonGuyWebsite: MyAmazonGuy.comOther Social Media links:https://www.facebook.com/myamazonguys/https://www.linkedin.com/company/my-amazon-guyhttps://twitter.com/myamazonguy✅Get 50% off First Month with Helium 10 https://bit.ly/3z1sijm✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/#amazonselling #amazonseller #amazonfba #myamazonguy🎤My Podcast Setup:Rode NT1KIT Cardioid Condenser Microphone https://amzn.to/39aCRWbRode Swivel Mount: https://amzn.to/31daD8TRODECaster Pro Podcast Production Studio https://amzn.to/3cghWCMSony Alpha a6400 Camera https://amzn.to/31bTFYiSigma 16mm Sony E Lens https://amzn.to/3lQxAZ0Support the show

Send us a text00:09 What is Amazon Advertising00:47 What is Keyword01:08 2 Primary Factors that affect the keyword search results: Relevancy and BidJoin our Channel to get early access and say thanks to Steven Pope for putting out all the content: https://www.youtube.com/channel/UClUSEsDS2sdgNJfCcCM_5Uw/joinAbout Steven Pope: Steven is the founder of My Amazon Guy. He started his career as a TV reporter in Idaho, then was an eCommerce Director for 10 years for brands ranging from Gold & Silver Coins to Women’s Plus Size Clothing. Steven then created My Amazon Guy, a 175+ employee agency that focuses on growing traffic and sales on Amazon.  Steven not only owns MAG but also My Refund Guy, 2 Amazon Brands: Momstir & Age of Sage, and a Holster company HOLSTIT. Steven has more than 900 tutorial videos on YouTube showing how to handle ANY problem faced on Amazon and has interviewed every major player in the Amazon space on his podcast.LinkedIn // Degrees: MBA and BS In Communications. Amazon Advertising Sponsored Ads Accredited.About My Amazon Guy: An 160+ client full-service Amazon Agency in Atlanta, Georgia. We growth hack sales through traffic and conversion improvements. PPC, SEO, Design, Catalog Merchandising, and more all in-house. My Amazon Guy Podcast and Videos: Podcast.MyAmazonGuy.comYouTube.com/MyAmazonGuyWebsite: MyAmazonGuy.comOther Social Media links:https://www.facebook.com/myamazonguys/https://www.linkedin.com/company/my-amazon-guyhttps://twitter.com/myamazonguy✅Get 50% off First Month with Helium 10 https://bit.ly/3z1sijm✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/#amazonselling #amazonseller #amazonfba #myamazonguy🎤My Podcast Setup:Rode NT1KIT Cardioid Condenser Microphone https://amzn.to/39aCRWbRode Swivel Mount: https://amzn.to/31daD8TRODECaster Pro Podcast Production Studio https://amzn.to/3cghWCMSony Alpha a6400 Camera https://amzn.to/31bTFYiSigma 16mm Sony E Lens https://amzn.to/3lQxAZ0Support the show

Send us a text00:00 Quick TIps - Enabling Category Listings Report00:10 Log a case ID with Amazon00:41 Check again on Inventory Reports if the Category Listings Report are enabled🏫 mag-school.com - PPC, SEO, Design, Catalog courses for $10-20 #shorts❓ Do you want to grow your Amazon sales or solve a problem? Go to www.myamazonguy.com and get helpMy Amazon Guy Podcast and Videos: Podcast.MyAmazonGuy.comYouTube.com/MyAmazonGuyWebsite: MyAmazonGuy.comOther Social Media links:https://www.facebook.com/myamazonguys/https://www.linkedin.com/company/my-amazon-guyhttps://twitter.com/myamazonguy✅Get 50% off First Month with Helium 10 https://bit.ly/3z1sijm✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/#amazonselling #amazonseller #amazonfba #myamazonguy🎤My Podcast Setup:Rode NT1KIT Cardioid Condenser Microphone https://amzn.to/39aCRWbRode Swivel Mount: https://amzn.to/31daD8TRODECaster Pro Podcast Production Studio https://amzn.to/3cghWCMSony Alpha a6400 Camera https://amzn.to/31bTFYiSigma 16mm Sony E Lens https://amzn.to/3lQxAZ0Support the show

Send us a textNewsNation's National Correspondent Markie Martin asked Steven Pope, Founder of My Amazon Guy to come on the air to discuss inflation in America. Prediction: Amazon Prices Rise 20% in 2022!  Steven Pope on Inflation in the News.00:00  Prediction: Amazon Prices Rise 20% in 2022!  Steven Pope on Inflation in the News00:12  Rates will only keep getting up00:21  The skyrocketing gas prices account for the majority of the increase in retail spending00:35  Inflation only going up, so people are buying while they can!01:48  Car sales and online stores sales fell by more than 6%02:25  The number of individual retail transactions is going down03:01  Steven Pope predicted that we will see prices of items on Amazon go up by 20% next year🏫 mag-school.com - PPC, SEO, Design, Catalog courses for $10-20❓ Do you want to grow your Amazon sales or solve a problem? Go to www.myamazonguy.com and get helpMy Amazon Guy Podcast and Videos: Podcast.MyAmazonGuy.comYouTube.com/MyAmazonGuyWebsite: MyAmazonGuy.comOther Social Media links:https://www.facebook.com/myamazonguys/https://www.linkedin.com/company/my-amazon-guyhttps://twitter.com/myamazonguy✅Get 50% off First Month with Helium 10 https://bit.ly/3z1sijm✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/#amazonselling #amazonseller #amazonfba #myamazonguy🎤My Podcast Setup:Rode NT1KIT Cardioid Condenser Microphone https://amzn.to/39aCRWbRode Swivel Mount: https://amzn.to/31daD8TRODECaster Pro Podcast Production Studio https://amzn.to/3cghWCMSony Alpha a6400 Camera https://amzn.to/31bTFYiSigma 16mm Sony E Lens https://amzn.to/3lQxAZ0Support the show

Send us a text00:00  Why Are My Sales Down on Amazon?00:22  Sales Down - Listing Example01:25  Listing History - Helium 10 X-Ray 03:00  Seller Central - Listing Check05:46  Do Not Stock Out (Cardinal Sin in Amazon)06:17  Click "Edits" - Check for Red Flags06:40  SKU Check - Product Data (Seller Central Data)08:33  Keywords Tracking Analysis using Helium 10 (Keyword Tracker)12:46  MAG 50% OFF Discount Code for Helium 1013:03 Advertising Campaigns - Check for Banned Ads15:12  No Ads - SEO gets devastated15:30  Amazon SEO Factors in 2021🏫 mag-school.com - PPC, SEO, Design, Catalog courses for $10-20❓ Do you want to grow your Amazon sales or solve a problem? Go to www.myamazonguy.com and get helpMy Amazon Guy Podcast and Videos: Podcast.MyAmazonGuy.comYouTube.com/MyAmazonGuyWebsite: MyAmazonGuy.comOther Social Media links:https://www.facebook.com/myamazonguys/https://www.linkedin.com/company/my-amazon-guyhttps://twitter.com/myamazonguy✅Get 50% off First Month with Helium 10 https://bit.ly/3z1sijm✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/#amazonselling #amazonseller #amazonfba #myamazonguy🎤My Podcast Setup:Rode NT1KIT Cardioid Condenser Microphone https://amzn.to/39aCRWbRode Swivel Mount: https://amzn.to/31daD8TRODECaster Pro Podcast Production Studio https://amzn.to/3cghWCMSony Alpha a6400 Camera https://amzn.to/31bTFYiSigma 16mm Sony E Lens https://amzn.to/3lQxAZ0Support the show

Send us a textTalk Radio WOSH Oshkosh, Wisconsin asked Steven Pope, Founder of My Amazon Guy to come on the air and give his thoughts on Amazon's super simple return policy. 🎙🏫 mag-school.com - PPC, SEO, Design, Catalog courses for $10-20❓ Do you want to grow your Amazon sales or solve a problem? Go to www.myamazonguy.com and get helpMy Amazon Guy Podcast and Videos: Podcast.MyAmazonGuy.comYouTube.com/MyAmazonGuyWebsite: MyAmazonGuy.comOther Social Media links:https://www.facebook.com/myamazonguys/https://www.linkedin.com/company/my-amazon-guyhttps://twitter.com/myamazonguy✅Get 50% off First Month with Helium 10 https://bit.ly/3z1sijm✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/#amazonselling #amazonseller #amazonfba #myamazonguy🎤My Podcast Setup:Rode NT1KIT Cardioid Condenser Microphone https://amzn.to/39aCRWbRode Swivel Mount: https://amzn.to/31daD8TRODECaster Pro Podcast Production Studio https://amzn.to/3cghWCMSony Alpha a6400 Camera https://amzn.to/31bTFYiSigma 16mm Sony E Lens https://amzn.to/3lQxAZ0✔ Talk Radio WOSH Social Media➤ https://www.1490wosh.com➤ https://www.facebook.com/1490WOSHSupport the show

Send us a text00:00 MAG FBA Weekly Q&A10:06 Introduction of Kristen Lasch, MAG Sr. Brand Manager10:43 MAG School launch has been a success11:17 If an exact KW clicked 10+ times w/o a sale, but perfectly describe the product, should I pause it, or leave it w/ a very low bid12:21 In your experience w/ the supplement category is the main image of a vitamin product better to be shown as a bottle, a box, or a combo bottle with a box image14:16 What is the best way to create a parent listing for exiting listings15:43 I have 200 pieces of a discontinued product that I didn't sell under my brand name, can I sell those units under another listing w/c isn't related to a specific brand16:54 Does your FBM listing having in the Buy Box count as a downward trend in you Winning Buy Box score in SC for FBA18:07 Is there any way to remove bad "customer review"18:53 How many KW should I advertise on? What's your general rule of thumb19:21 What's an easy way to check if a product on AMZ is patented20:24 I've been running FB Ads to my AMZ listings, do you think it's a better idea to run the Ads to my own Shopify store21:21 What percent of interns do you hire living in the USA compared to other countries21:44 What are your thoughts on the power banks/portable chargers for phones category23:12 Is there a way of seeing what product reviews I'm getting for a particular child (color)24:27 Can you go into some more detail on how you can get a listing to rank higher for a particular KW25:33 What's the easiest way to remove a child ASIN from a parent26:35 If I have a KW in my BR and PH match campaign that is performing well and I move it to its own exact match, do I negative exact that KW in the BR and PH match campaign27:47 I'm trying to add an MFN variant via flat file, I keep getting an error saying that the title doesn't match AMZ database, but I literally copy and paste it30:38 A product I launched in mid-December is now sold out. The launch was underwhelming, TACOS was 40% 11 reviews w/ a 4.1/5 rating. I sold a small version of the product but I noticed many people came onto my listing but searched for the large version, hence my conversion was low. Should I start again from scratch as an entirely new listing and sell the large version?31:41 What is the most idiotic response you have ever received back from Seller Support33:23 What are the first steps you would take to revive a struggling listing35:40 When is MAG School Design Course coming36:15 Banana for scale listing images37:13 All caps in bullets and titles37:58 May brand name has always automatically loaded to the front of my title when displayed. No category change and all competitor brand names show up38:45 If I convert an independent listing into a child and place it under a parent listing is it possible to easily switch it back and make it an independent again39:07 We are getting a lower Winning Buy Box score when we are the only seller40:30 What is the most critical KPI to monitor on products daily to make sure the product is going in the right direction42:18 If we add our product listing on AMZ and get an inspection result fail, what should we do at that time should we delete our listing or wait until to get a 2.0 version of our products because of FNSKU43:21 Can you speak on the lean startup method for launching a product45:28 How to approach seller support for the re-measuring of storage volume47:53 I'm in the phone case category, creating variations via flat file. Size is a non-visual dimension in my category. Is there any way to force DCM so that the correct images show48:46 How much do you charge for PPC management serviceSupport the show

Send us a textAmazon SEO has released a new Search Query report that gives you the ability to analyze keyword market share. This game-changing data set is now being used by My Amazon Guy for our newest release of Amazon SEO Phase 4. Amazon keywords.Watch Steven Pope Give a 70 Min Master Class on SEO00:00 Amazon SEO [Complete 2022 Guide]00:21 Phase 2 Pink Word update no longer exists01:40 MAG SEO Course02:23 How Amazon SEO Phases work08:39 Amazon Brand Story09:11 SEO is NOT set it and forget it21:39 SEO Phase 1 is all about INDEXING21:58 Search Term Field uses 250 BYTES and NOT CHARACTERS27:57 MAG Free Product Review33:34 SEO Phase 2  Pink Keyword Update does incremental ranking48:34 You need to have 50 Keywords that are ranked 20 to 5048:56 SEO Phase 3 focuses on organic rank 20 to 5052:25 You can never have 2 variations show up in a search on the same keyword53:33 Having the same keyword repeatedly is a good idea during SEO Phase 3 ONLY54:57 Product Opportunity Explorer and Growth Opportunities55:58 It's 10 times easier to double your traffic than double your conversion rate57:39 Amazon Search Terms report57:50 You will need Helium 10 for all these SEO phases58:01 The New SEO Phase 4 - Market Share58:19 You now have the ability to rank based on intentSEO Phase 2 has also been changed. Amazon decommissioned the Brand Analytics tool that showed Pink Words.Summary: Phase 4 SEO takes our strike zone keyword strategy (phase 3) to the next level, with Amazon’s new search query tool. Our strike zone strategy currently reviews well-indexed products with 800+ organically ranked keywords currently reflected, in which we take organically ranked keywords from 20-50 and utilize them in order to get these specific keywords to rank 1-19. The Phase 4 SEO Query phase also is for mature listings with 800+ indexed keywords, but in this phase, we will be utilizing Amazon’s real-time data in order to make determinations of top keywords for the overall brand or category.Where is it Used:SEO PPC Holiday preparation and historical brand analysis The Why: You must index before you get market share. This phase encompasses mature listings, and then will allow you to utilize the top market share data to continually optimize the listings with well-converting and placed keyword data, and allows you to view this data on a weekly, monthly, or yearly basis. The How: This phase should be used in conjunction with our Phase 3 strategy. This phase does not replace the phase 3 strategy, but rather supplements and compliments it, especially in terms of finding historical data based on months of the year, to know both what to target against in a specific month (holidays take note here) for SEO and for a PPC strategy. 🏫 mag-school.com - PPC, SEO, Design, Catalog courses for $10-20amazon seo, amazon keyword optimization, amazon seo optimization, amazon seo ranking, rank amazon product, amazon keyword tips, how to rank on amazon, amazon keywords 2022, amazon keywords research, amazon rank page 1, amazon keyword ranking, amazon keywords example, amazon ranking, amazon fba step by step#amazonseo #amazonkeywords #myamazonguy #keywords2022amazon seo,amazon keyword optimization,amazon seo optimization,amazon seo ranking,rank amazon product,amazon keyword tips,how to rank on amazon,amazon keywords 2022,amazon keywords research,amazon rank page 1,amazon keyword ranking,amazon keywords example,amazon ranking,amazon fba step by step,amazon keywords,helium 10,keyword research tool 2022,search engine optimization tutorial for beginners youtube,amSupport the show