

My Amazon Guy
Steven Pope
About My Amazon Guy: 1.2-billion managed on Amazon, My Amazon Guy is A 400+ client full service Amazon Agency in Atlanta, Georgia. We grow market share through traffic and conversion improvements. PPC, SEO, CTR, Design, Catalog Merchandising. My Amazon Guy gives away all their trade secrets with more than 2200 video tutorials on YouTube.Follow us on LinkedIn: https://linkedin.com/company/my-amazon-guySubscribe on our YouTube Channel: https://youtube.com/@myamazonguy
Episodes
Mentioned books

Jul 21, 2022 • 5min
ASIN Review: Simply Fragrant Home
Send us a text00:00 ASIN Review: Simply Fragrant Home00:26 Keyword Distribution01:34 Potential Amazon market share02:47 Area of improvement: Title and bullet points03:13 Area of improvement: Design04:21 My Amazon Guy: Amazon Full Service Management🏫 mag-school.com - PPC, SEO, Design, Catalog courses for $10-20❓ Do you want to grow your Amazon sales or solve a problem? Go to www.myamazonguy.com and get help✅Get 50% off First Month with Helium 10 https://bit.ly/3z1sijm✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/🎤My Podcast Setup:GoPro Hero10 https://amzn.to/3HghK4iRode NT1KIT Cardioid Condenser Microphone https://amzn.to/3ObJvNIRode Swivel Mount: https://amzn.to/3O9ruzFRODECaster Pro Podcast Production Studio https://amzn.to/39mKko8Sony Alpha a6400 Camera https://amzn.to/3xoEnPFSigma 16mm Sony E Lenshttps://amzn.to/3xJLYtvFavorite book of 2022 Extreme Ownership https://amzn.to/3aRBQ8RSupport the show

Jul 20, 2022 • 7min
ASIN Review: NAEILI Face Moisturizer with SPF 30 Anti Aging Collagen Peptide Cream
Send us a text#NAEILI00:00 Face Moisturizer with SPF 30 Anti Aging Collagen Peptide Cream00:37 Keyword Distribution02:47 Competitor comparison03:37 How SEO can improve the listing04:17 Area of improvement: Design05:14 Area of improvement: Title and bullet points05:33 The Brand Story module06:31 A+ content and Alt text06:46 My Amazon Guy: Amazon Full Service Management🏫 mag-school.com - PPC, SEO, Design, Catalog courses for $10-20❓ Do you want to grow your Amazon sales or solve a problem? Go to www.myamazonguy.com and get help✅Get 50% off First Month with Helium 10 https://bit.ly/3z1sijm✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/🎤My Podcast Setup:GoPro Hero10 https://amzn.to/3HghK4iRode NT1KIT Cardioid Condenser Microphone https://amzn.to/3ObJvNIRode Swivel Mount: https://amzn.to/3O9ruzFRODECaster Pro Podcast Production Studio https://amzn.to/39mKko8Sony Alpha a6400 Camera https://amzn.to/3xoEnPFSigma 16mm Sony E Lenshttps://amzn.to/3xJLYtvFavorite book of 2022 Extreme Ownership https://amzn.to/3aRBQ8RSupport the show

Jul 19, 2022 • 7min
ASIN Review: ENJOY (10.1 OZ) Moisture-Rich, Smoothing, Shine-Enhancing Conditioning Spray
Send us a text00:00 ASIN Review: ENJOY (10.1 OZ) Moisture-Rich, Smoothing, Shine-Enhancing Conditioning Spray00:35 Keyword Distribution02:31 Competitor research03:49 Area of improvement: Design04:32 Area of improvement: Title and bullet points05:17 A+ content design06:15 My Amazon Guy: Amazon Full Service Management🏫 mag-school.com - PPC, SEO, Design, Catalog courses for $10-20❓ Do you want to grow your Amazon sales or solve a problem? Go to www.myamazonguy.com and get help✅Get 50% off First Month with Helium 10 https://bit.ly/3z1sijm✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/🎤My Podcast Setup:GoPro Hero10 https://amzn.to/3HghK4iRode NT1KIT Cardioid Condenser Microphone https://amzn.to/3ObJvNIRode Swivel Mount: https://amzn.to/3O9ruzFRODECaster Pro Podcast Production Studio https://amzn.to/39mKko8Sony Alpha a6400 Camera https://amzn.to/3xoEnPFSigma 16mm Sony E Lenshttps://amzn.to/3xJLYtvFavorite book of 2022 Extreme Ownership https://amzn.to/3aRBQ8RSupport the show

Jul 18, 2022 • 7min
ASIN Review: ProPlugger 5-in-1 Lawn and Garden Tool
Send us a text00:00 ASIN Review: ProPlugger 5-in-1 Lawn and Garden Tool00:28 Keyword Distribution02:49 Good Organic Keywords03:34 Area of improvement: Title and bullet points04:05 Area of improvement: Design05:56 My Amazon Guy: Amazon Full Service Management🏫 mag-school.com - PPC, SEO, Design, Catalog courses for $10-20❓ Do you want to grow your Amazon sales or solve a problem? Go to www.myamazonguy.com and get help✅Get 50% off First Month with Helium 10 https://bit.ly/3z1sijm✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/🎤My Podcast Setup:GoPro Hero10 https://amzn.to/3HghK4iRode NT1KIT Cardioid Condenser Microphone https://amzn.to/3ObJvNIRode Swivel Mount: https://amzn.to/3O9ruzFRODECaster Pro Podcast Production Studio https://amzn.to/39mKko8Sony Alpha a6400 Camera https://amzn.to/3xoEnPFSigma 16mm Sony E Lenshttps://amzn.to/3xJLYtvFavorite book of 2022 Extreme Ownership https://amzn.to/3aRBQ8RSupport the show

Jul 17, 2022 • 5min
How to Gain Access: Manage Your Customer Engagement [Brand Registry Bug]
Send us a textsellercentral.amazon.com/customer-engagement00:00 Customer Engagement Campaign00:25 Manage Your Customer Engagement page01:04 How to create an engagement campaign02:08 How to enable it on your brand03:32 Takes 3 to 5 days after filing to enable04:14 Brand Registry bugs are common🏫 mag-school.com - PPC, SEO, Design, Catalog courses for $10-20❓ Do you want to grow your Amazon sales or solve a problem? Go to www.myamazonguy.com and get help✅Get 50% off First Month with Helium 10 https://bit.ly/3z1sijm✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/🎤My Podcast Setup:GoPro Hero10 https://amzn.to/3HghK4iRode NT1KIT Cardioid Condenser Microphone https://amzn.to/3ObJvNIRode Swivel Mount: https://amzn.to/3O9ruzFRODECaster Pro Podcast Production Studio https://amzn.to/39mKko8Sony Alpha a6400 Camera https://amzn.to/3xoEnPFSigma 16mm Sony E Lenshttps://amzn.to/3xJLYtvFavorite book of 2022 Extreme Ownership https://amzn.to/3aRBQ8RSupport the show

Jul 16, 2022 • 4min
PPC Contextual Targeting Tutorial
Send us a text00:00 PPC Contextual Targeting Tutorial00:15 Available only on Sponsored Display Ads 01:06 How to set up01:38 If you want your ads to go beyond Amazon02:55 Sponsored Display Ads are important03:22 You can also customize the creatives🏫 mag-school.com - PPC, SEO, Design, Catalog courses for $10-20❓ Do you want to grow your Amazon sales or solve a problem? Go to www.myamazonguy.com and get help✅Get 50% off First Month with Helium 10 https://bit.ly/3z1sijm✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/Best Business Book I've ever read:The Road Less Stupid https://amzn.to/3MUv3IRTop 5 Business Books that have helped me in 2022:Extreme Ownership https://amzn.to/3mYGODXGood to Great https://amzn.to/3aRBQ8RThe Infinite Game https://amzn.to/39pr7STSimple Numbers https://amzn.to/3zyHTK4Scaling Up https://amzn.to/3MJCFxYTop 5 Business Books that have helped me in 2021:Traction https://amzn.to/39iwymJRocket Fuel https://amzn.to/3MEjUvXWho Not How https://amzn.to/3NOBkakWho https://amzn.to/3MJRZdSPrinciples https://amzn.to/3MLdriT#amazonselling #amazonseller #amazonfba #myamazonguy🎤My Podcast Setup:GoPro Hero10 https://amzn.to/3HghK4iRode NT1KIT Cardioid Condenser Microphone https://amzn.to/3ObJvNIRode Swivel Mount: https://amzn.to/3O9ruzFRODECaster Pro Podcast Production Studio https://amzn.to/39mKko8Sony Alpha a6400 Camera https://amzn.to/3xoEnPFSigma 16mm Sony E Lenshttps://amzn.to/3xJLYtvFavorite book of 2022 Extreme Ownership https://amzn.to/3aRBQ8RSupport the show

Jul 15, 2022 • 13min
Etsy SEO Tutorial [NEW ALT Text Feature]
Send us a textHow to build SEO inside Etsy00:00 Alt Text New Feature for Etsy01:10 Alt text is basically keywords that are behind a photo01:23 It is another way to tag products to be findable on a search engine01:28 Etsy and amazon or any other marketplaces are simply search engines02:16 Photos are for humans and texts are for the robots 02:49 Guide on how to Add Text Alternative to your Listing Images on Etsy05:28 Use Helium 10 to check the organic keywords06:43 Etsy lets us add 250 characters while Amazon only allows 100 characters11:04 In lieu of Helium 10, add content you’ve written in your content and paste them to the photo.11:16 Rank better as a result of the alt text11:18 The goal is to index for more keywords; show up more times with your product for more Keywords in the search engine resultsMy listing: https://www.etsy.com/listing/1224800251/johnny-mega-pint-12oz-stainless-steel✅Get 50% off First Month with Helium 10 https://bit.ly/3z1sijmEtsy ALT Text help file https://help.etsy.com/hc/en-us/articles/4406604492823?segment=sellingHow to Add a Text Alternative to Your Listing ImagesText alternative (or “alt text”) provides an image description to buyers who can’t see what you’re showing in your listing images. If your default shop language is set to English, you can add an image description for each of your listing images so that your content is accessible to blind and low-vision individuals.These descriptions don’t appear visually on the page. Adding a text alternative to your listing images also positively impacts your listings’ SEO (Search Engine Optimization).To add a text alternative to your listing images:Sign in to Etsy.com and go to Shop Manager.Select Listings.Select a listing.Hover over the photo you want to add alternative text to.Select the pencil icon.Type your alternative text in the box underneath the image.Choose Save.You can add a description for as many images as you want.How to write a great image descriptionFollow these best practices to describe your images in text alternatives:Describe the item’s details: what it looks like, the texture, the scale in relation to other items in your photograph.Think about what buyers would lose out on if your images didn’t load on the page.Keep the description concise: up to 250 characters.Examples of text alternativeWatch display holder rests on a table, made of a long, wooden block base with 3 thick round columns sticking up enough for a watch band to sit sideways. Customizable text etched into the block base. Watch dial etched into top of the middle column.Should I add text alternatives to all of my images?It is especially beneficial to describe different views, details, or variations of your listing. If you provide different descriptions, each image will have different alt text for blind and low vision individuals to further understand what each of your images is showing.What impacts my SEO?Adding your shop name, listing title, listing description, or other attributes (tags, SKUs, etc.) to the alt text won’t be an additional benefit to your listing’s SEO as these items are already part of your shop or listing pages. Alt text is used to describe the photo for someone who cannot see it – this can include search engine bots.🏫 mag-school.com - PPC, SEO, Design, Catalog courses for $10-20❓ Do you want to grow your Amazon sales or solve a problem? Go to www.myamazonguy.com and get helpSupport the show

Jul 14, 2022 • 21min
Amazon FBA Marketing Funnel: ICAP
Send us a textSearch Query Performance Report https://sellercentral.amazon.com/brand-analytics/dashboard/query-performanceICAP MARKETING FUNNEL BY STEVEN POPEICAP stands for #impressions #clicks #addtocarts #purchases 00:00 Amazon FBA Marketing Funnel: ICAP00:13 The Impression00:58 The Click01:34 Add to Cart01:38 The Purchase02:32 Deeper conversion rate into the funnel, more spend on ads going up03:39 You can identify the KW that's important to your brand04:06 Lower Impression percentage than Clicks04:48 Search Query Performance Report05:55 Search Funnel Impressions09:04 Best way to improve Click Thru Rate12:17 Weekly report data changes week-to-week12:52 Use Search Query Performance Report to identify which part of ICAP you need to focus on17:03 Never tell the consumer how to use your product**Search Funnel - ImpressionsImpressions - Total number of impressions, for the selected time period, originating from the search results page across all search queries. An impression is counted every time the ASIN is displayed on the search results page.Rating (Median) - Median rating of the ASIN at the time of the display on the search results page.**Search Funnel - ClicksClicks - Total number of ASIN clicks or glance views for the selected time period originated from the search results page. A click is valid when the detail page of the ASIN is rendered from the search page.Click Rate (CTR) - The CTR is the most influential metric that helps you determine your overall product quality. It includes the percentage of clicks to impressions for ASINs originating from the search results page.**Search Funnel - Cart AddsCart AddsTotal number of ASIN cart adds for the selected time period originated from the search results page.**Search Funnel - PurchasesPurchases - Total number of ASIN purchases for the selected time period originated from the search results page.Total Sales - Total sales or gross sales is the grand total of all sales revenues for the selected time period originated from the search results page.Conversion Rate - The conversion rate describes the successful transition of a customer from clicks to purchases. This metric includes the percentage of purchases to clicks for ASINs originated from the search results page.Rating (Median) - Median rating of the purchased ASIN at the time of the display in SearchSearch Query Performance Dashboard - The Search Query Performance dashboard lists the top queries or customer searches that led customers to the brand's products. It includes overall query performance such as impressions, clicks, cart adds, and purchases for each query and the brand's share of that performance.**General DefinitionsRank - Rank order the queries from top performance to least performance. We share the top 1000 ranked queries at this point. This column cannot be hidden.Search Query - The query was searched by the customers. This column cannot be hidden.Search Query Volume - The number of times this query was searched during the selected time period.Same-Day Shipping Speed - Same-day shipping speed means customers receive the products within the day after purchasing them. This metric captures the number of times ASINs with the same-day delivery message are "impressed/clicked/cart-added/purchased" in the search results page for the specific query. We propagate shipping speed at the time of impression to all downstream actions such as click, add, and purchase.Price (Median) - Median price across all of the ASINs for the query, at the time of impression.Brand Price (Median) - MediaSupport the show

Jul 13, 2022 • 3min
Prime Day Deals 2022
Send us a textInterview today on television on FOX broadcasting in Harrisburg, Pennsylvania. #primeday #primeday2022Support the show

Jul 13, 2022 • 1h 1min
Setting Automated Unfulfillable Items: My Amazon Guy FBA Weekly Q&A w/ Jason Mastromatteo-06/07/2022
Send us a textWrite your questions as a comment to this video. Join the channel today at https://www.youtube.com/myamazonguyRead nearly 100 testimonials about My Amazon Guy at https://myamazonguy.com/testimonials/Watch the most popular Amazon Tutorial playlists at https://myamazonguy.com/amazon-seller-fba-tutorials-guides-videos/00:00 - My Amazon Guy FBA Weekly Q&A w/ Jason Mastromatteo09:58 - Introduction of co-host, Crystal Shaw11:24 - How to control or disable Helium10 alerts13:22 - Increasing price to avoid stock out, will that also raise the ongoing purchase price for Subscribe and Save customers14:52 - Requirements for Amazon Seller Central16:45 - Should Alt-text be separated by commas or just spaces17:35 - How to delete shipments and "active workflows"21:32 - Checkbox next to listed brands in ad console22:23 - Stick product listing on AMZ w/c is Subscribe and Save method23:26 - PPC campaign for a new product25:25 - Opting out of NARF in MX and CA29:35 - Product from Alibaba and putting PL and logo, will it be allowed to sell on AMZ30:52 - Created an automatic campaign and still not yet activated32:46 - Best way to get into a saturated market34:11 - FBA fulfillment fee is like double for CA34:28 - Product listing main image using props36:25 - What to do when AMZ started selling your wholesale product38:06 - How viable is it to start with £2000 ($2500)38:35 - PPC course link40:10 - Opinion on Just One Dime - Amazon FBA Done For You41:15 - Settings on Amazon to not sell returned items43:02 - Should we use all the KWs in PPC44:00 - How to register for private label46:28 - Low budget to start on Amazon47:11 - Registering for Amazon FBA brand48:28 - Return rate is increasing due to broken items49:49 - Linking products to your store w/ attribution tags52:02 - Find you a single product that's highly profitable and set up everything from start to finish53:45 - AMZ Warehouse is selling my products in France and Germany but I don't have products there56:06 - Creating a storefront rather than using the detail page, creating an image with an attribution link in the tag56:53 - Do I add my product to a listing that is already doing well or create a new listing and do ads59:26 - When starting a manual KW campaign using AMZ suggested KW, do you ignore the KWs w/ an impression share of zeroSupport the show


