My Amazon Guy

Steven Pope
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May 7, 2022 • 18min

Amazon workers recently made history | SiriusXM interview | 4/5/22

Send us a textSiriusXM's Road Dog Trucking asked Steven Pope, Founder of My Amazon Guy to come on the air and give his thoughts on Amazon workers joining a union. What does this mean for consumers?🎙00:00 Amazon Staten Island making history00:45 Background about Steven Pope01:20 Amazon is huge when it comes to eCommerce02:34 Would there be more discussion on unionizing other Amazon facilities04:19 What does this mean for the average customer of Amazon07:37 Is it safe to say this is a resurgence for unions09:43 Would you think the union vote will prevail if voting will be held again11:36 Phone-in: Amazon truck drivers should be unionized as well14:03 Why wouldn't the worker want to go to the company that's gonna pay more14:50 Phone-in: Unions can be good, sometimes can be bad16:46 Could other fulfillment center warehouses have a resurgence of unions🏫 mag-school.com - PPC, SEO, Design, Catalog courses for $10-20❓ Do you want to grow your Amazon sales or solve a problem? Go to www.myamazonguy.com and get helpMy Amazon Guy Podcast and Videos: Podcast.MyAmazonGuy.comYouTube.com/MyAmazonGuyWebsite: MyAmazonGuy.comOther Social Media links:https://www.facebook.com/myamazonguys/https://www.linkedin.com/company/my-amazon-guyhttps://twitter.com/myamazonguy✅Get 50% off First Month with Helium 10 https://bit.ly/3z1sijm✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/#amazonselling #amazonseller #amazonfba #myamazonguy🎤My Podcast Setup:Rode NT1KIT Cardioid Condenser Microphone https://amzn.to/39aCRWbRode Swivel Mount: https://amzn.to/31daD8TRODECaster Pro Podcast Production Studio https://amzn.to/3cghWCMSony Alpha a6400 Camera https://amzn.to/31bTFYiSigma 16mm Sony E Lens https://amzn.to/3lQxAZ0Support the show
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May 6, 2022 • 5min

Amazon FBA Listings Created by AI? Perci.ai Tool Review

Send us a text00:00 Looking for help to create a copy for your listing00:27 Perci.ai Tool walkthrough02:52 Sample output  for the title and bullet points03:49 You can still edit the copy according to your product🏫 mag-school.com - PPC, SEO, Design, Catalog courses for $10-20❓ Do you want to grow your Amazon sales or solve a problem? Go to www.myamazonguy.com and get helpMy Amazon Guy Podcast and Videos: Podcast.MyAmazonGuy.comYouTube.com/MyAmazonGuyWebsite: MyAmazonGuy.comOther Social Media links:https://www.facebook.com/myamazonguys/https://www.linkedin.com/company/my-amazon-guyhttps://twitter.com/myamazonguy✅Get 50% off First Month with Helium 10 https://bit.ly/3z1sijm✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/#amazonselling #amazonseller #amazonfba #myamazonguy🎤My Podcast Setup:Rode NT1KIT Cardioid Condenser Microphone https://amzn.to/39aCRWbRode Swivel Mount: https://amzn.to/31daD8TRODECaster Pro Podcast Production Studio https://amzn.to/3cghWCMSony Alpha a6400 Camera https://amzn.to/31bTFYiSigma 16mm Sony E Lens https://amzn.to/3lQxAZ0Support the show
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May 6, 2022 • 40min

Amazon Tools You Need with Carbon6 Clayton Atchison

Send us a text1 free month on all tools. Use promo code all caps MYAMAZONGUY ☢️ sign up for AMZ Alert: https://amzalert.grsm.io/8iqdletelafdPixelME: https://pixelme.grsm.io/fbndht03cr9yZon Tools: https://zontools.grsm.io/lku424ve1pjcClayton Atchison is the Director of Affiliate Carbon6. Experienced Private Label Seller with 10 years of E-commerce experience. Living in Puerto Rico for the past 4 years. Originally from Saint Louis, MO. Strong business development professional with a Bachelor’s Degree focused in International Business: Emphases: Finance & Real Estate, Spanish from the University of Missouri-Columbia. He enjoys traveling and playing sports in his free time.00:00 Amazon Tools You Need10:00 Introduction of Clayton Atchison10:52 PixelME11:40 PixelME helps organize all of your off AMZ advertising in one place12:13 PixelME connects to AMZ attribution 12:55 PixelME as a retargeting tool13:52 PixelME actual demo21:29 If you are eligible for Brand Attribution, you can have a 10% referral bonus back22:39 What was the problem PixelME trying to resolve26:57 ​I do most of my advertising on FB. Very exciting product, doing what Amazon couldn’t.27:56 The problem that I’ve noticed with the referral bonus is that Amazon attribution is terrible and reading sales from FB. Only picks up about 10% of sales I get from FB. I only get the bonus on that 10%29:07 Amazon getting help with PixelME being compliant30:10 What Carbon6 does32:03 What other tools does Carbon6 have35:20 Seller Tools - the newest addition to Carbon6; Product research tool that uses actual Amazon data38:01 What is Clayton's prediction of 202238:59 Where can people contact Carbon6Support the show
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May 5, 2022 • 1min

[Amazon News] 📦 Containers below $8,000 for First Time in a Year

Send us a textLink to Matt Doll's post: https://www.linkedin.com/posts/%F0%9F%94%A5-matt-doll-%F0%9F%94%A5-61313532_its-happening-over-the-last-activity-6920148677835571201-OyhH/?utm_source=linkedin_share&utm_medium=android_app00:00 Shipping container prices might be on the way down00:20 Matt Doll: All the containers we booked are down 35 to 40% peak charges🏫 mag-school.com - PPC, SEO, Design, Catalog courses for $10-20❓ Do you want to grow your Amazon sales or solve a problem? Go to www.myamazonguy.com and get helpMy Amazon Guy Podcast and Videos: Podcast.MyAmazonGuy.comYouTube.com/MyAmazonGuyWebsite: MyAmazonGuy.comOther Social Media links:https://www.facebook.com/myamazonguys/https://www.linkedin.com/company/my-amazon-guyhttps://twitter.com/myamazonguy✅Get 50% off First Month with Helium 10 https://bit.ly/3z1sijm✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/#amazonselling #amazonseller #amazonfba #myamazonguy🎤My Podcast Setup:Rode NT1KIT Cardioid Condenser Microphone https://amzn.to/39aCRWbRode Swivel Mount: https://amzn.to/31daD8TRODECaster Pro Podcast Production Studio https://amzn.to/3cghWCMSony Alpha a6400 Camera https://amzn.to/31bTFYiSigma 16mm Sony E Lens https://amzn.to/3lQxAZ0Support the show
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May 5, 2022 • 10min

​ @Helium 10 🆚 Search Query - How Accurate is the Data? (New SEO Phase 4)

Send us a text✅Search Query link: https://sellercentral.amazon.com/brand-analytics/dashboard/query-performance?qp-brand=618941&reporting-range=weekly&weekly-week=2022-04-02✅Get 50% off First Month with Helium 10 https://bit.ly/3z1sijmCerebro: https://members.helium10.com/cerebroMagnet: https://members.helium10.com/magnet00:00 Amazon keeps on releasing new data00:22 Search Query Performance vs Helium 10 data02:45 Helium 10 Magnet03:55 What does this mean for you as a brand04:47 Inside Seach Query Performance you may look at it a little bit more from a macro standpoint06:08 If you have the macro data, how do you take it down to microdata🏫 mag-school.com - PPC, SEO, Design, Catalog courses for $10-20❓ Do you want to grow your Amazon sales or solve a problem? Go to www.myamazonguy.com and get helpMy Amazon Guy Podcast and Videos: Podcast.MyAmazonGuy.comYouTube.com/MyAmazonGuyWebsite: MyAmazonGuy.comOther Social Media links:https://www.facebook.com/myamazonguys/https://www.linkedin.com/company/my-amazon-guyhttps://twitter.com/myamazonguy✅Get 50% off First Month with Helium 10 https://bit.ly/3z1sijm✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/#amazonselling #amazonseller #amazonfba #myamazonguy🎤My Podcast Setup:Rode NT1KIT Cardioid Condenser Microphone https://amzn.to/39aCRWbRode Swivel Mount: https://amzn.to/31daD8TRODECaster Pro Podcast Production Studio https://amzn.to/3cghWCMSony Alpha a6400 Camera https://amzn.to/31bTFYiSigma 16mm Sony E Lens https://amzn.to/3lQxAZ0Support the show
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Apr 25, 2022 • 52min

Amazon FBA Weekly Q&A - Ask Any Seller Central Question with Jason Mastromatteo 04/06/2022

Send us a text00:00 Amazon FBA Weekly Q&A10:19 Amazon started including Mobile view sessions12:00 New 2 courses released for MAG School13:10 The bulk upload spreadsheet seems to have changed. I cannot get my old CSV files to upload.15:27 When does the honeymoon stage actually start? After the first sale or once the offer start date has been reached? How long is it?17:07 Unable to change the title even though brand registered and tried to update via flat file19:25 What is the difference between the sale start date and offer start date? Which one dictates when your product is actually available for purchase on AMZ20:04 How reliable is the Helium 10 Sales Estimator? Some listings show 500+units/month sales but no reviews in past 12 months21:12 My Trademark is rejected by USPTO, I need to apply for a new trademark with USTPO and change the brand attribute of my existing listings22:46 During the product launch, would be running just Auto and a top 3-5 KW BR & PH campaign be enough PPC juice for the honeymoon phase?24:35 What have you guys been paying for a container from China to Cali.25:57 ​Is there a way to tell if the honeymoon period has ended?26:25 Do you have a fave HTML editor for when you're making listings?26:53 Been troubleshooting an issue for a new launch. It’s been about a week and PPC campaigns are delivering but not data/impressions.28:54 One of my ASINs has been getting many returns, on the voice of the customer the top reported issue is “Inaccurate website description”31:45 I have One parent and two children. All of them have an ASIN. I understand that the PARENT is not viewable or purchasable by the customer. How can I make the Parent viewable or purchasable?33:49 I’m brand registered do you know if I can remove someone using my trademarked brand name on merch by Amazon?34:47 ​Few of the reasons for returns across my different ASINs have been that customers have gotten the wrong item, why is this happening?37:12 Am currently selling my products In the Amazon Canada Market. How do I get this product to be available on the Amazon USA market in such a way that I will ship inventory to Amazon USA?38:58 I have 14 items left that haven’t sold any and I think it’s a crap item now. What’s the cheapest way I can remove it from the Amazon warehouse?40:28 I did check with catalog and Ad support and they didn’t see any issues and the SKU is eligible for Ads. I’m targeting highly relevant keywords for the launch.41:23 Few of my recent orders have been “replacement” What is a replacement item and how does it happen?42:29 What's your take on PPC recommendations by the Amazon sponsor Ad team?44:18 This is the ASIN in question B09H191N6T, could it be that customers think they are getting a vase with it?49:00 What’s the best strategy to sell a marijuana lead decoration? Not sure how much Amazon outlaws marijuana-related items50:09 How do I prevent amazon from selling returned items? Can this be done on an ASIN level? Is it even advisable to prevent amazon from selling 2nd hand items?Support the show
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Apr 25, 2022 • 60min

The Best Explanation on Parentage You'll Ever See - Steven Pope Amazon FBA Weekly Q&A

Send us a text00:00 Amazon FBA Weekly Q&A03:10 MAG School launch05:31 ASIN B07NR2C5BB is being punished for being OOS frequently in 2021. Since being back in stock my TACOS has been fluctuating at 18%08:07 I think amazon loaded data from mobile views into business reports this week. All my old data now has 8-10x page views from mobile. bc of this my unit session percentage has dropped from 30%+ to 11%09:56 What is the best way to compete with established brands for grocery when margins are small?11:47 When launching, can you comment on target Ad placement for the most critical KWs (Top 3 - 5).14:37 Launching, how many KWs do you target at first? How many campaigns and types do you run in the first and second months?16:23 PickFu Test: Them “B07K4S4J66” us “B07BHCB9Y2”24:04 Can you comment on an expected budget to launch a product in the US? I'm in the competitive kitchenware category.25:01 I get an error message for search term character length sometimes even though I use the exact same KWs on a similar listing w/o an error26:10 I have unfulfillable inventory in a US FBA warehouse, am I able to send this back to myself in CA?27:11 For an unfulfillable inventory, how does AMZ decide between Refurbished and Liquidation?27:39 If a seller can only do FBM due to customization, what are the best practices for marketing outside of PPC due to conversion issues?31:26 Can you speak on the difference between “Parenting 2 ASINs together” versus having a main parent ASIN, and simply adding a variation to it?36:17 ​I updated my bullet points but they won’t show up in the front end. I did that a long time ago.37:03 What is the quickest way to get products reinstated on seller central after AMZ has flagged and taken down?38:58 AMZ has it set so that every $500 in PPC spend will get taken from the sales revenue or credit card is charged, whichever is set. Can this $500 threshold be changed?39:37 Is there some better or other recommended strategy/setting to help w/ cashflow/overall improve AMZ finances?42:16 Can you comment on virtual bundles?42:50 Is there a way you can tell how much a campaign is actually spending on a daily basis?44:58 Is inventory placement helpful or hurtful to get the buy box right now?45:29 When doing product research, you say to first think of a product you are interested in, then look at data second. But what is the key data you look for? Isn't data more important?47:14 ​Did you see FBA Grade and Resell program, what do you think about it?47:47 Is it w/ AMZ TOS to include inserts saying simply "Please leave you honest feedback on AMZ" we're not mentioning "positive feedback"49:01 My broker was supposed to split my shipment between AMZ and another distributor for our business but he mistakenly sent in some boxes that were meant for our distributor into AMZ49:44 Earlier for another question you said kitchenware is not a competitive niche, despite it having many sellers. How do you define competitiveness?50:33 I have a client that has a USPTO registered trademark and he has that name in the Amazon Brand Registry also. A few months ago a very similar brand started selling on Amazon but does not have a trademark or brand registry. The two brand names merely have one letter differentiating them but are not exactly alike.52:40 Will Day Parting hurt the PPC campaign53:05 I have launched a product however there are no sales or impressions. The listing is optimized54:58 Do you know what the market rate is for insurance supplements for Amazon. I'm getting close from $1500 to $4000.55:24 I successfully get GTIN approval under my brand name but AMA still not allowing me to create a listing Support the show
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Apr 24, 2022 • 47min

Amazon FBA Weekly Q&A - Ask Any Seller Central Question with Jason Mastromatteo 03/30/2022

Send us a textWrite your questions as a comment to this video. Join the channel today at https://www.youtube.com/myamazonguyRead nearly 100 testimonials about My Amazon Guy at https://myamazonguy.com/testimonials/Watch the most popular Amazon Tutorial playlists at https://myamazonguy.com/amazon-seller-fba-tutorials-guides-videos/00:00 Amazon FBA Weekly Q&A - 03/29/202210:47 AMZ charged me $2000 more than my PPC spent under "Advertising Regulatory Fees"13:05 Can you explain what it means to parent ASINs together? How to do it, and how does it differ from adding a variation to a listing?16:43 If A+ content isn’t indexed, and the product description doesn’t show when A+ is used, should you wait to assign A+ to a new ASIN until the product description keywords get indexed?19:19 I have a Turkey-based business. Would you suggest I change the business locations? This is a lot of fees over PPC spend. I spend around 10k per month.20:40 Can we use different titles for each child ASIN?22:16 But what does it mean to parent ASINs together?25:11 Can you show an example of a listing that has 2 ASINs parented together?26:43 How to get a strike-through price for a new listing? I have filled the relevant fields but it doesn’t work.28:23 My product is in Handmade but there isn’t a handmade category that corresponds to the competition’s non-handmade category (decorative trays). Closest I can get is Handmade - Gift Baskets.31:31 Can you rank from top to bottom which fields carry the most SEO weight/juice? Including A+ content32:14 Steve Pope says when doing product research, to first think of a product you are interested in, then look at data second. But what is the key data you look for? Isn't data more important?34:49 How much do you recommend for PPC daily budget when launching?36:16 How can we have Amazon automatically remove all FBA returns so that we could determine whether it is sellable or not?39:29 I sell an item set, primary item A with secondary (accessory) item B. PPC KW which relates to the secondary item performs far better than KW relating to the primary item.42:12 Currently we have 2 approved separate Amazon accounts we've had for years. I want to merge them into one account for logistic purposes. Would I lose the reviews from the account I merge?43:42 ​Is there a typical time range for keywords to be indexed? Would you expect to be at 1000+ within a week or month assuming a fully optimized listing?Support the show
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Apr 24, 2022 • 1h 21min

Steven Pope Amazon FBA Weekly Q&A - Ask Any Seller Central Question 03/26/2022

Send us a text00:00 Amazon FBA Weekly Q&A10:43 Does amazon have some hidden algorithm where once an OOS is back in stock, its ability to rank is suppressed/penalized?14:07 Free PickFu test: B07NR2C5BB vs B07NVV7QMV17:52 What are all of AMZ's criteria for the best seller badge? And what would you recommend to get the badge back from a competitor who is $10 cheaper and dropping the price isn’t an option?19:59 What are the potential pitfalls if a client merges all listings under one parent?22:27 Cerebro/SEO with ASIN B07NR2C5BB to my competitor B07NVV7QMV26:18 Can you ship products LTL to AMZ w/o placing them in reshipping boxes & instead add the FBA label QTY 1 to the product packaging29:01 Is there any requirement by AMZ for claiming your product organic?29:58 On restock inventory page, the Total Days of Supply column, Recommended Ship Date column, and Recommended Quantity don't seem to align well.32:33 Can we run product ASIN targeting wi/ video ads33:32 What do you do when we are out of FBA inventory in AMZ, but resellers are charging double?40:36 I don't sell on eBay but have found my TM products on there being drop-shipped for much more $$$.41:48 When you see AMZ selling your product used w/a minor defect what does that mean, and do you get paid the same.42:51 Do you run campaigns for variations, or just for the parent because the variations are included anyway?44:27 I'm 5 days from the end of the season for a seasonal product, but AMZ puts my 1k left unit to FC transfer. 45:35 Would you stop your PPC spend by the end of the season, or raise your prices to lower your PPC send46:17 How do you recommend PPC for 2 color variations of the same product?47:48 What are your feelings on AMZ audience PPC targeting48:28 What is your opinion on bid modifiers?50:28 Is there a way to easily see your day-to-day sessions and unit session percentage on a per ASIN/SKU basis?51:33 You did photos yourself or did you find someone to take photos?53:07 Is it safe to use a virtual phone number like google voice for AMZ OTP codes?55:49 B09H3QW364 is a 2 item set. The sales, search volume, nearly all the data of KWs relating to the wooden tool are better compared to the KWs relating to the wooden brush46:47 I'm thinking about giving PixelMe a try to track my FB ads. I’m currently using Amazon attribution links to get the Brand Referral Bonus. Do you know if I'll get the bonus with PixelMe links? 58:13 How can I see the conversion rate of my competitor?1:00:17 Given the hostility that AMZ has towards other URLs like two-step URLs, do you think AMZ could view PixelMe links in the same way?1:01:42  B07BHCB9Y2 vs  B07K4S4J661:05:32 Can you put the link for the PickFu test1:05:51 Rather than making a new ASIN, you don't think I should just revamp my ASIN SEO so that the SEO is 90% of KWs w/c relate to the secondary item instead of the primary item?1:07:08 I got the AMZ Choice Badge on most searched KW w/o A+. High PPC cost. Just got an A+ w/ bump in sales. Trying to optimize profitability. Should I lower bids, on this AMZ Choice KW?1:08:19 Is that a thing such as advertising on too many KWs or product targeting?1:09:32 I got hit with a patent infringement claim. I submitted a letter of non-infringement, as requested. AMZ keeps denying my appeal and asking me to attach the letter (which I keep providing).1:11:53 Do you need to have used a brand name in order to apply for the Brand Registry? Or can I just try to register a name w/o having ever used it?1:14:24 What's a good 90-day sell-through number to work towards?1:14:50 10 days out to running OOS. Stock to be delivered 15days later. Should Support the show
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Apr 23, 2022 • 15min

Amazon workers voted recently in favor to join a union: How will this impact customers? | 4/4/22

Send us a textiHeart's Talk Radio WLW broadcasting in Cincinnati asked Steven Pope, Founder of My Amazon Guy to come on the air and give his thoughts on Amazon workers joining a union. 🎙00:00 Amazon now has a union00:58 Introduction of Steven Pope02:08 Should we see an increase in prices doing business with AMZ04:22 AMZ employees are compensated more than enough05:38 Difference in compensation between union members and non-member08:26 Is Amazon Prime on the border of being not cost-effective10:40 The typical Amazon facility with regard to employee stress12:56 Amazon is a global store🏫 mag-school.com - PPC, SEO, Design, Catalog courses for $10-20❓ Do you want to grow your Amazon sales or solve a problem? Go to www.myamazonguy.com and get helpMy Amazon Guy Podcast and Videos: Podcast.MyAmazonGuy.comYouTube.com/MyAmazonGuyWebsite: MyAmazonGuy.comOther Social Media links:https://www.facebook.com/myamazonguys/https://www.linkedin.com/company/my-amazon-guyhttps://twitter.com/myamazonguy✅Get 50% off First Month with Helium 10 https://bit.ly/3z1sijm✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/#amazonselling #amazonseller #amazonfba #myamazonguy🎤My Podcast Setup:Rode NT1KIT Cardioid Condenser Microphone https://amzn.to/39aCRWbRode Swivel Mount: https://amzn.to/31daD8TRODECaster Pro Podcast Production Studio https://amzn.to/3cghWCMSony Alpha a6400 Camera https://amzn.to/31bTFYiSigma 16mm Sony E Lens https://amzn.to/3lQxAZ0✔ 700 WLW Social Media➤ https://700wlw.iheart.com➤ https://facebook.com/700wlwSupport the show

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