The SDM Show

This podcast episode, hosted by Rob Cairns from Stunning Digital Marketing, features SEO expert Warren Laine-Naida discussing the enduring relevance of link building in digital marketing. Laine-Naida emphasizes that while the methods have evolved from simply accumulating numerous links to focusing on quality and purpose, link building remains a crucial ranking factor for search engines like Google and AI search. He advises building meaningful connections and creating valuable content that naturally attracts links, recommending strategies tailored to different business types, from competitive industries to local small businesses. Ultimately, the discussion stresses that visibility is key in SEO, and strategic link building, prioritizing helpfulness and relationships, is vital for achieving it.

In "Episode 582 Agency Chat With Ryan Waterbury - Why You Need To Take a Vacation," hosts Rob Cairns and Ryan Waterbury emphasize the critical importance of solo agency owners and business professionals taking time off for their mental and physical well-being. They argue that despite client pressures and the ease of working from home, regular breaks, whether a full vacation or short daily unplugging moments, are essential to prevent burnout and maintain productivity. The discussion also touches on client expectations, prioritizing tasks, and planning for time off by delegating responsibilities and ensuring business continuity. Ultimately, the episode advocates for viewing personal time as a valuable commodity, arguing that self-care is foundational to long-term business and client success.

In this podcast transcript, Rob Cairns, CEO of Stunning Digital Marketing, hosts Bridget Willard to discuss the crucial role of website care plans in a business's marketing strategy. They emphasize that a website is a 24/7 employee and a vital part of a company's infrastructure, requiring continuous updates, security, and maintenance. The discussion highlights the dangers of neglecting website care, such as security breaches, reputational damage, and loss of potential sales, advocating for websites to be viewed as a source of truth for sales and marketing efforts. Both Cairns and Willard stress the importance of investing in professional website management, reliable hosting, and distinct domain registration to ensure a business's online presence is effective and secure, urging business owners to prioritize core business activities over DIY website management. They conclude by discussing how websites should be optimized for user experience and conversion, especially for mobile users, rather than solely focusing on elaborate design.

In this particular episode, Rob Cairns interviews Dan Knauss and Troy Chaplin about the upcoming WordCamp Canada event, also known as WordCamp A. The conversation covers various aspects of the event, including its new three-day format with an added contributor day, the keynote speakers Dave Winer and Evan Prodromou, and the diverse range of topics and workshops planned. The hosts also emphasize the community aspect of WordCamps, share travel tips for attendees, and discuss the future of WordCamp Canada.

This podcast episode features Rob Cairns and Jason Friedman discussing growth strategies for entrepreneurs. They highlight the common misconception that growth solely equates to revenue, advocating instead for a holistic approach encompassing team development, client base expansion, increased impact, and profitability. Friedman shares his personal journey and the concept of "flow vs. force," urging entrepreneurs to adopt a more receptive and less forceful approach to achieving success and avoiding burnout. They also emphasize the critical role of personal growth, mindset, and effective time management in an entrepreneur's journey, suggesting techniques like journaling and focusing on a few high-impact tasks.

This podcast features an interview with Andrew Palmer, who discusses the new AI-powered "teammates" being integrated into Atarim, a WordPress website feedback and project management platform. These AI teammates, such as Lexi (proofreader), Index (SEO master), Nav'i (accessibility expert), Pixel (UI/UX expert), Glitch (link checker), and Claro (client clarity), aim to streamline web development by automating various checks and providing actionable insights. Palmer also shares his personal journey, including a severe back injury that led him to sell his previous business and ultimately join Atarim, highlighting the importance of mental health and work-life balance for entrepreneurs. The discussion further touches upon the "Do It For Me" (DIFM) service offered by Atarim for hosts and the philosophy of using preferred tools in WordPress development.

This podcast episode, from The SDM Show hosted by Rob Cairns, features an interview with Mitch Weisburgh, an expert in "mind shifting." The discussion centers on Weisburgh's framework of mind shifting, which encompasses resourcefulness, resilience, and collaboration/conflict resolution. They explore the importance of mental well-being, setting boundaries, and how individuals can reframe their thinking to navigate challenges and foster healthier relationships. The conversation also highlights the applicability of mind-shifting principles across various ages and professional settings, with Weisburgh's book on resourcefulness and upcoming book on conflict serving as key resources.

The SDM Show, hosted by Rob Cairns, focuses on business, life, productivity, and digital marketing, with an emphasis on WordPress security and development provided by Stunning Digital Marketing. In a specific episode featuring Todd Jones, the discussion centers on Todd's "Content Flyover" service, an audit designed for businesses with a substantial existing content library. This service helps identify areas for improvement, repurposing, and optimization within a client's content, drawing on various analytical frameworks and AI tools like Gemini to provide comprehensive reports and actionable insights. The "Content Flyover" aims to help established businesses leverage their content more effectively and is particularly beneficial for those seeking to maximize their digital presence and content strategy.

Episode 575 Unlocking E-commerce Growth with Ambassadors and Advocates With Luke Yarton , an expert in referral and affiliate marketing and the founder of a company that helps businesses leverage micro-influencers. The conversation covers the dynamics of e-commerce, the challenges faced by smaller brands, and the evolving landscape of influencer marketing. Yarton explains how his platform assists businesses, particularly Shopify stores, in identifying and rewarding micro-influencers for driving sales. The episode explores the effectiveness of authentic, unpolished content, the types of products that benefit most from micro-influencer marketing, and the company's performance-based commission model.

In an episode of The SDM Show, host Rob Cairns, CEO of Stunning Digital Marketing, offers listeners valuable advice on common pitfalls to avoid in digital marketing. He emphasizes the importance of ethical practices, such as obtaining consent before adding individuals to email lists and ensuring unsubscribe options are readily available. Cairns also cautions against aggressive direct messaging on social media platforms like LinkedIn, Facebook, and X, as well as unsolicited and pushy outreach from SEO professionals or other marketers. The episode aims to help marketers improve their strategies by highlighting behaviors that are not only ineffective but can also be off-putting or even illegal.