The SDM Show

The provided audio transcript features Rob Cairns, founder and CEO of Stunning Digital Marketing, discussing personal and professional lessons learned over 58 years. Cairns emphasizes the importance of mental and physical well-being, advocating for therapy and regular doctor visits, and highlights the benefits of exercise like walking. He also stresses the value of constructive communication, accepting others for who they are, and removing negative influences from one's life. Finally, Cairns advises against overworking, prioritizing appreciation over solely monetary gain, and expresses gratitude to his listeners and dedicates the show to his parents.

This podcast episode features Rob Cairns interviewing Ryan Logan about Influence WP, a platform initially conceived as a broad WordPress directory that has since refined its focus to exclusively assist WordPress product creators. Logan explains that Influence WP aims to boost the presence of these creators and help them reach more customers, while simultaneously helping consumers find trusted deals and save money. The discussion highlights the challenge within the WordPress community of reaching beyond "echo chambers" and connecting directly with end consumers, rather than solely communicating among creators. They also explore the growing trend of WordPress businesses diversifying into non-WordPress platforms and the potential for Influence WP to offer an alternative for expanding reach through its partnerships, giveaways, and planned community features, including its unique "concierge listings" service.

In this podcast episode from "The SDM Show," host Rob Cairns interviews Christine Blosdale, an expert authority coach, about imposter syndrome. They discuss how this feeling of inadequacy impacts entrepreneurs and why individuals struggle to recognize their own expertise. Blosdale shares her personal background and explains how her childhood experiences shaped her ability to identify strengths and weaknesses, which she now uses to help clients overcome self-doubt. The conversation emphasizes the importance of narrowing down one's message, focusing on serving others, and surrounding oneself with positive influences to combat imposter syndrome effectively.

The podcast episode features an interview with Ryan from Hyperdrive WP, a company offering a WordPress framework extension designed to optimize websites. Ryan explains that Hyperdrive WP focuses on improving site speed, responsiveness, and search engine optimization (SEO), while also providing a user-friendly backend for clients to easily edit content without excessive code bloat. The discussion also touches on the importance of websites as a foundational online presence over social media, the integration of conversion-based design principles, and a streamlined 20-30 day migration process for clients. Furthermore, the conversation explores hosting options, pricing tiers based on page count, and the company's approach to integrating AI in the future, emphasizing current strategies around effective indexing and on-site principles.

This podcast episode features an interview with Scott Desgrosseillers, the founder of Wicked Reports, a marketing attribution platform. The conversation, hosted by Rob Cairns of Stunning Digital Marketing, focuses on the critical importance of marketing attribution for businesses, particularly those spending at least $10,000 monthly on ads. Desgrosseillers explains that traditional analytics tools like Google Analytics 4 and ad platform reports are often inadequate for providing clear insights, as they are primarily designed to serve the ad platforms' interests. Wicked Reports, in contrast, aims to offer an accurate "scoreboard" of marketing performance through first-party data attribution and AI-driven insights, helping companies understand their new customer acquisition costs (NCAC) and return on ad spend (ROAS) by analyzing specific campaign goals and data. The discussion also touches on the rising costs of digital advertising, the impact of AI search on traditional search, and the ongoing relevance of platforms like Instagram and email marketing.

This podcast episode features an interview with Brian Gardner, a prominent figure in the WordPress community, hosted by Rob Cairns of the SDM Show. The discussion centers on the challenges and opportunities within WordPress product development, especially concerning the adoption of the block editor versus traditional page builders. Gardner expresses his frustrations with the saturated design market and the competition from platforms like WebFlow, while Cairns shares his positive experience transitioning to block-based themes. They also explore the impact of AI on the web and the WordPress ecosystem, acknowledging its disruptive yet beneficial nature for content creation and workflow, and discuss the importance of WordPress core development, including the upcoming admin redesign. The conversation highlights the collaborative spirit of the WordPress community and Gardner's new venture into the real estate industry with niche WordPress products.

The SDM Show, hosted by Rob Cairns, a digital strategist from Stunning Digital Marketing, focuses on business, productivity, and digital marketing, particularly concerning WordPress. This specific episode offers five key points for effective domain management. Cairns advises listeners to never accept a free domain from a web host and to always register their own domain name to maintain control. He also suggests keeping domain registration and website hosting with separate companies to avoid complications. Furthermore, he emphasizes the importance of tracking renewal dates with reminders and hiding WHOIS information to prevent spam. Finally, Cairns recommends using two-step authentication with domain providers for enhanced security.

The SDM Show, hosted by Rob Cairns, focuses on business, life, and digital marketing, with a particular emphasis on WordPress. This episode features an interview with Hamish McKay, co-founder of Ordered Editing.com, a software solution for Shopify e-commerce brands. McKay discusses how his experience in a chaotic internship led him to identify a critical customer service gap: the inability for customers to easily edit orders post-purchase. His company's product addresses this by allowing self-service modifications, significantly reducing support tickets and enhancing customer satisfaction. The conversation also explores the product's features, pricing, development, and marketing strategies, highlighting the value of empowering customers and streamlining operations in the e-commerce landscape.

This source presents a podcast interview with SG, the founder of Dobby Ads, an agency specializing in creating images and videos for Amazon product listings. SG explains how his background at Amazon and an early client's need for creative content led to the formation of his company. The discussion highlights the increasing importance of high-quality visual content for Amazon sellers, especially post-COVID, to differentiate products and enhance the customer experience. SG also shares insights into Dobby Ads' operations, including their remote team in India, their competitive pricing, and the impact of AI on their creative processes. The conversation concludes with advice for Amazon sellers on optimizing their listings through A/B testing, good storefronts, effective PPC campaigns, and crucial lighting for product photography.

This text originates from a podcast episode of "The SDM Show" hosted by Rob Cairns, featuring Bud Kraus. The discussion centers on the practicalities and benefits of podcasting, particularly regarding obtaining sponsorships and generating revenue. Both hosts share their experiences with podcasting, emphasizing the importance of building connections within their communities and how these relationships can lead to financial opportunities through sponsorships, client referrals, and content creation. They also touch upon the repurposing of content through various mediums like newsletters and e-books, and the transformative impact of AI tools in streamlining podcast production and content generation.