The SDM Show

The SDM show podcast features an interview with authors Warren Laine-Naida and Bridget Willard about their new book, "The Only Social Media Marketing Book You Need." The hosts and authors discuss the practical nature of the book, the various expert contributors who share insights on different platforms, and the importance of understanding the "why" behind social media efforts. They also touch on the fragmented nature of social media platforms, the use of AI in content creation, and the increasing presence and relevance of seniors on social media. The conversation concludes with a discussion on the pros and cons of social media automation versus scheduling.

Rob Cairns and guest Ryan Waterbury talk about he ever-changing landscape of digital marketing and the need for businesses to adapt their strategies to remain relevant. They discuss the decline of traditional ad methods, the rise of AI's influence, the importance of finding where your target audience spends their time, and the renewed value of content marketing and building brand consistency. The discussion also touches on the challenges of marketing in highly regulated industries and the potential of exploring new advertising avenues beyond the dominant platforms.

Episode 555 of the SDM show, hosted by Rob Cairns, features a discussion with Tim Nash regarding AI's impact on security. They explore how AI is revolutionizing phishing attacks with improved text and graphics, making them harder to detect. The conversation also touches on how AI is being used to accelerate the exploitation of discovered vulnerabilities and how the quality and security of AI-generated code, particularly in the WordPress context, is a concern. They conclude by emphasizing that while AI is a useful tool, it also presents new challenges that both users and security professionals must be aware of.

This episode of The SDM Show features Rob Cairns and Todd Jones discussing the importance of storytelling in marketing, specifically focusing on Todd Jones' Legacy Story Framework. They highlight why stories resonate with audiences, citing memorability, emotional impact, and personal connection as key elements. The discussion centers around utilizing different types of stories, categorized into seven "story buckets," to build brand awareness, connect with customers, and drive content creation. The hosts emphasize the practical benefits of this framework, such as the ability to start immediately and its flexibility across various content formats.

This excerpt is from the SDM show podcast, hosted by Rob Cairns, featuring guest John Overall from the WP Plugins A to Z podcast. The conversation primarily focuses on the WordPress plugin ecosystem, discussing its evolution from donation-based models to premium offerings, the impact of support tickets on development costs, and the trend of large hosting companies acquiring plugins. They also touch upon the rise of Shopify as an e-commerce platform, the issue of abandoned plugins and potential solutions like mirrored or federated repositories, and advice on selecting plugins and the importance of website backups. The discussion highlights the complexities and ongoing changes within the WordPress world.

Rob Cairns has a conversation with Chris Silvestri, a copywriter and founder of Conversion Alchemy, who specializes in B2B SaaS companies. The discussion focuses on the crucial role of research in copywriting, with Silvestri explaining his three-layer research process and how he incorporates AI tools at various stages, from analysis to generating initial copy drafts. They also touch on the challenges of working with certain clients, the typical scope of their projects (often involving website redesigns for growth-stage companies), and the importance of differentiation in copywriting.

This podcast episode featuring Warren Laine-Naida shares a discussion on off-page SEO, arguing that it has become more important than on-page efforts in the current digital landscape. The guest speaker suggests that with the rise of AI-powered search results and increasing use of social media for discovery, focusing solely on website optimization is an outdated approach. Instead, he emphasizes the value of being cited and mentioned across various platforms, highlighting the importance of conversational SEO and optimizing for where people are actually finding information.

Rob Cairns introduces an episode dedicated to Tiz Marrone, explaining why he honors her in this way. He describes their relationship, beginning with meeting on Facebook dating and navigating challenges, including his health issues. Rob expresses deep gratitude and admiration for Tiz, highlighting her unwavering support and the inspiration she provides for his work, including his podcast and book series. He emphasizes how Tiz makes him a better person and considers meeting her a significant blessing. The podcast episode is also dedicated to his parents, acknowledging their influence and celebrating Tiz's impact.

In this particular episode, Rob interviews Todd Jones about his Brand Clarity Stack, a tool designed to help businesses define their brand and create key messaging, particularly for elements like their "about" page. The discussion highlights the importance of the often-overlooked "about" page in building trust with customers in the current market landscape. They also touch upon the role of AI in developing and utilizing the Brand Clarity Stack, emphasizing the need for human input and discernment when working with AI tools for content creation and business strategy.

This episode of The SDM Show, hosted by Rob Cairns, features a conversation with Reed Hansen, focusing on home service-based businesses. They discuss the unique marketing needs of these businesses, highlighting the importance of automation for managing leads, booking appointments, and following up with customers. The conversation also covers the strategic use of online presence (websites, Google My Business, and Facebook business pages), the value of reviews and testimonials (especially video reviews), and the potential of AI-powered tools like chatbots and SEO engines to enhance marketing efforts. The discussion emphasizes that while businesses excel at their technical skills, leveraging marketing expertise and technology is crucial for sustained success.