The SDM Show

This podcast episode, from The SDM Show hosted by Rob Cairns, features an interview with Mitch Weisburgh, an expert in "mind shifting." The discussion centers on Weisburgh's framework of mind shifting, which encompasses resourcefulness, resilience, and collaboration/conflict resolution. They explore the importance of mental well-being, setting boundaries, and how individuals can reframe their thinking to navigate challenges and foster healthier relationships. The conversation also highlights the applicability of mind-shifting principles across various ages and professional settings, with Weisburgh's book on resourcefulness and upcoming book on conflict serving as key resources.

The SDM Show, hosted by Rob Cairns, focuses on business, life, productivity, and digital marketing, with an emphasis on WordPress security and development provided by Stunning Digital Marketing. In a specific episode featuring Todd Jones, the discussion centers on Todd's "Content Flyover" service, an audit designed for businesses with a substantial existing content library. This service helps identify areas for improvement, repurposing, and optimization within a client's content, drawing on various analytical frameworks and AI tools like Gemini to provide comprehensive reports and actionable insights. The "Content Flyover" aims to help established businesses leverage their content more effectively and is particularly beneficial for those seeking to maximize their digital presence and content strategy.

Episode 575 Unlocking E-commerce Growth with Ambassadors and Advocates With Luke Yarton , an expert in referral and affiliate marketing and the founder of a company that helps businesses leverage micro-influencers. The conversation covers the dynamics of e-commerce, the challenges faced by smaller brands, and the evolving landscape of influencer marketing. Yarton explains how his platform assists businesses, particularly Shopify stores, in identifying and rewarding micro-influencers for driving sales. The episode explores the effectiveness of authentic, unpolished content, the types of products that benefit most from micro-influencer marketing, and the company's performance-based commission model.

In an episode of The SDM Show, host Rob Cairns, CEO of Stunning Digital Marketing, offers listeners valuable advice on common pitfalls to avoid in digital marketing. He emphasizes the importance of ethical practices, such as obtaining consent before adding individuals to email lists and ensuring unsubscribe options are readily available. Cairns also cautions against aggressive direct messaging on social media platforms like LinkedIn, Facebook, and X, as well as unsolicited and pushy outreach from SEO professionals or other marketers. The episode aims to help marketers improve their strategies by highlighting behaviors that are not only ineffective but can also be off-putting or even illegal.

This source presents a podcast interview with Dr. Iyer, a physician with over four decades of experience, discussing various aspects of health, medicine, and life-changing circumstances. The conversation spans topics such as the importance of narrative in personal experience, the challenges of motivating patients to make healthy choices, and the impact of societal factors and lifestyle on well-being. Dr. Iyer shares personal insights into his medical practice, emphasizing the significance of human connection, community engagement, and sustainable habits like walking, while also reflecting on complex medical issues such as cancer and multi-drug resistant infections. The host, Rob Cairns, also shares his personal experiences and opinions, creating a dynamic and informative dialogue about navigating life's inevitable changes and maintaining health.

The provided text features an episode of "The SDM Show" hosted by Rob Cairns, focusing on various aspects of digital marketing, business, and productivity. In this specific episode, Cairns interviews Todd Jones about "the art of the remix" in content creation, a strategy for repurposing existing content across different platforms to save resources, reuse remarkable material, and reach new audiences. They discuss how to adapt content for native platform experiences, the importance of understanding audience culture on each platform, and utilizing various content forms like podcasts, articles, and offers for remixing. The conversation also touches on creative reimagining of content, emphasizing strong engagement and storytelling to stand out in the crowded digital landscape.

This audio transcript features an interview with Tim Nash, a WordPress security expert, on the SDM Show, hosted by Rob Cairns. The discussion initially explores cell phone privacy and the implications of proposed Canadian legislation that would allow police access to data without warrants, contrasting it with existing UK laws and border control practices. The conversation then transitions to Nash's new comprehensive WordPress security course, outlining its modules covering topics like user management, updates, browser security, server hardening, hosting, backups, monitoring, and compliance, designed for WordPress professionals seeking to enhance their security knowledge and client offerings.

This podcast episode, featuring Rob Cairns and Ryan Waterbury, discusses the critical importance of a security care plan for WordPress websites. They emphasize that businesses often underestimate the risks and costs associated with neglected website security, leading to hacks and significant financial losses. The conversation highlights the necessity of proactive measures such as frequent updates, robust backup strategies (including the 3-2-1 rule), limiting administrator access, and implementing advanced firewalls and spam protection. Both experts argue that website security and maintenance are ongoing processes that business owners should outsource to specialists rather than attempting to manage themselves, ensuring the site's continuous health, functionality, and reputation.

This podcast episode from "The SDM Show" features host Rob Cairns as he pays tribute to his late father, Bruce Cairns, on the 15th anniversary of his passing from pancreatic cancer. Rob highlights his father's fairness, strong work ethic, and pivotal influence on his own interests, particularly in sports and technology, which stemmed from his dad bringing home an Apple II computer. Throughout the episode, Rob expresses profound love and gratitude for his father, acknowledging his impact on his personal and professional life, while also extending appreciation to his mother and others who have provided support. The podcast is sponsored by Stunning Digital Marketing, Rob's company, which offers various digital marketing services.

This podcast features on Warren Laine-Naida focusing on Search Engine Optimization (SEO) and its connection to website performance. The hosts emphasize that modern SEO extends beyond simple keywords and page speed, highlighting the crucial role of a mobile-first approach, structured data (schema markup), and a positive user experience (UX). The discussion also touches on the increasing importance of conversions as the ultimate metric of success, advocating for clear calls to action and streamlined processes. Finally, the source briefly addresses the rising significance of AI-powered search and the need for content optimized for this new landscape, along with the impact of off-page SEO like social media shares.