Episode 586 Order Entry and Customer Experience in E-commerce With Hamish McKay

The SDM Show, hosted by Rob Cairns, focuses on business, life, and digital marketing, with a particular emphasis on WordPress. This episode features an interview with Hamish McKay, co-founder of Ordered Editing.com, a software solution for Shopify e-commerce brands. McKay discusses how his experience in a chaotic internship led him to identify a critical customer service gap: the inability for customers to easily edit orders post-purchase. His company's product addresses this by allowing self-service modifications, significantly reducing support tickets and enhancing customer satisfaction. The conversation also explores the product's features, pricing, development, and marketing strategies, highlighting the value of empowering customers and streamlining operations in the e-commerce landscape.