Episode 581 Marketing With Bridget Willard Why a Website Care Plan is Part of your Marketing

In this podcast transcript, Rob Cairns, CEO of Stunning Digital Marketing, hosts Bridget Willard to discuss the crucial role of website care plans in a business's marketing strategy. They emphasize that a website is a 24/7 employee and a vital part of a company's infrastructure, requiring continuous updates, security, and maintenance. The discussion highlights the dangers of neglecting website care, such as security breaches, reputational damage, and loss of potential sales, advocating for websites to be viewed as a source of truth for sales and marketing efforts. Both Cairns and Willard stress the importance of investing in professional website management, reliable hosting, and distinct domain registration to ensure a business's online presence is effective and secure, urging business owners to prioritize core business activities over DIY website management. They conclude by discussing how websites should be optimized for user experience and conversion, especially for mobile users, rather than solely focusing on elaborate design.