Episode 583 SEO With Warren Laine-Naida All About Backlinks

This podcast episode, hosted by Rob Cairns from Stunning Digital Marketing, features SEO expert Warren Laine-Naida discussing the enduring relevance of link building in digital marketing. Laine-Naida emphasizes that while the methods have evolved from simply accumulating numerous links to focusing on quality and purpose, link building remains a crucial ranking factor for search engines like Google and AI search. He advises building meaningful connections and creating valuable content that naturally attracts links, recommending strategies tailored to different business types, from competitive industries to local small businesses. Ultimately, the discussion stresses that visibility is key in SEO, and strategic link building, prioritizing helpfulness and relationships, is vital for achieving it.