Start Your Own Business

Potentially it can be a legal minefield with costly consequences if you get it badly wrong when recruiting and managing staff. There is a wide range of legislation with which employers must comply if they want to stay out of trouble. In this episode we speak to employment law specialist, solicitor Hannah Thomas of Markel Law. She explains how small businesses often get into legal difficulties when hiring and managing staff and provides practical advice on how to get it right. Hannah has specialised in employment law since 2009, having acted for employers and employees in contentious and non-contentious employment law matters. She has also helped employers to draft employment contracts and handbooks and continues to provide advice to businesses and HR professionals on all aspects of employment law.Visit Start Up Donut for more free information on recruiting and managing staff and sign up to the Donut newsletter for weekly start-up news, advice and special offers to help you save time and money. This series of this podcast is brought to you thanks to the support of the Federation of Small Businesses.

As well as being better for the planet, being a net-zero business can bring a range of bottom line benefits. However, according to FSB research, although most small firms are concerned about climate change, only one-in-three has a plan to help tackle it. In this episode, consultant Graham Oakley explains how his business ensures that it is net zero and sustainable, while providing practical advice to other start-ups and small businesses that want to do the same. Graham is the commercial director of multi award-winning West Midlands-based Clear Three, which works with business owners to reduce waste, pollution and misuse of natural resources to become cleaner, greener, more efficient and more profitable. Clear Three works with many customers operating in the laundry sector and among other things, the company is known for its award-winning carbon-reduction software.Visit Start Up Donut for more free information on starting a business and sign up to the Donut newsletter for weekly start-up news, advice and special offers to help you save time and money. This series of this podcast is brought to you thanks to the support of the Federation of Small Businesses.

Digital advertising can enable businesses of all sizes and ages to attract customers. Its popularity continues to grow. About £10.5bn was spent on digital advertising in the UK in the first half of 2021 – 42% higher than in H1 2019. Paid search makes up 36% of UK digital advertising spend, followed by digital display on 27%. In this episode, digital marketing expert Charlotte Sheridan explains the advantages of online advertising and runs through some key dos and don’ts. You can pick up many top tips to increase the chances that you’ll achieve a good return on investment when advertising online. Charlotte is the founder and director of The Small Biz Expert, which is a London-based full-service digital marketing agency that helps small-businesses to grow by marketing their brands, products and services online. Charlotte has helped a long list of small business clients and just one of her areas of expertise is digital advertising, whether on Google, Facebook or other platforms.Visit Start Up Donut for more free information on online advertising and sign up to the Donut newsletter for weekly start-up news, advice and special offers to help you save time and money. This series of this podcast is brought to you thanks to the support of the Federation of Small Businesses.

Some small-business owners don’t claim their full allowable expenses, which means they end up paying too much tax. Other small business claim for costs to which they’re not entitled, which can lead to problems if HMRC finds out. In this episode tax expert Mike Parkes provides a valuable introduction to claiming allowable expenses aimed at sole traders and freelancers, including those related to operating a business from your home, utility costs, travel and vehicle costs, buying tools and equipment, etc. Mike Parkes is Technical Director of Oldham-based GoSimpleTax, award-winning software that makes filing Self Assessment tax returns easier for sole traders, freelancers and others who pay Income Tax via Self Assessment. Mike has worked in the small-business and sole-trader accounting and accounting software space for almost 25 years, so he knows a thing or two about Self Assessment and allowable expenses.Visit Start Up Donut for more free information on allowable expenses and sign up to the Donut newsletter for weekly start-up news, advice and special offers to help you save time and money. This series of this podcast is brought to you thanks to the support of the Federation of Small Businesses.

Running your own small business can bring many highs and lows. It can be very stressful at times, too. In this episode, esteemed expert Sir Cary Cooper provides practical advice on dealing with stress when running a small business, while explaining the dangers to yourself and your employees if you fail to manage stress and disappointment effectively. Sir Cary Cooper is the 50th Anniversary Professor of Organizational Psychology & Health at the Alliance Manchester Business School at the University of Manchester. Sir Cary is also President of the Institute of Welfare and Chair of the National Forum for Health and Wellbeing at Work. He is co-founder of the Robertson Cooper mental health, resilience and wellbeing consultancy, and has been described as the UK media’s first-choice expert for comment on workplace issues.Visit Start Up Donut for more free information on how to manage stress and sign up to the Donut newsletter for weekly start-up news, advice and special offers to help you save time and money. This series of this podcast is brought to you thanks to the support of the Federation of Small Businesses.

The history of family business Grasmere Gingerbread dates back to 1854, when Victorian cook, Sarah Nelson, invented Grasmere gingerbread and started selling it locally. Third-generation owners Joanne and Andrew Hunter now run the and Yasmine is their daughter. As well as gingerbread – which is said to be the world’s best – Grasmere Gingerbread sells award-winning rum butter, toffee, fudges, chocolates, conserves, Cartmel Sticky Toffee Sauce, Kendal Mint Cake, ginger beer and other mouthwatering delights. Some years ago, Grasmere Gingerbread started to sell its delicious wares online and it’s proved to be a very wise decision. In this episode, Yasmine retraces the steps Grasmere Gingerbread took to start selling online and shares her advice to other new and established small businesses that want to replicate Grasmere Gingerbread’s success.Visit Start Up Donut for more free information and sign up to the Donut newsletter for weekly start-up news, advice and special offers to help you save time and money. This series of this podcast is brought to you thanks to the support of the Federation of Small Businesses.

Such has been digital marketing’s rise to prominence that you could be forgiven for believing that there’s no point in bothering with offline marketing when it comes to trying to attract new customers to your start-up or small business. But for many start-ups and small businesses, tried and tested offline marketing techniques continue to offer excellent returns, enabling them to attract and retain customers for a relatively modest budget. In this episode, expert Tony Dowling, director of Swansea-based Real Inbound Marketing, runs through the main offline marketing options that are available to small businesses, including word-of-mouth, face-to-face networking, as well as newspaper, magazine and even local radio advertising. Tony shares his considerable insight, so you can learn how your start-up or small business can ensure the best results from offline marketing.Visit Start Up Donut for more free information on offline marketing and sign up to the Donut newsletter for weekly start-up news, advice and special offers to help you save time and money.

Advice on achieving the right work-life balance, managing your time, feeling supported and safeguarding your health and mental wellbeing.Running a small business can be highly demanding and working alone can make you feel isolated. In this episode, Christine Husbands joins us to offer tips on how to take better care of yourself, so you and your new business benefits.        Christine is the managing director of RedArc, which works with the Federation of Small Businesses and other organisations, and provides advice and emotional support to help people to better cope with illness, disability, trauma or bereavement.Show notes for the episode can be found on the Start Your Own Business podcast website. Visit Start Up Donut and sign up to the Donut newsletter for more free start-up news, advice and special offers to help you save time and money.

An introduction to selling online, whether via marketplaces such as eBay, Amazon and Etsy, or your own e-commerce or general website.In this episode we speak to online selling expert, Chris Dawson, who talks about the advantages of selling online and guides us through selling via popular marketplace platforms.   Chris is co-founder and editor of Tamebay, leading source of intelligence and news for those who sell on online marketplaces, whether experienced “power sellers” looking to boost their sales or beginners looking for best practice advice. Chris co-founded Tamebay in 2006, but for eight years before that he’d been a full time eBay seller.Show notes for the episode can be found on the Start Your Own Business podcast website. Visit Start Up Donut and sign up to the Donut newsletter for more free start-up news, advice and special offers to help you save time and money.

An unmissable introduction to the all-important business of online marketing and digital marketing methods you can use to attract and retain customers.In this episode we speak to Aggie Meroni to find out all about social media marketing on Facebook, Instagram and Twitter, search engine marketing, so you stand a better chance of people finding your business via search engines such as Google, and organic and paid online advertising. You’ll also get an introduction to email marketing.Aggie is the founder and CEO of White Bee Digital, a consultancy that helps start-ups and small businesses to build their online presence, so they can attract and retain more customers.Show notes for the episode can be found on the Start Your Own Business podcast website. Visit Start Up Donut and sign up to the Donut newsletter for more free start-up news, advice and special offers to help you save time and money.