Start-up story – Surlender Pendress of the Love Writing Co shares her insight on how to start a business

The best start-up advice usually comes from the best-placed experts of all – those who’ve actually been there and done it. In this Start-up Story episode, we speak to Surlender Pendress, co-founder of the Love Writing Company, which is based in the West Midlands. It sells innovative writing pencils, erasable colour pencils and washable crayons developed specifically for children’s hands, created to make it easier, quicker and more enjoyable for children to learn to write.

Surlender started the business in 2019 with Mark Sherwood. She explains where the idea for her business came from and retraces her start-up steps, looking at key challenges she faced and how she overcame them.

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This series is brought to you thanks to the support of Dell Technologies. Our partnership with Dell means you get top products at special prices and a personalised consultation from a dedicated tech adviser who will get to know the goals of your business. Find out more by emailing the Dell for Startup UK representative at UKSTARTUP@Dell.com