How to keep your business afloat when times are tough

Following a year of eye-watering inflation in 2022, especially energy prices, economic forecasts for the UK for 2023 make for pretty sobering reading. According to the Bank of England, the UK is facing its longest recession since records began, while the UK Office for Budget Responsibility (OBR) expects the UK economy to shrink by 1.4% in 2023, leading to the biggest drop in living standards on record, with consumer spending set to plummet.

So, with really challenging times ahead for many UK businesses, what can owners do to mitigate risk and make their business as recession proof as possible? Find out from Rory MccGwire, founder and chief executive of Atom Content Marketing, publisher of the Donut websites – and battle-scarred veteran of previous recessions.

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This series is brought to you thanks to the support of Dell Technologies. Our partnership with Dell means you get top products at special prices and a personalised consultation from a dedicated tech adviser who will get to know the goals of your business. Find out more by emailing the Dell for Startup UK representative at UKSTARTUP@Dell.com