
Start Your Own Business
The Start Your Own Business podcast is brought you by Start Up Donut - the UK’s leading online source of free news, know-how and offers for people who are starting or running their own business. We speak to leading experts on key start-up and small business issues and inspiring start-up stories give us their real-world start-up tips.
Get more free resources to help your business succeed at https://www.startupdonut.co.uk/ and join our Facebook group to get help and support from our small business community https://www.facebook.com/groups/DonutSmallBusinessCollective
Latest episodes

Apr 13, 2021 • 29min
Start-up story - Baked In Brick’s Lee DeSanges’s journey from garden shed to street food award-winner
Pick up top tips and learn key start-up lessons from the biggest experts of all – those who’ve actually been there and started their own business. In this episode we speak to Lee DeSanges, founder of Birmingham-based Baked In Brick, a business he launched in 2015 from his garden shed. Soon Lee was cooking and selling BBQ chicken tikka wraps out of a modified Mini Cooper, as well as wood-fired style pizza at events and street markets. More recently, Lee opened his own Baked In Brick restaurant in Birmingham.Find out what Lee would do differently if he had to start his business again and what his key start-up tips are.Show notes for the episode can be found on the Start Your Own Business podcast website. Visit Start Up Donut and sign up to the Donut newsletter for more free start-up news, advice and special offers to help you save time and money.

Apr 6, 2021 • 29min
Raising the money to start your new business and keeping your cash flow healthy
Why it’s important to spend as little as possible when starting a business, where to get funding and tips on cash flow management and setting prices.In this episode we speak to Guy Bridge to find out about the pros and cons of various sources of start-up funding. Is it possible to start a business with little or no money? What can you claim for when running your business from home all or some of the time? You can also find out about how to keep your cash flow healthy, which is arguably the most important challenge you face in business. Guy is the CEO of Finpoint, a business finance platform that makes it easier for SMEs and their advisers to find the right business finance. Finpoint works with the Federation of Small Businesses and many other organisations. Previously, for 25 years, Guy worked in banking for HSBC, RBS and others, so he’s highly experienced when it comes small business funding and finance. Visit Start Up Donut for more free information on raising money and managing your cashflow, and sign up to the Donut newsletter for weekly start-up news, advice and special offers to help you save time and money.

Mar 30, 2021 • 37min
How to create a winning brand and come up with a brilliant business name
Why a brand is much more than just colours, fonts or slogans and how to come up with a great business name.In this episode we speak to Liz Mosley to learn the importance of creating a strong, distinctive brand when starting a business. We hear about the importance of brand values and how to create a distinctive brand identity. Liz is the host of the popular Building Your Brand podcast, which advises small businesses on a wide variety of subjects linked to their brand and marketing. She also offers training courses for small businesses and she’s a graphic designer with more than 10 years’ experience who creates stunning brand identities for start-ups and small businesses.Show notes for the episode can be found on the Start Your Own Business podcast website. Visit Start Up Donut and sign up to the Donut newsletter for more free start-up news, advice and special offers to help you save time and money.

Mar 23, 2021 • 34min
Start-up story - Eve Kekeh of pioneering baby clothing rental service Bundlee
Pick up top tips and learn key start-up lessons from the biggest experts of all – those who’ve actually been there and started their own business. In this episode we speak to Eve Kekeh, London-based founder of Bundlee, the UK’s first and most popular baby clothing rental subscription service. Eve explains why she started her business and retraces her start-up journey, sharing key lessons that she learned along the way.Find out what Eve would do differently if she had to start her business again and what her key start-up tips are.Show notes for the episode can be found on the Start Your Own Business podcast website. Visit Start Up Donut and sign up to the Donut newsletter for more free start-up news, advice and special offers to help you save time and money.

Mar 23, 2021 • 30min
Forming a business - sole trader, limited company or partnership and how do I register?
The pros and cons of the main business formation options and how to legally register your new business.In this episode, we speak to expert Carl Reader, who talks through the main options for forming a business, how to register and the steps you need to take before reaching that point. He also touches on whether you need to register for VAT, business bank accounts and working with an accountant.Carl Reader is a serial entrepreneur, a trained accountant and author of business book, Boss It, which is currently in the WHSmith best-seller charts. He regularly appears as a small business tax and finance expert in the national and business media. Carl has helped thousands of owners by enabling them to better understand business and make better choices when faced with challenges related to starting, running and growing a small business.Show notes for the episode can be found on the Start Your Own Business podcast website. Visit Start Up Donut and sign up to the Donut newsletter for more free start-up news, advice and special offers to help you save time and money.
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