Female Founder World

Do you want to start a company in the wellness space, but it feels like all the good ideas are taken? Carly Stein tapped into a lesser-known ingredient, bee propolis, to create her company Beekeepers Naturals. Her business is experiencing hockeystick growth right now, and has grown up to offer a full line of products that use modern science to back up the efficacy of ancient remedies. In this episode she shares how she got her early customers, the benefits of starting at a farmer’s market or pop-up store, and how to finance your company when you’re just starting out. LINKS: Follow Female Founder World on Instagram: www.instagram.com/femalefounderworld Say hi to Jasmine on Instagram: www.instagram.com/jasminegarnsworthy Learn more about Beekeepers Naturals: https://beekeepersnaturals.com/ 

Lauren Haynes is the herbalist-turned-entrepreneur behind Wooden Spoon Herbs, a down-to-Earth wellness brand making organic tinctures, teas and tonics.  Lauren has been a practicing herbalist for 10 years and is in deep on all things herbal healing — from biochemistry to energetic flower remedies. In 2014 she started Wooden Spoon Herbs at the local farmers market. Today, she has a growing team and more than 300 stockists across the United States.  We talk about the challenges that come with evolving from solopreneurship to running a product-based company. What steps do you take to go from from blending small batches for the farmers markets through to full-scale production to meet growing demand from stockists nationwide? I'm into all things herbal and holistic, so also asked Lauren for remedies to support entrepreneurs starting and scaling their businesses.  LINKS: Follow Female Founder World on Instagram: www.instagram.com/femalefounderworld Say hi to Jasmine on Instagram: www.instagram.com/jasminegarnsworthy Learn more about Wooden Spoon Herbs: https://woodenspoonherbs.com/

Matilda Murray left a job in HR to build luxe Aussie activewear brand, STAX. She leads the charge on marketing and PR and is a wizard when it comes to landing her brand on celebs and influencers (Stax has been spotted on Hailey Bieber, Jennifer Lopez, Addison Rae, Olivia Culpo and Lucy Hale). In November 2021 STAX dropped a collection of $50 shorts and made $350,000 in sales within 20 minutes. Matilda shares her approach to PR and influencer marketing in this episode of Female Founder World, and how she made the decision to leave her HR career to enter the startup world. LINKS: Follow Female Founder World on Instagram: www.instagram.com/femalefounderworld Say hi to Jasmine on Instagram: www.instagram.com/jasminegarnsworthy Follow STAX:  www.instagram.com/@staxofficial

Shelley Sullivan built one of Australia’s most loved beauty brands, ModelCo. The company started from one product, an eyelash curler, and quickly grew into a cosmetic and skincare line with a drugstore spinoff, MCoBeauty. Sometimes I struggle to get tangible advice from more seasoned entrepreneurs whose businesses took off before entire beauty brands were built exclusively on TikTok. We didn’t gloss over the details in this episode though: Shelley gives some great advice on exactly where to spend your budget if you’re building a beauty company from scratch in 2021. We talk a lot about ambassador programmes and influencer marketing in this episode and it is worth dropping this quick fact: MCoBeauty’s partnership with influencer Celeste Barber generated $6m in sales in 8 weeks. So listen up when Shelley drops the tips on ambassador marketing. LINKS:  Follow Female Founder World on Instagram: www.instagram.com/femalefounderworld Say hi to Jasmine on Instagram: www.instagram.com/jasminegarnsworthy Visit ModelCo at ModelCo.com  

What happens when your Kickstarter campaign goes viral for all the wrong reasons? Remi Brixton’s crowdfunding campaign for her freckle pen, Freck Beauty, was mocked by Jimmy Kimmel before it even launched. Today, Freck Beauty’s created a ride-or-die community of customers, landed in Sephora, and has grown into a full makeup and skincare line. How did Remi recover from the crowdfunding fiasco and go on to evolve a single offbeat idea for a freckle cosmetic into an international beauty brand? She digs into the good stuff in this episode of Female Founder World.  LINKS: Hosted by Jasmine Garnsworthy www.instagram.com/jasminegarnsworthy Follow Female Founder World on Instagram at www.instagram.com/femalefounderworld  Learn more about Freck Beauty at freckbeauty.com

LINKS:  Follow Female Founder World on Instagram: www.instagram.com/femalefounderworld Say hi to Jasmine on Instagram: www.instagram.com/jasminegarnsworthy Follow Winky Lux Instagram: www.instagram.com/winky_lux Facebook: www.facebook.com/winkylux Twitter: www.twitter.com/winkylux Pinterest: www.pinterest.com/winkylux_created TikTok: www.tiktok/@winky_lux YouTube: www.youtube.com/channel/UCmm6_2uCijMCg3eiWK_aNdQ  

40 Million: That’s how many views Youthforia has on TikTok. Founder Fiona Co Chan leveraged the platform to launch her color-changing blush oil during the pandemic. Now just six months old, the brand is quickly earning a reputation as the place to go for makeup that you can sleep in, thanks to Fiona’s clever approach to content, social media, and partnership marketing. In this episode she lays out exactly what’s working on TikTok and how she plans out her content to quickly build a Gen Z audience.  It’s Beauty Week at Female Founder World, so tune in every day for episodes with beauty entrepreneurs that will help you get your idea for a beauty biz out of your head and into the world, and move you months ahead in your launch plans. LINKS: Follow Female Founder World on Instagram: www.instagram.com/femalefounderworld Say hi to Jasmine on Instagram: www.instagram.com/jasminegarnsworthy Follow Fiona and Youthforia: www.instagram.com/fionacochan www.instagram.com/getyouthforia tiktok.com/@youthforia

Sasha Plavsic was way ahead of the clean beauty movement when she launched Ilia 10 years ago. She started with just a lip balm, and now you will find a full line of award-winning Ilia products stocked at Sephora, Net-a-Porter, Follain, Nordstrom, Credo, and more retailers.  Unlike a lot of more recent beauty entrepreneurs, Sasha is a behind-the-scenes founder — entirely focused on building her company rather than being the face of it. It’s an approach that’s quite literally paying off: WWD reports Ilia has doubled its year-over-year revenue every year since 2017 and looks to approach $100 million in sales in 2021.    If you’re interested in steadily building an empire that lasts rather than chasing quick wins, this is the episode for you. LINKS:  Follow Female Founder World on Instagram: www.instagram.com/femalefounderworld Follow Female Founder World on TiKTok @femalefounderworld. Say hi to Jasmine on Instagram: www.instagram.com/jasminegarnsworthy Learn more about Ilia Beauty: https://iliabeauty.com/ 

Margaret Wishingrad is the co-founder and CEO of Three Wishes, a healthy-while-delicious cereal. Before founding Three Wishes, she was Chief of Staff at BigEyedWish, an ad-agency based in New York where she worked with Fortune 100 through to seed-round startups.  I’m blown away by Margaret’s pace: In two years she has grown Three Wishes from an idea to a national brand, with retailers including Whole Foods, Sprouts, Erewhon, and many more, plus a strong DTC arm.  LINKS: Follow Female Founder World on Instagram: www.instagram.com/femalefounderworld Follow Female Founder World on TiKTok: @femalefounderworld. Say hi to Jasmine on Instagram: www.instagram.com/jasminegarnsworthy Learn more about Three Wishes: https://www.instagram.com/threewishes/

Is it possible to go from idea to million-dollar launch in 90 days? Suzy Holman did! Suzy is a multiple seven-figure entrepreneur who got her start as a social media influencer, sharing life as a mother and business owner. She’s the President of Jovi, a women’s wellness and technology brand that uses nanocapacitor technology to ease discomfort from menstrual cramps. She is also the founder of Suzy School - an educational empire that helps female founded companies scale their business using social media. In this episode Suzy Holman shares her strategies for going from idea to million-dollar product launch in 90 days, how to shift your mindset to become a business owner rather than a business operator, and how to juggle multiple entrepreneurial projects with her ‘seasons’ approach to startups. LINKS: Follow Female Founder World on Instagram: www.instagram.com/femalefounderworld/ Follow Female Founder World on TiKTok @femalefounderworld. Say hi to Jasmine on Instagram: www.instagram.com/jasminegarnsworthy/ Learn more about Jovi: www.meetjovi.com/