Female Founder World

Jacquelle Amankonah Horton is the Founder and CEO of Fave, a new social platform and marketplace dedicated to empowering superfans. Before Fave, Jacquelle worked at Google for seven years, with five years at YouTube driving product development for YouTube creators and artists, responsible for shaping some of the most beloved creator monetization and analytics features. She spearheaded the vision and growth for products that she grew to over 1 billion users in just the last 3 years alone. In this episode Jacquelle gets super tactical about how to vet your business idea, how to use beta groups to build an engaging tech product, and why “users are your boss” as a tech entrepreneur. LINKS:  Follow Female Founder World on Instagram: www.instagram.com/femalefounderworld/ Follow Female Founder World on TiKTok @femalefounderworld. Say hi to Jasmine on Instagram: www.instagram.com/jasminegarnsworthy/ Learn more about Fave: www.faveforfans.com/

Cattie Khoury is on a mission to help people heal their bodies and the planet through plant-based superfood snacks that are filled with adaptogenic herbs. It’s a noble mission, but also potentially an extremely profitable one.  I spoke with Cattie just six weeks after Toodaloo launched, and she was already sampling the brand at Erewhon Market. In this episode, she shares how she got clear on her vision for the business, exactly what went into the launch of Toodaloo Superfoods and how she’s been getting traction from day one.  LINKS: Follow Female Founder World on Instagram: www.instagram.com/femalefounderworld Toodaloo Superfoods: https://toodaloo.com/ 

How do you go from being a person, to becoming a brand, and then leveraging that brand to sell products (and a lot of them)? Lillian 'FlexMami' Ahenkan is an Australian influencer, DJ, TV presenter, podcast host, author and the owner of Flex Factory that makes card games, homewares, and more products that empower young people to have conversations that matter.  I wanted to get into the tactical stuff with Flex in this episode, and we discussed: How she built her following on Instagram — and how she monetizes it Why keeping your audience across the product development process is key, and how to do it Flex’s email marketing tactics and the platform she uses How she uses SMS marketing to sell $$$ Resources that can help you become a better ecomm entrepreneur  LINKS: Follow Female Founder World on Instagram. Follow Female Founder World on TiKTok @femalefounderworld. Say hi to Jasmine on Instagram. Get to know FlexMami and her work at www.flexmami.com.

Emily Elyse Miller may have raised $2.3 Million to launch OffLimits, but it’s thanks to some scrappy marketing strategies (that any biz owner can learn from) that her company is taking off.  OffLimits is a defiant cereal brand that’s here to break the rules and prove that cereal can be both fun and healthy. In this episode Emily outlines the content tentpoles she’s using on TikTok, her guerilla marketing tactics, and the $99 class that taught Emily everything she needed to know to raise $2.3 Million in funding. Don’t sleep on this class - I took it on Emily’s recommendation and feel ready to raise $$$.  Before she launched OffLimits, Emily Elyse Miller built a reputation as an international authority on breakfast. Through her BreakfastClub series, she’s hosted events around the globe with renowned chefs. BreakfastClub led to a globally distributed book deal with Phaidon featuring 380 traditional breakfast recipes from 80 countries.  LINKS:  Follow Female Founder World on Instagram: www.instagram.com/femalefounderworld Follow OffLimits on Instagram: https://www.instagram.com/offlimits/ Follow Emily on Instagram: https://www.instagram.com/emilyelysemiller/

How do you grow and monetize a modern media company? Jaclyn Johnson built the blueprint with Create & Cultivate, a media company providing content, community, and curated events for ambitious women.  I focus on Jaclyn’s experience creating content and community in this interview, and ask her to share the approach she took to create a million-person movement through paid events and free content - and, eventually even a product line at Target. Jaclyn’s story shows how important it is to trust your gut, see the whitespace in your industry, and seize an opportunity with relentless drive and persistence.  Jaclyn exited her first company before the age of 30, and Create & Cultivate was acquired in 2021 - and she has some lessons to share with us on building a business to eventually sell.  LINKS: Follow Female Founder World on Instagram: http://www.instagram.com/femalefounderworld Say hi to Jasmine on Instagram: http://www.instagram.com/jasminegarnsworthy Follow Create & Cultivate on Instagram: https://www.instagram.com/createcultivate/

Trinity Mouzon Wofford is the co-founder and CEO of Golde and the youngest Black woman to ever have her products stocked in Sephora stores.  From stocking at a handful of local cafes all the way to launching at Target, I asked Trinity to get specific in this episode and let us know exactly how she grew the brand through strategic retail partnerships. If Target’s on your retailer hit list, tune in: we went deep into the things founders should consider before going after a big retailer, and what it takes to get their attention.  Golde has scaled up significantly in the past year, and that means big production and supply chain updates. So, how does a product-based business scale up their operations to meet hockeystick growth in demand? We get into that and more in the episode. Links Follow Female Founder World on Instagram: http://www.instagram.com/femalefounderworld Say hi to Jasmine on Instagram: http://www.instagram.com/jasminegarnsworthy Follow Golde on Instagram: https://www.instagram.com/golde/

Ever thought about entering the non-alc industry? Jen Batchelor started Kin to transform the world’s oldest social ritual, drinking, into a conscious act of better being, rallying a community of sober-curious, sober-lite, and straight-up sober customers. She launched in 2017 - early in the non-alc movement - with her original functional, non-alcoholic beverage: High Rhode. I asked Jen to tell us how she took Kin from idea phase to launch, and on to sell over 1 million servings. *Don’t miss Jen talking about the ‘seasons of financing’ and how to find the right investors for your stage of business. **Since I recorded this episode, Jen has brought supermodel Bella Hadid on board as a cofounder of Kin Euphorics. Links Follow Female Founder World on Instagram: http://www.instagram.com/femalefounderworld Say hi to Jasmine on Instagram: http://www.instagram.com/jasminegarnsworthy Follow Kin Euphorics on Instagram: https://www.instagram.com/kineuphorics  Learn more about Jen and her company, Kin Euphorics: https://www.kineuphorics.com/

Olamide Olowe is the founder and CEO of Topicals, a skincare company transforming the way people feel about skin through effective products for eczema and hyperpigmentation.  Topicals sold out 48 hours after launching in Nordstrom. Six months later it landed in Sephora, where the brand sold out nationwide again within 48 hours. So, how did Olamide do it? In this ep I ask her to dive into: Her blueprint for high impact launches How she landed big retail partnerships in her first year of business The resources that helped her raise $2.6 million (before her 24th birthday) Why beauty startups should shift their attention to Twitter How to use quizzes to build an audience pre-launch Make sure you listen to the end, when Olamide tells us all about the resources that helped her grow Topicals. Links Follow: Female Founder World on Instagram: www.instagram.com/jasminegarnsworthy