Female Founder World

40 Million: That’s how many views Youthforia has on TikTok. Founder Fiona Co Chan leveraged the platform to launch her color-changing blush oil during the pandemic. Now just six months old, the brand is quickly earning a reputation as the place to go for makeup that you can sleep in, thanks to Fiona’s clever approach to content, social media, and partnership marketing. In this episode she lays out exactly what’s working on TikTok and how she plans out her content to quickly build a Gen Z audience.  It’s Beauty Week at Female Founder World, so tune in every day for episodes with beauty entrepreneurs that will help you get your idea for a beauty biz out of your head and into the world, and move you months ahead in your launch plans. LINKS: Follow Female Founder World on Instagram: www.instagram.com/femalefounderworld Say hi to Jasmine on Instagram: www.instagram.com/jasminegarnsworthy Follow Fiona and Youthforia: www.instagram.com/fionacochan www.instagram.com/getyouthforia tiktok.com/@youthforia

Sasha Plavsic was way ahead of the clean beauty movement when she launched Ilia 10 years ago. She started with just a lip balm, and now you will find a full line of award-winning Ilia products stocked at Sephora, Net-a-Porter, Follain, Nordstrom, Credo, and more retailers.  Unlike a lot of more recent beauty entrepreneurs, Sasha is a behind-the-scenes founder — entirely focused on building her company rather than being the face of it. It’s an approach that’s quite literally paying off: WWD reports Ilia has doubled its year-over-year revenue every year since 2017 and looks to approach $100 million in sales in 2021.    If you’re interested in steadily building an empire that lasts rather than chasing quick wins, this is the episode for you. LINKS:  Follow Female Founder World on Instagram: www.instagram.com/femalefounderworld Follow Female Founder World on TiKTok @femalefounderworld. Say hi to Jasmine on Instagram: www.instagram.com/jasminegarnsworthy Learn more about Ilia Beauty: https://iliabeauty.com/ 

Margaret Wishingrad is the co-founder and CEO of Three Wishes, a healthy-while-delicious cereal. Before founding Three Wishes, she was Chief of Staff at BigEyedWish, an ad-agency based in New York where she worked with Fortune 100 through to seed-round startups.  I’m blown away by Margaret’s pace: In two years she has grown Three Wishes from an idea to a national brand, with retailers including Whole Foods, Sprouts, Erewhon, and many more, plus a strong DTC arm.  LINKS: Follow Female Founder World on Instagram: www.instagram.com/femalefounderworld Follow Female Founder World on TiKTok: @femalefounderworld. Say hi to Jasmine on Instagram: www.instagram.com/jasminegarnsworthy Learn more about Three Wishes: https://www.instagram.com/threewishes/

Is it possible to go from idea to million-dollar launch in 90 days? Suzy Holman did! Suzy is a multiple seven-figure entrepreneur who got her start as a social media influencer, sharing life as a mother and business owner. She’s the President of Jovi, a women’s wellness and technology brand that uses nanocapacitor technology to ease discomfort from menstrual cramps. She is also the founder of Suzy School - an educational empire that helps female founded companies scale their business using social media. In this episode Suzy Holman shares her strategies for going from idea to million-dollar product launch in 90 days, how to shift your mindset to become a business owner rather than a business operator, and how to juggle multiple entrepreneurial projects with her ‘seasons’ approach to startups. LINKS: Follow Female Founder World on Instagram: www.instagram.com/femalefounderworld/ Follow Female Founder World on TiKTok @femalefounderworld. Say hi to Jasmine on Instagram: www.instagram.com/jasminegarnsworthy/ Learn more about Jovi: www.meetjovi.com/

Jacquelle Amankonah Horton is the Founder and CEO of Fave, a new social platform and marketplace dedicated to empowering superfans. Before Fave, Jacquelle worked at Google for seven years, with five years at YouTube driving product development for YouTube creators and artists, responsible for shaping some of the most beloved creator monetization and analytics features. She spearheaded the vision and growth for products that she grew to over 1 billion users in just the last 3 years alone. In this episode Jacquelle gets super tactical about how to vet your business idea, how to use beta groups to build an engaging tech product, and why “users are your boss” as a tech entrepreneur. LINKS:  Follow Female Founder World on Instagram: www.instagram.com/femalefounderworld/ Follow Female Founder World on TiKTok @femalefounderworld. Say hi to Jasmine on Instagram: www.instagram.com/jasminegarnsworthy/ Learn more about Fave: www.faveforfans.com/

Cattie Khoury is on a mission to help people heal their bodies and the planet through plant-based superfood snacks that are filled with adaptogenic herbs. It’s a noble mission, but also potentially an extremely profitable one.  I spoke with Cattie just six weeks after Toodaloo launched, and she was already sampling the brand at Erewhon Market. In this episode, she shares how she got clear on her vision for the business, exactly what went into the launch of Toodaloo Superfoods and how she’s been getting traction from day one.  LINKS: Follow Female Founder World on Instagram: www.instagram.com/femalefounderworld Toodaloo Superfoods: https://toodaloo.com/ 

How do you go from being a person, to becoming a brand, and then leveraging that brand to sell products (and a lot of them)? Lillian 'FlexMami' Ahenkan is an Australian influencer, DJ, TV presenter, podcast host, author and the owner of Flex Factory that makes card games, homewares, and more products that empower young people to have conversations that matter.  I wanted to get into the tactical stuff with Flex in this episode, and we discussed: How she built her following on Instagram — and how she monetizes it Why keeping your audience across the product development process is key, and how to do it Flex’s email marketing tactics and the platform she uses How she uses SMS marketing to sell $$$ Resources that can help you become a better ecomm entrepreneur  LINKS: Follow Female Founder World on Instagram. Follow Female Founder World on TiKTok @femalefounderworld. Say hi to Jasmine on Instagram. Get to know FlexMami and her work at www.flexmami.com.

Emily Elyse Miller may have raised $2.3 Million to launch OffLimits, but it’s thanks to some scrappy marketing strategies (that any biz owner can learn from) that her company is taking off.  OffLimits is a defiant cereal brand that’s here to break the rules and prove that cereal can be both fun and healthy. In this episode Emily outlines the content tentpoles she’s using on TikTok, her guerilla marketing tactics, and the $99 class that taught Emily everything she needed to know to raise $2.3 Million in funding. Don’t sleep on this class - I took it on Emily’s recommendation and feel ready to raise $$$.  Before she launched OffLimits, Emily Elyse Miller built a reputation as an international authority on breakfast. Through her BreakfastClub series, she’s hosted events around the globe with renowned chefs. BreakfastClub led to a globally distributed book deal with Phaidon featuring 380 traditional breakfast recipes from 80 countries.  LINKS:  Follow Female Founder World on Instagram: www.instagram.com/femalefounderworld Follow OffLimits on Instagram: https://www.instagram.com/offlimits/ Follow Emily on Instagram: https://www.instagram.com/emilyelysemiller/

How do you grow and monetize a modern media company? Jaclyn Johnson built the blueprint with Create & Cultivate, a media company providing content, community, and curated events for ambitious women.  I focus on Jaclyn’s experience creating content and community in this interview, and ask her to share the approach she took to create a million-person movement through paid events and free content - and, eventually even a product line at Target. Jaclyn’s story shows how important it is to trust your gut, see the whitespace in your industry, and seize an opportunity with relentless drive and persistence.  Jaclyn exited her first company before the age of 30, and Create & Cultivate was acquired in 2021 - and she has some lessons to share with us on building a business to eventually sell.  LINKS: Follow Female Founder World on Instagram: http://www.instagram.com/femalefounderworld Say hi to Jasmine on Instagram: http://www.instagram.com/jasminegarnsworthy Follow Create & Cultivate on Instagram: https://www.instagram.com/createcultivate/

Trinity Mouzon Wofford is the co-founder and CEO of Golde and the youngest Black woman to ever have her products stocked in Sephora stores.  From stocking at a handful of local cafes all the way to launching at Target, I asked Trinity to get specific in this episode and let us know exactly how she grew the brand through strategic retail partnerships. If Target’s on your retailer hit list, tune in: we went deep into the things founders should consider before going after a big retailer, and what it takes to get their attention.  Golde has scaled up significantly in the past year, and that means big production and supply chain updates. So, how does a product-based business scale up their operations to meet hockeystick growth in demand? We get into that and more in the episode. Links Follow Female Founder World on Instagram: http://www.instagram.com/femalefounderworld Say hi to Jasmine on Instagram: http://www.instagram.com/jasminegarnsworthy Follow Golde on Instagram: https://www.instagram.com/golde/