Female Founder World

Kinfield wasn’t Nichole Powell’s first business idea, but it was the one she quit her job to pursue full time.  How did she decide this was The One?  Nicole explains her thought process and the actions she took to make the leap into entrepreneurship in this episode, as well as how she launched Kinfield without any paid advertising budget, and other lessons from creating a recreation-ready skincare and personal care business.  LINKS: Say hi to Jasmine on Instagram: www.instagram.com/jasminegarnsworthy Follow Female Founder World on Instagram: www.instagram.com/femalefounderworld Learn more about Kinfield: www.Kinfield.com

Abena Boamah won the Glossier Grant Initiative in 2020 to grow her business Hanahana Beauty.  The clean beauty brand originally fostered its following by creating fairly sourced shea butter ingredients, made ethically in Ghana. Fast-forward to 2021, with an injection of funding and a glossy rebrand, Hanahana is branching out into new products and figuring out how to scale while staying true to its social impact mission.  LINKS: Say hi to Jasmine on Instagram: http://instagram.com/jasminegarnsworthy Follow Female Founder World on Instagram: www.Instagram.com/femalefounderworld Learn more about Hanahana Beauty: http://hanahanabeauty.com

Isabel Aagaard didn’t just create a product, she started a movement.    Her business, LastObject, creates eco-friendly, premium, beautiful I-should-have-thought-of-that! alternatives to single-use products. It all started with LastSwab: a reusable 'cotton' swab made with a material that's more like rubber or plastic. Unlike its disposable predecessor, it can be cleaned with soap and water and re-used over and over. Isabel and her cofounders went on to launch LastTissue, LastRound (makeup pads), and more eco-friendly products with equally catchy names.    Isabel has a lot to share about how to get clear on your company’s purpose, using Kickstarter to validate and shape your product design, testing prototypes, and the importance of pursuing a mission that will keep you working through all of the toughest entrepreneurial challenges.    LINKS: Follow Female Founder World on Instagram: www.instagram.com/femalefounderworld Say hi to Jasmine on Instagram: www.instagram.com/jasminegarnsworthy Learn more about Last Object: https://lastobject.com  Say hi to Isabel on Instagram: www.instagram.com/isabelaagaard 

The truth is, you don’t need to be an industry expert to start a successful business in a particular field. But it sure doesn’t hurt.  Marisa Zupan spent 12 years working to help modernize some of the world's most iconic brands before she became an entrepreneur. She's led innovation across product development, branding and strategy and has experience at brands like Target, Pepsi and Nestlé. In 2020, she took this experience, teamed up with her cofounders, and created United Sodas of America: a delicious, modern, better-for-you beverage brand. If you’re looking to leverage your career experience to start a business, this is the episode you need to get started. Listen now (and leave us a review if you’re into the ep!).  LINKS: Follow us on IG! www.instagram.com/femalefounderworld Connect with Jasmine on IG! www.instagram.com/jasminegarnsworthy  Learn all about United Sodas! https://unitedsodas.com/

Julianne Fraser is a superstar influencer marketer with experience shaping the influencer strategy for your favourite millennial brands like Brooklinen, Sakara Life, Seed Probiotics, and Our Place.  Not every founder will have the opportunity to work directly with Julianne or her agency, Dialogue, but you can DIY your way to an impactful influencer marketing strategy with the advice she shares in this episode.  We discuss: Her secret sauce for creating a resonant brand. What kind of budget you need for influencer marketing. The 3 ‘types’ of influencers and how to decide which ones you should partner with. Creating goals and objectives for your influencer campaigns. What types of content are performing well on social right now. How to know it’s the right time to invest in influencers. More tips every entrepreneur should know before investing in influencer marketing. Enjoy the episode, and don’t forget to drop a five star review wherever you listen to pods :) LINKS: Follow us on IG! www.instagram.com/femalefounderworld Connect with Jasmine on IG! www.instagram.com/jasminegarnsworthy  Connect with Julianne Fraser on IG! www.instagram.com/juliannefraser

“The #1 Smart Mattress with bed cooling technology, designed to help you fall asleep faster and stay asleep.” That’s the SEO line that comes up when you Google the company Alexandra Zatarain cofounded, Eight Sleep. Basically, they’re the world's first sleep fitness brand, and create smart mattresses that use data to help you get a better night’s rest. Alex has been working on her company since 2014 and is Eight Sleep’s VP of Brand and Marketing. Since launch, she’s worked alongside her cofounders to raise over $80M in venture funding and get more than 30,000 people “sleep fit” with Eight Sleep’s hardware and digital products. She’s also been on the Forbes to the 30 Under 30 list and was named by INC as one of the top 100 Female Founders. Inspiring stuff! Enjoy the episode, and don’t forget to drop a five star review wherever you listen to pods :) LINKS:  Follow us on IG! www.instagram.com/femalefounderworld Connect with Jasmine on IG! www.instagram.com/jasminegarnsworthy  Check out Alex’s company, Eight Sleep! www.eightsleep.com 

Let’s start with some facts: Sales of wine in cans have reportedly jumped from just $2 million in 2012 to $183.6 million in 2020. Nielsen reports that canned wine sales grew 79.2% over 2019, while wine sales increased just 1.4% over the same period. This is a trend that Kristin Olszewski, Sommelier and founder of premium canned wine company, Nomadica Wine, is tapping into. Since creating Nomadica in 2019, Nomadica’s business has doubled year over year. Kristin has some great advice for anyone nervous about tapping into their network to grow their business.  LINKS: Follow us on IG! www.instagram.com/femalefounderworld Connect with Jasmine on IG! www.instagram.com/jasminegarnsworthy Check out Kristin’s company, Nomadica! https://www.explorenomadica.com/

Do you have a great idea for an app? Dipsea cofounder Gina Gutierrez created the first version of her app, Dipsea, in her kitchen with a 200-person email list and a big vision for a new kind of sexual wellness company. Today, more than 58 million minutes of Dispea content has been listened to since launch, and the app has been downloaded more than 2 million times.  Dipsea creates sexy audio stories for women that are relatable, feminist and celebratory. Gina sets the brand vision and leads the creative teams at Dipsea, leaning on years of career experience at companies like Google, DoorDash, ThirdLove, and Rebook. Today Dipsea has reportedly raised over $13 million and is part original content studio, part technology company.  Listen out for the part in this ep when Gina talks us through the steps she took and the affordable tools she used to prove out her idea. She was able to take this early traction to investors and get the funds she needed to build something revolutionary. LINKS: Follow Female Founder World on Instagram: www.instagram.com/femalefounderworld Say hi to Jasmine on Instagram: www.instagram.com/jasminegarnsworthy Check out Dipsea on Instagram: www.instagram.com/dipseastories

I first connected with Michelle Cordeiro Grant when she was just getting started on LIVELY. I was working as a fashion editor and stopped by LIVELY’s pop-up in New York to pick up something from the new underwire-free, comfy bra brand everyone was talking about. That was in 2016, and by 2019 Michelle had sold LIVELY to Wacoal for $105 Million.  I went back to the early days of LIVELY in this interview, and asked Michelle to talk me through how she got so much traction, so quickly. She shared the email marketing tactic she used to grow her pre-launch email list to 133,000 people in 2 days, how she worked up the courage to quit her corporate job and get into startups, and more lessons from her wild ride from idea to acquisition.  LINKS: Follow Female Founder World on Instagram: www.instagram.com/femalefounderworld Say hi to Jasmine on Instagram: www.instagram.com/jasminegarnsworthy Check out Lively: https://www.wearlively.com

Sarah Moret is the founder and CEO of Curie. Like most good ideas, Curie was born out of a personal need, as Sarah struggled to find natural personal care products that were non-toxic, but actually did what they promised. When she wasn’t the only one with this problem, she took her $12k savings, and within six months was hitting six-figure revenues — with zero marketing budget.  Sarah’s background is in venture capital, so while we do get into some of the scrappy tactics that helped her grow Curie, she also talks through how her previous life in VC-land has helped her as a founder. LINKS & RESOURCES:  Follow Female Founder World on Instagram: www.instagram.com/femalefounderworld Say hi to Jasmine on Instagram: www.instagram.com/jasminegarnsworthy Check out Sarah’s company, Curie: https://curiebod.com/ Learn more about the Van Westendorp pricing model: https://www.forbes.com/sites/rebeccasadwick/2020/06/22/how-to-price-products/?sh=6e79f59755c7  Check out Batch, Sarah’s recommendation for QR codes: https://www.getbatch.com/