Female Founder World

Let’s start with some facts: Sales of wine in cans have reportedly jumped from just $2 million in 2012 to $183.6 million in 2020. Nielsen reports that canned wine sales grew 79.2% over 2019, while wine sales increased just 1.4% over the same period. This is a trend that Kristin Olszewski, Sommelier and founder of premium canned wine company, Nomadica Wine, is tapping into. Since creating Nomadica in 2019, Nomadica’s business has doubled year over year. Kristin has some great advice for anyone nervous about tapping into their network to grow their business.  LINKS: Follow us on IG! www.instagram.com/femalefounderworld Connect with Jasmine on IG! www.instagram.com/jasminegarnsworthy Check out Kristin’s company, Nomadica! https://www.explorenomadica.com/

Do you have a great idea for an app? Dipsea cofounder Gina Gutierrez created the first version of her app, Dipsea, in her kitchen with a 200-person email list and a big vision for a new kind of sexual wellness company. Today, more than 58 million minutes of Dispea content has been listened to since launch, and the app has been downloaded more than 2 million times.  Dipsea creates sexy audio stories for women that are relatable, feminist and celebratory. Gina sets the brand vision and leads the creative teams at Dipsea, leaning on years of career experience at companies like Google, DoorDash, ThirdLove, and Rebook. Today Dipsea has reportedly raised over $13 million and is part original content studio, part technology company.  Listen out for the part in this ep when Gina talks us through the steps she took and the affordable tools she used to prove out her idea. She was able to take this early traction to investors and get the funds she needed to build something revolutionary. LINKS: Follow Female Founder World on Instagram: www.instagram.com/femalefounderworld Say hi to Jasmine on Instagram: www.instagram.com/jasminegarnsworthy Check out Dipsea on Instagram: www.instagram.com/dipseastories

I first connected with Michelle Cordeiro Grant when she was just getting started on LIVELY. I was working as a fashion editor and stopped by LIVELY’s pop-up in New York to pick up something from the new underwire-free, comfy bra brand everyone was talking about. That was in 2016, and by 2019 Michelle had sold LIVELY to Wacoal for $105 Million.  I went back to the early days of LIVELY in this interview, and asked Michelle to talk me through how she got so much traction, so quickly. She shared the email marketing tactic she used to grow her pre-launch email list to 133,000 people in 2 days, how she worked up the courage to quit her corporate job and get into startups, and more lessons from her wild ride from idea to acquisition.  LINKS: Follow Female Founder World on Instagram: www.instagram.com/femalefounderworld Say hi to Jasmine on Instagram: www.instagram.com/jasminegarnsworthy Check out Lively: https://www.wearlively.com

Sarah Moret is the founder and CEO of Curie. Like most good ideas, Curie was born out of a personal need, as Sarah struggled to find natural personal care products that were non-toxic, but actually did what they promised. When she wasn’t the only one with this problem, she took her $12k savings, and within six months was hitting six-figure revenues — with zero marketing budget.  Sarah’s background is in venture capital, so while we do get into some of the scrappy tactics that helped her grow Curie, she also talks through how her previous life in VC-land has helped her as a founder. LINKS & RESOURCES:  Follow Female Founder World on Instagram: www.instagram.com/femalefounderworld Say hi to Jasmine on Instagram: www.instagram.com/jasminegarnsworthy Check out Sarah’s company, Curie: https://curiebod.com/ Learn more about the Van Westendorp pricing model: https://www.forbes.com/sites/rebeccasadwick/2020/06/22/how-to-price-products/?sh=6e79f59755c7  Check out Batch, Sarah’s recommendation for QR codes: https://www.getbatch.com/ 

Do you want to start a company in the wellness space, but it feels like all the good ideas are taken? Carly Stein tapped into a lesser-known ingredient, bee propolis, to create her company Beekeepers Naturals. Her business is experiencing hockeystick growth right now, and has grown up to offer a full line of products that use modern science to back up the efficacy of ancient remedies. In this episode she shares how she got her early customers, the benefits of starting at a farmer’s market or pop-up store, and how to finance your company when you’re just starting out. LINKS: Follow Female Founder World on Instagram: www.instagram.com/femalefounderworld Say hi to Jasmine on Instagram: www.instagram.com/jasminegarnsworthy Learn more about Beekeepers Naturals: https://beekeepersnaturals.com/ 

Lauren Haynes is the herbalist-turned-entrepreneur behind Wooden Spoon Herbs, a down-to-Earth wellness brand making organic tinctures, teas and tonics.  Lauren has been a practicing herbalist for 10 years and is in deep on all things herbal healing — from biochemistry to energetic flower remedies. In 2014 she started Wooden Spoon Herbs at the local farmers market. Today, she has a growing team and more than 300 stockists across the United States.  We talk about the challenges that come with evolving from solopreneurship to running a product-based company. What steps do you take to go from from blending small batches for the farmers markets through to full-scale production to meet growing demand from stockists nationwide? I'm into all things herbal and holistic, so also asked Lauren for remedies to support entrepreneurs starting and scaling their businesses.  LINKS: Follow Female Founder World on Instagram: www.instagram.com/femalefounderworld Say hi to Jasmine on Instagram: www.instagram.com/jasminegarnsworthy Learn more about Wooden Spoon Herbs: https://woodenspoonherbs.com/

Matilda Murray left a job in HR to build luxe Aussie activewear brand, STAX. She leads the charge on marketing and PR and is a wizard when it comes to landing her brand on celebs and influencers (Stax has been spotted on Hailey Bieber, Jennifer Lopez, Addison Rae, Olivia Culpo and Lucy Hale). In November 2021 STAX dropped a collection of $50 shorts and made $350,000 in sales within 20 minutes. Matilda shares her approach to PR and influencer marketing in this episode of Female Founder World, and how she made the decision to leave her HR career to enter the startup world. LINKS: Follow Female Founder World on Instagram: www.instagram.com/femalefounderworld Say hi to Jasmine on Instagram: www.instagram.com/jasminegarnsworthy Follow STAX:  www.instagram.com/@staxofficial

Shelley Sullivan built one of Australia’s most loved beauty brands, ModelCo. The company started from one product, an eyelash curler, and quickly grew into a cosmetic and skincare line with a drugstore spinoff, MCoBeauty. Sometimes I struggle to get tangible advice from more seasoned entrepreneurs whose businesses took off before entire beauty brands were built exclusively on TikTok. We didn’t gloss over the details in this episode though: Shelley gives some great advice on exactly where to spend your budget if you’re building a beauty company from scratch in 2021. We talk a lot about ambassador programmes and influencer marketing in this episode and it is worth dropping this quick fact: MCoBeauty’s partnership with influencer Celeste Barber generated $6m in sales in 8 weeks. So listen up when Shelley drops the tips on ambassador marketing. LINKS:  Follow Female Founder World on Instagram: www.instagram.com/femalefounderworld Say hi to Jasmine on Instagram: www.instagram.com/jasminegarnsworthy Visit ModelCo at ModelCo.com  

What happens when your Kickstarter campaign goes viral for all the wrong reasons? Remi Brixton’s crowdfunding campaign for her freckle pen, Freck Beauty, was mocked by Jimmy Kimmel before it even launched. Today, Freck Beauty’s created a ride-or-die community of customers, landed in Sephora, and has grown into a full makeup and skincare line. How did Remi recover from the crowdfunding fiasco and go on to evolve a single offbeat idea for a freckle cosmetic into an international beauty brand? She digs into the good stuff in this episode of Female Founder World.  LINKS: Hosted by Jasmine Garnsworthy www.instagram.com/jasminegarnsworthy Follow Female Founder World on Instagram at www.instagram.com/femalefounderworld  Learn more about Freck Beauty at freckbeauty.com

LINKS:  Follow Female Founder World on Instagram: www.instagram.com/femalefounderworld Say hi to Jasmine on Instagram: www.instagram.com/jasminegarnsworthy Follow Winky Lux Instagram: www.instagram.com/winky_lux Facebook: www.facebook.com/winkylux Twitter: www.twitter.com/winkylux Pinterest: www.pinterest.com/winkylux_created TikTok: www.tiktok/@winky_lux YouTube: www.youtube.com/channel/UCmm6_2uCijMCg3eiWK_aNdQ