Female Founder World

Emily Harpel launched Art of Sucre in 2016, spinning fresh cones of cotton candy at events. Then the pandemic hit, events stopped and Emily had to pivot. Fast. She turned to TikTok, posting 3 times a day to attract 1.2 million followers, and flipped a potentially fatal challenge into her biggest business opportunity. In this episode of the Female Founder World podcast, Emily shares her formula for reaching a million followers on TikTok, the steps she took to pivot from an events service to a thriving ecomm brand, and the resources helping her scale Art of Sucre.  Links Sign up to our FREE Female Founder World weekly newsletter  to learn more strategies and tools that successful founders are using to build their consumer businesses right now. https://femalefounderworld.beehiiv.com/ Register for our free NFT workshop for consumer brand founders on 21 Feb at 6:30 p.m ET: https://momence.com/s/651097 Explore Emily's recommendation, Notion: https://www.notion.so/  Learn about Art of Sucre: https://artofsucre.com/  

Amy Liu, founder of Tower28 Beauty is the guest on today’s show. For over 15 years, Amy Liu worked as a beauty executive at some of the fastest growing prestige beauty companies, including Smashbox, Kate Somerville and Josie Maran Cosmetics. But as a longtime eczema sufferer, Amy couldn’t even enjoy the best part of working in the beauty industry: trying out all the products and treatments. Even the clean alternatives were super expensive or too clinical, like they were coming straight from the doctor’s office. Amy wondered why there was no in-between. Where were the fun, cool, wallet-friendly products that were also gentle and safe? So she set out to create Tower 28, a beauty company inclusive of all skin tones, skin types, budgets, and beauty philosophies. This episode covers: Steps to prepare for success before launch: from trademarks to securing your social handles The influencer that generated 1,000 orders at Tower28’s launch Surprising benefits of partnering  with Sephora Tower28 started a Clean Beauty School for founders! https://www.tower28beauty.com/pages/clean-beauty-summer-school-2021 The new shift in influencer and press gifting that’s leveling the playing field for young brands (you need to know this before sending out product!) How Tower28’s creating constant newness for their customer Links Join the ’NFT Use Cases for Consumer Brands’ Workshop: https://momence.com/s/651097

Have you thought about creating a game to reach new customers? Scarlett Leong is the cofounder of Sugarbreak, a new biz curbing your sugar intake and manage your blood sugar levels by blocking sweet taste. You can find them in just about any Target store across the US.  Sugarbreak created a Roblox game to reach new customers.  Scarlett joined the founding team at Sugarbreak after her first startup failed. In this episode, she shares: The lessons learned while closing a failed startup. Marketing tactics that are growing Sugarbreak across the United States, including how they started a Roblox game to reach new customers.  Marketing tactics to sell out at Target or another large retailer. Which investors will truly support the growth of your mission-led business. Mentioned in this episode:  Sugarbreak https://www.sugarbreak.com/ Roblox https://www.roblox.com/ Moms Meet https://momsmeet.com/ BBG Ventures https://www.bbgventures.com/  SKAGEN https://www.skagenfunds.is/ The Genius Habit by Laura Garnett Thank Giveaway: Recommend Female Founder World where you listen to podcasts, take a screen shot, DM it to @femalefounderworld on Instagram and we'll share  FREE access to our on-demand workshop library.  Links: Sign up for the weekly newsletter https://femalefounderworld.beehiiv.com/  Follow us on Instagram @femalefounderworld

How can the founders of consumer brands use NFTs as a marketing and community-building tool, and to generate revenue? Which brands are already doing this well? Who can help you get an NFT project off the ground?  Today’s guest, Shirin Bucknam, is one half of Crypto Witch Club, an inclusive and equitable space to learn about blockchain tech. Tune in for a 101 on Web 3 geared specifically for entrepreneurial witches like you.  EVENT: Dive deeper into NFT use cases for consumer brands on Monday, 21 February at 6:30 p.m. In a live (and free) workshop for our Female Founder World coven, Shirin will lead us through how founders can use NFTs in their business, and answer your questions. Emily Elyse Miller, founder of OffLimits (and OG pod guest — find her on ep. 5), will also walk us through how she created an NFT project for her biz and what she learned in the process. Registration is essential and spots are limited.  Register here: https://momence.com/s/651097 Links Sign up to our Female Founder resource roundup emails: www.femalefounderworld.com  Follow Female Founder World on Instagram: www.instagram.com/femalefounderworld Learn more about Crypto Witch Club: https://www.cryptowitchclub.io/

Few business buzzwords have reached the status of ~community~. It’s a marketing catchall phrase used interchangeably to represent everything from mildly-interested Instagram audiences to deeply-connected and engaged paid groups.  Today’s guest Katya Libin created HeyMama with her cofounder to connect working mums who are growing careers and families. Today HeyMama has ~4,000 members, and has connected more than 10,000 women and hosted over 400 events. Katya's grown the community—in the truest sense of the word—from the ground up and evolved HeyMama from a Wordpress site to a fully fledged social media platform. Learn how she did it in this episode of Female Founder World Links Sign up to our Female Founder resource roundup emails: www.femalefounderworld.com Follow Female Founder World on Instagram: www.instagram.com/femalefounderworld Learn more about HeyMama: https://heymama.co

Does the thought of posting your face on TikTok still make you cringe? Would you do it for $100,000? What about $100,000 in one day? Kat Norton goes by Miss Excel on TikTok and Instagram, where she has a combined social media following upwards of a million people. She operates entirely as a one-woman show to leverage that following into a software training business that, according to one report, makes around $250,000 to $300,000 per month (and once pulled in $100,000 in 24 hours).  And she's only been at this since June 2020. Unlike many creators, Kat doesn't post spon-con on her channels, and instead uses social media entirely as a marketing machine for her course biz. Before Kat started her TikTok channel 18 months ago, she worked a regular 9-5 gig and created Excel training modules for her employer on the side. Feeling meh about her career, Kat invested time and money in getting over her fear and embarrassment of posting on TikTok, and focused on mastering manifestation and energetics through programs like Lacey Phillips' To Be Magnetic Course. She then posted her first video, and hasn't looked back.  If the word manifest just triggered an eye roll, and a headline about earning "$100k in 24 hours" makes you cringe, give Kat a sec to change your mind in episode 34 of the Female Founder World podcast. She's also a masterful creator with plenty of tips who knows exactly what's working on TikTok. Links Sign up to our Female Founder resource roundup emails: www.femalefounderworld.com Follow Female Founder World on Instagram: www.instagram.com/femalefounderworld Find Kat on TikTok: www.tiktok.com/@miss.excel

It’s time to rest and regroup ahead of the new year, so we’re dialing back our publishing schedule throughout December. We'll be back dropping daily episodes in January. <3 Dr. Amy Divaraniya is the CEO and Founder of Oova, a tech-led women’s health biz that measures multiple hormones through urine samples and provides personalized results and insights on a woman’s fertility. She may be whip-smart and have the PhD to prove it, but Amy comes to entrepreneurship from a heavy science background and had to learn the biz ropes just like the rest of us. In this ep she shares how she built up her business acumen, her launch strategy (it doesn’t involve DTC or an ecommerce site), how she invented a medical product with a team of two, the challenges and joys of pivoting from science to startup life, and her own personal fertility story that led her to starting Oova.  Links Say hi to Jasmine on IG: www.instagram.com/jasminegarnsworthy  Follow Female Founder World: www.instagram.com/femalefounderworld  Follow Oova: https://www.instagram.com/oovalife/

It’s time to rest and regroup ahead of the new year, so we’re dialing back our publishing schedule throughout December. We'll be back dropping daily episodes in January. <3 Cauliflower has had a major glow-up over the past couple of years, and you can thank today’s guest on the pod for that.  Jeanne David invented cauliflower bread, bringing the concept to life with Outer Aisle, a keto-friendly, gluten-free, and Non-GMO line of sandwich thins and pizza crusts made with four simple ingredients: fresh cauliflower, eggs, parmesan cheese, nutritional yeast. In 2020, Inc Magazine named Outer Aisle the fastest growing food company in the United States. Tune into this interview with Jeanne to learn how she's growing her business. LINKS: Follow us on IG! www.instagram.com/femalefounderworld Connect with Jasmine on IG! www.instagram.com/jasminegarnsworthy  Learn all about Outer Aisle: outeraisle.com

More than 50 million people experience menopause each year, and this number is growing as the population ages.  And yet, their wants and needs are largely ignored in the startup and wellness space.  These are two trends fueling the growth of Sally Mueller’s new wellness company, Womaness. She’s bringing a modern, millennial aesthetic and innovative products to the menopause space, becoming the go-to voice for women in their 40s and 50s as they enter menopause. Sally has decades of experience building brands for women, both at Target and then as the Chief Brand Officer at Clique, where she launched Who What Wear’s fashion line into Target. In this episode she shares:  How to determine your brand’s point of view and point of difference.  Tools and tactics to help externalize your vision for your brand. What to include in a brand presentation to potential big box retail stockists like Target. The art of coming up with a great business name. The workstreams involved when launching a brand. Links Say hi to Jasmine on IG: www.instagram.com/jasminegarnsworthy Follow Female Founder World on IG: www.instagram.com/femalefounderworld Check out Womaness: https://womaness.com  Sally’s founder community recommendation: www.luminary-nyc.com/home  

Jordan Rondel started out baking and decorating beautiful cakes in Auckland, New Zealand. Now, she lives in LA selling cool-as-hell DIY cake kits through her online store and national retailers alongside her sister (and business partner).  Jordan’s growing her business through collaborations with influencers and likeminded brands, and breaks down the different ways she structures her partnerships in this ep. She’s also heavily focused on ~aesthetics~ and ~content~, and shares her thoughts on why her business isn’t a food biz, it’s a media business. The Caker certainly stands out in a category filled with Betty Crocker wannabes, and it’s because Jordan didn’t look to the food category when dreaming up her brand identity — she connected disparate fields like fashion and beauty to bring something all-new to life.    Enjoy the ep, it’s a fun one <3. LINKS: Say hi to Jasmine on IG https://www.instagram.com/jasminegarnsworthy Follow Female Founder World on IG https://www.instagram.com/femalefounderworld/  Connect with Jordan and The Caker https://www.instagram.com/thecaker